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  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Bridging by Design: the Curation and Management of Digital Assets Specialization at the University of Maryland</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Katie Shilton</string-name>
          <email>kshilton@umd.edu</email>
          <xref ref-type="aff" rid="aff0">0</xref>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Bruce Ambacher</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Michael Kurtz</string-name>
          <email>mkurtz1@umd.edu</email>
          <xref ref-type="aff" rid="aff0">0</xref>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Erik Mitchell</string-name>
          <email>erik@umd.edu</email>
          <xref ref-type="aff" rid="aff0">0</xref>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Ann Weeks</string-name>
          <email>acweeks@umd.edu</email>
          <xref ref-type="aff" rid="aff0">0</xref>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>College of Information Studies and UMIACS University of Maryland College Park</institution>
          ,
          <addr-line>College Park, MD</addr-line>
          ,
          <country country="US">USA</country>
        </aff>
        <aff id="aff1">
          <label>1</label>
          <institution>College of Information Studies, University of Maryland College Park College Park</institution>
          ,
          <addr-line>MD</addr-line>
          ,
          <country country="US">USA</country>
        </aff>
      </contrib-group>
      <abstract>
        <p>-The Curation and Management of Digital Assets specialization in the College of Information Studies at the University of Maryland focuses on instruction in the creation, management and use, long-term preservation, and access to digital assets in a variety of disciplines and sectors of the economy. This paper describes the development of this new specialization, which will include students from two degree programs: a Master's in Library &amp; Information Science, and a Master's in Information Management. The paper discusses interdisciplinary opportunities for the program, including a demonstrated cross-sector need among employers in the region, as well as the opportunity to strengthen the college's interdisciplinary mission. It also discusses challenges presented by the program, including developing curriculum to train students with diverse work backgrounds and technical expertise, and bridging divergent expertise and skill sets among the faculty and professionals who will teach in the program.</p>
      </abstract>
      <kwd-group>
        <kwd>Digital curation</kwd>
        <kwd>curriculum development</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>I. INTRODUCTION</title>
      <p>
        Digital information is at the heart of our society’s ability to
learn, conduct business, and manage scientific, technological,
industrial, and information infrastructure. Technical, societal, and
conceptual challenges confront the effective curation and
management of digital assets in the public, private, and
not-forprofit sectors nationally and internationally. The field of digital
assets curation and management is a relatively new and rapidly
evolving area for research and practice. The rapid growth of
electronic information and the need to actively manage this
information is recognized in diverse communities [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ]–[
        <xref ref-type="bibr" rid="ref3">3</xref>
        ].
      </p>
      <p>
        The Curation and Management of Digital Assets (CMDA)
specialization in the College of Information Studies at the
University of Maryland (the UMD iSchool) has been designed to
focus on the creation, management and use, long-term
Douglas W. Oard
preservation, and current and future access to digital assets in a
variety of disciplines and sectors of the economy. While many
Information School (iSchool) and Library and Information
Science (LIS) programs focus on curation of science and research
data [
        <xref ref-type="bibr" rid="ref4">4</xref>
        ], our program has adopted a broader scope. Because of
our location, student needs, and faculty expertise, we are
developing a curriculum to highlight data curation throughout the
information professions, ranging from cultural heritage data, to
sensitive personal data in the healthcare, advertising, and security
industries, to the “big data” cultivated by scientists and other
researchers. To accomplish this range of instruction, we are
taking a multidisciplinary approach that bridges two master’s
degree programs: the Master’s in Information Management
(MIM), with a focus on strategic deployment of information
technology; and the Master’s in Library Science (MLS), with a
focus on professional information services.
      </p>
    </sec>
    <sec id="sec-2">
      <title>II. OPPORTUNITIES: DEFINING THE NEED</title>
      <p>
        The human capital needed to manage digital information is
currently outstripped by the amount of digital information being
created. It is estimated that by 2018, the United States will have a
shortage of 140,000-190,000 people with the analytical and
technical skills needed to manage large holdings of digital assets
[
        <xref ref-type="bibr" rid="ref5">5</xref>
        ]. Moreover, it is estimated that as many as 1.5 million
managers and analysts will need to have the knowledge to use
managed digital assets in strategic decision-making [
        <xref ref-type="bibr" rid="ref5">5</xref>
        ]. Digital
curation skills are necessarily multidisciplinary in nature, and
these skills are a pressing need in public, academic and corporate
environments [
        <xref ref-type="bibr" rid="ref6">6</xref>
        ].
      </p>
      <p>In the Washington, D.C.-Baltimore metropolitan region, the
need for professionals to curate and manage digital assets is
acute. Major corporations, international organizations,
universities, a diverse ecosystem of not-for-profit entities and
advocacy groups, and an exceptional range of cultural
institutions, all have a need for skilled professionals in the digital
assets arena. The region’s employers also include federal, state,
and local agencies dealing with e-government challenges, and
military and intelligence agencies that require scalable,
responsive and secure management of digital assets. Similar
needs exist among the broad and diverse range of research
institutions in our community, which develop and use
particularly complex forms of digital information. These
activities include advanced medical imaging research at the
National Institutes of Health, the National Institute of Standards
and Technology’s long-term commitment to material science,
extensive environmental data assembled by the Environmental
Protection Agency, the National Oceanic and Atmospheric
Administration’s vital meteorological data, and geospatial,
satellite and remote sensing data collected by a range of federal
agencies. Add to this one of the largest concentrations of major
research universities in the nation, and the market demand for
these skills becomes clear.</p>
      <p>As an example that is particularly salient for the UMD
iSchool student body (about three-fifths of whom are studying
for an ALA-accredited degree), on the most recent American
Library Association (ALA) Jobsite, 20% of 267 position
announcements were either specifically seeking digital resource
managers/archivists, or listed the expectation that successful
candidates would have knowledge, skills, and abilities in
managing, preserving, curating, and cataloging digital resources.</p>
      <p>The potential student population for this proposed
specialization is substantial. The UMD iSchool currently enrolls
about 500 students across four highly selective graduate
programs. Our students have embraced the idea of
specializations, which allow them to focus their educational
experience on a rich and important aspect of their studies. As an
example, an existing specialization in Archives and Records
Management was able to accept only about one-third of the 125
applicants for its Fall 2012 class. Offering the CMDA will
expand the popular specialization option.</p>
      <p>
        There are currently few programs of this type in the
Washington-Baltimore region. Though several US information
schools have begun digital curation programs, none are in this
geographic area [
        <xref ref-type="bibr" rid="ref4">4</xref>
        ]. It is also important to note that although
neighboring business schools and technology programs do
include a focus on data analysis, they tend not to emphasize
digital curation, management, and preservation.
      </p>
    </sec>
    <sec id="sec-3">
      <title>III. MEETING THE NEED</title>
      <p>The UMD iSchool plans to meet this multi-sector need for
data curation training and research by creating an integrated
specialization that will serve two distinct student groups: those
pursuing an MLS (Master of Library Science) degree, and those
pursuing an MIM (Master of Information Management) degree.
In addition, the coursework developed for the CDMA
specialization can support students in our doctoral program who
are interested in pursuing research in this dynamic area.</p>
      <p>In recent years, the UMD iSchool has responded to increasing
interest in information technology education by adding a new
master’s degree program focused on human-computer
interaction. Adding new degree programs allows us to serve new
markets, but new degree programs alone would not fully realize
the potential of an iSchool for integrating across different types
of knowledge and different ways of knowing. That’s one reason
why we elected to create a multiple-program specialization for
digital curation rather than rolling out a new degree program.</p>
      <p>
        The evolution of library schools into iSchools, of which
UMD’s transition to an iSchool is an example, has provided an
opportunity to embrace the kinds of knowledge required for the
management and curation of digital assets. The UMD iSchool
focuses on the intersection of people, technologies, and social
context. The school retains a deep focus on LIS education, and
includes existing specializations in Archives and Records
Management, E-Government, School Libraries, and Information
and Diverse Populations. Principles and skills taught in these
programs, such as appraisal, preservation, and information
policy, provide a rich foundation for the new CDMA
specialization. One notable characteristic of the evolution of LIS
programs into iSchools has been an increased integration of
information technology in many aspects of our work [
        <xref ref-type="bibr" rid="ref7">7</xref>
        ]. Our
growth as an iSchool has introduced new faculty and new
infrastructure that the CDMA specialization will be able to draw
upon. This will facilitate instruction in skills such as database
design, migration and emulation, information retrieval, and
webscale information processing.
      </p>
      <p>CMDA will be the first “joint” specialization in the UMD
iSchool, designed to meet the needs of students in more than one
of our masters programs. This responds to the expressed interests
of MLS and MIM students in opportunities to draw on skills and
perspectives well developed in the other program. A
crossprogram focus gives us the opportunity to accomplish this skill
sharing by creating an interdisciplinary learning community
patterned after the design of iSchools themselves.</p>
      <p>Students from both degree programs will take classes
together and share their skills. While this will create some
challenges—students in these programs often come from
different undergraduate and professional backgrounds and have
diverse interests—it will also create unique synergies.
Information professionals of all stripes must learn the
interdisciplinary skills required to work in a 21st century
information economy. This requires professionals trained in
traditional information practices such as reference or preservation
to work alongside professionals with strong technical
backgrounds. Helping students embrace interdisciplinarity
requires building the necessary trust relationships to work
sideby-side with those who bring different experience and expertise.
Students graduating from the digital curation specialization will
have the academic, technical, and practical and experiential skills
to work in diverse organizational settings in the business and
commercial sectors, cultural organizations, the digital arts and
humanities, and scientific research and development.</p>
      <p>
        The specialization will enable students to develop a range of
practical and analytical skills to provide the technical and
management leadership for born-digital and digitized assets as
defined by research in the broader digital curation community.
Our program follows core competencies such as those developed
by the ongoing DigCur research project [
        <xref ref-type="bibr" rid="ref8">8</xref>
        ] and throughout the
digital curation literature [
        <xref ref-type="bibr" rid="ref6">6</xref>
        ]. Students will master core
competencies in managing the digital assets life cycle in the
classroom, and will demonstrate this mastery in hands-on,
realworld internship opportunities. Upon successfully completing the
Curation and Management of Digital Assets specialization a
student will be able to:
•
•
•
•
•
•
•
•
      </p>
    </sec>
    <sec id="sec-4">
      <title>Manage digital assets over the life cycle from pre</title>
      <p>creation activities (systems design, file formats, and data
creation standards) through the capture of contextual
information for assets in long-term repositories.
Understand the issues and challenges involved in
managing digital assets in diverse professional
environments (e.g., business, science, the arts and
humanities, libraries, archives, and museums).
Identify and apply best practices and strategies for
longterm preservation and access to digital assets.</p>
      <p>Understand linkages between analog and digital assets
and how to effectively manage diverse holdings and
collections.</p>
      <p>Conduct and apply research affecting the on-going
evolution in managing digital assets.</p>
      <p>Demonstrate awareness of the social contexts involved in
managing digital assets and the needs and roles of
various stakeholders.</p>
      <p>Demonstrate an understanding of the intersection of
legal, ethical, policy, and political sensitivities in
managing digital assets.</p>
      <p>Apply academic principles and theories in a practical
work setting involving the management of digital (and
digitalized) assets in the public, commercial, or
not-forprofit sector.</p>
      <sec id="sec-4-1">
        <title>A. Curriculum</title>
        <p>The Curation and Management of Digital Assets
specialization will consist of three courses that are required of all
students (described below), plus two additional curation-focused
electives. Students will take these classes in addition to the core
and elective courses for their MLS or MIM degree program.</p>
        <p>
          Principles of Digital Curation is the introductory course for
the specialization, focusing on teaching the values, principles,
and approaches underlying the profession [
          <xref ref-type="bibr" rid="ref6">6</xref>
          ], [
          <xref ref-type="bibr" rid="ref8">8</xref>
          ]. This course
explores the principles, theories, and standards involved in
designing and implementing programs for the long-term
management of digital assets, both born-digital and digitized
assets. Digital assets management decision-making is analyzed
by evaluating the technical, practical, economic, legal, social and
political factors that provide the framework for the retention, use,
and preservation of digital assets. Case studies are presented in
classes that explore the analytic prisms through which digital
assets management decisions are made.
        </p>
        <p>Implementing Digital Curation focuses on introducing
students to the functions and skills necessary for digital curation,
as well as the types of resources with which they should be
familiar. It will instruct students in the management of, and
technology tools for, application of digital curation principles in
specific settings. This course will highlight characteristics,
representation, conversion, and preservation of digital objects,
and instruct in the application of standards for digitization,
description, and preservation. Students will gain experience
planning for sustainability, risk mitigation and disaster recovery.</p>
        <p>Policy Issues in Digital Curation focuses on the
organizational, political and cultural contexts in which impact
digital curation. The course will explore the intellectual property,
privacy, and security issues related to curation and long-term
preservation of digital information. Bridging law, social science,
computer science, and professional practice, this course will
focus on understanding copyright and other forms of intellectual
property raised by preservation copies of digital data and records;
dealing with complex privacy issues in digital data and records;
securing integrity and trust in digital information and content
throughout the information lifecycle; and implementing security
for digital information in a range of contexts.</p>
        <p>After completing the required courses, specialization students
will select two elective courses from a range of curation-focused
possibilities, including new courses such as personal digital
curation and curation in cultural institutions; technology-focused
courses such as database design, information retrieval systems,
and information architecture; and courses from our archives and
records management specialization such as principles of records
and information management and electronic records. Integrating
archival principles with data management education will allow
students to prepare for diverse disciplinary and multi-sector
careers.</p>
      </sec>
      <sec id="sec-4-2">
        <title>B. Instruction</title>
        <p>
          The faculty who will teach in the CMDA specialization draw
on a broad range of expertise, including electronic records
management, digitization, digital preservation, databases,
information retrieval systems, ethics, and privacy. They also
bring experience in a broad range of institutional settings in the
public, commercial and not-for-profit sectors. They are
developing a range of pedagogical activities to build knowledge
of information technologies and bridge this expertise with the
larger technical, social and policy issues that shape the practice of
digital curation. For example, the familiar site Facebook takes on
layers of complexity when students are asked to evaluate the
medium from the standpoints of professional data managers,
preservation professionals, current and future employers, or law
enforcement agencies. A design game might ask students to sit in
the position of engineers, and make choices between values such
as long-term retention, efficiency, and privacy: values choices
that data managers must face every day. Projects in each course
expand on these experiences by engaging students directly in
systems thinking. Like the computational thinking [
          <xref ref-type="bibr" rid="ref9">9</xref>
          ], we see
systems thinking as applicable across the full range of technical,
organizational and social issues that inform digital curation
decisions.
        </p>
        <p>
          The goal of these activities is to foster mastery of 21st century
skills such as critical thinking, decision making, and problem
solving [
          <xref ref-type="bibr" rid="ref10">10</xref>
          ]. To evaluate student learning in these areas,
instructors will use a combination of classroom participation, oral
presentations, written assignments, and technical assignments.
        </p>
      </sec>
      <sec id="sec-4-3">
        <title>C. Promoting Multiple Areas of Expertise</title>
        <p>One component of the CMDA specialization is the ability for
students to double-specialize, gaining expertise in both digital
curation and another area of information management or LIS
practice. Digital curation is inextricably linked with many other
topics, and both MLS and MIM degree programs have additional
specializations that CDMA students may wish to pursue. For
example, an MLS student might pursue a specialization in
Egovernment, in Archives and Records Management, or in
Information and Diverse Populations; a MIM student might
pursue a specialization in Strategic Management of Information
or in Technology Development and Deployment.</p>
        <p>The combination of humanistic, social science, and
technology literacy fostered in information programs is a crucial
and useful blend. The CMDA specialization is designed to take
advantage of this combination. Information professionals with a
multidisciplinary curation background can be influential actors in
the emerging data economy. Training professionals who can
grapple with both the social and technical impacts of emerging
technologies will strengthen our ability to deal with the data
deluge.</p>
      </sec>
      <sec id="sec-4-4">
        <title>D. Internship</title>
        <p>All students enrolled in the digital curation specialization will
be expected to complete a supervised internship (a “field study”)
focused on the curation of digital assets. The internship can be
completed at any of a wide variety of area businesses,
nonprofits, government agencies, or cultural heritage institutions.
The student will gain hands-on practical experience, acquire
skills for their career, and begin to build a network for future
employment. The UMD iSchool has a database of approximately
150 institutions that have expressed an ongoing interest in
providing field study experiences for students, and we anticipate
that our new CMDA specialization will generate interest from
additional employers.</p>
      </sec>
      <sec id="sec-4-5">
        <title>E. Research Opportunities</title>
        <p>Digital curation is a field ripe for research exploration, with
unanswered questions in work processes and practice, technology
applications, policy and ethics, and market and political
economies. For both master’s and doctoral students interested in
pursuing research related to the curation and management of
digital assets, there are opportunities available through
partnerships with individual faculty and through working with a
broad range of research labs and centers. The specialization
articulates with, and draws upon, related research interests of our
faculty. For example, venues where research on the technical,
policy, and implementation challenges of digital curation is being
conducted include the Information Policy and Access Center
(www.ipac@umd.edu), the Human Computer Interaction
Laboratory (http://hcil.cs.umd.edu), the Maryland Institute for
Technology in the Humanities (http://mith.umd.edu), the Center
for the Advanced Study of Communities and Information
(http://casci.umd.edu), and the Computational Linguistics and
Information Processing Lab (http://wiki.umiacs.umd.edu/clip/).
Faculty projects include preservation of online games, data
curation by online communities, participatory data management
in health and science, ethical challenges in personal information
management, and experiential reconstruction of the Apollo
missions from archival sources.</p>
      </sec>
    </sec>
    <sec id="sec-5">
      <title>IV. CHALLENGES</title>
      <p>The Creation and Management of Digital Assets
specialization will begin in the fall of 2013. Although we are
excited to launch the specialization, we anticipate some
challenges as well. One major challenge will be the diversity of
student preparation for the societal, organizational and technical
aspects of the program. For example, some students interested in
the CMDA specialization might arrive with strong academic
preparation, but little work experience. Others might have
extensive organizational and management experience, but little
hands-on familiarity with advanced information technologies.
Still others may have extensive knowledge of information
systems, but less understanding of the organizational and social
factors that shape, and are shaped by, their work. It is a challenge
to address all of these types of knowledge gaps at one time and in
one classroom.</p>
      <p>Realizing the full potential of our program will require that
we draw heavily on peer learning. While this diversity of
expertise and experience is a pedagogical challenge, it is
simultaneously a team-building strength. We envision CMDA
students working together in agile teams that foster peer learning,
and reorganizing those teams around different challenges as they
emerge over the course of a semester.</p>
      <p>A second important challenge is integrating the broad and
diverse intellectual content that underpins the CDMA
specialization. Such integration is complicated by divergent
expertise and skill sets among both faculty and professionals who
will teach in this program. Meeting this challenge will not be
achieved by assigning single faculty members to teach single
courses. Instead, we will need to work together, not just in
planning the specialization but also as we implement the
educational experience for our students. Integration of diverse
disciplinary knowledge has always been a challenging task, but
this integration, writ large, is the very mission for which iSchools
were created. That’s not said to minimize the scope of the
challenge, but rather to claim that the challenge is worth facing in
this way.</p>
      <p>These pedagogical and disciplinary challenges highlight the
need for ongoing faculty preparation for teaching digital curation.
We have taken the first step by assembling a broad team of
faculty with diverse expertise and experience, drawn from both
academia and professional practice. Attending professional
development events such as the DigCurV conference will be an
important step as we learn to think broadly together about how
best to address these challenges.</p>
    </sec>
    <sec id="sec-6">
      <title>V. CONCLUSION</title>
      <p>
        We see the new specialization in Curation and Management
of Digital Assets as a natural next step on a path we have been
following for many years. Decades ago, education in archives
and records management, once the domain of Ph.D. programs in
History, professionalized within library schools [
        <xref ref-type="bibr" rid="ref11">11</xref>
        ]. More
recently, library schools transitioned into iSchools, in part by
adding exactly the kinds of technical expertise that we now need
to draw on as digital curation extends its organizational scope
and reach. In our new specialization we now take the next logical
step in building on this confluence of interest.
      </p>
      <p>As Dennis Gabor (the inventor of holography) observed in
1963, the future cannot be predicted, but futures can be invented.
It is the role of a research university to teach at the leading edge
of what we know, to teach when there is not yet complete
agreement on what should be taught, and to add to what we know
as we teach it. For an iSchool, that leading edge has reached to
digital curation, and that, therefore, is where we plan to be.</p>
    </sec>
    <sec id="sec-7">
      <title>ACKNOWLEDGMENTS</title>
      <p>The authors would like to thank the UMD faculty who
worked to shape the specialization, including Brian Butler, Mary
Choquette, Kari Kraus, Trevor Muñoz, and Ricardo Punzalan. In
addition, many thanks to iSchool Dean Jennifer Preece for
encouragement and support of this program.</p>
    </sec>
  </body>
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