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  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>The Digital Content Management Curriculum</article-title>
      </title-group>
      <contrib-group>
        <aff id="aff0">
          <label>0</label>
          <institution>A Case Study at Wayne State University's School of Library &amp; Information Science</institution>
        </aff>
        <aff id="aff1">
          <label>1</label>
          <institution>School of Library &amp; Information Science Wayne State University Detroit</institution>
          ,
          <addr-line>Michigan</addr-line>
          ,
          <country country="US">USA</country>
        </aff>
      </contrib-group>
      <abstract>
        <p>-This paper examines the development of a specialization for digital content management at the School of Library and Information Science at Wayne State University. Addressed in this case study are the pedagogical approach taken in the specialization's curriculum development and the steps that were taken in developing the curriculum. The paper highlights five core characteristics that were used to describe the kinds of knowledge and skills expected from students completing the specialization. Additionally, the paper discusses the resources needed to support the specialization and the indicators to be used in the evaluation of its success.</p>
      </abstract>
      <kwd-group>
        <kwd>digital content</kwd>
        <kwd>development</kwd>
        <kwd>curriculum support</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>-</title>
      <p>digital
curation,
curriculum</p>
    </sec>
    <sec id="sec-2">
      <title>I.INTRODUCTION</title>
      <p>
        This paper discusses the development of a specialization
which focuses on the creation, management and preservation of
digital content within Wayne State University’s School of
Library and Information Science (SLIS). The specialization,
Digital Content Management (DCM), was developed as a result
of an analysis of the School’s curriculum that was completed in
the fall of 2011. In September of 2011 the Curriculum
Subcommittee of the Academic Concerns Committee within the
School was charged with making recommendations to the
faculty concerning revisions to its current curriculum, its
certificates and specializations. The analysis of the School’s
curriculum was undertaken through several means. Examined
first in the analysis was how the School’s course offerings,
specializations and certificates compared to the other American
Library Association accredited programs of library and
information science [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ]. Against this analysis, the subcommittee
examined the potential job opportunities of its graduates by
mapping job position titles of recent MLIS graduates against the
positions given in the United States Department of Labor,
Bureau of Labor Statistics’ 2010-2011 edition of The
Occupational Outlook Handbook [
        <xref ref-type="bibr" rid="ref2">2</xref>
        ]. Additional items analyzed
during this process of self-examination included the School’s
mission and its faculty’s areas of expertise.
      </p>
      <p>In the analysis of the offerings of other ALA accredited
MLIS programs, it was discovered that a third of these
supported a concentration that falls within the digital realm.
Chief among these digitally-oriented MLIS concentrations were
those focusing on digital libraries and digital curation and, or
digital preservation. The finding of greater job prospects for the
more technically-oriented positions in The Occupational
Outlook Handbook also contributed to the development of the
DCM track. Additional support for the concentration was the
general growing awareness among the School’s faculty of the
importance of digital curation and preservation across all
segments of society, thanks in large part to the increasingly
digital world we find ourselves operating within today. The
impact of digital content in our daily lives is now nearly
universal, and this reality continues to evolve as we strive to
educate individuals who will be capable of managing and
researching ways to preserve our common cultural heritage.</p>
      <p>In an effort to contribute to this conversation surrounding
digital content in the cultural heritage sector, the DCM
specialization was developed. The specialization was designed
to prepare individuals to process, manage, preserve and provide
access to information-bearing objects that exist in a digital form.
As there is a dearth of adequately trained individuals to meet the
needs of institutions with collections of digital content, it was
felt that the addition of this specialization would make an
important contribution to the education of library and
information science professionals. A proposal for the
specialization was submitted to the Graduate School at Wayne
State University in January of 2012 and approval for the changes
to the School’s offerings was received in the spring of 2012. The
specialization was made available to students at the start of the
2012-2013 academic year. At the start of winter 2013 semester,
approximately 50 students are following this specialization. This
number represents slightly less than 10% of all currently
enrolled MLIS students within the SLIS. From the number of
students who have already indicated this as their specialization,
it would appear that students appreciate the need for individuals
with the knowledge and skills needed to work with digital
content.</p>
    </sec>
    <sec id="sec-3">
      <title>II.PEDAGOGICAL APPROACH</title>
      <p>Behind the development of the DCM curriculum was a
strong focus on experiential learning. This approach fits well
with the mission of the School and also with several of its
faculty’s backgrounds. As SLIS has a history of producing
graduates with well-developed practical skills, there is long
standing tradition within the School of coursework that is
strongly supported through interactive practice based learning.
Within SLIS’ curriculum students are provided with theoretical,
historical and foundational content and this is supplemented by
hands-on exercises putting their growing knowledge into
practice.</p>
      <p>The School’s tradition of experiential learning runs parallel
to the faculty’s pedagogical approach, since the topic of
managing digital content is seen through a lens of several
decades of work experience in this area. Faculty members
approach teaching from perspectives informed by real world
experience developing collections of digital content to support
humanistic study within an academic setting and managing
archives and digitization projects within the private sector. Thus,
the development of the DCM curriculum was very much
informed by the day-to-day realities of those individuals whose
job responsibilities include digitizing, describing, managing and
preserving digital content.</p>
      <p>III.</p>
      <p>CURRICULUM DEVELOPMENT PROCESS</p>
      <p>The specialization’s curriculum, which needed to include
coverage the entire suite of processes involved in planning for,
creating, describing and preserving digital content, was
developed using several methods. First, a list of the topics which
needed to be covered to develop graduates’ skills and knowledge
for performing work in this area were identified. This was
followed by an assessment of these topics against their coverage
within courses currently offered at the School. Those topics
which were not treated in sufficient detail within the curriculum
were identified, and these were used to develop several new
courses within the curriculum. Finally, additional means of
supporting the specialization were identified. As the means of
curriculum support are not directly related to the content of the
coursework, they are treated separately in the next section. What
follows is a discussion of the route that was followed to develop
the curriculum for the DCM specialization.</p>
      <p>A.</p>
      <sec id="sec-3-1">
        <title>What Content?</title>
        <p>The primary driving question behind developing the
curriculum was “What are the critical skills and knowledge that
students need to be able to perform this work?” For this question
the available library and information science syllabi and the
literature with digitally oriented themes were collected and
analyzed for topical coverage. From this analysis a lengthy list
of critical knowledge and skills was developed (e.g., code using
XML, perform basic image editing tasks using Adobe
Photoshop, create entity-relationship diagrams, understand and
use the terminology of the profession, track items through
several processes belonging to multiple projects, etc.). In order
to make the task more manageable, the many entries on the list
were combined and abstracted into higher level concepts which
were felt to represent the core characteristics expected from
students who have successfully completed the DCM curriculum.
These abstracted core characteristics focus the specialization’s
efforts on developing student’s knowledge and skills on ways
for them to effectively produce, manage, analyze, design, and
communicate about, digital content. These characteristics also
serve as a rubric within which to analyze expected
competencies.</p>
      </sec>
    </sec>
    <sec id="sec-4">
      <title>Produce: software proficiencies, digitization</title>
      <p>techniques, checksum processes, coding,
description, metadata creation, knowledge of
formats, etc.</p>
      <p>Manage: social parameters, disposition, project
management, personnel, copyright, policies, risk
assessment, budgeting, standards, etc.</p>
      <p>Analyze: system analysis, needs assessment,
data modeling, contextual factors, evaluation,
strategize, research, etc.</p>
      <p>Communicate: terminology, presentations,
training, document processes and decisions,
marketing, outreach, reporting, etc.</p>
      <p>Design: system development, database design,
thesauri creation, color theory, use of visual
information, usability, etc.</p>
      <p>With such a long list of topics to be addressed and skills to
be learned, natural groupings of course content were noted.
Some of these were issues concerning process and techniques
when performing work on singular items (Produce), while others
were issues that were administrative in nature (Manage). A
number of other skills concerned the ability to present, train,
write and create reports (Communicate). Another group of
pedagogical concepts to be covered had to do with critical
thinking, evaluation, assessing information and problem-solving
(Analyze). A final group was concerned with developing
systems and providing creative solutions (Design).</p>
      <p>From the noted groupings of topics, the following abstract
core characteristics (Fig. 1) were formed to contain the various
core competencies expected from the specialization’s students.
These are presented here with several examples of the
competencies falling within each group.</p>
      <p>With this list in hand, the process of developing the
curriculum rested on examining the School’s course offerings
and discovering which competencies were not covered.</p>
      <p>B.</p>
      <sec id="sec-4-1">
        <title>What Courses?</title>
        <p>All of Wayne State University’s Master of Library and
Information Science graduates take a core of six courses
introducing them to the basics of the library and information
science profession (vocabulary, ethics, careers, information
retrieval, access, etc.). In addition to the core courses, students
complete an additional six courses within their specialization.
To determine what the curriculum might look like, courses were
identified that were already a part of the School’s curriculum
that would develop the knowledge and skills, as was outlined
above. Several courses, (LIS7410 Software Productivity Tools
for Information Professionals, LIS7415 Project Management
and 7460 Databases Concepts and Applications for Librarians),
offered content that would provide students with several
experiences considered key to their development. For example,
in these two courses students complete assignments working
with large amounts of data, managing simultaneous projects,
designing and delivering effective technology instruction, and
implementing a database design based on systems analysis. Two
additional courses, (LIS7900 Digital Libraries and LIS7910
Metadata in Theory and Practice), which had previously been
taught as occasional special topics courses, were added to the
School’s curriculum as a part of the specialization’s proposal
sent to the Graduate School. These courses covered in detail a
full range of topics about metadata (e.g., standard schemas,
application profiles, mapping and XML coding) and digital
libraries (e.g., collection development, user needs and services,
usability and evaluation).</p>
        <p>Through the analysis of the course content it was discovered
that while several courses offered some coverage of the
management and preservation of digital content, the topical
depth was not sufficient to prepare students for work in this area.
Particular topics that were missing from the current curriculum
were an overall view of the data lifecycle, specific actions on
data for preservation purposes (e.g., ingesting, validating,
authenticating, normalizing, migrating, etc.), and issues
surrounding access (legal considerations, security,
transformation, etc.). Thus, LIS7920 Digital Curation and
Preservation was developed to meet this need. Additionally,
students who follow this specialization without any practical
work experience with digital content are strongly encouraged to
perform a directed credit-bearing practicum within an institution
to receive formalized training in the field.</p>
        <p>Like many programs of library and information science in
North America, the predominant mode of course delivery in the
School is online. Each of the courses in the specialization uses
the combination of recorded lectures, lecture notes and online
synchronous meetings for delivering pedagogical course
content. While this pedagogical method is sufficient for the
majority of the curriculum’s topics, the development of
particular skill sets among the DCM students’ is not possible
through online instruction. As the hardware and software used to
digitize analog items and manipulate digital files at a
professional level are beyond the reach of all but a small
minority of students, an on-campus institute where they receive
hands-on experience within a digital media lab is under
development. To begin during the fall of 2013, this
creditbearing intensive course will allow students to create and edit
digital content that they will continue to work with as they
progress through the DCM curriculum. The institute will
introduce students to digitization processes using analog image,
audio and video originals through a series of lectures and
handson activities. With this critical phase of instruction completed
they will perform additional processes to these digital items as a
part of their online coursework. The underlying idea for the
specialization’s curriculum is to have students understand the
entire lifecycle of digital content so that they are better prepared
for the various responsibilities and challenges they will find in
the workplace.</p>
        <p>IV.</p>
      </sec>
    </sec>
    <sec id="sec-5">
      <title>SUPPORTING THE CURRICULUM</title>
      <p>The curriculum for the DCM specialization is supported by a
number of individuals (faculty and staff) and resources
(hardware, software, documentation and planning) on campus.
The specialization’s course content is currently delivered by four
individuals. Two individuals hold doctoral degrees in library and
information science and are employed within the School as
fulltime faculty. Complementing this are two individuals with
practical experience in their respective areas (information
technology and digitization) who hold MLIS degrees. These two
individuals are also employed full-time by the School and have a
combination of responsibilities associated with administrative or
technical support and teaching. Other staff hours are provided by
graduate student assistants who supply email, phone and
inperson assistance for technical issues to students and faculty,
and administrative personnel perform a variety of functions to
ensure daily operations within the School.</p>
      <p>In addition to the individuals involved in supporting the
curriculum for the specialization are a number of resources
beyond those provided to the university’s community at large.
First among these is the physical space and equipment used for
its Digital Media Lab. The Lab, which has been outfitted with
hardware and software for image, audio and video digitization
processes, replicates what students would encounter in a
professional facility. The specialization’s students also have
access to a virtual online lab for access to software for
postdigitization processes used in their coursework. As
practicebased projects are expected of all students within the
specialization, various forms of digital repository, digital library
and digital preservation software are available (hosted by SLIS
and outside vendors), and network attached devices currently
provide roughly 16 terabytes of storage space for various course
projects.</p>
      <p>
        The curriculum is also supported by several School
sponsored community building activities. The School hosts a
student group associated with National Digital Stewardship
Alliance, which brings together individuals who share an
interest in working on issues concerning the management and
preservation of digital content. The group keeps students up to
date on current issues, provides opportunities for hands-on
practice, and introduces individuals working in the field. Last
fall this group was pivotal in the planning of a colloquium, titled
Converge and Ingest: Learning about Digital Preservation,
which focused attention on issues concerning digital
preservation through a series of papers and case studies [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ].
      </p>
      <p>V.</p>
      <p>EVALUATION OF THE SPECIALIZATION</p>
      <p>The DCM specialization has the potential to have an
important impact within organizations and institutions whose
missions involve the care and management of cultural materials.
Because of the vital role the School plays in educating
professionals in this area, it has set into place methods of
evaluating the success of the specialization and its students. The
primary outcome to be assessed is how well the specialization
meets its goal of increasing the number of individuals with skills
and expertise in the areas of digital libraries, data curation,
digital preservation and metadata. An evaluation of the
specialization’s success will be undertaken using indicators
which incorporate several dimensions. In the short term, one
indicator of its success is the number and percentage of SLIS
students who enroll in the School based on the availability of the
specialization. A similar measure assesses the number of
students who chose this specialization once they have enrolled
in the School. An indicator which speaks to the longer term
impact of the specialization is the number and percentage of
SLIS’ graduates who obtain full-time employment in positions
where their primary job responsibilities require them to work
with digital content. An additional indicator of success, as it is
hoped that the specialization will increase understanding about
digital content issues, is the number and percentage of its
students and alumni who contribute to the scholarly record
through publications on this topic. As the specialization is a new
offering at the School, the activities of students and alumni will
be tracked as they work through the curriculum and move into
the field. This data will provide information to be used for future
development of the DCM curriculum.</p>
    </sec>
    <sec id="sec-6">
      <title>VI.CONCLUSION</title>
      <p>The development of DCM specialization has been a
welcomed addition to the School of Library and Information
Science at Wayne State University and it has seen a great deal of
support at the individual and institutional level. It is clear from
the support received for the specialization that there is a deep
appreciation for knowledge in this area and an
acknowledgement of how critical this issue is in our current
world.</p>
      <p>After analyzing potential content and developing the
curriculum, researching and procuring equipment and the many
months of planning to make the specialization a reality, seeing
its first students graduate in the next few semesters will be
tremendously rewarding. How these individuals progress in their
careers and the feedback they provide concerning their
experiences will provide critical information concerning the
success of the specialization. In an institution with such a long
history of graduating practitioners who work with and respect
cultural materials, it is hoped that this tradition will be enhanced
by highlighting the important and often problematic issues
surrounding digital content.</p>
    </sec>
  </body>
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</article>