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<article xmlns:xlink="http://www.w3.org/1999/xlink">
  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Applying PQM to a Regional Portal</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Mª Ángeles Moraga</string-name>
          <email>mmoraga@proyectos.inf-cr.uclm.es</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Coral Calero</string-name>
          <email>Coral.Calero@uclm.es</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Mario Piattini</string-name>
          <email>Mario.Piattini@uclm.es</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>---------------- • M. Moraga is with the Department of Lenguajes y Sistemas Informáticos, University of Castilla-La Mancha, Paseo de la Universidad</institution>
          ,
          <addr-line>4. 13001 Ciudad Real.</addr-line>
          <country country="ES">Spain</country>
        </aff>
      </contrib-group>
      <pub-date>
        <year>2002</year>
      </pub-date>
      <fpage>340</fpage>
      <lpage>347</lpage>
      <abstract>
        <p>-Portals have evolved from being simple providers of Web page access and corporate databases into being sites that support intelligent management, integration of applications and collaborative processing. Portals can be considered as an evolution of datawarehouses by extending its application to Intranets and giving access to all information resources and knowledge of a firm. All these facts make it essential that developed portals are of good quality. Our aim is to define a portal quality model and, to achieve it, we have used the GQM method. As our model is in the definition phase now, only its two first phases have been used. That is the reason why our model must be considered as a first approach and not as a close and definitive model. Our model, called PQM, is composed of six dimensions: tangibles, reliability, responsiveness, assurance, empathy and data quality. These dimensions have been obtained by means of the SERVQUAL method. Moreover, we have done a survey of the workers of the portal of Castilla-La Mancha (castillalamancha.es) to obtain their opinion and assesment about different aspects of this portal in relation to PQM.</p>
      </abstract>
      <kwd-group>
        <kwd />
        <kwd>Quality assurance</kwd>
        <kwd>quality concepts</kwd>
        <kwd>model development</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>1 INTRODUCTION</title>
      <p>Portals prov ide a way to access to a local or remote
network, to a company in the case of a corporate portal or to
general-interest topics and services in the case of a public
portal.</p>
      <p>
        In general, portals provide [
        <xref ref-type="bibr" rid="ref11">11</xref>
        ] us with:
- A custom framework for presenting pages and
components within each page and organizing information for
specific communities.
      </p>
      <p>- Personalization capabilities for individual users.
- A set of “portlets” (components that integrate data,
applications, content, and resources and present information
to the portal user)</p>
      <p>- A single sign -on to the set of applications accessed via
the portal.</p>
      <p>- Other features, such as search and collaboration.</p>
      <p>
        Therefore, portals have evolved from being simple
providers of Web page access and corporate databases into
being sites that support intelligent management, integration of
applications and collaborative processing. Portals can be
considered as an evolution of datawarehouses by extending
its application to Intranets and giving access to all
information resources and knowledge of a firm [
        <xref ref-type="bibr" rid="ref4">4</xref>
        ]. One of the
advantages of portals is its ability to integrate and personalize
several technologies (groupware, databases,
datawarehouses, e-mail, meta -data, intelligent management systems,
etc.) in a unique business management tool. Moreover,
portals integrate all kinds of information, applications and
services into a unique environment, according to the personal
experience of each user. With a portal, a firm can give
appropriate information to the correct subject. Hence, portals
can be considered as the entry door to the firm [
        <xref ref-type="bibr" rid="ref8">8</xref>
        ].
      </p>
      <p>
        According to [
        <xref ref-type="bibr" rid="ref11">11</xref>
        ], portals can be divided into
generations:
      </p>
      <p>- First generation: Access Portal: They were used to
provide a set of links to other information and resources.</p>
      <p>- Second generation: Aggregation Portals: They bring
information back to the portal so that the user does not have to
go anywhere else.</p>
      <p>- Other generations: Workspace Portals (where the portal
becomes the users’ work environment, including all the
appropriate information, tools, and resources) and Adaptive
Portals (where the portal experience, itself, dynamically
depending on the user’s context and the ongoing process).</p>
      <p>
        However, the research on portals is still beginning. Some
key points for its evolution are [
        <xref ref-type="bibr" rid="ref17">17</xref>
        ] listed below:
      </p>
      <p>- The percentage of organizations that treat portals as
core systems will increase from less than 10 percent in 2003
to 15 percent in 2004 to 35 percent by 2007.</p>
      <p>- The portal market is only 40 percent introduced now;
by the end of 2004, 85 percent of the Global 2000 will have
implemented an enterprise portal framework. This fact will
lead to a 161 percent growth in revenue in 2004.</p>
      <p>- The portal market has contracted 26 percent since 2002;
by the end of 2004, another 20 percent of portal players will
exit the market.</p>
      <p>
        The fact of achieving that a portal is of good quality is
fundamental because it is the only mechanism that makes users
return [
        <xref ref-type="bibr" rid="ref13">13</xref>
        ]. In fact, quality has been a research subject in
several fields:
      </p>
      <p>
        In [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ], a quality model for the selection of ERP systems is
proposed. They choose the ISO/IEC 9126-1 quality Standard
as a framework and suggest a methodology to adapt it to
specific domains. In [
        <xref ref-type="bibr" rid="ref10">10</xref>
        ], authors show us a systematic way
to specify the relevant quality attributes involved in the
architectural design process. In [
        <xref ref-type="bibr" rid="ref7">7</xref>
        ], authors show us a model
to value and select the e-commerce websites in a B2C
environment (Business-to-consumer). In [
        <xref ref-type="bibr" rid="ref15">15</xref>
        ], a way to develop
web design guidelines through a quality function is shown.
In [
        <xref ref-type="bibr" rid="ref19">19</xref>
        ], a conceptual model and an instrument to measure
website quality are developed and the websites quality
factors that are important to consumers are defined. In [
        <xref ref-type="bibr" rid="ref2">2</xref>
        ],
authors suggest a Web quality model for the classification of
metrics and web methodologies.
      </p>
      <p>
        In [
        <xref ref-type="bibr" rid="ref14">14</xref>
        ], the SERVQUAL model is described. This model
consists of five dimensions and 22 items used to measure the
different elements of service quality across a broad spectrum
of services. In [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ], authors develop a framework to measure
service quality based on web using the SERVQUAL model
as a starting point.
      </p>
      <p>However, there is not a specific framework to control the
quality of portals, probably due to the recent developing of
portals.</p>
      <p>
        In order to put an end to this lack, we present a first
proposal of a portal quality model. This proposal has been
made using, as a basis, the GQM method [
        <xref ref-type="bibr" rid="ref18">18</xref>
        ] and the
model proposed by [
        <xref ref-type="bibr" rid="ref14">14</xref>
        ] to obtain the goals. We have
selected the SERVQUAL model because it has been
successfully adapted to the quality achievement of different
topics (as tourism, information systems, automobile
industry, etc ) and the GQM method because facilitates the
definition of the portal quality model with a given goal.
      </p>
      <p>Also, we have done a survey of the workers of the
Castilla-La Mancha portal (castillalamancha.es) to obtain
their assessment about different aspects of the portal with
the objective of evaluating the quality of the above
mentioned portal in relation to each dimension of quality
that we have defined.</p>
      <p>Moreover, the model proposed by us is valid not only for
corporate portals but also for public ones considering that
nowadays public portals include public and private
components, as corporate portals. The main difference
between corporate and public portals is that in public
portals the business is the portal by itself, while in corporate
portals, the business is to be open to the public to present
their products, services, image or beliefs. In spite of this
difference, all portals are becoming multipurpose. Besides,
nowadays, public portals include both public and private
components like corporate portals.</p>
      <p>At last, we can emphasize that we have only used the
Goal and Question phases of the GQM method to achieve
our aim (to define a portal quality model). So, we have put
off the definition of metrics until later on (when the model
will have been validated).</p>
      <p>This paper is structured as follows: In section two, the
GQM method is shown; in section three, the quality model
that we have developed is explained and the phases that we
have achieved are specified. In section four, the
castillalamancha.es portal is described and in section five, it
is explained the survey that has been done of the workers of
the castillalamancha.es portal and the obtained results are
analysed. Finally, in the last section, conclusions and future
work are shown.
2</p>
    </sec>
    <sec id="sec-2">
      <title>GQM METHOD</title>
      <p>
        The GQM method [
        <xref ref-type="bibr" rid="ref18">18</xref>
        ] is a systematic approach for tailoring
and integrating goals to models of the software processes,
products and quality perspectives of interest, based upon
the specific needs of the project and the organisation.
      </p>
      <p>This method starts top-down with the definition of an
explicit measurement goal. The goal is refined into several
questions that break down the issue into its major
components. Then, each question is refined into metrics that
should provide information to answer those questions.</p>
      <p>
        The GQM method is composed of four phases [
        <xref ref-type="bibr" rid="ref18">18</xref>
        ]:
1.- Planning phase. A GQM team is established, the
improvement area and the application project are selected, a
project team is established and finally, as a result, we obtain
a project plan.
      </p>
      <p>2.- Definition phase. The measurement plan is defined
and documented (goal, questions, hypotheses and metrics
are defined).</p>
      <p>3.- Data collection phase. In this phase, the data
collection takes place, resulting in the collected data.</p>
      <p>4.- Interpretation phase. During this phase, the collected
data are processed with respect to the defined metrics into
measurement results, that provide answers to the defined
questions. With these answers, it will be possible to evaluate
whether the goal has been achieved or not.</p>
      <p>As we have said before, we have followed the GQM
method to define a portal quality model, but we have only
used its two first phases. The other two phases will be used
when the model has been validated. In the next section, we
will show how our PQM model has been obtained.</p>
    </sec>
    <sec id="sec-3">
      <title>3 QUALITY MODEL</title>
      <p>The PQM model (Portal Quality Model) has been developed
using the two first phases defined in the GQM method.</p>
      <p>Taking into account the fact that the quality of a portal is
difficult both to define and to measure, the model that we
present below must be considered as a first proposal of
framework. This model can be used to measure the quality
of a portal, considering that the quality of the portal can be
defined as the degree which the portal facilitates services
and relevant information to the customer with.</p>
      <p>The activities carried out in the achieved phases are
detailed below.</p>
      <sec id="sec-3-1">
        <title>3.1 First phase: planning</title>
        <p>The first activity that we carried out in the planning phase
was to establish a GQM team independent of the project
team. Then, the area that we wanted to improve was
selected. In our case, it was the quality of portals. The project
team was formed by all the developers of
castillalama ncha.es portal.</p>
      </sec>
      <sec id="sec-3-2">
        <title>3.2 Second phase: definition</title>
        <p>The second phase, called definition, is the most important
one.</p>
        <p>
          In the first activity of this phase, the goal was defined. In
our case, the goal was: “To improve the quality of portals”.
The next activity was to refine the goal into several
questions. We used the SERVQUAL model [
          <xref ref-type="bibr" rid="ref14">14</xref>
          ], to carry out this
        </p>
      </sec>
    </sec>
    <sec id="sec-4">
      <title>4.- THE PORTAL OF CASTILLA-L A MANCHA (CASTILLALAMANCHA.ES).</title>
      <p>definition. The SERVQUAL model is composed of five di- which information is inputted, processed or presented to
mensions: tangibles, reliability, responsiveness, assurance them?
and empathy. These dimensions were adapted to portals. - Contextual DQ: To what degree does the
informaMoreover, we added another one that is related to data qual- tion provided meet the needs of the users?
ity. Once the portal quality model (PQM) was defined, we
decided to do a survey of the workers of the portal of
Castilla-La Mancha (castillalamancha.es) to obtain their opinion
about different dimensions of the portal</p>
      <p>However, we thought that the breakdown only to that
level was not enough because it was too much generic, so
we divided some of these dimensions into subdimensions.</p>
      <p>Then, we show the six dimensions (questions) that make
up our model (of quality of portals) together with their
subdimensions (subquestions).</p>
      <p>- Tangible: This dimension indicates if "the portal
contains all the software and hardware infrastructures needed
according to its functionality”.</p>
      <p>- Reliability: It is the "ability of the portal to perform its
functionality accurately". In addition, this dimension will be
affected by:
- Availability: The portal must be always operative.</p>
      <p>- Search Quality: The results that the portal
provides when making a search must be appropriate to the
request made by the user.</p>
      <p>- Responsiveness: It is the "willingness of the portal to
help and to provide its functionality in an immediate form
to the users ". In this dimension, we distinguish the
following subdimensions:</p>
      <p>
        - Scalability: It refers to the ability of the portal to
smoothly adapt to increasing workloads as a result of
additional users, an increase in traffic volume or the execution of
more complex transactions [
        <xref ref-type="bibr" rid="ref6">6</xref>
        ].
      </p>
      <p>
        - Speed: It relates to the response times experienced
by portal users [
        <xref ref-type="bibr" rid="ref6">6</xref>
        ].
      </p>
      <p>- Assurance: It is “the ability of the portal to convey trust
and confidence”. This dimension will be affected by:
- Confidentiality: Ability to keep the privacy of the</p>
      <p>In this section, we will explain the aim and structure of the
portal of Castilla-La Mancha, since we have done a survey of
its workers to know which dimensions of the model should
be improved and which dimensions are correct. Also, we
have proved the reliability of the survey.</p>
      <p>The Castilla-La Mancha portal (www.castillalamancha.es)
is a corporate portal that is in operation since April, 2002.</p>
      <p>Its main goal is to generate Internet projects in the region of
Castilla-La Mancha and help to achieve their success.</p>
      <p>Regarding the portal workers, they can be divided into
two profiles according to the tasks they develop:</p>
      <p>? Contents Responsible. They manage the contents
that are published in the different channels of the
castillalamancha.es portal.</p>
      <p>? Technical Support. These workers can be divided
into two groups:</p>
      <p>- Programmers: they must maintain the technological
aspects of the portal.</p>
      <p>- Designers: they are in charge of the image of the portal.</p>
      <p>This portal is aimed at providing, above all, information
about Castilla-La Mancha.</p>
      <p>We can distinguish several channels within this portal
users. (each of them contains information related to a specific
- Empathy: We define this dimension as the "ability of the topic):
portal to provide caring and individual attention ". In this - Technology channel: it provides information about
scidimension, we distinguish the following subdimensions: entific, technological, energy or astronomical issues among
- Navigation: The portal must provide a simple and others.
intuitive navigation when using it. - Sixth province channel: it establishes contact with
castel- Presentation: The portal must have a clear and lano-manchegos (people from Castilla La Mancha) that, at
uniform interface. present, are living outside.</p>
      <p>- Integration: All the components of the portal must - Enterprise channel: You can find events related to
enbe integrated into a coherent form. terprises among other things.</p>
      <p>- Personalization: The portal must be capable of - Employment channel: People can find a new job.
adapting to the user’s priorities. - Agro channel: It contains information related to
agricul</p>
      <p>
        Furthermore, due to the big amount of data that are han- ture.
dled in a portal and taking into account that it is fundamen- - Environment channel: it deals with human resources,
tal that these data are of good quality, we thought it is nec- pollution, waste, animals, vegetation, water, etc.
essary to add a new dimension: - Women and elderly channel: It contains interesting
is- Data quality (DQ): This dimension is defined as "quality sues for these groups of people.
of the data contained in the portal". According to [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ], we can - Children channel: Basic knowledge about the region will
distinguish four subdimensions: be acquired by children.
      </p>
      <p>- Intrinsic DQ: What degree of care was taken in the These channels are focused on Castilla-La Mancha region.
creation and preparation of information? Moreover, there are e-commerce, links to others websites,
e- Representation DQ: What degree of care was taken learning, and others interesting things.
in the presentation and organization of information for
users?</p>
      <p>- Accessibility DQ: What degree of freedom do
users have to use data, define and/or refine the manner in</p>
    </sec>
    <sec id="sec-5">
      <title>5.- SURVEY</title>
      <p>
        ⎛
r XX ' = 2*
⎜1⎜
⎝
s 2p + s i2 ⎟⎞
Questionnaires are, probably, the most commonly used
research method according to [
        <xref ref-type="bibr" rid="ref16">16</xref>
        ]. By using a questionnaire, where:
we try to obtain the opinion of people about different as- s P2 shows the variance of the marks obtained by the
subpects in order to evaluate each dimension of quality. jects in the even items.
      </p>
      <p>The questionnaire consists of forty two questions (see s i2 shows the variance of the marks obtained by the
subAppendix). The items that compose each dimension (which jects in the odd items .
is equivalent to indicate the dimension which each of the s X2 shows the variance of the global marks.
questions asked in the questionnaire corresponds to) are: We have applied the above exposed formula to the results
- In the Tangible dimension, we classify questions Q26, obtained by the survey done of the workers of
castillalamanQ39. cha.es and we have obtained that the reliability of the survey is
- In the Reliability dimension, we have questions Q11, 0.9. Therefore, we can state that our survey is reliable because
Q15, Q29, Q41. the reliability coefficient can vary from 0 to 1, where 0 means
- In the Responsiveness dimension, we have questions that there is no reliability and 1 means there is a maximum of
Q1, Q3, Q4, Q12, Q13, Q14, Q38. reliability.</p>
      <p>- In the Assurance dimension, we classify questions Q21,
Q22, Q23. 5.2 Results</p>
      <p>- In the Empathy dimension, we have questions Q2, Q5, Our following step was to analyse the results obtained by
Q6, Q10, Q16, Q17, Q18, Q19, Q20, Q24, Q25, Q27, Q28, Q32, the survey.</p>
      <p>Q33, Q34, Q35, Q36, Q37, Q40, Q42. Due to the different profiles of workers, not all the
sub- In the Data Quality dimension, we classify questions Q7, jects answered all the questions that were raised. Therefore,
Q8, Q9, Q30, Q31. the results of each question (table 1) have been obtained</p>
      <p>Before the workers of the portal answered the question- depending on the subjects that answered it.
naire, it was evaluated by a small group of users in order to In the next table, the average value for each of dimension
verify its understandability. According to the results, some is shown.
aesthetic modifications were made so as to obtain a better
understanding.</p>
      <sec id="sec-5-1">
        <title>5.1 Survey Reliability</title>
        <p>It is necessary to prove the reliability of the survey to state
that the results obtained by it are useful.</p>
        <p>A survey is reliable if it is made several times by the same
subjects and the result obtained is always the same.</p>
        <p>
          Several methods to calculate the reliability of a survey
have been proposed. These methods try to calculate the
reliability coefficient (defined as the correlation among the
marks obtained by the subjects in two parallel forms of a
test). [
          <xref ref-type="bibr" rid="ref12">12</xref>
          ]. We can use different methods to calculate the
empirical value of the reliability coefficient. One of these
methods is the Split Halves Method which is the method that we
have used because it only needs to make the test once.
        </p>
        <p>We tried to guarantee that the two halves that the test is
divided into would be parallel. So, we considered that a half
of the test was made up of even questions and the other half
was made up of odd questions. This is better than
considering that the first part of the test is a half and the second part
is the other half because subjects are more tired when
answering the second part of the test.</p>
        <p>The reliability of the survey does not only depend on the
characteristics of the survey but subjects that have answered
the questionnaire are important as well</p>
        <p>
          We calculate the reliability with the formula proposed by
Guttman-Flanagan, the equation is [
          <xref ref-type="bibr" rid="ref5">5</xref>
          ]:
        </p>
        <p>The dimension with the lowest value is assurance and
therefore, it is necessary to improve it by carrying out
different tasks that have been proposed to achieve this goal. In
general, almost all the dimensions values are around the
average. Hence, we have defined several tasks to improve
the dimensions that have the lowest values. We can carry
out all the tasks and later, make the test again to verify if the
quality of the portal has been improved. The dimension that
obtains a higher value on average is data quality. As a result,
we can conclude that the information provided by the portal
turns out to be correct so the portal fulfils its main goal,
which is to offer classified information through different
channels.</p>
      </sec>
    </sec>
    <sec id="sec-6">
      <title>6.- CONCLUSIONS AND FUTURE WORKS</title>
      <p>We know that portals have lately risen. Therefore, it is very
important to assure its quality. Customers will choose
portals that are more appropriate to their needs and objectives
and this fact implies that if a portal is not of a good enough
quality, it will disappear.</p>
      <p>Our aim has been to define a portal quality model and to
do so, we have used GQM method. As our model is in the
definition phase, we have only used the two first phases.
Moreover, this means that the model presented here must be
considered as a first proposal but not as a close and
definitive model.</p>
      <p>Our model, called PQM, is composed of six dimensions:
tangibles, reliability, responsiveness, assurance, empathy
and data quality.</p>
      <p>We must carry out several future works due to the initial
state of our quality model. The validation of the model is our
first and main objective and to achieve it, we are going to
carry out several empirical validations from surveys of
customers, experts, etc. to controlled experiment and study
cases. We will make all these works with different kinds of
portals in order to have the model completely validated.
Once our model has been validated, we will study and
classify, on the one hand, existing metrics and on the other,
metrics of other environments but applicable to portals. If it is
necessary, we will define new metrics, that must be formally
and empirically validated, and will be used for the last
phases of the GQM method. We are working in the
preparation of a questionnaire for users of the portal.</p>
    </sec>
    <sec id="sec-7">
      <title>APPENDIX</title>
    </sec>
    <sec id="sec-8">
      <title>ACKNOWLEDGEMENT</title>
      <p>This research is part of the PLATIA project supported by
the Consejeria de Ciencia y Tecnología of Junta de
Comunidades de Castilla-La Mancha (Spain) and the CALIPO
project (TIC2003-07804-C05-03) supported by the Ministerio de
Ciencia y Tecnología.
Coral Calero is PhD in Computer Science. Associate Professor at the
Escuela Superior de Informática of the University of Castilla-La Mancha
in Ciudad Real (Spain). She is a member of the Alarcos Research
Group, in the same University. Her research interests are: advanced
databases design, database/datawarehouse quality, web/portal quality,
software metrics and empirical software engineering. She is author of
articles and papers in national and international conferences on these
subjects. Her e-mail is: Coral.Calero@uclm.es
Mario Piattini is PhD in Computer Science. Full Professor at the
Escuela Superior de Informática of the University of Castilla-La Mancha.
Author of several books and papers on databases, software engineering
and information systems. He leads the ALARCOS research group of the
Department of Computer Science at the University of Castilla-La
Mancha, in Ciudad Real, Spain. His research interests are: advanced
database design, database quality, software metrics, object oriented metrics,
software maintenance. His e-mail is Mario.Piattini@uclm.es</p>
    </sec>
  </body>
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