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      <title-group>
        <article-title>The Effect of Different Set-based Visualizations on User Exploration of Recommendations</article-title>
      </title-group>
      <contrib-group>
        <aff id="aff0">
          <label>0</label>
          <institution>Departement Computerwetenschappen, KU Leuven</institution>
          ,
          <addr-line>Celestijnenlaan 200A, B-3001 Leuven</addr-line>
          ,
          <country country="BE">Belgium</country>
        </aff>
        <aff id="aff1">
          <label>1</label>
          <institution>Department of Computer Science, Pontificia Universidad Católica de Chile</institution>
          ,
          <addr-line>Santiago</addr-line>
          ,
          <country country="CL">Chile</country>
        </aff>
        <aff id="aff2">
          <label>2</label>
          <institution>Katrien Verbert</institution>
        </aff>
        <aff id="aff3">
          <label>3</label>
          <institution>School of Information Sciences, University of Pittsburgh</institution>
          ,
          <addr-line>135 North Bellefield Avenue, Pittsburgh, PA 15260</addr-line>
          ,
          <country country="US">USA</country>
        </aff>
      </contrib-group>
      <abstract>
        <p>When recommendations fail, trust in a recommender system often decreases, particularly when the system acts like a “black box”. To deal with this issue, it is important to support exploration of recommendations by explicitly exposing relationships that can provide explanations. As an example, a graph-based visualization can help to explain collaborative filtering results by representing relationships among items and users. In our work, we focus on the use of visualization techniques to support exploration of multiple relevance prospects - such as relationships between different recommendation methods, socially connected users and tags. More specifically, we researched how users explore relationships between such multiple relevance prospects with two set-based visualization techniques: a clustermap and a Venn diagram. A comparative analysis of user studies with these two approaches indicates that, although effectiveness of recommendations increases with the use of a clustermap, the approach is too complex for a non-technical audience. A Venn diagram representation is more intuitive and users are more likely to explore relationships that help them find relevant items.</p>
      </abstract>
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      <title>-</title>
      <p>Author Keywords
User interfaces for recommender systems; information
visualization; user studies.</p>
      <p>ACM Classification Keywords
H.5.2. Information interfaces and presentation (e.g., HCI):
User interfaces. H.5.m. Information interfaces and
presentation (e.g., HCI): Miscellaneous.</p>
      <p>
        INTRODUCTION
The design and development of user interfaces for
recommender systems has gained increased interest. Such
interfaces are researched to provide new capabilities to
search, browse, and understand recommendations [
        <xref ref-type="bibr" rid="ref8">8</xref>
        ].
Among others, explaining recommendations to provide
transparency and to increase trust has been researched
extensively [
        <xref ref-type="bibr" rid="ref11">11</xref>
        ]. Several approaches have been presented
that represent relationships between users and items as a
basis to support exploration and transparency [
        <xref ref-type="bibr" rid="ref5">5</xref>
        ][
        <xref ref-type="bibr" rid="ref3">3</xref>
        ][
        <xref ref-type="bibr" rid="ref12">12</xref>
        ].
Most of these existing approaches enable users to explore
relationships between two entities, such as relationships
between users and recommended items.
      </p>
      <p>In our work, we focus on the use of set-based visualization
techniques to support exploration of multiple relevance
prospects. In contrast to existing approaches, we enable
end-users to interrelate multiple dimensions to support
exploration and transparency of recommendations.
We have developed two visual interfaces for exploring
relationships between multiple relevance prospects of
recommendations. A first user interface (TalkExplorer) uses
a clustermap visualization technique that enables users to
explore relationships between diverse recommendations,
users and tags. A second interface (SetFusion) uses a Venn
diagram to support exploration of multidimensional
relationships.</p>
      <p>
        The original work on TalkExplorer [
        <xref ref-type="bibr" rid="ref12">12</xref>
        ] and SetFusion [
        <xref ref-type="bibr" rid="ref7">7</xref>
        ]
has been performed independently, with no intention to
compare the results of our studies with these sufficiently
different systems. At the same time, an extensive set of data
collected in several user studies opened an interesting
opportunity to uncover the participation puzzle that we
observed when comparing the results of two TalkExplorer
studies. These results indicate that effectiveness of
recommendations increases in a significant way when users
are able to interrelate multiple entities. However, when
deployed in an open setting, users do no explore such
intersections often when a clustermap is used.
      </p>
      <p>In earlier work, we hypothesized that the likely reason for
this phenomenon is the complexity of the TalkExplorer
interface, especially the challenge of understanding the
complex visualization of overlapping sets. However, at that
time we were not able to provide any arguments in favor of
these hypotheses.</p>
      <p>In this paper, we re-assess this hypothesis. The presence of
the SetFusion study that was performed in the same system,
with similar kind of data and using a similar approach,
enables us to compare how users interact with the
visualizations. SetFusion explores exactly the kind of
interface that we believe could increase exploration of
overlaps: Venn Diagrams are known to be both
straightforward and standard to visualize set overlaps. We
re-process the data of our user studies and analyze how
users interact with both interfaces to re-assess their value
for exploring recommendations.</p>
      <p>This paper is organized as follows: first we present related
work in the area of visualizing recommendations and
setbased visualization. Then, we introduce TalkExplorer, an
interactive clustermap visualization of recommendations, as
well as SetFusion, an interactive Venn diagram
representation of recommendations. Results of user studies
conducted with both interfaces are presented next. Then, we
present a comparative analysis of how users interact with
these visualizations. Finally, we discuss these results, as
well as future research opportunities.</p>
      <p>
        RELATED WORK
Most existing work in the area of visualizing
recommendations focuses on interaction with collaborative
filtering recommender systems. PeerChooser [
        <xref ref-type="bibr" rid="ref5">5</xref>
        ] is a visual
interactive recommender that uses a graph-based
representation to show relationships between users and
recommended items of a collaborative filtering
recommender system. Similarly, SmallWorlds [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ] allows
exploration of relationships between recommended items
and similar friends, in multiple layers of similarity. These
systems enable users to explore such relationships as a basis
to provide transparency and to support the user to find new
relevant items.
      </p>
      <p>
        Some systems focus specifically on tags that are used by
social recommenders. SFViz (Social Friends Visualization)
[
        <xref ref-type="bibr" rid="ref4">4</xref>
        ] visualizes social connections among users and user
interests as a basis to increase awareness in a social network
and to help people find potential friends with similar
interests. This system uses a Radial Space-Filling (RSF)
technique to visualize a tag tree and a circle layout with
edge bundling to show a social network.
      </p>
      <p>
        More recently, TasteWeights [
        <xref ref-type="bibr" rid="ref2">2</xref>
        ] has been introduced as a
system that allows users to control the importance of
friends and peers in social systems to obtain
recommendations. Similar to our work, TasteWeights
introduces the concept of an interface for hybrid
recommender systems. The system elicits preference data
and relevance feedback from users at run-time and uses
these data to adapt recommendations to the current needs of
the user. The idea can be traced back to work of Schafer et
al. [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ] on meta-recommendation systems. These
metarecommenders provide users with personalized control over
the generation of recommendations by indicating how
important specific factors are – such as genre of a movie
and film length, on a scale from 1 (not important) to 5
(must have). In our work, we extend this concept by
visualizing relationships to relevance prospects in order to
enhance exploration by end-users of the item space and to
increase perceived relevance and meaning of items. More
specifically, we use a set-based visualization approach to
represent relationships of items to specific relevance factors
or prospects. Thus, in addition to enabling end-users to
specify which prospects are relevant, we enable them to see
how recommendations are related to these prospects with
set-based visualization techniques.
      </p>
      <p>
        Relevance or set-based visualization applies an approach to
spatially organize recommendation results.
Relevancebased visualization has been originally developed in the
field of information retrieval for visualization of search
results. For example, for a query that uses three terms, it
will create seven set areas to show which results are
relevant to each of the three terms, each of two pairs of
these terms, and all three terms at the same time. The
classic example of set-based relevance visualization is
InfoCrystal [
        <xref ref-type="bibr" rid="ref10">10</xref>
        ]. The Aduna clustermap visualization [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ]
approach also belongs to this category offering a more
complex visualization paradigm and a better level of
interactivity. A strong point of set-based approach is a clear
representation to which of the query terms each document
is relevant along with grouping documents by this aspect.
The novelty of the approach suggested in our paper is
twofold. First, we are using a set-based relevance approach
not just with keywords or tags where relevance approaches
are usually applied, but with a diverse set or
relevancebearing entities (tags, users, recommendation agents). To
the best of our knowledge, this is the first attempt to
visually represent recommendations with set-based
visualization techniques. The major difference and
innovation of our work is that we allow end-users to
combine multiple relevance prospects in order to increase
the perceived relevance and meaning of recommendations.
Second, we present two different techniques to visually
present these sets: a clustermap visualization, implemented
in TalkExplorer [
        <xref ref-type="bibr" rid="ref12">12</xref>
        ], and a Venn diagram, implemented in
SetFusion [
        <xref ref-type="bibr" rid="ref7">7</xref>
        ]. Although the interactive hybrid
recommender interface TasteWeights [
        <xref ref-type="bibr" rid="ref2">2</xref>
        ] and
metarecommendation systems [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ] also allow users to consider
three potential sources of relevance to make
recommendations, TalkExplorer allows more flexible
exploration by visually presenting relationships to relevance
prospects with a clustermap, and SetFusion uses a
completely different visualization paradigm, relying on a
Venn diagram. We present results of user studies with these
visualizations that assess the impact of the interfaces on the
effectiveness of recommendations, as well as a comparative
analysis of how users interact with these representations.
TALKEXPLORER AND SETFUSION
TalkExplorer and SetFusion represent two attempts to
implement a visual interactive interface to explore
recommendations of research talks at academic
conferences. Both visualization interfaces were
implemented and released as components of the conference
support system Conference Navigator 3 (CN3) [
        <xref ref-type="bibr" rid="ref6">6</xref>
        ]. Each of
the interfaces was developed to explore a range of ideas
related to visualization, interactive access, transparency,
etc. One of the core ideas essential for the purpose of this
paper was integration of several aspects of relevance within
the same visualization. We believed that a talk might be
perceived by users as relevant for a range of reasons that we
call aspects (for example, it could be recommended by one
of the recommender engines or bookmarked by a socially
connected user). We also believed that talks that are
relevant in more that one aspect could be more valuable to
the users and that displaying multiple aspects of relevance
visually is important for the users in the process of talk
exploration. Following these beliefs, TalkExplorer and
SetFusion offered two different approaches to visualize talk
relevance in a way that helps to identify talks that are
relevant for the users in two, three, and even more aspects.
Both systems use different versions of set-based
visualizations to achieve this goal. The user studies that we
ran with both interfaces included specific provisions that
enabled us to examine the value of displaying several
aspects of relevance. The next sections explain the details
of both visualization approaches and results of their
evaluation that are relevant for this paper.
      </p>
      <p>
        VISUALIZING RELATIONSHIPS IN TALKEXPLORER
The key idea of TalkExplorer is to enable users to explore
talks recommended by two recommender engines
(presented in the interface as recommender agents) along
with talks that were bookmarked or tagged by other system
users. The visualization is implemented as a Java applet and
uses the Aduna clustermap visualization library [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ]. This
software library visualizes sets of categorized objects and
their interrelationships.
      </p>
      <p>Recommender systems are presented as agents and their
interrelationships can be explored. In parallel, real users and
their bookmarks are shown and users can explore both
interrelationships between users as well as
interrelationships between agents and users (i.e. which
other users have bookmarked talks that are recommended to
them by one or more agents). In addition, relationships with
tags can be explored to identify relevant items. We are
researching whether visualizing these relationships can help
users to find relevant talks to attend at a conference, and
whether this visualization can provide transparency and
increase trust.</p>
      <p>TalkExplorer allows users to explore the different entities
of the conference by means of three principal components,
as shown in Figure 1. On the left side, the entity selection
panel allows users to select tags, users and recommender
agents that are added and displayed in the canvas area. This
canvas area, at the center of the screen, shows a clustermap
visualization - i.e., different clusters of talks linked by
connected components. The labeled circles in this canvas
area represent either real users, recommender agents or
tags. Yellow circles represent individual talks, and the
bubbles that involve them represent clusters of talks.
In Figure 1, two users are shown (P Brusilovsky and L
Aroyo), as well as suggestions of the tag-based and
contentbased recommender agent. The clustermap visualization
enables users to explore relationships between items that
were suggested to them by these recommender agents and
bookmarks of users on the screen. For instance, a user can
see which other users have bookmarked a talk that is
suggested by a recommender agent by exploring the
intersection of the agent and a specific user. In the example
presented in Figure 1, the active user (P Brusilovsky) can
explore which of the talks he has bookmarked are also
bookmarked by user L Aroyo (label 1), which additional
talks are bookmarked by L Aroyo but not recommended by
an agent (label 2) and which talks are recommended to him
by both the content-based and tag-based agent and are also
bookmarked by L Aroyo (label 3) - to further filter out the
potentially more relevant recommendations.</p>
      <p>Finally, the rightmost panel shows the detailed list of talks.
This can be a list of all the talks presented in the canvas
area, or a subset of them related to the selected entity. If a
user clicks on a cluster (for example, the cluster showing
talks that were bookmarked by L Aroyo and a specific
agent) the list of these talks and their details are presented.
VISUAL HYBRID RECOMMENDATION IN SETFUSION
SetFusion is inspired by the same set-based approach than
TalkExplorer, i.e., allowing users to choose items by
combination of multiple prospects of relevance. The main
difference is that SetFusion uses a Venn diagram rather
than a clustermap with links to show the intersections
(fusions).</p>
      <p>Another difference is the type of entities used as relevance
prospects in order to support decision-making. While
TalkExplorer uses tags, recommender agents and users,
SetFusion mixes three recommendation methods, turning it
into a hybrid recommender. The methods that SetFusion
allows the user to combine are:</p>
      <p>Most bookmarked papers: this method recommends
papers based on their popularity, i.e., papers that
receive more bookmarks are ranked at the top.</p>
      <p>Similar to your favorite articles: this is a content-based
recommendation method that considers the papers
already bookmarked by the user to create a
bag-ofwords user profile. With this profile, the method
matches the most similar non-bookmarked papers by
cosine similarity. In order to make this method more
effective, we tuned it using 10-fold cross validation and
the final parameters considered filtering out terms with
frequency less than three, appearing on less than two
documents, and with a minimum length of four letters.
Frequently cited authors in the ACM Digital Library:
In this method, we recommended papers based on the
popularity of their authors. Papers with authors that
have been frequently cited in the ACM digital library
are ranked at the top.</p>
      <p>
        In SetFusion, users are provided with certain level of
control over these methods: they can tune the importance of
each prospect of relevance by adjusting their weight
through sliders (Figure 2.b), an interaction method inspired
by TasteWeights [
        <xref ref-type="bibr" rid="ref2">2</xref>
        ]. Despite these differences, the list of
recommended items in SetFusion (Figure 2.a) can be
filtered in a similar way to TalkExplorer, by clicking on the
ellipse areas or their intersections (Figure 2.c).
      </p>
      <p>Finally, users can interact with the Venn diagram as an
inspection and filtering mechanism:
(a) Hover over the circle: Each small circle represents a
talk, and hovering over one of them displays a dialog
with the title of the talk (Figure 3.a).
(b) Click on a circle: By clicking in a small circle, the user
will highlight the same element in the list of talks at the
right side (Figure 3.b).
(c) Click on a Venn diagram area: Users can also click on
the area surrounded by the big ellipses with white
background, and by clicking on such an area, the
visualization will become shaded as in Figure 3.c-1 and
it will filter the list on the right side to the selected
items (Figure 3.c-2).</p>
      <p>
        USER STUDIES OF TALKEXPLORER
We have conducted two user studies with TalkExplorer. In
the first study, we conducted a controlled experiment with
users at two conferences (ACM Hypertext 2012 and UMAP
2012). The number of participants was 21. Users were
asked to perform three tasks (exploring users, exploring
agents and exploring tags). We recorded the screen and
captured think aloud data. This controlled experiment
enables to gain first insights into the relative effectiveness
of each of these entities and to collect user feedback. Users
had high familiarity with visualization techniques (mean
4.2, std. deviation 0.7) and a relatively high familiarity with
recommendation techniques (mean 3.7, std. deviation 0.9).
Details of this study have been reported in [
        <xref ref-type="bibr" rid="ref12">12</xref>
        ].
      </p>
      <p>In the second study (N=18), we have deployed
TalkExplorer again at two conferences and asked users to
explore the visualization without any specific tasks. Users
were free to interact with the visualization and were not
required to use any specific components or controls. With
this second study, we expected to gain insight into the
usefulness of the visualization in an open setting. We
wanted to find out how users explore and use the
visualization without guidance and what attracts their
interests. The analysis of interaction patterns yields less
biased data, as users were not constrained to three separate
and fixed tasks. In addition, the study was conducted at two
conferences in the Technology Enhanced Learning field
(EC-TEL 2012 and LAK 2013). Conference attendees have
less technical knowledge than participants of the UMAP
and Hypertext conferences of the first study. Most of the
participants have again knowledge visualization techniques
(average 4.23, std. deviation 0.79), but familiarity with
recommendation techniques was less high (average 3.15,
std. dev. 1.23).</p>
      <p>To assess the value of interactive multi-prospect
visualization offered by TalkExplorer, we have analyzed
the way in which users explore and use the visualization. In
the remainder of this section, we refer to selectable users,
agents and tags as entities in the visualization. Papers or
talks associated with these entities are referred to as items.
We refer to intersections of entities when multiple entities
were selected at the same time and their common items,
displayed in clusters, were explored.</p>
      <p>We measured the effectiveness of different combinations of
entities to gain insight in the relative success rate of
different combinations of entities to find relevant items.
Effectiveness measures how frequently a specific
combination type produced a display that was used to
bookmark at least one interesting item. It is calculated as
the number of cases where the exploration of this
combination type resulted in a bookmark, divided by the
total number of times this combination type was explored.
For instance, the set of items of single entity (i.e. a user, a
tag or a recommender agent) was explored 147 times by
participants of study 1. Thirty-two of these sets were used
to bookmark a new item. Thus, the effectiveness of
exploring the set of items of a specific user is 32/147=22%.
Effectiveness results are summarized in Figure 4. Overall,
these results indicate that effectiveness of an explored set
increases once more entities are integrated. More
specifically, effectiveness increases from 22% (user study
1) and 13% (user study 2) when a single entity is used to
52% (user study 1) and 50% (user study 2) when three
entities are used. Effectiveness is significantly higher when
multiple entities are used in both studies (p-value 0.003 in
study 1, 0.0009 in study 2). These results illustrate that
enabling users to explore interrelationships between
prospects (sets of items in the overlap of entities) increases
the probability of finding a relevant item.</p>
      <p>Whereas both user studies demonstrated the clear value of
multi-prospect visualization, we can’t ignore one interesting
difference. Despite the clear value offered by the
intersection areas, the number of times that intersections
were explored is lower in the second user study: items in
the intersection of two entities were explored 28 times in
the second user study (versus 53 times in the first user
study) and items in the intersection of three entities were
explored eight times (versus 29 in the first user study).
Items in the intersection of four entities were not explored
in the second study. The data are summarized in Figure 4.
Particularly the visualization of intersections of three or
four entities seems to be non-intuitive or complex for
endusers, as they do not tend to explore these intersections. In
the first study, users explored these combinations more
often and were more positive about the usefulness of this
concept.</p>
      <p>A likely reason is the complexity of the TalkExplorer
interface. A more intuitive way for exploring such
overlapping sets are Venn diagrams, which are known to be
both straightforward and standard to represents sets and set
overlaps. In this paper, we are interested to explore whether
it will help if we show overlaps in a more traditional and
easy to understand way. SetFusion explores exactly the
kind of interface that we believe could increase explorations
of overlaps. We present user study results of SetFusion in
the next section.</p>
      <p>USER STUDIES OF SETFUSION
In order to test whether the more intuitive representation of
the Venn diagram had an effect on increasing CN3 users’
engagement and effectiveness with the interface, we
conducted a field study using SetFusion to recommend
papers during the UMAP 2013 conference. In this study,
users were free to access and explore the visualization.
The analysis of user participation and engagement data
(Table 1) shows a good effectiveness of the interface in
turning user exploration into bookmarked papers. The
fraction of users who tried the SetFusion interface among
those having a chance to use it was over 50% (50/95).
Metric
# Users exposed to recommendations
# Users who used recommender page
# Users who bookmarked
# Talks explored (user avg.)
# Talks bookmarked / user avg.
# People returning to recommender page
Average time spent in page (seconds)
SF UMAP13
95
50
14
14.9
103 / 7.36
14 (28%)
353.8</p>
      <p>The average number of each type of action in SetFusion
during the UMAP 2013 field study is summarized in Figure
5. In parenthesis, the amount of users for each action is
shown.</p>
      <p>
        These users explored 14.9 papers on average and
bookmarked 7.36 papers, indicating a good level of
effectiveness of the interface. Among the users that tried the
SetFusion interface, 28% (14 users) bookmarked at least
one paper. The same percentage of users came back to
SetFusion page for a second time or more. If we consider
the total time that users spent on the page among one or
more sessions, users spent on average around 6 minutes
(353.8 seconds) on the interface. More detailed study
results are reported in [
        <xref ref-type="bibr" rid="ref7">7</xref>
        ].
      </p>
      <p>META-ANALYSIS
The original work on TalkExplorer and SetFusion has been
performed independently, with no intention to compare the
results of our studies with these sufficiently different
systems. At the same time, an extensive set of data
collected in the mentioned studies opened an interesting
opportunity to uncover the participation puzzle that we
observed when comparing the results of two TalkExplorer
studies. As presented above, results of our TalkExplorer
studies indicate that effectiveness of recommendations
increases in a significant way when users are able to
interrelate multiple entities (see Figure 4). However, when
deployed in an open setting, users do no explore such
intersections often when a clustermap is used. The original
paper that presents our work on TalkExplorer hypothesized
that the likely reason for this phenomenon is the complexity
of the TalkExplorer interface, especially the challenge of
understanding the complex visualization of overlapping
sets. While the Aduna visualization approach is very
powerful and makes it possible to present multiple subsets
created by overlapping three, four, five and more sets,
understanding the picture is a real challenge. We suggested
that this leads to the lower use of overlaps in the second
study where the users were not specifically requested to do
it. We also speculated that the “free” usage of overlaps
could be increased when the users get more experience or
when a simpler and more traditional visualization such as
Venn diagrams will be used. However, at that time we were
not able to provide any arguments in favor of these
hypotheses.</p>
      <p>The presence of the SetFusion study that was performed in
the same system, with similar kind of data and using a
similar approach, enabled us to re-assess this hypothesis.
Indeed, SetFusion explored exactly the kind of interface
that we believed could increase the usage of talks that are
relevant for more than one prospect. Venn Diagrams are
known as both a straightforward and a standard way (i.e.,
used in high school math classes) to visualize set overlaps.
In this context, by re-processing the data of SetFusion
study, we could provide some ground behind our
complexity hypothesis. Below we present our attempt to
reprocess the data of the SetFusion study and present it in
comparison with the data of the TalkExplorer study.
Figure 6 compares the number of times that sets were
explored in all the presented user studies. TE-study 1 is the
first (controlled) user study that we conducted with
TalkExplorer. TE-study 2 is the second study with
TalkExplorer that was conducted in an open setting: i.e.
users were free to explore the visualization. Sets of a single
entity were explored most in both studies: 147 times or 68%
on average in the first study and 234 times or 84% on
average in the second study. Sets representing items in the
intersection of two entities were explored less often: 53
times or 16% in study 1, 28 times or 10% in study 2.
Whereas items in intersections of three entities were still
explored relatively often in study 1 (29 times or 11%),
exploration of such sets was rare in the second user study:
users explored intersections of three entities only eight
times (6% on average). Intersections of four entities were
not explored in the second study.
Results of SetFusion draw a different picture. With a
traditional Venn diagram, users explored items of a single
entity in 52% of interactions. 18% of the interactions were
explorations of intersections of two entities and 30% were
explorations of intersections of three entities. It means that
the use of two-entity overlap was higher than in the first
TalkExplorer study where the users were specifically asked
to do so. The use of three-entity overlap was almost three
times higher than in the first controlled TalkExplorer study
and five times more than in the second “free” study
(TEstudy 2).</p>
      <p>Thus, our results indicate that with a more intuitive
representation, the use of multiple relevance prospects is
high even in a free exploration context where the users are
not specifically required to use overlaps. There is no real
difference between explorations of a single entity (52%)
versus multiple entities (18%+30%=48%). Items in the
intersection of three entities were explored more often than
items in the intersection of two entities – which is an
interesting result as such combinations were most effective
for finding relevant items in our TalkExplorer studies.
The Venn diagram visualization therefore seems more
promising than the clustermap visualization. As multiple
entities increase effectiveness of recommendations, the
approach would help users to explore those sets that help
them find the more relevant items. A drawback of the
approach is that it is typically limited to three entities,
whereas a clustermap enables to interrelate more than three
entities. Despite this functionality, users did not explore
such intersections in our second TalkExplorer study.
In summary, as results of our TalkExplorer study indicate
that effectiveness of recommendations increases when
multiple entities are interrelated, the Venn diagram
approach is likely to better support our hypotheses. The
data of the SetFusion study indicates that the approach is
more intuitive for users – especially for interrelating
multiple entities.</p>
      <p>CONCLUSION AND FUTURE WORK
In this paper, we have presented two approaches that enable
end-users to explore recommendations. Both approaches
allow end-users to combine multiple relevance prospects in
order to increase the perceived relevance and meaning of
recommendations. The first approach uses a clustermap
representation and has been implemented in TalkExplorer.
The second approach uses a Venn diagram and has been
implemented in SetFusion.</p>
      <p>In our user studies of TalkExplorer, we were able to show
that effectiveness of recommendations increases
significantly when multiple entities are interrelated.
However, the clustermap visualization of TalkExplorer
seems too complex to use. Users do not tend to explore
those intersections that will help them find the more
relevant items in an open setting. To make the power of
overlaps work in a realistic context, the interface should be
easy to understand. Venn diagrams are likely to be a good
candidate, as they are known to be straightforward and a
standard way for representing set overlaps. By
reprocessing the data of our SetFusion study that embodies
exactly this kind of representation, we were able to show
that users explore these intersections frequently. As
indicated above, this exploration of overlaps is key, as it
helps users to find the items that are likely to be more
relevant to them.</p>
      <p>In follow up studies, we will leverage this evidence and
research more intuitive ways to support exploration of
intersections. A follow up study will also include multiple
agents (so far, only two agents were shown to the user) and
assess the added value of our visualization on top of larger
data collections.</p>
      <p>ACKNOWLEDGMENTS
We thank all the participants of the user studies for their
participation and useful feedback. Research of Katrien
Verbert was supported by postdoctoral fellowship grant of
the Research Foundation – Flanders (FWO).</p>
    </sec>
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