=Paper=
{{Paper
|id=Vol-1307/keynote1
|storemode=property
|title=None
|pdfUrl=https://ceur-ws.org/Vol-1307/abstract1.pdf
|volume=Vol-1307
}}
==None==
<pdf width="1500px">https://ceur-ws.org/Vol-1307/abstract1.pdf</pdf>
<pre>
                                                        GSR_3
                                             Geospatial Science Research 3
                             School of Mathematical and Geospatial Science, RMIT University
                                                     December 2014


                 The Shifting Personalities of Map-making
                                                   Ken Field
                                            ESRI, Redlands CA, USA.

                                             Email: KField@esri.com

Keynote Presentation
Cartography seems to polarize opinion as do many cartographers. We’re all too often seen as embodying a
strange discipline and profession, sometimes misunderstood and oddly separated from other more revered
professions. While medicine, law and architecture are generally regarded with high esteem, cartography seems to
have developed a public relations problem. We’re qualified, knowledgeable and practiced professionals. We
combine art, science and technology that underpin so much of daily life and act to communicate the results of
geospatial analysis. We’re masters of our craft and have much to celebrate and offer through collaboration. But
how many of us face unease when showing our colours as if being a cartographer is a dirty secret?
Using personal examples, this talk will explore some of the difficulties cartographers face in a world where the
value of cartography is perhaps seen as largely irrelevant to many map-makers. The plethora of simply dreadful
maps that are regurgitated daily across our social media palette evidence the lowering of standards set by a new
wave of people who seem to eschew what has gone before. Old is new again yet modern examples show that
many map-makers seem unaware or unwilling to dip into the vast repository of cartographic work to inform their
own map-making. Poor work is rising to the top and overshadowing quality cartography and this is an epidemic
that is becoming as virulent as the latest viral map. The need to encourage the ever-increasing number of map-
makers to think about design, aesthetics, appropriate construction and long-standing techniques has never been
more pressing. So how do we, as a dwindling group of ‘professionals’, tackle this modern epidemic?
I’ll shed light on the problem using personal examples and explore some of the ways I think we can look
forward with renewed hope and vigor.

</pre>