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    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Implementing Tourism Service Based on Linked Data with Social Experiments</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Takuya Makiyama</string-name>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Yu Ono</string-name>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Takahiro Sugiyama</string-name>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Takeshi Morita</string-name>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Hiroaki Kogusuri</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Hideyuki Tejima</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Takahira Yamaguchi</string-name>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Central Nippon Expressway Company Limited 2-18-19</institution>
          ,
          <addr-line>Nishiki, Naka-ku, Nagoya-shi, 460-0003</addr-line>
          <country country="JP">Japan</country>
        </aff>
      </contrib-group>
      <abstract>
        <p>The purpose of this paper is to implement a web service with Linked Data and evaluating the service. These days, Japanese government sets Open Data as a new strategy and focuses on "Linked Open Data (LOD)". However, experiments to show the effect by consuming Linked Data have not been conducted yet. We implemented a tourism service with Linked Data. Moreover, we conducted social experiments on verification of our tourism service. As a result, the possibilities of Linked Data to respond to various queries easily and to apply for information services were explored.</p>
      </abstract>
      <kwd-group>
        <kwd>Linked Data</kwd>
        <kwd>Tourism</kwd>
        <kwd>Mobile application</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>-</title>
      <p>Recently, Japanese government sets Open Data as a new strategy and focuses on
"Linked Open Data (LOD)". However, experiments to show the effect by consuming
Linked Data have not been conducted yet. The purpose of this study is to develop a
web service with Linked Data and to evaluate the service. Therefore we implemented
a tourism service which makes users to drop in a tourist spot as a case study. Finally
we evaluated the service through verification experiments.</p>
      <p>
        A representative service using Linked Data is "DBpedia Mobile" [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ], which is an
application to display a map containing information about nearby locations based on
the current GPS position. Users can explore background information about locations
and can navigate into DBpedia and other interlinked datasets. Conventional
applications including DBpedia Mobile, however, are not evaluated their usefulness by
appropriate experiments. Okawara [
        <xref ref-type="bibr" rid="ref2">2</xref>
        ] implemented a mobility service based on
Japanese Linked Data and conducted a verification experiment. He gives details on
creating and consuming Japanese Linked Data. However, his experiment does not really
evaluate the application because the users are very few in his experiment.
2
      </p>
    </sec>
    <sec id="sec-2">
      <title>Implemented System</title>
      <p>Our system can be divided into two sections, creating Japanese Linked Data and
Tourism service. Fig 1 shows an overview of system.</p>
      <p>
        In this step, we employ the method to create Japanese Linked Data from a
conventional system "A Mobility Service based on Japanese Linked Data” [
        <xref ref-type="bibr" rid="ref2">2</xref>
        ] and also
consume some Linked Data stated in the paper such as Expressway Linked Data and
Traffic Regulations Linked Data. We created tourism information Linked Data,
coupon information Linked Data and Linked Data of photos on Flickr newly. The links
between datasets and an example of their model are shown in Fig2.
      </p>
      <p>
        Tourism information Linked Data is converted from CSV files created by students of
Shizuoka University who are familiar with the area our service provided. It contains
information of tourist spots and what tourist can enjoy there. Coupon information
Linked Data is a dataset of coupons used at tourist spots. Linked Data of Flickr is
dataset of photos taken at tourist spots. Additionally, we link our Linked Data with
Open Data Catalog Shizuoka and Japanese Wikipedia Ontology [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ]. Open Data
Catalog Shizuoka is an open dataset composed of various information owned by Shizuoka
prefecture. The total number of triples used in our service is 195665. We stored them
in a database and set up a SPARQL endpoint.
2.2
      </p>
      <sec id="sec-2-1">
        <title>A Tourism Service</title>
        <p>We implemented our application targeting drivers on an expressway and based on
the presupposition that they use our application while taking rest on SA/PA or
driving. Therefore, our application is a web application for smart phones. For the sake of
helping user to find appropriate tourist spots, our application provides 11 functions.
These functions are divided into 2 merger functions, recommendation and search.</p>
        <p>Our application recommends tourist spots to users by analyzing contexts of users.
The application asks users some question to know the type of group, their interests,
available time and money. The application makes a query based on the user context
and sends query to get locations matching for the user. Fig3 presents an example of an
user context and the SPARQL query based on it.</p>
        <p>Fig. 3 An Example of User Context and SPARQL Query</p>
        <p>Users can also search tourist spots by themselves. We prepare 10 search methods,
for example, users can search location of a movie in “Location search”. In this
method, application gets a title and description about a movie. Users can refer the casts and
detail of the movie from Japanese Wikipedia Ontology.</p>
        <p>You can access our application in the following URL. http://tatiyori.jp
3</p>
      </sec>
    </sec>
    <sec id="sec-3">
      <title>Experiments and Results</title>
      <p>If users decide to drop in a tourist spot, it costs much money and time. Therefore
we would like to emphasize that it is difficult to make user drop in a tourist spot.</p>
      <p>In this experiment, 10 students asked tourists to use our application actively and
interviewed to fill questionnaires in the SAs. The number of tourists was 63. 4 tourists
dropped in tourist spots and 12 tourists undecided to drop in or not. According to the
questionnaires, tourists were prior recommendation to searching. Actually 74%
tourists answered that they wanted to visit spots recommended.
3.2</p>
      <sec id="sec-3-1">
        <title>Social Experiment</title>
        <p>In this experiment, 10 students passed out leaflets about our experiments in the
SAs on Saturday and Sunday. They didn’t ask tourists to use our application actively
in this experiment differently from the preparing experiment. Not only passing out
leaflets, we spread our experiment by news papers, posters and web pages. The
number of unique mobile accesses was 554 and 35 tourists showed possibility of dropping
in. According to the activity logs, 17 tourists found the spots they dropped in because
these spots were affordable compared with their available money. The target tourists
have strong constraints because they have to arrive at their goal on time. Our service
is helpful for them in looking for appropriate spots rapidly because it can respond
their request more flexible than conventional tourism web services thanks to Linked
Data and SPARQL.
4</p>
      </sec>
    </sec>
    <sec id="sec-4">
      <title>Conclusion and Future Works</title>
      <p>In this paper, we implemented a web application consuming Linked Data and
conducted social experiments on verification of our tourism service. In these experiments,
the possibilities of Linked Data to respond to various queries easily and to apply for
information services were explored. For the future work, we improve our
recommendation system by applying other semantic web technology such as OWL.</p>
    </sec>
  </body>
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</article>