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      <title-group>
        <article-title>Smart Data Analysis for Financial Services</article-title>
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      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Mathias Bauer</string-name>
          <email>mbauer@mineway.de</email>
        </contrib>
      </contrib-group>
      <abstract>
        <p>Appraisal of real economic goods Scoring and rating processes are at the heart of financial industry. Here we will demonstrate an approach to appraise vessels as typical representatives of real economic goods which form an important class of investments.</p>
      </abstract>
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      <title>-</title>
      <p>Abstract.1 This talk addresses opportunities for the application of
intelligent data analysis techniques at various stages of the value
added chain for financial services. After introducing some basic
notions and explaining the fundamental steps of data mining, we
will have a closer look at various recent and ongoing projects and
discuss issues of practical relevance such as data quality and expert
knowledge. The talk concludes with some remarks on the potential
impact of new developments, e. g. in the context of Big Data.</p>
    </sec>
    <sec id="sec-2">
      <title>DATA MINING</title>
      <p>Data mining – this notion will be used as a synonym for all kinds
of smart data analysis – is a complex process that aims at turning
raw data into actionable knowledge (see Figure 1 which depicts a
standard process model). We will introduce the basic notions,
discuss the various steps and in particular have a closer look at the
choices to be made and a few pitfalls to be avoided.</p>
      <p>In particular, we will address the crucial aspects of how to
choose an appropriate modeling approach and how to assess the
quality of a solution found by a data analyst.</p>
      <p>We show that in many cases it is not a good idea to simply
apply the data analyst's favorite modeling technique. Instead we
describe the various dimensions of such a choice and encourage the
end users of a data analysis to clearly state their requirements.
2.1
2.2</p>
    </sec>
    <sec id="sec-3">
      <title>Fraud detection</title>
      <p>In B2B scenarios a company's annual accounts form the basis for
their credit rating and all further negotiations. Usually, the numbers
reported are accepted as a correct representation of last year's
business activities. But what if they are manipulated? We describe
an approach that identifies abnormalities in annual accounts, thus
facilitating the detection of intentional manipulations.
2.3</p>
    </sec>
    <sec id="sec-4">
      <title>Identifying interesting customers</title>
      <p>There are numerous aspects that can make a customer particularly
interesting to a company – his/her interest in certain products,
credit-worthiness and default risk, churn rate etc. We describe an
integrated approach to identify these individuals that reduces the
marketing effort required while simultaneously improving the
company's insight into their customer base and the quality of
customer contact.</p>
      <p>In particular, we will see how the modeling technique applied
affects the usefulness of the analytical findings.
2.4</p>
    </sec>
    <sec id="sec-5">
      <title>Stock selection</title>
      <p>From an abstract point of view, selecting a relevant set of stocks is
similar to the previous task as it mainly involves segmentation and
classification efforts. However, we will see that data preprocessing
in this case is significantly more complex and requires some
advanced expert knowledge.</p>
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