=Paper= {{Paper |id=Vol-1352/paper7 |storemode=property |title=LinkedCulture: Browsing Related Europeana Objects while Watching a Cultural Heritage TV Programme |pdfUrl=https://ceur-ws.org/Vol-1352/paper7.pdf |volume=Vol-1352 |dblpUrl=https://dblp.org/rec/conf/iui/NixonBO15 }} ==LinkedCulture: Browsing Related Europeana Objects while Watching a Cultural Heritage TV Programme== https://ceur-ws.org/Vol-1352/paper7.pdf
    LinkedCulture: browsing related Europeana objects while
          watching a cultural heritage TV programme
                         Lyndon Nixon                                 Lotte Belice Baltussen, Johan Oomen
                       MODUL University                                               Sound and Vision
                       Am Kahlenberg 1                                                 Sumatralaan 45
                      1190 Vienna, Austria                                         Hilversum, Netherlands
             lyndon.nixon@ modul.ac.at                                lbbaltussen,joomen@ beeldengeluid.nl

ABSTRACT                                                          being first choice to look up related information. As a
This short/demo paper describes LinkedCulture, a Web              global trend, it has led to Forbes’ magazine to announce
based application which complements the viewing of a well         “using a second screen while watching TV is the new
known Dutch cultural heritage TV program with the ability         normal”2. LinkedTV’s own user trial [2] with viewers of
of viewers to explore art objects from Europeana related to       TKK confirmed that, even when the viewers were older as
those in the program.                                             is a typical demographic for such a program, there is a
                                                                  significant interest in being able to explore further
INTRODUCTION                                                      information beyond what is provided by the program, as
The LinkedTV project (http://www.linkedtv.eu) believes            long as it is easy enough to access and can be available also
future television must embrace new consumption patterns           after the program has been viewed.
as it moves online if it is to retain relevance in a space
increasingly dominated by Web-centric offers. This                In the commercial domain, there is not yet a widely
includes deeper integration with other Web content and            successful application of second screen TV enrichment due
multi-screen viewing. LinkedCulture, using cultural               to the excessive cost of annotating TV programming and
heritage content in Dutch made up of episodes of the TV           manually preparing the enrichment. Shazam for TV
show Tussen Kunst & Kitsch (TKK) from AVROTROS (in                (http://www.shazam.com/music/web/productfeatures.html?i
collaboration with Sound and Vision), is one of the               d=1266), for example, focuses on a TV program as a whole,
LinkedTV scenarios implemented in the project. This               e.g. actor information or episode trivia. Some demos have
short/demo paper refers briefly to TV consumption trends          been made with concept-level approaches, e.g. using
and prior related work (Sec. 2) before turning to describe        Mozilla Popcorn (https://popcorn.webmaker.org/), linking
the implemented demo of LinkedCulture (Sec. 3), some of           terms in video subtitles to content shown in other frames
the technical aspects with a focus on how we dealt with           alongside the video. These demos suffered from the lack of
describing art objects and using the Europeana API (Sec. 4)       disambiguation of terms (such as “Paris”) and limited link
before concluding on future work and how demos like               relevance (typically Wikipedia, a map etc.). LinkedTV
LinkedCulture can point to a new way for the public to            provides an automated workflow (cf. Sec 4) with better
experience CHO collections like Europeana (Sec. 5).               disambiguation of concepts referred to within audiovisual
                                                                  material as well as richer linking to sets of relevant content
TRENDS AND RELATED WORK                                           from varied online sources. We believe this provides
Households have more and more connected devices and               significantly better automated results than any prior work
consumers are increasingly using devices in parallel: this is     and thus also forms the basis for a usable cost-effective
clearest when it comes to viewing audiovisual                     solution by content owners. The rest of this paper will focus
programming on one device and browsing online content on          on how this approach was used in enriching a cultural
another. A 2013 published survey [1] backed up earlier            heritage TV program.
UK/US-focused surveys on “second screen” usage1 that
40% of continental Europeans were using a second device           DEMONSTRATOR FOR CULTURAL HERITAGE
to follow what they were watching on TV, with Google              LinkedCulture3 [3] shows the provision of complementary
                                                                  information related to art objects being discussed in the TV
                                                                  program. Trials with viewers [2] validated their interest in
                                                                  being suggested links to other program segments where
                                                                  similar objects are discussed and links to information on


1                                                                 2
                                                                      http://www.forbes.com/sites/jeffbercovici/2014/07/10/using-a-
http://www.theguardian.com/technology/appsblog/2012/oct/29/soc    second-screen-while-watching-tv-is-now-the-norm/
ial-tv-second-screen-research refers to 2012 surveys noting 37-
                                                                  3
52% of viewers looking up information connected to the program        Demo video: http://vimeo.com/108891238

Copyright held by the author(s).
similar art objects in digital collections (Europeana), which
they can explore while pausing or completing their current
viewing, on the same screen or - casting the TV program to
another screen (e.g. from tablet to a TV) – alongside
viewing. The application allows also for bookmarking so
that viewing can continue but the viewer can easily refer
back to the content they were interested in afterwards.




                                                                             Figure 3. Viewing an information card for a concept
                                                                       In the next screenshot, other examples of silver tea jars in
                                                                       Dutch collections can be examined (Fig. 4). Providing the
                                                                       most relevant related Europeana Cultural Heritage Objects
                                                                       (CHOs) is the subject of the implementation of a dedicated
                                                                       Europeana API wrapper, discussed in the next section.
Figure 1. Opening screen of LinkedCulture with the option to start
                viewing a TKK episode segment4
After accessing the LinkedCulture application (Fig. 1) the
viewer can explore past episodes (vertically) and for each,
select which segment to start viewing (horizontally). Each
segment discusses an art object. An example from our demo
is a silver Frisian tea jar from the mid-18th century (Fig. 2).
Our viewer is very interested in Frisian heritage and the
expert in the TV program states that the tea jar is a typical
example of Frisian Silver. The viewer didn’t even know
there was such a thing, and would love to learn more about
what sort of other objects exist in this category.                          Figure 4. Viewing a related art object from Europeana.

                                                                       TECHNICAL IMPLEMENTATION OF LINKEDCULTURE
                                                                       LinkedCulture is built on top of the LinkedTV platform,
                                                                       implementing a dedicated workflow which ingests video,
                                                                       analyses and annotates it and generates links to related Web
                                                                       content (enrichment) (Fig. 5). A Web-based Editor Tool
                                                                       allows editors to view and curate the annotations and
                                                                       enrichments of each episode prior to playout.

      Figure 2. Screenshot of the Frisian silver tea jar (courtesy
    AVROTROS, Tussen Kunst & Kitsch episode of 14 Nov 2007)
During any segment, the viewer can switch to further
information about the art object being discussed such as for
the silver Frisian tea jar, the screenshot shows an
information card about the location Friesland (Fig. 3).




                                                                       Figure 5. Illustration of the workflow for the enrichment of TKK
                                                                                   episodes in the LinkedCulture application.
4
  UI design in Figs. 3, 4 & 5 courtesy Lilia Perez Romero (CWI),
cf. LinkedTV D3.5 “Requirements Document LinkedTV User
                                                                       Immediately at the video analysis step at the beginning of
Interfaces    (v2)”     http://slideshare.net/linkedtv/requirements-   the LinkedTV workflow, the program is split into distinct
document-for-linkedtv-user-interfaces                                  chapters each of which having a different art object as its
focus of discussion between the experts and the audience.                  The aggregated annotation is used for the subsequent
The segmentation approach uses the work of [4]. In the                     enrichment. Distinct Web services provide suggested links
TKK case, a set of visual cues have been identified for the                to Web content based on those annotations. These
beginning of a new section of the TV episode where a new                   enrichment services are accessed by a single call to a Web
art object is introduced and discussed, such as the repetition             service called TVEnricher which integrates the individual
of a textual overlay of the name of the expert discussing the              services listed above to a single request/response. A shared
object. From a shot with this textual overlay our approach                 service called EntityProxy has also been implemented to
searches for prior and subsequent gradual transitions                      provide information cards on all entities selected in the
between shots to fix the chapter boundaries.                               video annotations similar to the Google Knowledge Graph
                                                                           (seen in Fig. 3). We introduce here briefly only the
Once the “art object” chapters are known, Named Entity
                                                                           Europeana enrichment service. The goal is to provide, for
Recognition [5] is performed across the transcript of each
                                                                           an art object annotated in the TV program chapter, a set of
chapter so that entities (concepts) can be associated to them.
                                                                           related art objects from the Europeana collection.
In the Editor Tool a specific interface to curators is
                                                                           Considering the annotation of our silver Frisian tea jar:
available to complete the description of the art object in
each chapter (Fig. 6). The task of the editor is aided by this                          Type                  db:Container
extraction of candidate entities from the transcript (i.e.
instances of art object characteristics) which then are                                 Material              db:Silver
available as suggestions in the Editor Tool.                                            Location              db:Friesland
                                                                                        Period                1690 TO 1742
                                                                           Since these properties can occur in the Europeana metadata
                                                                           under different fields, we tested different approaches to
                                                                           determine the most effective query. Since we query largely
                                                                           textual metadata, it was immediately clear that we needed
                                                                  !        to consider two key aspects in a query:
     Figure 6. Screenshot of Editor Tool. The editor annotates the         Synonyms and similar terms. Metadata property values are
    chapter in terms of the art object, with entities of different types   not typed formally in Europeana to a taxonomy so that
        (colours) suggested below to guide him/her in the task.            generalisations or specialisations can be included in results.
Art object descriptions are stored in the LinkedTV platform                Thus our query must expand its search terms to relevant
as RDF metadata. The usage of semantics (uniquely                          synonyms and similar terms.
identifying concepts as URIs, following Linked Data                        Language. Metadata is generally textual and in the
principles) allows us to disambiguate the intended meaning                 language of the providing organization. So queries need to
and retrieve additional data for each concept. The                         express terms in the local language.
annotation model focuses on a small set of characteristics of
CHOs typically present in Europeana metadata: object type,                 To address the above and temporal queries, SPARQL
creator, creation location, time period, material. We                      would be complex to model and execute. Thus we focused
followed Dublin Core just as the Europeana Data Model                      our experiment on using the Europeana API. Firstly we
(EDM) but defined more specific properties for location                    found the best fields to query for each art object property
and time:                                                                  and then the best approach to expand each field-based
                                                                           query to aim for the best precision in search results. With
      Object type                      dc:type                             all queries restricted to “COUNTRY:netherlands”7:
      Creator                          dc:creator                          Type. “what:container” finds 240 CHOs. In contrast,
      Material                         dc:medium                           "skos_concept= http://vocab.getty.edu/aat/300045611” is
                                                                           empty, and finds only 2 CHOs in the whole Europeana.
      Creation location                vra:locationCreationSite5
                                                                           Material. “proxy_dc_format:zilver” finds 448 CHOs. Note
      Time period                      dct:temporal6                       the use of the Dutch zilver, the string silver returns no
                                                                           matches in Dutch collections. In contrast, “what:zilver”
                                                                           finds 10256 CHOs as often the material is referenced in the
                                                                           object type or in subject categories.
5
  This property was the most specific we found in use in CH
vocabularies to capture the sense of location where a CHO was
created. Europeana does not seem to have a clear approach to this,         string, this property takes as value a dct:PeriodOfTime which is
often only the current location of the CHO is indicated.                   modelled with a distinct start and end date-time.
6
  Compared to edm:year which takes a single integer for a                  7
                                                                               API query results from 28 January 2015
calendar year and dct:created which can take an unstructured data
Location. No metadata property clearly refers to creation       overcoming problems of multilingualism and inconsistency
location, not even dc:source. “proxy_dc_source:Friesland”       in the terms used. The final LinkedCulture application will
is empty. “location:Friesland” returns 1271 CHOs and            use the annotations of ca. 35 art objects in 6 TKK episodes
“where:Friesland” returns 49 556 CHOs, yet both seem to         and be trialed with TKK viewers to measure satisfaction
draw from the value of ‘geographical coverage’                  with the suggested related Europeana CHOs.
Period. Temporal period queries are well supported, e.g.        Europeana as an online portal to digitized collections of
“YEAR:[1690+TO+1742]” (60 440 CHOs)                             Europe’s cultural heritage is confronted with the problem
                                                                that the general public do not search in europeana.eu when
Creator. While not annotated for this object, the API offers
                                                                interested in exploring CHOs. Rather, applications are
the “who:” field over the metadata property of creator.
                                                                needed which can push relevant content from the portal to
Our approach was to expand the query to capture all             people when appropriate. Additionally, exploration is made
possible variations of characteristic values in the metadata    difficult by the complexity of the domain – even when
and focus on finding the Europeana CHOs closest in              turning to Google while watching TV, how does the viewer
relevance by matching on at least 3 characteristics.            seek other examples of silver Frisian tea jars? What
Expansion is importance since, e.g. type lacks a formal type    happens when they are interested in a painting they see but
system and thus requires us to consider synonyms and            missed the artist’s name? While not so apparent to the
related types in the query, or the spelling and formatting of   viewer, we must add to this list the inconsistency in the
creator names can vary in the metadata while the API tries      Europeana metadata. Until there is a more significant
to make an exact string match. Combining the queries, no        amount of semantic annotation of CHOs, our approach
CHO matches on all four characteristics. We do find 4           successfully uses domain knowledge to expand queries and
CHOs for the combination of Frisian+silver+”from 1690 to        address issues of term ambiguity, alternative spelling,
1742” and 4 CHOs for the combination of                         synonyms and multilingualism. LinkedCulture is a step
silver+container+”from 1690 to 1742” (if container is           towards eased entry for the public into Europeana’s rich
expanded to also query on synonyms). Combining just two         and deep collection of digital objects tied to the trending
characteristics in the query, result sets varied from 6 to      activity of “second screen” usage with television.
1 287 CHOs, and thus often provided too many options on
CHOs which were only weakly related to the original.            ACKNOWLEDGMENTS
                                                                The author(s) wish to acknowledge the hard work of the
To handle this for any arbitrary art object annotated in TKK    entire project consortium (http://www.linkedtv.eu/about-
episodes we implemented a Europeana API wrapper which           the-project/consortium/). We are indebted to AVROTROS
follows the above approach. Since English DBPedia is used       for their permission to use TKK video. LinkedTV has only
in annotation, we follow owl:sameAs property links to the       been feasible thanks to an EU research grant (FP7-287911).
Dutch DBPedia to get a Dutch label, while the
dbo:wikiPageRedirects property can indicate alternative         REFERENCES
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