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        <article-title>Using Cognitive Factions to Represent Shared Knowledge</article-title>
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        <contrib contrib-type="author">
          <string-name>David Tegarden</string-name>
          <email>david.tegarden@vt.edu</email>
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          <institution>Department of Accounting and Information Systems Pamplin College of Business Virginia Polytechnic Institute and State University</institution>
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          <country country="US">USA</country>
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      <abstract>
        <p>Biographical Sketch</p>
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      <p>When organizations face disruptive changes, creating a
democratic strategic plan can be useful. Furthermore,
uncovering and leveraging cognitive diversity has been
shown to positively affect a strategic management team’s
performance. However, typical strategic plans only reflect
the beliefs and values of the most powerful stakeholders.
Consequently, cognitive diversity is minimized.</p>
      <p>Using specialized Group Support Systems software,
we uncover cognitive factions; subgroups of individuals
with diverse views and beliefs. The group-driven causal
mapping approach provides clarity in understanding the
underlying belief structures of the cognitive factions
through the use of givens-means-ends and causal path
analysis of cognitive faction theme maps. Cognitive faction
– driven analysis has been useful in both academic and
corporate strategic planning settings and also in supporting
student learning.</p>
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