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  <front>
    <journal-meta>
      <journal-title-group>
        <journal-title>Higher Learning.</journal-title>
      </journal-title-group>
    </journal-meta>
    <article-meta>
      <title-group>
        <article-title>Digital Badges and Ethics: The Uses of Individual Learning Data in Social Contexts</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>James E. Willis</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
          <xref ref-type="aff" rid="aff1">1</xref>
          <xref ref-type="aff" rid="aff2">2</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Daniel T. Hickey</string-name>
          <email>dthickey@indiana.edu</email>
          <xref ref-type="aff" rid="aff0">0</xref>
          <xref ref-type="aff" rid="aff1">1</xref>
          <xref ref-type="aff" rid="aff2">2</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Indiana University 1900</institution>
          <addr-line>East Tenth Street, Room 503 Bloomington, Indiana 47406 001-251-463-6070</addr-line>
          ,
          <country country="US">USA</country>
        </aff>
        <aff id="aff1">
          <label>1</label>
          <institution>Indiana University 1900</institution>
          <addr-line>East Tenth Street, Room 504 Bloomington, Indiana 47406 001-812-856-1483</addr-line>
          ,
          <country country="US">USA</country>
        </aff>
        <aff id="aff2">
          <label>2</label>
          <institution>Indiana University 1900</institution>
          <addr-line>East Tenth Street, Room 506 Bloomington, Indiana 47406 001-812-856-2344</addr-line>
          ,
          <country country="US">USA</country>
        </aff>
      </contrib-group>
      <pub-date>
        <year>2013</year>
      </pub-date>
      <volume>46</volume>
      <issue>1</issue>
      <fpage>21</fpage>
      <lpage>25</lpage>
      <abstract>
        <p>Empirical evidence contained in open digital badges has the capability to change educational curricula, assessments, and priorities. Because badge data in educational, social media, and workforce contexts is publicly available, questions of privacy and ethics should be scrutinized. Due to change driven by digital transparency, ethical questions at the intersection of learning analytics and the data contained in badges poses three distinct, yet related questions: within learning analytics systems, can the use of educational data in digital badges be used in a predictive manner to create a deterministic future for individual learners? Can badge data that is freely and openly accessible in social media be used against individuals if it exposes intellectual weaknesses? And, can the student data in badges be isolated to exploit particular skills for nefarious reasons, i.e. surveillance or hacking? These questions address ethical principles of human autonomy, freedom, and determinism.</p>
      </abstract>
      <kwd-group>
        <kwd>eol&gt;Ethics</kwd>
        <kwd>Open Digital Badges</kwd>
        <kwd>Education</kwd>
        <kwd>Learning Analytics</kwd>
        <kwd>Social Media</kwd>
        <kwd>Networks</kwd>
        <kwd>Autonomy</kwd>
        <kwd>Human Freedom</kwd>
        <kwd>Determinism</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>-</title>
      <p>
        The possible educational data contained in badges,
including assessments, validation, and demonstration of
skills, is of value as one aspect of a wider and growing
body of research in learning analytics [
        <xref ref-type="bibr" rid="ref4">4</xref>
        ]. The open digital
badge as an artifact of learning contains a key social aspect
that conventional transcripts did not [
        <xref ref-type="bibr" rid="ref5">5</xref>
        ]. While learners
may elect to distribute digital badges across social media
outlets (like Facebook, LinkedIn, or Twitter), traditional
collegiate transcripts are typically withheld and only
distributed to another party at the learner’s explicit request.
This availability of student data, though freely and willfully
disseminated in a learner’s digital network, poses specific
ethical concerns. The morality of data usage is certainly
heterogeneous in today’s widely-expanding ecosystem of
educational technology, but the specific ethical issues with
digital badges concern the broad implication of human
autonomy, freedom, and determinism. The research
questions pertaining to badges, then, are meant to pivot
from three distinct, yet interrelated, modalities of the
intersection of digital ethics and learning analytics:
•
•
•
      </p>
      <p>Within learning analytics systems, can the use of
educational data in digital badges be used in a
predictive manner to create a deterministic future for
individual learners?
Can badge data that is freely and openly accessible in
social media be used against individuals if it exposes
intellectual weaknesses?
Can the student data in badges be isolated to exploit
particular skills for nefarious reasons, i.e. surveillance
or hacking?</p>
    </sec>
    <sec id="sec-2">
      <title>2. ETHICS, EDUCATIONAL</title>
    </sec>
    <sec id="sec-3">
      <title>TECHNOLOGY, AND BADGES</title>
      <p>With the expansion of educational technology, some work
is being done at the intersection of ethical theory and
learning analytics [6]. Some propose ethical frameworks
for development [7], while others appeal specifically to
known problems in the legal use of student data in analytics
systems [8]. This is a growing domain of research in the
broader implications of how educational technology affects
student growth and development.</p>
      <p>Though some commentators have noted the
potentiallyharmful aspects of having open data in social networks, to
date there has been scant studies of ethical issues in open
digital badges [9]. As research in the ethics of educational
technology expands, a myriad of potential problems looms
[10]. To bridge this gap, targeted ethical questions must be
specific enough to demonstrate applicability, but also be
generalizable enough to warrant attention outside of the
broadly-considered technology.</p>
      <p>Due to their connection with social networks, availability
of meta-data, and transparency of learning, digital badges
face important ethical questions best formulated within the
larger context of learning analytics.</p>
    </sec>
    <sec id="sec-4">
      <title>3. PREDICTION AND BADGE DATA: A</title>
    </sec>
    <sec id="sec-5">
      <title>DETERMINISTIC FUTURE?</title>
      <p>
        Learning analytics systems are becoming increasingly
powerful tools to help students utilize educational data to
achieve academic success [11]. Such data points are
everprecise, refined by multiple cohorts, experiments, and
digital developments. One of the drivers of such
development is statistical regression which helps predict
when students need help [12], what classes might be
beneficial in customized sequences [13], and how certain
interventions benefit different types of students [14]. The
robustness of learning analytics systems are built with data
refined over time and with evidence of successful student
outcomes [
        <xref ref-type="bibr" rid="ref6">15</xref>
        ].
      </p>
      <p>Open digital badges contain multiple points of valuable
educational data including assessments, specific skills
development, and validation amongst others. Built within
learning analytics systems, the evidence presented in
badges can help detail a student’s educational strengths and
weaknesses. Further, the data available in well-designed
badge ecosystems could strengthen a learning analytics’
predictive strength. For example, with the completion of
several badges in both curricular and extra-curricular
activities, data points could be amalgamated to further
bolster a student’s educational strengths and support
possible weaknesses. The specificity of assessment data,
where final grades in college courses could be aligned with
performance data in badges, could provide extremely
valuable information not only to the learner, but also the
institution supporting the learner, as well as the businesses
developing learning analytics systems.</p>
      <p>As analytics systems increase their capability of predicting
student outcomes, it may be difficult to distinguish between
the strength of the predictive algorithm and the role of
determinism as it affects students. This is not to say that the
same would be true of digital badges, though. In this
instance, determinism would entail the ability to either
sequentially offer badges to purposely build a set of skills
in a learner without his/her explicit knowledge or to
suggest that a self-fulfilling prophecy of ability would be
set forth with badge data. A student’s interaction with
content leading to a badge may be examined for
motivational aspects, perhaps even for so-called
gamification reasons. However, could the data contained
with badges be used to constrain a determined future?
Meaning, if students are directly motivated to achieve
certain badges, their interests may be piqued either with the
content or with simply obtaining a badge; the question,
then, is what effect the badge may have on future
educational choices. Today’s use of digital badges is often
to enhance learning and provide open and transparent
evidence of learning. It is impossible to say if this will
continue, and what possible effect badges may have on
learners’ educational choices. A determined future, one
shaped by an algorithm targeting content and ability, may
not be suitable to human freedom and autonomy.
Important to learning is the chance – and the eventuality –
of failure. Learning and carrying on from failure is a
hallmark of resilient students who become as
selfactualized as possible. Badges can certainly help mitigate
educational failure because they are used to supplement
through micro-credentialing, build on skills to be successful
in other educational contexts, and provide a lasting record
of one’s accomplishments. Yet, human freedom and
autonomy must be examined in light of these technological
developments. If learning analytics in the systemic sense
and digital badges in the individual sense are able to
absolutely minimize failure, could learners suffer from not
having to form resilience? The possibility of minimizing
failure and preventing failure is determinism for
individuals, though the data available in digital badges
poses numerous ethical questions related to public
disclosure of student data. Learning analytics systems used
at schools are controlled by regulations (like FERPA), and
are thus “closed” systems, whereas open badges make
educational and learning data public.</p>
    </sec>
    <sec id="sec-6">
      <title>4. PUBLIC LEARNING DATA AND</title>
    </sec>
    <sec id="sec-7">
      <title>NEGATIVE CONSEQUENCES</title>
      <p>
        One of the benefits of open digital badges is that they can
publically demonstrate a set of skills; downloadable into
various social media, badges can evidence real learning
[
        <xref ref-type="bibr" rid="ref7">16</xref>
        ]. If a learner chooses not to disclose a badge on social
media, but instead download the badge into an email
format, the data can still be used in a closed system with
employers as a link on a resume [
        <xref ref-type="bibr" rid="ref8">17</xref>
        ]. The social aspect,
then, stems from the ability of the learner to disclose proof
of learning that, heretofore, was protected or closed
information. The evidence, the proof of learning, may
transform education through transparency [
        <xref ref-type="bibr" rid="ref9">18</xref>
        ]. Similarly,
badges may well transform workforce skills demonstration
through the use of social media sites like LinkedIn [
        <xref ref-type="bibr" rid="ref10">19</xref>
        ].
The data contained in digital badges, depending on the
issuer and what the learner chooses to display, can be quite
detailed and specific. Combined data of multiple badges
could be used by web crawlers or data companies to build
individual profiles of learners, including what content they
would like to purchase, what specific skills could be
utilized in the workforce, or how future content might be
developed to attract similar learners. To illustrate the point,
the evolution of massive open online courses (MOOCs)
struggled to catalyze around a business model, though
recently what has emerged are verified certificates that can
be quite lucrative to students and recruiting companies
alike [
        <xref ref-type="bibr" rid="ref11">20</xref>
        ]. While it is yet not possible to say if MOOCs can
be digital headhunters, the same may be true of digital
badges in the near future. If companies seek highly specific
skills that can be learned through competencies (like
software programming, for example), perhaps badge data
would provide not only individual identifiers but also
scoring and assessment data to substantiate such skills.
Beyond marketing, though, the question must be posed as
to whether such data could be used to locate and isolate
individual learning weaknesses. Assessment data
availability in social media means that a learning profile
could be assembled to indicate what constructs a learner
does not understand or habitually misses. Such data may
prove dubious if used against the learner in future
assessments purposely generated to exploit such
weaknesses, targeted marketing, or perhaps even
exploitation if threatening job security. The ethical question
of such data usage becomes more complex, too, when
considering what safeguards could be enacted; overreach
and paternalism may also hinder a learner’s autonomy,
freedom, and right to fail at a task.
      </p>
      <p>Questions about what data points are useful in social media
contexts are open for debate, but generally arguments seem
to tentatively hinge in favoring the position of the
individual learner’s choice to expose or withhold
information. This matter becomes an issue of privacy
within digital badge ecosystems, however, when students
may or may not fully comprehend the possible outcomes of
publishing particular data points. Further, if such
algorithms can threaten learning weaknesses in individual
learners, the same may be true for the entire badge
ecosystems because a badge’s validity, no matter the
expertise involved in the content development, deployment,
and verification, could be threatened. The possibilities
highlighted within learning analytics systems and in
individual learning may well point to more sinister uses of
data.</p>
    </sec>
    <sec id="sec-8">
      <title>5. LEARNING DATA USED FOR</title>
    </sec>
    <sec id="sec-9">
      <title>NEFARIOUS PURPOSES</title>
      <p>The increasing specificity of learning data within digital
badges may lead to nefarious uses of that data in aggregate
or individual cases. The use of predictive models in
learning analytics coupled with evidence of skills
development in digital badges disseminated across social
media could help companies, governments, and perhaps
even disreputable organizations recruit for nefarious
purposes like hacking or surveillance. Furthermore, if
learners are completing badges “recommended” to them for
the ulterior motives of developing certain skills, could such
information be used against them if they later refuse to
participate in questionable activities? This may sound
rather extreme, but when educational data is used across
social media and within predictive systems, it is impossible
to state how such data might be used. Additionally, while
this may not come to fruition, the logical extremity is
useful to examine the possible uses of future data.
Ethically, the question of learners knowingly or
unknowingly participating in skills development for
nefarious purposes is a question of human freedom, and
ultimately it rests with the actions of the learner. However,
the possibility of future manipulation certainly conflicts
with how popular notions of badges today include that of
supplementing learning, offering opportunity for job
creation and advancement, and branching learning into
social spheres.</p>
    </sec>
    <sec id="sec-10">
      <title>6. CONCLUSION</title>
      <p>Open digital badges are changing the educational
opportunities for learners of today and tomorrow. The
intersection of learning analytics systems that may
incorporate badges, as well as the possibility of learners to
disseminate evidence of learning across social media
platforms, creates unique ethical questions that fit within
the larger discussion of machine learning. The uses of data
for prediction, isolation of strengths and weaknesses, and
potential manipulation have direct consequences for
questions of human autonomy, freedom, and determinism.
Such scenarios described herein may appear to be
exceedingly negative or dystopic to some readers. While
true that some of the scenarios may or may not come to
fruition, they function here not only as a thought
experiment, but also as a model of what may go awry as
increasing amounts of personalized data are distributed,
shared, and examined online. It is also a model for how
data crawlers may use student data with present
technologies. While not a warning in the formal sense, such
thought experiments are useful to describe how the ethics
of technology, broadly understood, ought to enter into
development discussions.</p>
      <p>Like other ethical discussions concerning digital learning
and educational technology, solutions cannot be
prescriptive. The speed of development may render such
prescriptions neutral. Similarly, ethical discussions cannot
be reactive, either. Once technology exists, especially for
public use, it cannot be retracted; thus, ethical discussions
belong in the foreground of development, if even for
thought experiments.</p>
      <p>As an ethics of educational technology pivots between the
prescriptive and reactive, so too they must occupy this third
space of ethical reflection. Working through the potential
outcomes of development does not stymie innovation, but
rather acts as a partner to innovate the autonomy of the
individual, the role of the community, and the potential
intersection of the two. This third space, then, is occupied
with lists of potential questions, perhaps operating
somewhere between utopic and dystopic, that drive
purposeful and responsible innovation. Exploring the
ethical implications at stake is often enough not only to aid
in responsible innovation, but also to avoid potential abuses
of such systems. Digital badges are no different: if they are
to become ubiquitous in the digital age as key components
and measures of learning and as effective credentials, then
ethical innovation and use of data is ever-more important.
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