To Be or Not to Be Charlie: Twitter Hashtags as a Discourse and Counter-discourse in the Aftermath of the 2015 Charlie Hebdo Shooting in France Fabio Giglietto Yenn Lee DISCUM, Università di Urbino Carlo Bo SOAS, University of London ITALY UK fabio.giglietto@uniurb.it yl22@soas.ac.uk ABSTRACT portrayals of the Prophet Mohammed. Within hours following the attack, the hashtag #JeSuisCharlie [I am Charlie] began trending Following a shooting attack by two self-proclaimed Islamist on Twitter, in a show of condolences for the victims, solidarity, gunmen at the offices of French satirical weekly Charlie Hebdo and support for the magazine’s right to satirise any subject on 7th January 2015, there emerged the hashtag #JeSuisCharlie including religions. Reportedly created by an artist named on Twitter as an expression of condolences for the victims, Joachim Roncin, who lived in the neighborhood of the shooting solidarity, and support for the magazine’s right to free speech. site, the hashtag was used over five million times by 9th January A l m o s t s i m u l t a n e o u s l y, h o w e v e r, t h e r e w a s a l s o and became one of the most repeated news-related hashtags in #JeNeSuisPasCharlie explicitly countering the former, Twitter’s history [22]. In the initiator’s own words, ‘je’ in this affirmative hashtag. In this paper, we analyse 74,047 tweets context was important as it offered a vehicle through which each containing #JeNeSuisPasCharlie posted between 7th and 11th individual expressed themselves vis-à-vis threats to the freedom January. Our network analysis and semantic cluster analysis of and tolerance underpinning the participants’ world (Roncin, those 74,047 tweets reveal that the hashtag in question interviewed by Sky News, 2015). ‘Je Suis Charlie’ (and by constituted a form of resistance to the mainstream framing of the extension ‘Nous Sommes Tous Charlie’ [We are all Charlie]) also issue as freedom of expression being threatened by religious served as the principal slogan during the vigils and marches that intolerance and violence. The resistance was manifested through took place in central Paris on Sunday 11th January. three phases: sharing condolences but indicating a reservation against the mainstream frame (Grief); voicing out resistance However, there too emerged #JeNeSuisPasCharlie [I am not against the frame (Resistance); and developing and deploying Charlie], explicitly countering the former, affirmative hashtag. alternative frames such as hate speech, Eurocentrism, and Since the former hashtag entailed a tragedy of twelve deaths and Islamophobia (Alternatives). The hashtag in this context served support for the universal value of freedom of expression, as a vehicle through which users formed, enhanced, and declared #JeNeSuisPasCharlie carried an inherent risk of being viewed as their self-identity. opposing accepted social norms. Despite the risk, the negative hashtag was used more than 74,000 times over the next few days Categories and Subject Descriptors since 7th January. Against this backdrop, we set out to unpack a J.4 [Social and behavioral sciences]: Sociology. complex relationship between the willingness to speak up on sensitive topics and identity formation on Twitter. More General Terms specifically, we aim to address three interlinked questions as Human Factors. below. 1. What are the characteristics of the network formed Keywords around the #JeNeSuisPasCharlie hashtag and the counter-discourse, freedom of expression, hashtag, identity, material shared through that network on Twitter? semantic cluster analysis 2. How did users of the #JeNeSuisPasCharlie hashtag position themselves discursively with regard to the 1.INTRODUCTION #JeSuisCharlie hashtag? On 7th January 2015, two gunmen forced their way into and opened fire in the headquarters of satirical weekly magazine 3. How did the activities under the #JeNeSuisPasCharlie Charlie Hebdo in Paris, killing twelve staff cartoonists and hashtag evolve as the broader public discussion of the claiming that it was an act of revenge against the magazine’s shooting attack developed? 2.LITERATURE REVIEW In order to address the research questions above, the present study draws upon a combination of three strands of work in the Copyright c 2015 held by author(s)/owner(s); copying permitted current scholarship: the network characteristics of Twitter- only for private and academic purposes. mediated discussion; the roles of hashtags in such discussion; and Published as part of the #Microposts2015 Workshop proceedings, the expressions of identity in social media activism. First, recent available online as CEUR Vol-1395 (http://ceur-ws.org/Vol-1395) years have seen a fast-growing body of literature concerned with #Microposts2015, May 18th, 2015, Florence, Italy. buzzing discussions on the microblogging platform Twitter and how to examine them systematically. Given the range and amount of data that researchers could mine from the platform, a keen · #Microposts2015 · 5th Workshop on Making Sense of Microposts · @WWW2015 interest has been shown in employing network-analysis during one TV programme [1] or a series [7]. More relevantly to approaches for a ‘bird’s eye view’. Himelboim and Han [10] the purposes of the present study, identity may refer to argued, through their case study of cancer-related discussion on individuality that used to be blended and lost in the presence of Twitter, that communities emerged from such discussion with the collectivity required in activism in the pre-social media era clusters of interconnected users and the information sources on [18]. which they relied most. A 2014 special issue of American Behavioral Scientist, particularly the contributions by Dubois and 3.METHODOLOGY Gaffney [5] and Xu et al. [23], showed that opinion leaders and Our dataset consisted of 74,074 tweets containing the hashtag influencers could be metrically identified in Twitter-mediated #JeNeSuisPasCharlie and published by 41,687 unique users political discussions. The links formed between political between 7th and 11th of January 2015. Due to the known limits discussants on Twitter turned out to be considerably different of Twitter free API [17], the data was purchased from Sifter, a from those observed in the Web 1.0 environment or in web application that provides, in partnership with Gnip, search- blogosphere, at least in the South Korean context, according to and-retrieve access to every undeleted tweet in the history of Hsu and Park [11]. Mapping the landscape of Twitter activity has Twitter. The data gathered via Sifter was automatically imported provided unique insights into various issues of international into a new DiscoverText project. It was then exported in CSV relevance. Lotan’s study of the 2014 Israel-Gaza conflict [12], for format from there and was analysed using R. example, visually demonstrated a distinct polarisation between the pro-Israel and pro-Palestine sides with a negligible number of 3.1.Typology of contents and network bridging actors in-between. By tracing the Twitter network of The first tweet in the dataset was dated 7th January 2015, 1:46 Western-origin Jihad fighters, Klausen [14] identified that certain PM in local time. The hashtag #JeSuisCharlie was reported to be strategic roles were assigned to those fighters’ Twitter accounts. created at 12:59 PM on the same day, immediately following the Discussions on Twitter are speedy and unstructured and, shooting that took place at around 11:30 AM. Tweets in our consequently, the organisational usefulness of hashtags has dataset were written in various languages. Using the text attracted practical as well as academic attention. Bruns [3] categorisation engine based on n-grams provided by the textcat R detailed out his methodological experiences and reflections of package [6], we discovered that French (30%), English (25%) handling Twitter data around a hashtag and highlighted that and Spanish (12%) accounted for the majority of the tweets. It hashtags are ‘shared conversation markers’, which require users was unsurprising that French was the most frequently used to include them in their posts deliberately if they wish to take part language, but the proportion was smaller than expected, in established conversations. Based on a comparison of various indicating its reference to #JeSuisCharlie. Another interesting hashtag-based communications, Bruns and Stieglitz [4] characteristic identified was that 1,488 tweets (2%) were made of concluded that different hashtags are associated with different nothing but the #JeNeSuisPasCharlie hashtag. 70% of the 74,074 patterns of user behaviours. While crisis- and emergency-related tweets were retweets and 41% included URLs. Since retweets hashtags (such as #tsunami for the March 2011 tsunami in Japan account for almost three quarters of the dataset, we computed and and #londonriots in 2011) have seen a dominant proportion of visualised a retweet network with a view to identifying central retweets and URLs pointing outside Twitter, spectacle-oriented users and their clusters if any. We also identified the most hashtags (such as British #royalwedding in 2011 and #eurovision recurring external sources (URLs). for the Eurovision Song Contest in 2011) seem to elicit more 3.2.Topics original tweets from users. Indeed, such findings from hashtag In order to understand the main topics addressed, we applied the studies are in line with the studies focusing on unravelling the text mining techniques provided by the textcat R package [16] to network properties of Twitter communications discussed earlier. the textual corpus of all tweets in the dataset. We lowered the Siapera’s work on #Palestine [19] and Lorentzen’s work on case of all terms in the corpus and cleaned it up by removing #svpol (for Swedish politics) [8], for example, point to auxiliary words in French, English and Spanish, as well as homophily and polarisation in hashtag-based discussions, punctuation marks and whitespaces. Additionally, we also resonating Lotan’s findings cited above. removed ‘jenesuispascharlie’, ‘charlie’, ‘charliehebdo’, ‘hebdo’, However enthusiastic the participants in Twitter-mediated ‘jesuischarlie’ and created a document term matrix to calculate political discussions may be, whether their participations lead to the associations between the remaining words (N=36,030). After any concrete outcomes is still an ongoing question. On the one removing sparse terms (i.e. the sparsity of a term is defined as the hand, some offer encouraging anecdotes of how Twitter has percentage of documents with 0 occurrence; in the present study facilitated protests in different parts of the world, such as one a term was removed if its sparsity was higher than 98%), we against police brutality in Ferguson in Missouri, US, in 2014 [9]. identified the most frequently used terms (N=17) and their A cautious voice, on the other hand, is that Twitter and other such Euclidean distances, and created clusters of frequently co- platforms make social movements ‘easier to organise but harder occurring terms. to win’ by pushing them to scale up before they are ready for it [21]. Nevertheless, what social media including Twitter can 3.3.Evolution over time certainly provide is a space for accommodating expressions of To better understand the evolution of the topics discussed, with identity at multiple layers. Bennett and Segerberg [2] suggested particular reference to our third research question, we created a that, in today’s large-scale ‘connective action’ (in distinction to by-minute time series (N=6,444, AVG TPM=11.5) of activity. We the traditional concept of ‘collective action’), political content is also used the Breakout Detection R package, which had recently often presented in the form of easily personalised ideas such as been open-sourced by Twitter [13], to identify breakouts or shifts ‘Put People First’ (PPF) during the 2009 G20 London summit in the mean of tweet per minute (TPM). protests or ‘We Are the 99 Percent’ during the Occupy Wall Street movement in the US in 2011. According to the two authors, these personal action frames are particularly inclusive and can be easily passed across different platforms. ‘Identity’ here can be a collective identity expressed within a limited time span like 34 · #Microposts2015 · 5th Workshop on Making Sense of Microposts · @WWW2015 chart, the case of #JeNeSuisPasCharlie is noticeably closer to the second cluster characterised by more retweets and more inclusions of URLs (Figure 2). ! Figure 1. Twitter by-minute activity on the hashtag (dashed lines indicate a breakout) The Breakouts tool (used with the following parameters: min.size=5, method=’multi’, beta=.001, degree=1, percent=0.25) detected 14 breakouts (Figure 1), out of which it identified three ! moments of high user engagement (Table 1). Figure 2. User’s activity patterns comparing different Twitter hashtags (size indicates total number of contributor) Table 1. Moments of high user engagement A closer analysis of retweets (Table 3) and URLs provided more insights into the nature of #JeNeSuisPasCharlie hashtag. AVG from to tweets rt @replies Table 3. Top 5 most retweeted posts TPM 07/01 18:07 07/01 23:44 9,194 7,392 150 50.00 User Text of the tweet N 08/01 11:42 08/01 23:37 16,048 11,688 472 23.56 Les dessins du dessinateur brésilien Carlos Latuff #JeNeSuisPasCharlie khurramabad0 #Charlie_Hebdo #islamophobie http:// 1,785 09/01 11:55 10/01 00:44 10,159 6,899 465 13.57 t.co/a6qrL6pdPt Last August, The Sydney Morning Finally, on each subset of tweets created during one of the three Herald was forced to remove, apologize RanaHarbi 868 moments, we calculated, using the same procedure applied to the for this #JeNeSuisPasCharlie entire dataset, a document term matrix of the most frequently #JeSuisAhmed http://t.co/O7zASRLpD1 used terms. We then grouped those terms according to their co- Pr moi ce n’est pas Charlie Hebdo qui occurrences. est mort mais 2 policiers et des CoraaantinM 794 journalistes. L’hommage est à eux, pas Table 2. Moments of high user engagement au journal #JeNeSuisPasCharlie A cartoonist with integrity & intellectual from terms Max sparsity Most frequent terms consistency – Joe Sacco on Charlie MaxBlumenthal 774 Hebdo #JeNeSuisPasCharlie http://t.co/ 07/01 18:07 5,009 96% 29 5uIRwE2wIu 08/01 11:42 11,327 96% 22 Bizarrement quand je dis 09/01 11:55 9,735 95% 27 #JeNeSuisPasCharlie on m’insulte mais SinanLeTurc quand Charlie insulte notre prophète ça 729 devient de la liberté d’expression. 4.DISCUSSION OF ANALYTIC FINDINGS Adopting the methods suggested in Bruns and Stieglitz’s study In the aftermath of the shooting, many well-known cartoonists [4], we used two standard Twitter metrics (i.e. ratio between expressed their condolences and solidarity for Charlie Hebdo by retweets and tweets and ratio between tweets with URLs over all displaying tribute drawings [20]. Two of the most frequently shared tweets) to compare #JeNeSuisPasCharlie with other previously tweets in our dataset also contained links to drawings, but in this studied hashtags. As also discussed in the Literature Review case one by the Arab Brazilian freelance political cartoonist Carlos section, Bruns and Stieglitz observed the emergence of two Latuff and another by the Maltese–American cartoonist and clearly distinct clusters: media events (e.g. #royalwedding, journalist Joe Sacco. The two drawings represented a take on the #eurovision) and crisis/emergency events (e.g. #tsunami, incident that was different from the one put forward by the #qldflood, #londondriots). In the former case, original tweets are mainstream community of cartoonists in response to the tragedy of common and URLs are mainly used to share further stories about their colleagues at Charlie Hebdo. Both Latuff and Sacco pointed the media events at hand. In the latter case, during an urgent out that the magazine had been publishing, in the name of the situation, it is more important to share vital information such as freedom of speech, images often considered to be offensive for the emergency numbers; hence, a characteristically high proportion Muslim population and that the same concept of freedom of speech of retweets and URLs were observed. When mapped on the same had not been invoked in the case of an anti-Semitic satire earlier. 35 · #Microposts2015 · 5th Workshop on Making Sense of Microposts · @WWW2015 ! Figure 3. Most frequently used words and their association across the three main phases Along the same line, another heavily retweeted message recalled English words) were prominent in all three moments, confirming the story of Australian newspaper The Sydney Morning Herald that the freedom of expression and its contested limits were the [15] being forced to issue an apology and remove a drawing that real leitmotif across the entire dataset. Terms such as racism and was considered anti-Semitic. This tweet also included the hashtag racist stood out in the second and third moments since users of #JeSuisAhmed, with reference to a Muslim police officer, Ahmed #JeNeSuisPasCharlie started to approach Charlie Hebdo’s satires Merabet, also killed during the Charlie Hebdo attack. Many from different angles than free speech. Twitter users indeed joined the #JeSuisAhmed hashtag. According to Topsy, it was used over 150,000 times in the days 5.CONCLUSION following the attack in a show of condolences for all victims of Using a combination of various quantitative techniques, the the shooting. present study explored the structure of the discussion around the The most frequently shared external sources (URLs) were all #JeNeSuisPasCharlie hashtag. First, the discussion had a high images. Links pointing to news sites were rare. This is because proportion of retweets (70%) and URLs (41%). Compared to #JeNeSuisPasCharlie was not about the news. It’s primarily goal some previously studied hashtags, #JeNeSuisPasCharlie behaved was instead to mark and declare an identity by distinction. To that more like crisis/emergency hashtags than media spectacle end, 2% of the retrieved tweets were made up of nothing but the hashtags. That said, our analytic results also highlighted the hashtag. heterogeneity of the viewpoints and arguments aggregated under the hashtag in question. Users of the said hashtag showed As mentioned in the previous section, the first tweet with resistance to the mainstream framing of the Charlie Hebdo #JeNeSuisPasCharlie was published less than an hour after what shooting as the universal value of freedom of expression being was reported as the first tweet containing #JeSuisCharlie. While threatened by religious intolerance and violence. In this context, the hashtag started as an immediate reaction to #JeSuisCharlie, retweeting something that would justify their resistance was a nevertheless, its nature changed over time. way of marking their identity as distinct from what was accepted The Breakout Detection tool developed by Twitter engineers in the mainstream. Given the sensitivity of the subject, such helped us identify three moments of higher user engagement retweets also helped the users protect themselves from the risk of (Table 2). Besides the words related to the most retweeted posts being viewed as endorsing the violence. We also observed a (such as Latuff’s cartoon and the Sydney Morning Herald case) unique practice of tweeting nothing but the hashtag, amounting to discussed above, there are a few noteworthy dynamics in Figure 2% of the dataset. This is a strategy that can be explained in a 3. First, the clusters of words including désolé [sorry] (N=388), similar vein. familles (N=564), victims (N=628), and compatis [sympathise] Over time, there were three distinguished phases in the (N=409) were present in the first dendrogram but not in the manifestation of this resistance: Grief (i.e. joining the mourning following two. Liberté and expression (and their corresponding 36 · #Microposts2015 · 5th Workshop on Making Sense of Microposts · @WWW2015 for the victims of the attack but indicating a reservation against hashtag-activism-why-social-media-matters-to-protestors/ the proposed frame); Resistance (i.e. starting to voice out the 384215/. 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