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  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Deep Color Semantics for E-commerce Content-based Image Retrieval</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Pakizar Shamoi</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Atsushi Inoue</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Hiroharu Kawanaka</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Department of Information Systems Management, Kazakh-British Technical University, Almaty, Kazakhstan Department of Computer Science, Eastern Washington University</institution>
          ,
          <addr-line>Washington</addr-line>
          ,
          <institution>USA Graduate School of Engineering, Mie University</institution>
          ,
          <addr-line>Tsu</addr-line>
          ,
          <country country="JP">Japan</country>
        </aff>
      </contrib-group>
      <abstract>
        <p>This paper aims to develop a methodology to retrieve images based on fuzzy dominant colors expressed through linguistic descriptions. This process involves two steps: assigning fuzzy colorimetric profile to the image and processing the user query. People regard color as an aesthetic issue, especially when it comes to choosing the colors for their clothing, apartment design and other objects around. It is often quite difficult to label these colors exactly using finite set of categories. Fuzzy color model that we are proposing represents the collection of fuzzy sets providing the conceptual quantization of crisp HSI space having soft boundaries. Most online shops tend to use conventional tag-based image retrieval systems. Making use of color visual content is still not disseminated in e-commerce. Subjectivity and sensitivity of humans in color perception and bridging the semantic gap between low-level visual features and high-level concepts are major issues that we plan to tackle in this research.</p>
      </abstract>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>-</title>
      <p>Nowadays, the increasing availability of huge amounts of
multimedia information and the corresponding rapid growth
of image databases and its users in various domains requires
effective and efficient image retrieval systems for managing
the visual data [Goel, 2014]. Various fields may benefit
from smart content-based image retrieval (CBIR), like
ecommerce, GIS, art galleries collections, medical image
processing, etc. A number of CBIR systems have already
been proposed, such as QBIC, MARS, Virage, VisualSEEk,
PhotoBook, among others. However, no similar works have
been done in e-commerce area.</p>
      <p>This paper aims to develop a methodology to retrieve
images based on fuzzy dominant colors expressed through
linguistic descriptions. We employ fuzzy set theory as it is
widely recognized as a toll for effective imprecision
modelling in image processing [Norita, 1994; Hilderbrand
and Fathi, 1999]. Since color naming is inherently
imprecise, we can use fuzzy semantics of color names in the
HSI (Hue, Saturation, Intensity) color space. This process
involves two steps: assigning fuzzy colorimetric profile to
the image and processing the user query. Proposed fuzzy
sets for the hue attribute take into account the
nonuniformity of color distributions. L, S attributes are also
represented through linguistic qualifiers.</p>
      <p>Section 1 is this introduction. Section 2 explains the
subjective and sensitive nature of human color perception.
Then, Section 3 provides an overview of current image
retrieval techniques in e-commerce field. Proposed fuzzy
color space and the corresponding approach for image
retrieval based on this space are presented in Section 4.
Based on this method an intelligent e-commerce-related
system has been developed. Some examples along with
experimental results are discussed in Section 5. Finally,
concluding remarks are drawn in the last section.
2</p>
    </sec>
    <sec id="sec-2">
      <title>Human Color Perception</title>
      <p>Humans perceive colors in a very subjective manner.
Matching human sensitivity and subjectivity in color
perception is a great challenge to the research community.</p>
      <p>What is human color perception ? Since individuals have
differences in visual sensitivity, they have different color
perceptions. Recently (on 27th of February) a single dress
image polarized the whole Internet into two aggressive
groups of people arguing whether a picture depicts a blue
dress with black lace fringe or white with gold lace fringe
(see Figure 1). This is a great example to explain human
color perception. As we know, light enters the human eye
through the lens (i.e. various wavelengths corresponding to
various colors). Then, the light hits the retina in the back of
our eye, exactly at a place where pigments "wake up" neural
connections to the special brain part that processes those
signals into an image. Our visual system tends to throw
away information about the illuminant and extract
information about the real reflectance. So, it automatically
tries to subtract the chromatic bias of the daylight axis when
a human looks at the object. The fact that the daylight
varies from pinkish to blue-white (dawn and noon) makes
different people see colors presented at some object
differently. The trick with this image is that it hits some
kind of perceptual boundary. In most cases, the system
works fine and differences are not so critical [Ford, 2014].
However, they still exist. That is the primary motivation to
count subjectivity in color perceptions.</p>
      <p>Color is one of the features that the humans remember the
most, and we can say that it is a reflection of humans' likes
and dislikes to a certain extent [Shamoi et al., 2014].
Usually, color perception involves attaching a label to a
color so as to categorize it. What is more interesting, people
regard color as an aesthetic issue, especially when it comes
to choosing the colors for their clothing, apartment design
and other objects around. It is often quite difficult to label
this colors exactly using finite set of categories, like red,
black, bright, etc.</p>
      <p>All in all, color plays an extremely important role in an
overall impression that some object creates on humans. We
can use this notion and pay special attention to color in
retrieving certain items on the web, e.g. clothing
commodities.
3</p>
    </sec>
    <sec id="sec-3">
      <title>Image Retrieval in E-commerce</title>
      <p>As we are witnessing now, an online shopping has become a
very easy process, with a number of different intelligent
technologies simplifying the work user needs to perform to
find a perfect match. One of such technologies is smart
search engines, that are able to not only find some piece of
apparel by its name or brand, but also by its color, like
“deep red” or, for instance, by its aesthetic category, like
“elegant” or “romantic”. Nevertheless, machine itself does
not understand aesthetics or colors in the same way as
humans do - it only retrieves the results with corresponding
tags specified by humans [Sherman and Price, 2003]. For
example, if a webpage contains, for example, the word
“bright”, it will be returned as a result for the search query
“bright shirts”. The obvious drawback of this approach is
that, e.g. some bright shirts, that are not indexed, will never
be included into the search results.</p>
      <p>Another great technology that has made our online
shopping easier is recommendation systems. For example,
when user tries to find some commerce related item using
Google search engine, system uses user’s preferences,
profile information and interaction history to provide
recommendations for the object and can re-rank search
results accordingly. In addition, some online stores, like
Amazon, deploy item-to-item correlation recommender
systems based on purchase data [Schafer, 1999]. What it
means is that if user added, for example, a dress into his
shopping cart, and many other people, who bought this
dress, purchased some purse, the system will make a
proposition to user to co-purchase this purse along with the
dress. However, such systems are based entirely on user
input data. Many other combinations of matching apparel
pieces may exist (e.g. based on a color harmony), but
machine will never know it without human intervention.</p>
      <p>Most online shops tend to use conventional text-based
image retrieval (TBIR) systems, in which items are retrieved
from the database based on the given tags, keywords or text
annotations. In contrast, CBIR makes use of visual content,
like color, texture, shape, to fetch images from databases.
Although it is a popular technique nowadays (e.g. Google
search by image) it’s still not disseminated in e-commerce.
Even the most popular shopping portals, like Amazon,
eBay, Taobao, etc. do not provide color indexing, so color
names and other text-based descriptions are treated as
common keywords/tags. The reason for that is the problem
of semantic gap, i.e. very often user query requirements and
capabilities of the retrieval system mismatch [Goel, 2014].
Although there are some attempts to solve these problems,
like adoption of an ontology for unifying the semantically
close terms, they are not sufficient to find the semantic
connections between concepts. For instance, it is difficult
for current systems to find out that deep red is more similar
to crimson rather than to Turkish red.</p>
      <p>Users of such IR systems express their query using the
text containing the keywords. Therefore, reliable operation
of such systems makes it necessary to understand the
correspondence, or mapping, between the content and text.
To be more specific, between the linguistic terms and
colors. There are 2 problems here. Firstly, sometimes users
are not able to express their intentions precisely using the
text. Secondly, retrieval system lacks the understanding of
the query.</p>
      <p>We believe that image retrieval systems need to use
deeper semantics defined on certain color space.
Subjectivity of humans and managing the correspondence
between low-level visual features and high-level semantic
content are major issues that we plan to tackle in this
research.
4</p>
    </sec>
    <sec id="sec-4">
      <title>Fuzzy Color Modelling</title>
      <p>As we have explained in previous sections, image indexing
and retrieval by color schemes are very important in finding
certain items, e.g. online clothing search. However, simple
keyword matching and semantic mediations suffer from the
semantic gap [Nachtegael et al., 2007]. So, we need much
more deeper semantics of colors to bridge this gap.</p>
      <sec id="sec-4-1">
        <title>4.1 Fuzzy Color and Fuzzy Color Space</title>
        <p>
          Fuzzy color space that we are proposing represents the
collection of fuzzy sets providing the conceptual
quantization with soft boundaries of crisp HSI color space
(FHSI). HSI space is convenient for our purposes, but one
problem with this color space is that it is not a uniform color
space. So, humans don't perceive small variations of hue,
especially when color is green or blue. Fuzzy set is powerful
in modeling this non-uniformity. Indeed, we can easily
solve this problem by using trapezoidal membership
functions for such kind of hues having a wide interval.
Another option was to use some uniform color space, like
the one from CIE* family, but they have some limitations
that are not acceptable for our method
          <xref ref-type="bibr" rid="ref12">(e.g. intensive
computations for the conversion from and to RGB space,
difficulties in getting a tone modifier [Younes et al., 2006])</xref>
          .
        </p>
        <p>In computer systems, colors are usually represented as a
triplet of numbers corresponding to coordinates in a certain
color space. In turn, fuzzy color is a fuzzy subset of points
of some crisp color space [Soto-Hidalgo, 2013], which is
HSI space in our case. Let D , DS, DI be domains of the
H</p>
        <sec id="sec-4-1-1">
          <title>H, S, I attributes respectively.</title>
          <p>Definition 4.1 FHSI (fuzzy HSI) color C is a linguistic label
whose semantic is represented in HSI color space by a
normalized fuzzy subset of DH × DS × DI .</p>
          <p>From the above definition it is obvious that for each fuzzy
color C there exist at least one representative crisp color
whose membership to C is 1. Now let’s extend the concept
of fuzzy color to a concept of a fuzzy color space.
Definition 4.2 FHSI (fuzzy HSI) color space is set of fuzzy
colors that define a partition of DH × DS × DI .</p>
          <p>Table 1 below shows the information about each fuzzy
variable in our color space, like term set, domain and
universal set.</p>
          <p>Fuzzy Sets</p>
          <p>Domain</p>
          <p>Universal Set
functions can be seen in Fig. 2. We did it in our previous
works, please refer to [Shamoi et al., 2014] for more
detailed explanation.</p>
          <p>This simple method allows us to directly model colors
such dark blue or bright red.</p>
          <p>We developed fuzzy color space and the main motivation
for that is that indistinguishability is a fuzzy concept for
humans, since, to a certain degree, colors are
indistinguishable for us. That is why crisp boundaries are
counterintuitive for us.</p>
        </sec>
      </sec>
      <sec id="sec-4-2">
        <title>4.2 Similarity Between Fuzzy Colors</title>
        <p>Literature suggests a number of ways to find the similarity
degree between two colors. Among them are: doing
comparison based on RGB values (simple, but not precise
and effective, since RGB space is not perceptually uniform),
based on hue values only, LAB measure etc.</p>
        <p>Actually, H, S and I attributes do not have the same
importance when human judges how similar two colors are.
For instance, colors of the same nuance (i.e. having the
same S and I attributes) have small distance, although they
are not similar for human visual system.</p>
        <p>In [Shamoi et al., 2014] we proposed the mechanism to
evaluate the perceptual difference (and similarity,
respectively) between fuzzified color descriptions. We also
provided objective measures for expressing the image
similarity in a way that matches human evaluation. Our
formula takes into account the notion that different hues
have various value ranges, according to linguistic
conventions of the society (e.g. green color).</p>
        <p>So, for two H values, H1 and H2 , corresponding to F1 and
F2 fuzzy sets, we find the minimum among absolute
differences in H1 and H2 membership to F1 and F2. In other
words, we find the hue which is closer to both values. Then
we subtract this value from 1 to get the resultant coefficient:
1 − min |!!! !! − !!! !! , |!!! !! − !!! !! !, !!! !! ≠ 0, !!! !! ≠ 0
! = ! !!!1 − |!!! !! − !!! !! |,!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !! ≠ 0!!"#!!!! !! = 0!
!!!1 − !!! !! − !!! !! , !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !! = 0!!"#!!!! !! ≠ 0!
1,!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!"ℎ!"#$%!!</p>
        <p>We use this coefficient only in case F1 = F2 or F1 and F2
are neighboring fuzzy sets, and both H1 and H2 should have
non-zero membership to either F1 or F2. So, the resultant
perceptual difference dp is:</p>
        <p>!! !!, !! = !! !!, !! ∗ !!!!!!!!!</p>
        <p>In addition, the S attribute works as a weighting factor for
the intensity and hue. Specifically, when we compare two
colors, we need to remember that:
•
•</p>
        <sec id="sec-4-2-1">
          <title>If (S is high) H is more important</title>
        </sec>
        <sec id="sec-4-2-2">
          <title>If (S is low) I is more important</title>
          <p>Finally, the perceptual difference between two chromatic
colors C1(H1, S1, I1) and C2(H2, S2, I2) in FHSI color space
can be found using the formula below (the normalized values
are denoted with upper-cased D):</p>
          <p>Although various color similarity measures were already
proposed in many research works, little research was done
on how to identify colors which are in a harmony.
4.3</p>
        </sec>
      </sec>
      <sec id="sec-4-3">
        <title>Harmony Between Fuzzy Colors</title>
        <p>Visually, harmony is something that is pleasing to the eye.
When people speak about color harmony, they are
evaluating the joint effect of two or more colors. Experience
and experiments with subjective color combinations show
that individuals differ in their judgments of harmony and
discord. The color combinations called “harmonious” in
common speech usually are composed of closely similar
chromos (e.g. tones, tints and shades), or else of different
colors of the same nuance [Itten, 1973]. They are
combinations of colors that meet without sharp contrast.</p>
        <p>There exist a number of conventional rules of defining
harmonious colors. It is generally accepted that the human
eye is satisfied or in equilibrium, only when the
complementary relation is established. Two or more colors
are mutually harmonious if their mixture yields a neutral
gray. Any other color combinations, the mixture of which
does not yield gray, are expressive or discordant. The most
popular conventional techniques for combining colors based
on the color wheel are represented in Table 2 below. For
more information you can refer to [Itten, 1973].</p>
        <p>Harmony is one of the most interesting and intriguing
principles in color theory, which is still raw. The problem
with harmony is that it is a very complex notion, with many
factors having an impact on it, including affective, cognitive
and contextual ones. These factors determine how certain
individual perceives certain color in a certain situation or
context. Therefore, color harmony is very difficult to
predict. In the sample application we describe below we use
color harmony principles in order to find the set of apparels
that fit to a certain apparel that the user inputted to a system.</p>
        <p>Table 3 presents color harmony groups proposed by our
research team. These groups were obtained based on the
deep analysis of basic principles of color theory and fashion
images. In our system, for each possible color we need to be
able to identify group(s) of colors with which this particular
color is in a harmony. This is the case where we need to be
able to identify the very similar color with the inputted
color.</p>
        <p>We checked the competence of the proposed and
traditional harmony groups, along with the other methods
by conducting an online survey, which is based on a Polling
method. The survey was intended to gather people’s
opinions on a harmony of various color combinations. The
results of this questionnaire concerning the conventional
color schemes are presented in Figure 3.</p>
        <p>Overall results demonstrating the proportion of people
who gave positive feedback on certain color combinations
are presented in Figure 4. Average result for harmonies
proposed in this paper is 0.45 , for the ones proposed by
colorstudio.com – 0.16 , for the traditional ones – 0.11. So,
traditional rules for combing colors are not actual now.
5</p>
      </sec>
    </sec>
    <sec id="sec-5">
      <title>System Description and Results</title>
      <p>Most e-commerce web sites use textual descriptions to
provide the color information of clothing items. Although
this represent quite useful technique, the descriptions must
be made by humans. Labeling items manually is very
expensive, time-consuming and seems to be infeasible for
many applications. It requires huge amount of human labor
in order to manually annotate large-scale image databases.
Developed system aims to tackle these problems.</p>
      <sec id="sec-5-1">
        <title>5.1 System Architecture</title>
        <p>Our system combines two modalities - content (color
scheme of the image) and text (linguistic query given by the
user). User can form its request to a system either in a form
of linguistic query (just textual description) or by uploading
an image (query by example). For the combinational query,
we need to consider the semantics of the linguistic query
and query image provided by the user as well.</p>
        <p>The software has two logical phases – indexing and
retrieval. The first one is intended for the admin and it is
mainly connected with the treatment and addition of the
images to the database. This involves precomputation of
fuzzy dominant colors. The second part deals with the
exploitation of the database through natural query
processing, which can be of 3 types.</p>
        <p>User can provide an exemplar image and perhaps specify
other matching details (similarity or harmony measures). At
the time image is uploaded into a database, fuzzy color
scheme of the image is extracted and stored.</p>
        <p>Today we have Windows Forms project for desktop
written on C# programming language, where all the
keycomponents we describe in this paper are fully operating. In
the nearest future, we are planning to transform it into a
web-based application using ASP.NET platform as a base.
The web-application will have three-tier (multilayered)
architecture. The presentation tier (layer) will be exposed to
the end user as a usual web application, which includes</p>
      </sec>
      <sec id="sec-5-2">
        <title>Complementary</title>
      </sec>
      <sec id="sec-5-3">
        <title>Analogous</title>
      </sec>
      <sec id="sec-5-4">
        <title>Triadic</title>
      </sec>
      <sec id="sec-5-5">
        <title>Tetradic</title>
      </sec>
      <sec id="sec-5-6">
        <title>Split complements</title>
        <p>ASP.NET Webforms, Scripts (client-side JavaScipts), Styles
(CSS). The already existing C# application will compose
the Logic Tier of our project, though some additions and
improvements can be made. Lastly, Data Tier and Data
itself will be developed using SQL (see Figure 5). The
highlevel system architecture is presented on Figure 6.</p>
        <p>As it was mentioned, the aim of the system is to retrieve
best matching apparels corresponding to the complex query
posed by user based on color scheme.</p>
        <p>Our system differs from traditional image retrieval
systems in a number of aspects, like automated item
description based on color schemes and natural query
language.</p>
        <p>We use the proposed method in the matching engine used
for the query processing. Currently, the system supports the
processing of 3 types of queries represented in Table 4
below. Note that in case of exemplar or combinational
query, the given RGB image is first converted into HSI
model. Next, based on the histogram, we identify the
dominant color in the image and find similar apparels or
apparels that fit to it. The harmony between a query image
and database image is computed from the dominant color(s),
using the table of color harmonies selections.</p>
        <p>Example 1. “Deep red dress”. This is a simple linguistic
query. It works fast due to initial offline precomputation of
apparels’ color schemes. Using formulas defined above we
find the constraint relations: Hue&lt;17 or Hue&gt;335,
49&gt;Int.&gt;95 (Figure 7).</p>
        <p>Example 2. Query by example based on similarity
metric we proposed. For example, a client has a photo with
apparel (taken from fashion site or even real life) and want
to find something similar similar. Figure 8 below
demonstrates this example.</p>
        <p>Example 3. Query by example based on a harmony
metric, e.g. a client already has a skirt and wants to buy the
remaining apparels – blouse and shoes. User needs to
upload the skirt image and the system will extract the its
dominant colors and fetch such apparels whose dominant
colors are in a harmony with the skirt’s one (Figure 9).</p>
        <p>It is сritical to note that generally, image retrieval which
is founded on color analysis solely may bring too many
false positives when database is large. That is why, usually,
color-based features are integrated with other visual
features, and the corresponding module can work as a
subsystem within big retrieval system.</p>
        <p>However, it is not critical particularly for this specific
kind of system (apparel coordination), due to simple nature
of images having light background with an apparel in the
middle.
6</p>
      </sec>
    </sec>
    <sec id="sec-6">
      <title>Conclusion</title>
      <p>In this paper we have shown that fuzzy color processing can
be very helpful for certain tasks that are beyond the
capabilities of systems which are based on standard
tagbased image database. Fuzzy approach allows us to define
query conditions on the basis of linguistic terms, which is
more natural way for a user to express his desire.</p>
      <p>We believe that the proposed method can help to reduce
the semantic gap between high-level concepts(e.g. elegant,
harmonical, etc) and low-level features (colors). The
preliminary experimental results we obtained from the
survey on color harmony and in the prototype clothing
search system have shown the strength of the proposed
method.</p>
      <p>As it was mentioned, color perception is usually very
subjective, so in the future we plan to develop a Method for
adapting the items retrieval to the user sensibility. We will
implement this by collecting relevance judgments on the
correspondingly retrieved clothing items and modelling of
user’s relevance feedback. System performance will be
evaluated in terms of precision and recall values. Learning
from users feedbacks will help us to better satisfy user
needs.</p>
      <p>The methodology can be applied to any fields in which
matching color descriptions based on their fuzzy semantics
is important.</p>
    </sec>
  </body>
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