A cognitive business is a business that thinks
                                                            Pietro Leo1

Abstract.1 The talk will start and go around this claim: “Could a
business think?” and mainly explore what cognitive computing is
starting to provide an added value as diverse industries. Main
focus will be how cognitive computing is impacting financial
services and hot it could contribute to reshape that industry




1
    IBM. email: pietro_leo@it.ibm.com




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