=Paper= {{Paper |id=Vol-1611/paper8 |storemode=property |title=Individual Differences in Exploration and Content Curation Activities within a Cultural Heritage Digital Library |pdfUrl=https://ceur-ws.org/Vol-1611/paper8.pdf |volume=Vol-1611 |authors=Paula Goodale |dblpUrl=https://dblp.org/rec/conf/jcdl/Goodale16 }} ==Individual Differences in Exploration and Content Curation Activities within a Cultural Heritage Digital Library== https://ceur-ws.org/Vol-1611/paper8.pdf
Individual Differences in Exploration and Content Curation
    Activities within a Cultural Heritage Digital Library
                                                             Paula Goodale
                                                          University of Sheffield
                                                                Sheffield
                                                            United Kingdom
                                                      p.goodale@sheffield.ac.uk

ABSTRACT                                                                Developers of information seeking support systems that intend to
This paper presents empirical results from an evaluation study of a     support users in more exploratory and creative tasks, including
cultural heritage digital library. It focuses on the differences in     cultural heritage digital libraries, should therefore seek to provide
preferences between novice and expert users for functionality           tools for orientation, finding (non-search), and curating content.
supporting browsing and exploration, when engaged in orientation        This paper aims to examine these requirements via a laboratory-
and content curation tasks. Findings indicate both similarities and     based evaluation study of an experimental system (PATHS1) that
differences between novice and expert users. Recommendations            offers these types of functionality for a large-scale aggregated
for future work are proposed.                                           cultural heritage digital library, based upon a UK sub-set of the
                                                                        Europeana2 content. Specifically, the paper aims to investigate
Keywords                                                                any potential differences in the preferences of novice and expert
Novice, expert, information access, information seeking,                users for these types of tools when engaged in orientation, finding
exploration, content curation, cultural heritage, digital library.      and content curation tasks.
1. INTRODUCTION                                                         2. RELATED WORK
As digital cultural heritage collections become larger and more
widely available, they are targeted at more diverse user                2.1 Information seeking tasks and systems in
communities with varying levels of subject and domain                   digital cultural heritage
knowledge. No longer the preserve of scholarly researchers, they        Information seeking tasks in the cultural heritage domain are often
also seek to engage users with general as well as specialist            more complex and/or exploratory in nature, including subject-
knowledge, for leisure and education purposes. Users are                based searches and less-focused activities, where there is a higher
therefore likely to span across a continuum from novice to expert,      degree of uncertainty in what is being sought [8][1]. Exploratory
with varying interests in the library content, varying degrees of       information seeking activities go beyond simple look-up or
subject and domain knowledge, and different types of task that are      known-item search, incorporating elements of learning (acquiring,
likely to be undertaken.                                                interpreting, comparing, etc.) and investigation (analysis,
Novice users (low subject and domain knowledge) frequently              evaluation, synthesis, transformation, etc.) [6]. Information
experience difficulties in finding content via web search and in        seeking support systems in the area of exploratory search
digital libraries of all kinds, particularly when the task is less      therefore require a wider range of functionality to support these
focused and more exploratory in nature. Their lack of subject and       more complex activities [7, 15].
domain knowledge inhibits the successful use of the search box,         The wider range of user interactions in the cultural heritage
as keyword formulation and reformulation often proves difficult.        domain incorporates content curation and support categories [10].
In contrast, expert users, with higher levels of subject and domain     The second category, curation goes beyond finding into various
knowledge, are more confident in search, as they have a repertoire      elements of information use, including the addition of annotations,
of topics and associated keywords to draw upon.                         creation of user exhibitions from available content, and
It might therefore be expected that novice users will have a            storytelling [10]. These activities are more closely aligned with
preference for tools which support browsing and exploration             information use than with information finding (searching,
(discovery) of the digital library content, especially in more          browsing and exploration), and represent an opportunity for
diverse and large-scale collections. As digital collections grow,       cultural heritage digital libraries to provide wider access to
individually and in aggregate forms, simple orientation                 content and to support reuse and creativity.
(understanding ‘what’s here’, i.e. which topics are covered and in      Another important element of user requirements in digital cultural
what depth) can be challenging, and might need to be addressed          heritage is visual representation of collection items [9]. Support
even before exploration of the content can begin. Additionally,         for serendipity can also prove to be beneficial and popular with
discovery tools should support the needs of novice users in             users engaged in less-focused information seeking tasks [12].
finding and selecting content for topic-focused tasks. This need is
likely to be especially acute when an element of creativity and         2.2 Novice and expert user differences
synthesis is involved, such as content curation.                        Differences in the needs and behaviors of novice and expert
                                                                        information seekers has been researched in many domains. In web
In Proceedings of 1st International Workshop on Accessing Cultural
Heritage at Scale (ACHS’16), 22nd June 2016, Newark, NJ, USA.           1
Copyright 2016 for this paper by its authors. Copying permitted for         PATHS Project: http://www.paths-proejct.eu
private and academic purposes.                                          2
                                                                            Europeana: http://www.europeana.eu/portal/
search, domain expertise results in different search strategies and    3.2 Sample
more successful results in finding relevant content [13]. Domain       Sample size was 34 participants, comprising 24 novice users and
knowledge also results in more focused, systematic search tactics      10 expert users. Novice users were categorized as those with a
within digital libraries [14]. However, whilst domain knowledge        more general knowledge of cultural heritage (low subject/domain
enhances search success, technical skills may offset this to some      knowledge), and expert users as those with a higher degree of
degree, thereby indicating that those lacking in both domain           subject knowledge gained from accessing cultural heritage
knowledge and web search expertise are doubly disadvantaged            collections for work-related use. A majority of users (n=32) self-
[4].                                                                   reported either an intermediate or high level of experience in
In the cultural heritage domain, more experienced users are likely     using web search, which it has been suggested may offset a lack
to be scholars and researchers in humanities subject areas, as well    of subject and domain knowledge to some degree [4].
as cultural heritage professionals, whilst less experienced users
may be from educational and general interest categories [3, 11].
Expert users in cultural heritage undertake a wide variety of tasks
including known-item search and more exploratory activities [1].
Moreover, novice users involved in leisure activities also
undertake a variety of information seeking tasks, and are highly
visually focused, as well as engaging in elements of meaning-
making [9].

3. METHODS
The results presented in this paper are derived from a
comprehensive evaluation study of a prototype of an information
seeking support system designed to investigate functionality for
the support of exploration and curation of content in large-scale
cultural heritage digital libraries, created during the PATHS
project. The study was carried out under controlled conditions in a
laboratory setting, utilizing a variety of simulated work tasks [2]        Figure 1: PATHS Screenshot – thesaurus exploration
as a means of gaining feedback on system usability and
usefulness, to inform future system design, and to investigate user
preferences, behaviors, and interactions in this relatively novel
context. Screenshots of the system are shown in figures 1-3
below, illustrating thesaurus, map and path functionality, offered
as different means of exploring the content in the collection and of
curating content. The prototype PATHS system contained c.1
million items selected from UK institutions in the Europeana
digital library,

3.1 Tasks
During the evaluation session users were invited to complete five
short orientation and information seeking tasks lasting 5 minutes
each, followed by one 30-minute content curation task. This paper
focuses on the results of one of the orientation tasks and the
content curation task.                                                        Figure 2: PATHS Screenshot – map exploration
The orientation task required users to investigate the topics
available in the collection, using any of three tools designed to
support browsing and exploration (thesaurus, tag cloud and map).
Feedback was then supplied on the ease of use and usefulness of
each tool using 5-point semantic differential scales, and the user’s
rank order of preference for the three tools (1st, 2nd, 3rd).
The content curation task entailed finding and selecting content
(items held within the digital library) on a topic of the user’s own
choice, then organizing and annotating these items to form a
meaningful route (path) through the collection. This task therefore
required the user to employ tactics to find content via the search
box and/or the exploration tools used in the earlier orientation
task, as well as the more creative element of the activity. The
whole task can be considered as exploratory [5] as it is relatively
non-prescriptive and open-ended, and incorporates elements of
discovery and synthesis [6].
                                                                           Figure 3: PATHS Screenshot – path creation interface
4. RESULTS                                                             unexpected finding for search results pages may arise from more
Data from user feedback on the two tasks was analysed for user         successful searches by expert users, or simply that they had a
differences according to the novice and expert categorization.         better idea of what they were looking for and would ‘know it
                                                                       when I see it’.
4.1 Orientation                                                        Overall then, it seems that novices rate the thesaurus most highly
Both novice (66.7%) and expert (70%) user types were emphatic          of all the exploratory tools offered, and that experts are more
in their placement of the thesaurus as the most useful for aiding      likely to find a wider range of tools useful, including those such as
orientation, i.e. finding out ‘what’s here’ (Table 1). There was       facets and subject metadata that might require more specialist
more of a split for the tag cloud and the map, with a majority of      knowledge to interpret.
novice users placing each of these in 3rd place, whilst expert users
placed these more emphatically in 2nd and 3rd paces respectively.      4.3 Curating content
A majority of both user types placed the relatively novel ‘map’        The first stage of curating content is to select items for inclusion.
tool in third place, although more of each type also placed it in      Whilst directly related to finding content, there is a more active
first position than they did the tag cloud. This difference may be     level of intellectual effort, with choices being made amongst
accounted for by the relative novelty of the map, but other factors    available content, and potentially disregarding some items in
may also be at play, such as a preference for image vs text            favor of others. Users gave feedback on both the information used
visualizations.                                                        to make these decisions and the criteria by which items were
                                                                       selected.
                         Thesaurus      Tag cloud         Map
                                                                       As expected, all users, novice and expert, favored images as a
                   1st        66.7%           12.5%         20.8%      primary element of their decision-making process (Table 2). This
 Novice           2nd         33.3%           41.7%         25.0%      is unsurprising since it is widely accepted that using cultural
                                                                       heritage collections is a highly visual process, and the curatorial
                  3rd          0.0%          45.8%         54.2%       task may be even more visual in nature. It is also clear that
                   1st        70.0%            0.0%         30.0%      novices used much less ‘other’ non-visual information than expert
                                                                       users in making their selections. This difference is most marked in
 Expert           2nd         10.0%          80.0%          10.0%      relation to metadata, used by 60% of expert users, but only 12.5%
                 3rd        20.0%           20.0%       60.0%          of novice users.
Table 1: Preference for exploration tools, novice/expert users
                                                                                                               Novice           Expert
Similarly, 79% of novice users and 80% of expert users rated the
thesaurus as either very useful or useful, and 75% and 90%                               image                     95.8%          100.0%
respectively rated it as very easy or easy to use, on 5-point           Information      title                     66.7%           80.0%
semantic differential scales. However, a difference of opinion was      used
found on the tag cloud, with novice users rating it as less useful                       description               50.0%           70.0%
(33%) and easy to use (50%), than expert users (80% each useful                          metadata                  12.5%           60.0%
and easy to use). In contrast, novices were somewhat more
favorable towards the map tool, 46% useful and easy to use, than                         typical                   75.0%           40.0%
expert users, 40% useful and easy to use.                                                unusual/unique              4.2%          10.0%
                                                                        Criteria
It seems therefore that the thesaurus is the overall winner for both                     aesthetics                62.5%           60.0%
                                                                        used
user types, but that novice users found the map more useful than
the tag cloud, and vice versa for expert users.                                          interesting               29.2%           30.0%

4.2 Finding content                                                                    available               33.3%           30.0%
Feedback on the usefulness of tools in finding content of interest      Table 2: Information and criteria used for selecting content,
for the content curation task was given on a wider range of                                 novice/expert users
functionality, including the search box, the thesaurus, tag cloud      Criteria used for inclusion of specific items had commonalities
and map tools, browsing of search results and filtering using          and differences (Table 2). Novices and experts were relatively
facets, recommendations in the form of selected (featured) and         similar in their choice of aesthetically pleasing items (62.5% and
related items, metadata, and links to background information in        60% respectively), reinforcing the finding on the importance of
Wikipedia. Again a 5-point differential scale was used (very           images. Both user types were similar in their selection based upon
useful to useless), with an additional category for ‘did not use’.     interesting descriptions and choosing the only items available on
As might be expected, all users used the search box, although          their chosen topic. However, novices (75%) were much more
expert users were more emphatic in it being very useful (80%)          likely to choose typical examples than expert users (40%).
than novice users (66.7%). As in the orientation task, the             At the next stage of content curation, the items must be arranged
thesaurus was deemed the most useful exploration tool, with 46%        in some order and might also be augmented with annotations to
of novices finding it very useful or useful, compared with 20% of      add context and aid understanding by the eventual user. There is a
expert users.                                                          striking difference between novice and expert users in ordering
Expert users were more likely to rate the usefulness of metadata       their content. Expert users arranged content by theme (40%) and
driven tools, including facets (40%) and metadata keyword links        narrative (50%). A majority of novice users also preferred a
(80%) than novice users (25% and 42% respectively).                    thematic arrangement (54%), but smaller proportions used criteria
Interestingly, experts were also more likely to find useful the        such as chronology, geography, narrative, geography, importance,
recommendations in the form of related and selected items, and         and no particular order. This may indicate that experts have a
browsing of search results pages, than novice users. This              more specific idea about the nature of curation, incorporating
themes and narratives, but it is also clear that less-experienced       subject and domain knowledge, it is therefore necessary to
users are also drawn towards thematic arrangements.                     understand and accommodate these user requirements and
Finally, novice users were less critical of the curated content they    differences through functionality that supports a range of
produced during this task. Rating the quality of their output on a      preferences and abilities.
scale of 1-10, 21% of novices selected a score of 6 or above,           In future work we will also undertake more detailed analysis of
compared to none of the expert users. In contrast, 60% of experts       actual user behavior from screen recordings and transaction logs.
rated their output in the range 1-3, compared with 50% of novices.      This will provide a useful contrast in what users report as
Additionally, the highest rating given by expert users was 5 out of     preferences and choices, against what functionality they use in
10, compared to 9 out of 10 for novice users. It seems that expert      practice, as well as uncovering sequences and patterns of
users had a clearer idea of what their curated content should look      behavior, providing a basis for recommendations for system
like, both in terms of arrangement and quality of content. In free      design for the support of exploration in cultural heritage
text feedback, many users commented that they would like better         collections. Further, more naturalistic studies of users interacting
quality images and time to add more contextual annotations to           with systems that are in the public domain, undertaking their own
their curated content.                                                  tasks under less controlled conditions will also be of interest, to
                                                                        provide insights into the levels of take-up and actual usage of
5. DISCUSSION                                                           these types of information seeking support tools in cultural
During this study, we have investigated the differences between
                                                                        heritage collections ‘in the wild’.
novice and expert users in their preferences and choices for tools
to support more exploratory information seeking and in                  7. ACKNOWLEDGMENTS
information use in the form of content curation, within the context     The research leading to these results has received funding from
of a large-scale aggregated cultural heritage digital library. Whilst   the European Community’s Seventh Framework Programme
search was still the primary choice for all users, novices were         (FP7/2007-2013) under grant agreement no. 270082. The author
more likely to use exploratory tools to augment their orientation       acknowledges the contribution of all project partners involved in
and finding activities. Specifically, novices were found to be more     PATHS (see: http://www.paths-project.eu).
pre-disposed to using a thesaurus tool for exploration of the
content than expert users, and were also more open to using other
exploratory tools. In contrast, experts were more likely to make
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