Proceedings of the 2nd International Workshop on Social Influence Analysis (SocInf 2016) July 9th, 2016 - New York, USA Preface Discovering influential users on the current social networks is a key and really complex problem for many companies and organizations. This problem requires developing models, techniques and algorithms for an appropriate analysis of the current social networks. The workshop focuses the attention on presenting and discussing the state-of-the-art, open problems, challenges and latest models, techniques and algorithms in the field of social network analysis for discovering influential users. In particular, this workshop focuses on presenting and discussing the development and use of AI techniques and algorithms for discovering influential users on the current social networks. The workshop aims to bring together experts from academia and industry to discuss the state- of-the-art, open problems, challenges and innovative approaches, particularly AI approaches, in the field of social network analysis for discovering influential users. The workshop attracted a number of high-quality contributions of which four long papers were accepted for presentation at the workshop. These accepted papers span a variety of issues and techniques related to social influence analysis. SocInf 2016 also included a special session in which the top 3 teams of the Tianchi Contest “Brick-and-Mortar Store Recommendation Contest” presented their solutions to the problem. Additionally, the workshop included two invited talks: "Big Network Analysis: Algorithms, and Applications" by Prof. Jie Tang, from the Department of Computer Science and Technology of Tsinghua University, and "Negative Social Influence in Online Discussions" by Justin Cheng, from the Computer Science Department of Standford University. We would like to thank all the authors for their submissions, and our Program Committee and additional reviewers for their precious work. We would also like to thank Alibaba Group for sponsoring the travel expenses of the invited speakers. July 2016 Marcelo G. Armentano, Ariel Monteserin Jie Tang Virginia Yannibelli SocInf 2016 Workshop Chairs