Desperately Seeking Theory: Gamification, Design,
     Data, Machine Learning, and the Promise of Double
                  Loop Learning Systems

                                                 Sebastian Deterding
                                               Digital Creativity Labs
                                                  University of York
                                             sebastian@codingconduct.cc



Biography
Sebastian Deterding is a designer and researcher work-
ing on playful and motivational design for human flour-
ishing. He is a senior research fellow at the Digital Cre-
ativity Labs at the University of York, and a founder
and principal designer of the design agency coding
conduct. He has created engaging experiences touch-
ing millions of users for clients including the BBC,
BMW, Deutsche Telekom, and KLM. He has keynoted
and presented at venues including Lift, GDC, Games
Learning Society, Google, IDEO, Playful, and Web Di-
rections. He is founder of the Gamification Research
Network, and co-editor of “The Gameful World” (MIT
Press, 2015). He lives online at codingconduct.cc.




Copyright c by the paper’s authors. Copying permitted for
private and academic purposes.
In: F. Hopfgartner, G. Kazai, U. Kruschwitz, and M. Meder
(eds.): Proceedings of the GamifIR 2016 Workshop, Pisa, Italy,
21-July-2016, published at http://ceur-ws.org