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  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Circulation of Opinions in Visualization Reading</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Dario Rodighiero</string-name>
          <email>dario.rodighiero@epfl.ch</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>EPFL, Digital Humanities Laboratory / Chôros Laboratory</institution>
          ,
          <addr-line>Lausanne</addr-line>
          ,
          <country country="CH">Switzerland</country>
        </aff>
      </contrib-group>
      <fpage>13</fpage>
      <lpage>19</lpage>
      <abstract>
        <p>Visualizations need interpretation as a way to grasp the meaning of visual representation. They are complex, and often the process of creation is hidden to the public. Because of this, the following text illustrates a way to read the visual representation of data by analysing the reading in three intervals: detail, visualization, and context. These three different moments make explicit the structure of reading, which will end with the interpretation-the moment in which the observer gets insights and becomes conscious about a personal kind of knowledge. Interpretation, which is composed of personal opinions, is a very important medium to keep the information circulating and to permit an open dialogue with other observers who are reading the same visualization, even in the medical field. In this paper the photography of Luigi Ghirri will illustrate the schematic approach; successively, the three intervals will be exemplified using a medical example, where my parents will be involved in the reading of a blood test. The simple idea is that, through the circulation of opinions and the dialogue, visualization interpretation will foster the creation of a common knowledge and improve the capacity of reading by each single observer.</p>
      </abstract>
      <kwd-group>
        <kwd>Data Visualization</kwd>
        <kwd>Visual Culture</kwd>
        <kwd>Digital Humanities</kwd>
        <kwd>Reading</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>Detail, photograph and context</title>
      <p>
        Luigi Ghirri wrote a book titled How to think in pictures. His way of taking
photographs shows a certain way of thinking; for him photography was something to take
seriously. Among his invaluable lessons, the thought that photography is essentially
an operation of subtraction from the real world stimulated my interest [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ]. Removing
elements implies choosing what to include in the shot, and consequently the definition
of a border begins to form, which distinguishes visible from invisible in the eyes of
the photographer. Indeed, Ghirri, thinking as a photographer, created a threshold that
is based on a choice made by the author in the moment of the shot. However, once the
photograph is printed and spread, the same threshold is offered to an observer—it’s
his turn to deal with that by looking at the photograph and reading it.
      </p>
      <p>
        The act of reading, performed by the observer in front of a text or an image,
produces a natural consequence that follows two directions, one toward the detail and the
other toward the context. Looking at a photograph, it is clear that someone can
understand something meaningful. This is what Roland Barthes named punctum [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ]. In few
words, the punctum is the detail that an observer keeps from an image, when he is no
longer in front of it and he thinks back on it. The detail is the meaningful part of the
photograph that deserves to be kept in memory and, maybe even more importantly, it
is the personal and unique experience which distinguishes the singularity of the
observer. Often this detail is significant because it is somehow a part of the observer’s
memory and, through it, he creates a genuine relationship with the photograph [
        <xref ref-type="bibr" rid="ref2">2</xref>
        ].
The observer and the photograph are now connected through an element, which
projects itself to both sides. This occurs in the photograph as a visual element, and in the
person as a reminder of something previously experienced. Indeed, it is part of the
personal memory that characterizes each of us. The act of reading is strongly unique
because of our memory; it is the memory which gives us the context of reading.
Through it, although a threshold limits the vision of photography, the context
represents the space where each of us place the photograph to enrich our personal
understanding. The reading moves itself from the detail to the context, which is the key to
overcome the threshold. It means that with knowledge, memory and previous
experience, the observer thinks outside of the borders and repositions the photograph in a
private context where he can imagine a world outside the threshold forced by the
image. Photograph, details and context are intertwined in three levels as illustrated in
the diagram in the Figure 1.
      </p>
      <p>For example, looking at this photograph by Luigi Ghirri (Fig. 2) could bring us to a
couple of outcomes. An observer could look at the snow in the photograph—the
detail—and think about his childhood when he used to play with friends during the
winter—the context. Another observer could look at the red building on the right of the
image and recognize the San Cataldo Cemetery by Aldo Rossi and Gianni Braghieri.
There is, in addition to the two interpretations, the choice of Luigi Ghirri to hide a
large part of the cemetery; as result, the red cube, which is the ossuary building, is
subtracted from the other buildings of the cemetery to become a relevant element in
the picture.</p>
      <p>
        Thus, the snow and the ossuary are details of the same photograph. Even if both
belongs in the same photograph, they trigger different interpretations: one person
thinks about his childhood, one about the architecture. Moreover, for the
photographer the ossuary represents an element isolated to being part of the pictorial
composition. Two details for three different examples of context.
Photography is just one of the varieties of representation devices used in science,
among these are diagrams, networks, graphs, maps, documents, computer
applications, recordings, data, etc. One possible device corresponds to visualizations. Lev
Manovich employs visualization to indicate ‘situations when quantified data which by
itself is not visual [...] is transformed into a visual representation’ [
        <xref ref-type="bibr" rid="ref13">13</xref>
        ]. Visualizations
are instruments widely accepted in science, their use has become increasingly
frequent during the last few years, even if it is still controversial. Indeed, visualizations
can be easily misunderstood; sometimes they are used to be misleading, and often
readers are misinformed about how a particular visualization is created, through
which process, for what reason, for which audience, or with which data [
        <xref ref-type="bibr" rid="ref4">4</xref>
        ]. Due to
this, visualizations are interpreted in different ways and the interpretation is uncertain.
      </p>
      <p>
        Recent studies in Digital Humanities claims that each person has an individual way
of understanding visualizations [
        <xref ref-type="bibr" rid="ref5">5</xref>
        ]. Johanna Drucker thinks about visualizations as
objects that can be examined with a humanist approach, arguing that visualizations
are not faithful representations of reality. The process of translation from the reality to
the pictorial representation shows a lack of information and a forced simplification,
and this is innate in the medium because the data employed simplify the reality. For
this reason, visualizations are uncertain, imprecise and especially open to
interpretation. Hal Foster touched on this argument years ago, when he introduced the notions
of vision and visuality [
        <xref ref-type="bibr" rid="ref8">8</xref>
        ]. For Foster, the vision is the sense which allows human
beings to see, the visuality is the personal interpretation of what human beings see.
      </p>
      <p>
        The point is that there is still no method to understand visualizations now, and the
variety of interpretations makes any result unpredictable and unclassifiable [
        <xref ref-type="bibr" rid="ref12">12</xref>
        ].
Foster points a deficit in the study of visual reading, saying that semiotics cannot be the
only way to look at images and, consequently I would add, visualizations.
      </p>
      <p>
        The schema previously illustrated shifts to visualization, and the intervals become
detail, visualization, context. The visualization substitutes the photography because
interchangeable representation devices are used in science. The schema helps to
consider the act of interpretation at different levels. The detail defines an element of the
image that someone notes for personal interest, the visualization represents data
which people look at—the vision, and the context is the distinctive background that
brings the observer to a subjective interpretation—the visuality. Nevertheless, the
context has blurred edges because it can overlap with other contexts belonging to
different people. That is an important fact because observers can agree on a common
concept, a shared idea, or a controversy. Detail-visualization-context sequence can be
seen as a scale, from the personal view to the collective one, like a visual technology
capable of zooming from the detail to the context, from the particular to the whole—
an instrument to improve comprehension of interpretations. To guess what the Figure
3 would represent, you probably have to refer to the book Cosmic View of Kees Boeke
[
        <xref ref-type="bibr" rid="ref3">3</xref>
        ] or to the marvellous documentary films written and directed by Charles and Ray
Eames, the Powers of Ten [
        <xref ref-type="bibr" rid="ref6">6</xref>
        ].
      </p>
      <p>Fig. 3. The zoom effect works on the three levels of interpretation, from the left detail,
visualization and context.</p>
    </sec>
    <sec id="sec-2">
      <title>Circulation of opinions</title>
      <p>
        Through the zoom each observer moves from details to contexts and vice versa, but
what happens when the different movements of zoom coexist in the same space?
Observers cross each other in the space where the visualization extends itself between
contexts and details, where each interpretation is the terminus of a trajectory [
        <xref ref-type="bibr" rid="ref16">16</xref>
        ],
where the act of intersecting distinguishes a shared knowledge. Visualizations can be
shared and details can be shared, but contexts can especially be shared. For example,
in the photography of Ghirri (Fig. 2) the two observers could agree that a red building
is visible on the image, their controversy is about the fact that is a cemetery because
the detail is shared, not the context. The first observer, even if he doesn’t know the
building, argues that its shape is so unreal that it cannot be a cemetery. The second
observer, being an architect, recognizes very well the shape for which he studied a lot
at the faculty. In this specific moment of controversy, a discussion begins; it is lively,
if not long. The second observer opens a Wikipedia page to find the reason behind the
picture.
      </p>
      <p>
        The point is that images are not immobile objects still in the space, they are free to
move around people [
        <xref ref-type="bibr" rid="ref14">14</xref>
        ]. They circulate, in fact they have to circulate to be visible
and accessible, but even the context can be seen as a movable entity [
        <xref ref-type="bibr" rid="ref11">11</xref>
        ]. The
context, intended as the knowledge that allows someone to read a visualization, is
movable and dynamic through the discussions of people. To be precise, the context has two
major moments, the first when the observer translates the detail into an opinion which
belongs to the context, the second when he changes his opinion after a discussion, or
vice versa. Opinions have to circulate among observers because they have to converge
toward a discussion, this is the moment when they can be considered common
knowledge and influence other readings afterwards. This is the mechanism to
exemplify the complexity of a collective reading, and it could be the key that can shift the
attention from the visualization to interpretation.
      </p>
    </sec>
    <sec id="sec-3">
      <title>A medical example</title>
      <p>Once my father did a blood test, a simple examination in order to get information
about his medical condition. Sometimes my father could appear to be a
hypochondriac; it is not always the case, but at that time he did seem that way. My father went to
the hospital, did the blood collection, and then received the results at home after few
days. The letter contained an table of the results; each value was within the limits,
except one. My father, who for this occasion was very much being a hypochondriac,
was seriously worried. He made the week before the doctor’s appointment very
stressful for my mother because one value was passed the limit. After one week elapsed,
my father went to the following appointment. Once he entered the doctor’s office, he
started asking a series of questions—with my mother looking embarrassed. At a
certain point the doctor stopped my father and said, “Dear Claudio, your medical
condition is extremely good for a man of your age. You’re simply becoming old, and you
don’t have to worry about this blood value.” After a while my father was euphoric
and felt healthy again, and my mother finally relaxed.
5</p>
    </sec>
    <sec id="sec-4">
      <title>The analysis</title>
      <p>
        In this example, there are three actors: my father, my mother and the doctor. Each of
them sees a different detail in the blood test. My father is concentrated on the value
which exceeds the limits, whereas my mother and the doctor concentrated on the
whole result. However, the discussion between my mother and my father is not
helpful for reaching an agreement and having the same opinion, even if the argument of
my mother is fair. Often opinions do not agree and stay diverged. With the entrance of
a third actor, the doctor, something changes. He has an interpretation similar to my
mother, but, on the contrary, because his opinion is characterized by an authority in
this specialized area of medicine, he consequently creates a different point of view in
the eyes of my father. For this reason, the discussion between my father and the
doctor has a different result—it ends with an agreement. The doctor is able to change the
opinion about the blood test of my father through his knowledge and his position as a
specialist. Possible arguments and tactics during a discussion are multiple, but this is
not the point of this text. What is important is the creation of knowledge, the
modification of opinions, or, in other words, the circulation of interpretation between people.
Contexts have to be fluid, movable and dynamic; discussions are never static, in every
controversy there is a movement of the frontier which limits the two opinions [
        <xref ref-type="bibr" rid="ref10">10</xref>
        ].
This text represents the effort to see an intersection between Data Visualization and
Digital Humanities. Visualizations will have an important role in the future [
        <xref ref-type="bibr" rid="ref7">7</xref>
        ], and
probably a big role. They will be an obliged transition in the representation of
complex data, which motivates the need of a humanist approach to read them. Visual
Culture, a research domain whose interest is to comprehend how people interpret images,
could give an important contribution to the creation of social spaces aimed to the
comprehension of visualizations. Medicine needs, more than other disciplines, clarity
in the interpretation and the discussion of images [18]. For this reason, digital
humanists can contribute more than others to the comprehension of the new generation of
digital visualizations of data.
      </p>
    </sec>
  </body>
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