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<article xmlns:xlink="http://www.w3.org/1999/xlink">
  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Triad Census Usage for Communication Network Analysis</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Olga M. Zvereva</string-name>
          <email>OM-Zvereva2008@yandex.ru</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Ural Federal University</institution>
          ,
          <addr-line>Ekaterinburg</addr-line>
          ,
          <country country="RU">Russia</country>
        </aff>
      </contrib-group>
      <abstract>
        <p>Small groups occupy an important place in our lives: we live in a family, we work in a structural department of a company, and we can be members of a school class or a university group. SNA-methodology helps us to answer many life's vital questions, one of which is how to predict social group sustainability and its existence for a long time. In this paper it is argued that a structurally balanced group is likely to be a sustainable one. Some structural balance theories are under consideration in order to evaluate the structural balance level in a communication network. The triad census characteristic is used as an analytical basis. It was demonstrated that the triad census is a very useful and informative characteristic, and, while its consideration and comparison with the calculated census for a random Bernoulli graph, some additional phenomena were revealed. In this research work a new method of data collection and its processing was used; the advantages of this new approach are also discussed.</p>
      </abstract>
      <kwd-group>
        <kwd>SNA-methodology</kwd>
        <kwd>communication network</kwd>
        <kwd>structural balance</kwd>
        <kwd>triad census</kwd>
        <kwd>transitivity</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>-</title>
      <p>If we hear today “a social network”, we will imagine a global network, such as
Facebook, Instagram, Twitter, and etc., and we almost forget that a small group is also a
social network but of a smaller size. We are members of a number of small groups:
we live in a family, we work in a structural department of a company, and we can be
members of a school class or university group.</p>
      <p>
        There are two clearly definable periods in research of small group networks: the
1950s and 1960s (the “early era”), and since1990s till our days (the “current era
”) [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ]. While sociometric methods were very popular in the early era,
SNAmethodology (SNA-Social Network Analysis) has become the main methodology in
“the current era” research.
      </p>
      <p>Armed with information tools, SNA combines the graph theory, mathematical statistics,
and sociological methods of data collection and its analysis and interpretation.</p>
      <p>
        Barry Wellman [
        <xref ref-type="bibr" rid="ref2">2</xref>
        ] was one of the first who provided the theoretical basis for
network approach of social group analysis. He stated that persons’ behavior is well
predicted by examining not their drives, attitudes, or demographic characteristics, but
rather the web of relationships in which they are embedded. He argued that the flow
of information and resources between two individuals was depended not simply on
their relationship to each other but on their relationships to everybody else.
      </p>
      <p>Various type ties could be revealed between social group members, but we have
focused on those of communication type. We tried to fix all the communications in
which students took part while their education activities. These fixations were made
by students themselves through their usage of the self-designed information system.</p>
      <p>Many sociologists consider communications to be the main relations in a social
group, and we paid the main attention to the communications which originated in the
educational process.</p>
      <p>
        N. Luhmann argued that social systems were constructed of communications.
“Their (social systems) elements are communications which are recursively produced
and reproduced by a network of communications and which cannot exist outside of
such a network” [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ].
      </p>
      <p>This idea was one of the main reasons to focus on communication ties in our
research. Students from 4 different university groups took part in it during the
educational year.</p>
      <p>The main issue under consideration was a group sustainability. We were interested,
why some social groups were keeping their integrity, maintaining internal relations,
even when formal ties were destructed, while other groups failed to exist under the
similar conditions. We try to find sustainability premises in the group structure. What
is the group index which could propose the evidence of its sustainability, and what
concepts are to deliver the theoretical foundation for this choice?</p>
      <p>We argue that structurally balanced group is more likely to be a sustainable one.
As the main index for balance evaluation a triad census characteristic is proposed. In
the next paragraphs description of the balance theories, the triad census specification,
the method of data collection and this research results are delivered.
2</p>
    </sec>
    <sec id="sec-2">
      <title>Balance theories</title>
      <p>
        There are several theories of a structural balance. They are described in details in
[
        <xref ref-type="bibr" rid="ref1 ref4 ref5 ref6">4, 5, 6, 1</xref>
        ]. For better understanding of the further research results we propose their
description in brief.
      </p>
      <p>
        One of the first theories, which gave the birth to a set of balance models, was the
cognitive theory of Heider. Heider’s theory [
        <xref ref-type="bibr" rid="ref7">7</xref>
        ] posited that there were a number of
psychical forces in the individual cognitive field which were oriented towards the
balance preservation. According to Heider, a balance is not a real ratio of element
forces but its perception by an individual. If an individual considered another
individual to support positive relations, then any negative act would “spoil” the whole
picture, and psychical forces would try to reestablish the equilibrium.
      </p>
      <p>From the behavioral point of view, the important consequence of Heider’s theory is
the assumption that any positive relation is a transitive one (e.g. “a friend of my friend
is also my friend” is true), and, vice versa, any negative relation is an intransitive one
(e.g. “an enemy of my enemy is my enemy” is false). If these conditions are satisfied,
the structural balance exists.</p>
      <p>
        This model, mathematically expressed by Harary and Cartwright [
        <xref ref-type="bibr" rid="ref8">8</xref>
        ], was extended
to consider a graph of any size. This concept was used for social networks, as a
network was presented as a signed graph with edges having positive or negative valence.
      </p>
      <p>
        Harary-Cartwright’s structure theorem confirms that “a s-graph (signed graph) is
the balanced one if and only if its points can be separated into two mutually exclusive
subsets such that each positive line joins two points of the same subset and each
negative line join points from different subsets” [
        <xref ref-type="bibr" rid="ref8">8</xref>
        ].
      </p>
      <p>
        In another words, a group presented by a balanced graph can be partitioned into
two antagonistic subgroups (one of these subgroups can be empty) so, that internal
subgroup links must be positive, and external subgroup links must be negative.
According to E.C. Johnsen [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ], in a directed graph mutual ties are treated as positive and
null ties as negative, thus, a balanced directed graph must have only mutual ties
within subgraphs and only null ties between subgraphs.
      </p>
      <p>
        It is difficult to find such partition in reality, that is why, new empirical models
were proposed. Davis [
        <xref ref-type="bibr" rid="ref10">10</xref>
        ] extended the structural balance to the more sociologically
reasonable notion of clusterability, which allows existence of more than two
subgroups. But the rules were similar to the previous model: positive (mutual) links in a
subgroup (subgraph), and negative (null) links between subgroups (subgraphs).
      </p>
      <p>In all previously discussed models, only mutual (symmetric) and null ties are
permitted. In reality, we often have the symmetric kind of relationships. Most of
communication ties (such as who talks to whom, who gives information or advice to
whom), affective ties (such as who likes whom, or who trusts whom) or formal ties
(such as who reports to whom) are asymmetric in their nature.</p>
      <p>
        The Ranked Clusters Model assumes that any group is a subgroup hierarchy where
every hierarchical level has at least one subgroup. This model extends clustering with
permission of directed (asymmetric) ties between subgroups, with orientation of the
directed ties consistent with hierarchical ordering in which ties are directed from
”lower” to “higher” levels (any lower level subgroup member prefers those who are
members of the higher level subgroups). Davis and Leinhardt are considered to be the
authors of this model [
        <xref ref-type="bibr" rid="ref11">11</xref>
        ].
      </p>
      <p>The Transitivity Model is the most general model of all discussed and subsumes
the other models as special cases. The main rule in this model is as follows: if there
are 3 members named A, B, C in a group, and A has a tie with B, B has a tie with C,
then .A must have a tie with C.</p>
      <p>How can we use these theories and reveal the tructural balance existence in a graph
(and a social group also)? It is reasonable to analyze triadic census for this purpose.
3</p>
    </sec>
    <sec id="sec-3">
      <title>Dyads, triads and triad census</title>
      <p>
        The minimal structural element in a social network is a dyad – two actors who are
probably tied with each other. But most scholars argue that the minimal social group
is a triad. Arguments pro this concept were delivered by D. Krackhardt in [
        <xref ref-type="bibr" rid="ref12">12</xref>
        ].
      </p>
      <p>Referring to Simmel, who was the first to state the fundamental difference between
a dyad and a triad, D.Krachardt clearly expressed three grounds for this difference
existence. The first ground is that a dyad preserves the individuality of both dyad
members in comparison with a triad, where any member’s interests could be
suppressed by the other group members for the interests of this group as a whole. The
second ground is that in a triad every member has less bargaining power than in a
dyad, because of the less threat of the group destruction, when one member leaves
this triad. The third ground is that any conflict, which is inevitable in any relationship
over time, is more readily managed and resolved in a triad.</p>
      <p>
        Holland and Leinhardt’s [
        <xref ref-type="bibr" rid="ref13">13</xref>
        ] proposition was, that many important theories about
social relations can be tested by means of hypotheses about the triad census in a social
network. They focused on directed rather than non-directed graphs. Triads in a
directed graph might belong to one of the sixteen isomorphism classes, as presented in
Fig. 1. This figure uses the standard MAN labels indicating the number of mutual,
asymmetric, and null dyads in a triad, along with an additional letter for direction (U,
D, C, or T) when necessary.
      </p>
      <p>The triad census for a network is summarized in a 16 element vector ():
 = (!!", !"#, !"#, !"#!, !"#!, !"#!, !!!!, !!!!, !"!!, !"!!, !"#, !"#!, !"#!,
!"#!, !"#, !""),
where ttype is the number (or frequency) of the “type” triads (of the appropriate
isomorphism class) in a network.</p>
      <p>This characteristic may be considered to be rather complex, but it definitely
determines the network graph. It implicitly includes indexes of network reciprocity,
clustering, density, and it reflects the structural balance level in a network graph.
003
021C
201
300</p>
      <p>Interviews, questionnaires or observation are the most common survey methods for
data collecting. Each of them has its own advantages and disadvantages and might be
used under the certain conditions [16].</p>
      <p>In this research we used the different approach: data was collected while
“KOMPAS TQM” system implementation was processed. This information system
was designed on the basis of ideas and concepts proposed by G. Vodyanov [17]. It
was engineered by students and professionals of Ural Federal University and
implemented in one of its economic educational departments. It is a quality management
system and is geared towards customer feedback reception. But from sociometric
point of view this collected data could be interpreted as communications evaluating
data, as students tried to evaluate services delivered by different departments and
enterprises, and their colleagues as well.</p>
      <p>This system supports the process of regular communication result evaluation.
System users enter positive or negative marks from the certain range. Every mark must be
followed by a comment. Thus, the marks entered into the system reflect the real
communications between system users and they are confirmed by comments. The
mark sign (“+” or “-“) characterizes the “information receiver” attitude to the
communication result in a whole (positive or negative) while numerical value (from 1 to 5
points) reflects the strength (weight) of this communication (i.e. the usefulness degree
for receiver).</p>
      <p>Data was collected for the period of two semesters of the 2013-2014 educational
year. Students, having been registered in the system in advance, regularly input their
marks, thereby fixing and evaluating their communications.</p>
      <p>The engineered system has web interface, and every user can work with it from
his/her home computer or even from his/her smartphone.</p>
      <p>The kernel of the information system is a data base for collected data storing. Two
data base sets were formed: the first one with data of winter semester and the second
– for the summer semester. The “winter data set ” consists of 4846 records and the
“summer” one has 4769 records (it means that 4846 marks were inputted into winter
data base, and 4769 – into summer data base). If we take in account only marks
related to personal communications (exclude marks which evaluate the results of
interaction with different organizations), the data bases include 2805 and 3394 records
accordingly.</p>
      <p>This method of data collecting has real advantages over traditional methods. First,
it delivers data which is more objective, because it is a sum result of several marks not
the result of a momentary reaction, which can depend on the respondent’s mood or
state of health.</p>
      <p>Second, there is a time interval between a communication act and the mark input, a
respondent has enough time for thinking and real evaluating of this communication.</p>
      <p>Third, we can elicit different type data from data bases and form different
sociomatrices for future research. One data set might include the sum marks put by every
respondent to the other respondents, and the other set might be consisted of mark
counts. The second set can be very useful for embedded ties analysis, one of the main
issues under consideration in economical sociology [19].
5</p>
    </sec>
    <sec id="sec-4">
      <title>Data for analysis</title>
      <p>Four groups of students were in the focus of this research: two groups of the last
year of education (identified as 34th and 35th) and two groups of freshmen (identified
as 44th and 45th). For analysis binary data was received: every group matrix with mark
counts was dichotomized. The rule was as follows: if a matrix element is greater than
zero, it was converted into 1, and set equal to zero otherwise. Every social network of
a student group is presented by a binary directed graph in this case. Graphs
visualizing communication networks of the 35th and 44th groups are shown in Fig.2 (males are
shown as blue squares and females as pink circles). It is distinct that the 35th group
network is denser than the network of the 44th group. It is proved by the indices which
are calculated.</p>
      <p>a)
b)</p>
      <p>Several group characteristics are presented in Tab.2, some of them are rather clear
and it is not necessary to discuss them.</p>
      <p>Density is one of the main network characteristics (it is equal to the proportion of
observed to possible edges). For directed graphs, the density is calculated as L/n(n
−1), where L is the number of arcs in the observed graph, and n is the number of
vertices [20]. The density values (∆)will be necessary for the further research.
Grou Year of Number Males Fe- Net- Cluster-
Reciprocip Id. Educa- of Stu- males work ing Co- ty Coeff
tion dents Density eff.
(∆)
34 4 13 6 7 0.66 0.715 0.515
35 4 17 9 8 0.809 0.822 0.719
44 1 17 10 7 0.250 0.616 0.528
45 1 30 15 15 0.201 0.371 0.336
As one can see from Tab.2 groups are comparable in their dimensions, the 45th
group is larger than others, and the 34th group has the minimal number of members,
but every group might be considered as a small group.</p>
      <p>As for the densities, it appears that groups from the first year of education have less
density values than those from the fourth year. It is a predictable fact: students from
the first year groups have less time to set relations with each other and communicate
rarely. The maximum density value is in the 35th group.</p>
    </sec>
    <sec id="sec-5">
      <title>Triad Census Analysis</title>
      <p>For every group triad census was engineered with the help of UCINET 6.0 for
Windows, and the necessary percentage values were calculated with the help of
Excel. All results are collected in Tab. 3.</p>
      <p>In SNA-methodology comparison with random graph characteristics is a very
popular and really useful method. This approach reveals how the social nature of a graph
influences on its structure. We has followed this tradition and calculated the triad
censuses for Bernoulli random digraphs of the same densities (they are presented in
Table 3 as Theoretical data).</p>
      <p>Mathematical formulas for triad type probability calculations are proposed in [21]
and are shown in Table 3 (column 2). All values are presented in the percentage form.</p>
      <p>Analyzing data from Table 3 one can make the following conclusions:
1. The less density value we have in a network, the more triads in this network are
of the types from the beginning of a triad census, and, vice versa, the denser
networks are constructed of triads which types are at the end of a triad census.
For the 34th and 35th groups the most “popular” triads are of 210 and 300 types
and for the groups with small density the most “popular” triad types are 003 and
012. In Fig. 3 one can see triad quantity distribution for real groups, and in Fig.4
we propose the same kind of distribution for Bernoulli graphs of various
densities.
3 2 2 D U C D U 0T 0C 01 0D 0U 0C 01 00
0 1 0 1 1 1 1 1
0 0 1 2 2 2 1 1 3 3 2 2 2 2 2 3
0 0 0 1 1 0 0 1 1 1</p>
      <p>Triad Census
Fig.4. Triad Number Distribution for Bernouli Graphs of Various Densities
003 012 102 21D 21U 21C 11D 11U 30T 30C 201 20D 20U 20C 201 300
0 0 0 1 1 0 0 1 1 1</p>
      <p>Triad Census</p>
      <p>From Fig.3, Fig. 4 one can see that a triad census can be partitioned into three
intervals: the first one includes three triad types {003, 012, 102}, frequency
values greatly depend on the network density – significant values for a network of a
low density (Δ≤ 0.5) and near zero for a dense network; the second interval
includes the majority of triad types, and it is rather plain with the minimum values
60 I III</p>
      <p>II
Δ=0.1
Δ=0.2
Δ=0.4
Δ=0.5
Δ=0.7
Δ=0.9</p>
      <p>1
2
3
4
for the cyclic triads (it will be discussed further); and the third interval for three
triad types {120C, 210, 300} can be considered as the mirror reflection of the
first interval – significant values for a dense network and near zero for a
network of a low density.</p>
      <p>
        The main purpose of this research was considering the issue of the structural
balance. The results are shown in Table 4. The 34th group network is “the best”
matched to the Ranked Clusters Model and the 45th group is better structurally
balanced in accordance with the Transitivity Model. It is worth to mention that
all groups have close results against the Transitivity Model, and these scores are
rather high. According to this model groups might be sustainable.
3. If we compare cyclic triad number in a real group with the corresponding
calculated value, we will see that cyclical structures are very seldom in the real life
(their percentages are less than the corresponding theoretical ones). One can
compare real and calculated values for “021C”, “030C”, “012C” triads and
assess this difference.
4. It was revealed that the proportion of triads of “300” type is greater than it was
calculated. This is a very special triad, as it is a clique. As Krackhardt stated,
these groups (cliques) restrict people, because “group norms develop rules by
which each member must play to stay a part of the group” [
        <xref ref-type="bibr" rid="ref12">12</xref>
        ]. But they are
rather common in the real data.
7
      </p>
    </sec>
    <sec id="sec-6">
      <title>Conclusions</title>
      <p>In this research 4 small groups were under discussion. The main issue was the
concept of a small group sustainability from the standpoint of the structural balance. The
structural balance theories and the corresponding models form the theoretical basis of
this research. It was revealed that all groups have close results against the Transitivity
Model, the scores are rather high, and according to this model groups might be
sustainable. If one consider the Ranked Clusters Model, one of the fourth course groups
is better than the others matched to it.</p>
      <p>During this research work the new method for social data collecting was used. In
comparison with the common sociological methods of interviews, questionnaires, and
observation, this method is based on information system usage. It proposes the higher
degree of objectivity, but it takes more time for data collection.</p>
      <p>It was demonstrated that a triad census is a very useful and informative
characteristic, one can reveal very specific knowledge from it. Using this structural characteristic
one can evaluate the structural balance in a communication network graph, and
consequently predict group sustainability.</p>
      <p>It was revealed that cyclic triads are very seldom in real communication networks,
while cliques (triads with all mutual ties) are rather common.</p>
      <p>The plans for the future research are as follows: to investigate embedded ties using
triad census analysis, and to observe the first year groups in their development.</p>
      <p>Acknowledgements: The work was supported by Act 211 Government of the
Russian Federation, contract № 02.A03.21.0006
16. Phellas, Constantinos N., Bloch, Alice And Seale, Clive. Structured Methods:Interviews,
Questionnaires And Observation. 3rd Revised Edition. [Book Auth.] Clive Seale.</p>
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17. Total Quality Management. Open Electronic Paper Forum.Msk.Ru. [Online] [Cited: 12.12.</p>
      <p>2015.] Http://Forum-Msk.Org/Material/Economic/627 694.Html.
18. Berg, Dmitry B. And Zvereva, Olga M. Identification Of Autopoietic Communication
Patterns In Social And Economic Networks. [Book Auth.] Natalia Konstantinova,
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Analysis Of Images, Social Networks And Texts. 4th International Conference, Aist 2015
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