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<article xmlns:xlink="http://www.w3.org/1999/xlink">
  <front>
    <journal-meta>
      <journal-title-group>
        <journal-title>St. Pölten,
Austria</journal-title>
      </journal-title-group>
    </journal-meta>
    <article-meta>
      <title-group>
        <article-title>Adoption of Technical Reporting Standards Among Austrian listed Companies - The Case of XBRL</article-title>
      </title-group>
      <contrib-group>
        <aff id="aff0">
          <label>0</label>
          <institution>Monika Kovarova-Simecek UAS St. Poelten Matthias Coprvinus Str.</institution>
          <addr-line>15 3100 St. Poelten</addr-line>
          ,
          <country country="AT">Austria</country>
        </aff>
        <aff id="aff1">
          <label>1</label>
          <institution>Tassilo Pellegrini UAS St. Poelten Matthias Coprvinus Str.</institution>
          <addr-line>15 3100 St. Poelten</addr-line>
          ,
          <country country="AT">Austria</country>
        </aff>
      </contrib-group>
      <pub-date>
        <year>2016</year>
      </pub-date>
      <volume>2</volume>
      <fpage>4</fpage>
      <lpage>11</lpage>
      <abstract>
        <p>The requirements towards financial reporting (FR) have considerably changed within the last 15 years. Stakeholders demand not only accurate and reliable information in shorter intervals, but also customized reports meeting their information needs. Thus, companies need to develop strategies to cope with the new affordances of professional investor relations and stakeholder management. We conducted a survey among publicly listed Austrian firms, investigating whether they perceive a need to develop new reporting practices and if they have already started to deal with new sorts of reporting standards, especially XBRL. The survey examined the state of the art in XBRL diffusion and adoption among Austrian companies analysing supporting and inhibiting factors for its application and rejection. The results of the survey indicate a great awareness for the need of targetgroup oriented financial reporting and a high relevance of technical reporting standards in the future. However, Austrian firms show poor preparedness for the new technological requirements. It's probable that initiatives are needed to stimulate the adoption of the new technological standards and pave the way towards a next generation reporting.</p>
      </abstract>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>-</title>
      <p>
        1 INTRODUCTION
With the increasing proliferation of the Internet as a
universal medium for information exchange and
presentation the affordances of financial reporting (FR) of
publicly listed companies have changed. As various
stakeholders along the information value chain demand
more information in shorter intervals [
        <xref ref-type="bibr" rid="ref15">15</xref>
        ], companies have
to develop new reporting strategies that transcend the
limitations of static, paper-based reporting and harness the
capabilities of digital publishing media. For over a decade
companies have used a variety of electronic publication
formats to provide financial data to the public. Formats like
PDF and HTML have gained a broad acceptance among the
investor relations community and are being used widely for
documentation and communication purposes. But as stated
by Rodriguez [
        <xref ref-type="bibr" rid="ref17">17</xref>
        ], “(...) investors are explicitly given
prominence on the website and although ample investor
relation information is provided, the attention to investor
relations is not exclusive, and there are other stakeholders
featured on the companies’ websites”, like consumers,
employees or regulatory agencies. All these stakeholders
have differing information needs, and it is difficult to meet
these needs by one standardized financial report. Hence,
conventional formats go hand in hand with certain
deficiencies when it comes to the customization of reports
for specific target groups and the flexible reusability of
financial data contained in these publications. In short,
conventional technologies limit the scale and scope of
reporting innovations, making it difficult to react to the
changing affordances of the financial reporting
environment.
      </p>
      <p>
        Over recent years, various business reporting standards
have been developed that among other things address the
reuse of financial data. The most comprehensive and
mature format is XBRL, the eXtensible Business Reporting
Language, an expressive XML-vocabulary optimized to
represent financial data at a highly granular level. XBRL
separates the presentation layer from the data contained in
it, and thus increases the usability of financial data for
purposes such as reporting, analytics and targeted
contextualisation. Dunne et al. [
        <xref ref-type="bibr" rid="ref4">4</xref>
        ] argue that: “Documents
rendered by XBRL are digitally-enabled so that it is easier
for stakeholders to extract information directly into
spreadsheets, or any other XBRL-enabled software, without
the need to re-key data thus providing significant
improvements in information flows and enhancing
intercompany comparability.” Accordingly, XBRL is perceived
to be a promising standard that meets the requirements of
new reporting routines and also challenges existing
(defacto) standards in the domain of financial reporting
[4;9;18].
      </p>
      <p>This paper contributes to the increasing number of works
investigating the diffusion of XBRL as an enabling
technology for new reporting routines and practices.
Several country-specific studies have already been provided
(for details see sec. 2), but no attention has so far been paid
to the adoption of XBRL in Austria.</p>
      <p>To close this gap, we conducted a survey among publicly
listed Austrian firms whether they perceive a need to
develop new reporting practices and if they have already
started to adjust to the new circumstances. Aside these
general insights, the survey investigated the state of the art
in XBRL adoption among Austrian companies, analysing
supporting and inhibiting factors for its application and
rejection.</p>
      <p>The paper is structured as follows: Chapter 2 gives a
brief introduction into XBRL, explaining its evolution and
core features. Chapter 3 discusses related work dealing with
the diffusion and adoption of XBRL and associated
institutional setups. In chapter 4 the authors explain the
survey’s methodology and present the survey results.
Chapter 5 provides a discussion and conclusion.</p>
    </sec>
    <sec id="sec-2">
      <title>2 EXTENDED</title>
    </sec>
    <sec id="sec-3">
      <title>LANGUAGE</title>
    </sec>
    <sec id="sec-4">
      <title>EVOLUTION –</title>
    </sec>
    <sec id="sec-5">
      <title>BUSINESS REPORTING</title>
    </sec>
    <sec id="sec-6">
      <title>DESCRIPTION AND</title>
      <p>
        Since 1999 the US based company XBRL International Inc.
has been standardising XBRL currently providing it to the
public under version 2.1. XBRL is a scripting language
based on XML “intended for modelling, exchanging and
automatically processing business and financial
information” [
        <xref ref-type="bibr" rid="ref7">7</xref>
        ]. XBRL allows representing financial
metadata in a standardized, machine-processable form by
linking reporting facts to standard financial taxonomies
(such as IFRS1 and US-GAAP2) and extend these
statements with individual metadata according to a
company’s specific reporting needs [
        <xref ref-type="bibr" rid="ref2">2</xref>
        ]. Thus, XBRL
allows maximum flexibility in the contextualization and
reuse of financial data for various reporting purposes [
        <xref ref-type="bibr" rid="ref8">8</xref>
        ].
XBRL should be considered as a specific reporting
extension to general purpose electronic business languages
like EDIFACT (Electronic Data Interchange for
Administration, Commerce and Transport) or ebXML
(Electronic Business using eXtensible Markup Language)
whose main purpose is to represent and align processes
between supply chain partners in a standardized way.
      </p>
      <p>
        Recently, new methodologies have been introduced to
further extend the expressivity of XBRL by enriching it
with other standardized vocabularies and data sources. This
so called Linked Data approach [16;7] is a profound
technological leap in the customization of financial reports
according to the specific needs of various target groups. As
noted by Guillox et al. [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ], “(…) the extensibility offers a
role back to the human in the process of instituting
regulatory procedures and filing submissions“. Investors,
suppliers, employees, customers, regulators, financial
analysts, researchers might receive comprehensive, yet
customized financial data without selecting the data needed
1 See also http://www.ifrs.org, accessed 2016-10-10
2 See also http://usgaap.pro/, accessed 2016-10-10
from static documents provided in paper or PDF. In
addition, this new approach would avoid that firms can
filter financial information provided to stakeholders and
e.g. present less favourable information in footnotes of
financial reports which are not as strongly received as the
main body of financial reports [12;18]. XBRL promises to
improve the transparency and accuracy of financial
reporting and allows a higher protection for financial data
users. If companies manage to reach stakeholders in an
intelligible way, they gain their trust and could enhance the
company value [
        <xref ref-type="bibr" rid="ref14">14</xref>
        ].
      </p>
      <p>
        Despite several efforts to establish XBRL as an
electronic reporting standard, its broad adoption is still in
its infancy and its impact is still subject to debate. In the
following sections we provide a comparison between the
United States of America and Europe according to
similarities and differences in the adoption of XBRL.
According to Kernan [
        <xref ref-type="bibr" rid="ref11">11</xref>
        ], “XBRL is evolving everywhere,
but unevenly, driven by various stakeholders such as
governments, stock exchanges, banks and other industry
sectors”.
2.1. XBRL Diffusion in the US
In the United States of America the Securities and
Exchange Commission (SEC) has started in 2009 to use
XBRL as mandatory reporting standard for electronic
records, thus stimulating the steady uptake of XBRL among
US publicly listed companies [
        <xref ref-type="bibr" rid="ref19">19</xref>
        ]. Prior to this in 2008 the
Federal Deposit Insurance Corporation (FDIC), a public
agency assessing risks in the nation's financial system,
started to collect XBRL records from over 8000 banks on a
quarterly basis [
        <xref ref-type="bibr" rid="ref11">11</xref>
        ]. Since then, numerous studies
investigated the impact of XBRL diffusion among the US
financial industry. Some of the latest results are presented
below.
      </p>
      <p>
        Baldwin &amp; Trinkle [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ] interviewed a Delphi panel on the
potential impacts of XBRL on the financial industry. They
conclude that “XBRL is very likely to impact corporations,
financial reporting, users of financial reports and auditing.
The most likely impacts of XBRL include: increased
accessibility of financial reports, easier regulatory
compliance, enhanced availability of financial reports,
facilitation of continuous reporting, and improved
efficiency in investment and business decision making.”
      </p>
      <p>
        Sinnet [
        <xref ref-type="bibr" rid="ref20">20</xref>
        ] conducted a survey among 442 US
companies and concludes that XBRL literacy among US
companies is rising. According to his findings, “companies
have reduced the amount of outsourcing services used to
create their XBRL filings, and they expect to further reduce
outsourcing over the coming year. Significantly, over half
of large accelerated filers do not expect to use XBRL
professional services for their next annual filing. This trend
suggests that larger filers continue to become confident that
they can be self-sufficient with the preparation and review
of their XBRL reports.”
      </p>
      <p>
        By analyzing the impact of XBRL on analyst forecast
behaviour Liu et al. [
        <xref ref-type="bibr" rid="ref13">13</xref>
        ] found “a significant positive
association between mandatory XBRL adoption and both
analyst following and forecast accuracy.” According to the
authors “the findings not only support the SEC’s
requirement of detailed tagging of footnotes but also show
that the benefits of adopting XBRL are realized regardless
of errors found and concerns raised at the early stage of
adoption” (ibid.).
      </p>
      <p>
        Interestingly, Dhole et al. [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ] come to a somewhat
contradictory conclusion. Their survey results conducted
among US XBRL filings indicates that the existing
adoption of XBRL among US companies lead to a decline
of financial statement comparability, also due to the
company-specific extension taxonomies. Additionally, they
found that selling, general and administrative expense
comparability declined after the mandate, while
depreciation comparability did not change.
2.2. XBRL Diffusion in Europe
In Europe the circumstances for the diffusion of XBRL
differ profoundly as compared to the US. It is characterised
by a nationally fragmented, regulatory landscape, making it
difficult to establish a common reporting standard
throughout the European Union. In a workshop conducted
in 2011 by the financial service provider ICAEW and the
University of Birmingham the organizers came to the
conclusion that “[...] there are significant barriers to a
panEuropean adoption of XBRL for company reporting in the
style of the U.S. SEC’s mandatory requirement. The
democratic right of member states to determine their own
filing arrangements (through Officially Appointed
Mechanisms) is both a vital core principle of the EU’s
operating practices and yet a barrier to a timely and
effective response to the challenge of pan European
security market supervision, in which XBRL could play a
role. It is also important to take into account that different
regulator implementations have different goals, which must
be well defined to determine precisely what is to be made
mandatory” [
        <xref ref-type="bibr" rid="ref10">10</xref>
        ].
      </p>
      <p>
        To overcome these obstacles various initiatives have
been launched at the national and international level to
promote the adoption of XBRL. At the international level
the European Committee of Central Balance-Sheet Data
Offices (ECCBSO) has established the ERICA working
group to monitor the usefulness of XBRL as a tool to
reduce the reporting burden for IFRS. The group is chaired
by the Banco de España and comprised of the following
members: Banco de Portugal, Banque de France, Banque
Nationale de Belgique - Nationale Bank van België, Cerved
Group spa - Centrale dei Bilanci, Banca d’Italia, Deutsche
Bundesbank, Oesterreichische Nationalbank, Bank of
Greece and the European Central Bank. In an activity report
from 2010 they come to the conclusion that “[...] the
European commitment to XBRL has meant the creation of
the XBRL Europe entity, with the aim of coordinating the
efforts of the different European XBRL jurisdictions.
Finally, some Central Balance Sheet Data offices belonging
to the Committee have developed and are continuing to
play a key role in the diffusion of XBRL as a new tool for
dissemination of financial information in their countries;
[...]” [
        <xref ref-type="bibr" rid="ref5">5</xref>
        ].
      </p>
      <p>
        In 2007 Rodriguez et al. [
        <xref ref-type="bibr" rid="ref17">17</xref>
        ] conducted a study on
financial reporting strategies among Spanish regional
governments. Back then, none of the surveyed 13
governmental bodies used XBRL, XML or XLS for the
disclosure of financial information. The authors come to the
conclusion that “new technologies such as the Internet are
not relevant for Spanish regional governments as a means
of disclosing their financial information among the
different users” (ibid., p. 163). Since then various initiatives
originating from the Bank of Spain in cooperation with the
Ministry of Industry, Tourism and Commerce have taken
place whose aim it was to stimulate the adoption of XBRL
among the public and the private sector. According to
Escobar-Rodriguez &amp; Gago Rodriguez [
        <xref ref-type="bibr" rid="ref6">6</xref>
        ] “the use of the
standard is spreading to all areas. In the public sector,
taxonomy for the rendering of accounts by the Local
Entities of the Ministry of Economy and Finance has been
developed, on the initiative of the General Inspectorate of
the Administration of the State, the Ministry of Economy
and Finance, and the General Directorate of Financial
Coordination with the Autonomous Communities and with
Local Entities. In the private sector, the taxonomies of the
Institute of Accounting and Auditing of Accounts of the
Ministry of Economy and Finance (ICAC) and of the
National Commission of the Securities Market (CNMV) are
significant.”
      </p>
      <p>
        Guilloux et al. [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ] investigate the contestation of two
technical reporting standards - EDIFACT and XBRL
among French government agencies for purposes of
collecting business data for regulatory purposes. By
conducting an actor-network-analysis the authors illustrated
the institutional diffusion of XBRL as an informal
competitor to the official EDIFACT standard. According to
their findings “[s]ome proponents originally believed that
companies would voluntarily adopt XBRL to enhance
information for investors, but it came apparent that only
regulators had a clear business case for adoption and
businesses would not volunteer to be accountable” (ibid.,
269). They conclude that “the newness of XBRL’s
technology just as regulators need to respond to an
economic crisis and its [XBRL] adoption by French
regulators not using EDIFACT create an opportunity for the
challenger to make significant network gains over the long
term” (ibid., p. 257).
      </p>
      <p>
        For the UK Dunne et al. [
        <xref ref-type="bibr" rid="ref4">4</xref>
        ] collected 1733
questionnaires from business accountants, tax practitioners,
auditors and financial professionals. They come to the
conclusion that “awareness of XBRL, and second
generation reporting more generally, resides in key
champions but there is little diffusion outside this narrow
set of stakeholders. Regulatory engagement seems to be the
only impetus for diffusion and better channels of
communication within stakeholder networks, such as
between regulators, preparers, users and the XBRL
community are needed” (ibid., p. 167)
      </p>
      <p>
        This brief overview of the XBRL diffusion in the US
and Europe outlines a twofold scenario. On the one side, we
see various governmental initiatives that aim at stimulating
the adoption of XBRL as technical reporting standard, on
the other side awareness about XBRL exists, but the
voluntary uptake of XBRL by companies and their
stakeholders is lagging despite the multiple benefits of the
standard in fulfilling the requirements of a “second
generation reporting” [
        <xref ref-type="bibr" rid="ref4">4</xref>
        ]. ICAEW [
        <xref ref-type="bibr" rid="ref10">10</xref>
        ] conclude that
“[t]agging business data using XBRL is part of the larger
movement to create a semantic web to free data for
exchange and automated re-use. It has made significant
progress, but faces important institutional and infrastructure
challenges in becoming ubiquitous in business reporting
settings in Europe.”
3. ADOPTION OF XBRL AMONG LISTED
AUSTRIAN COMPANIES
3.1. Sample selection and methodology of the research
The literature shows that adjustments of regulatory
requirements, innovations in technical reporting standards
and new presentation forms of financial reports are
predominantly relevant for companies listed at stock
markets [
        <xref ref-type="bibr" rid="ref21">21</xref>
        ]. For listed companies, financial
communications is a core strategic issue, and thus
developments in this field are of high relevance. Therefore,
the questionnaire survey addresses primarily this group and
was designed to demonstrate its perspectives.
      </p>
      <p>The quantitative online survey was conducted among
Austrian listed companies from January to February 2016.
At the time, the Austrian stock exchange listed a total of 57
companies from which 39 (68%) were listed in ATX Prime,
9 (16%) in the Mid Market and 9 (16%) in the Standard
Market. We received a total of 37 responses from which 25
responses were evaluable. Accordingly, the overall
response rate was 44%. Since the survey focus results in a
relatively small sample size, the methodological approach
remains descriptive. The results presented and discussed
here should be interpreted in the light of this fact. However,
the research findings provide an overview comparable with
international research and a basis for further studies.</p>
      <p>The questions were derived from extant literature and
reflect (1) the current role of financial reporting, the
estimated trends in financial reporting, the relevance of
technical reporting standards in the companies, and the
challenges associated with the new requirements, (2) the
diffusion and adoption of XBRL among Austrian listed
companies, and (3) the reasons for and against the
implementation of XBRL in companies and the promoting
and inhibiting factors in this context.</p>
      <p>The first section of the questionnaire covered
demographic information such as the company size, stock
market, industry, working area and management level of
the respondents, and the role of financial reporting in the
company. Table 1 provides some basic information
regarding the sample structure and the frequency
distribution in terms of demographic data. The second part
of the questionnaire contained seven general questions that
cover the expected development of financial reporting in
the future (Table 2). Additionally, the respondents were
asked how they estimate the relevance of technical
reporting standards (Table 3) and which challenges they
expect in the context of the implementation of new
technical reporting standards (Table 4). The third section of
the questionnaire examines the knowledge and adoption of
XBRL among the Austrian companies and the level of
expertise among the respondents (Table 5). This part is
followed by detailed questions that address respondents
who know and are more or less familiar with XBRL. This
section covered two general questions on reasons for and
against the implementation of XBRL and two further
questions on advantages and disadvantages associated with
the adoption of XBRL.</p>
      <p>The following chapter explores the key research findings
of the survey, detailing the estimated trends in financial
reporting and technical reporting standards and the
diffusion and adoption of XBRL among Austrian listed
companies.
5. Role of FR within the company
5a. FR is used to fulfil the legal requirements only 3 (12.00)
5b. We plan to make FR an integral component of our communication
strategy 5 (20.00)
5c. We established FR as a central component of our communication
strategy 17 (68.00)
Note: This table displays the frequencies regarding (1) the market, in which the
companies are listed, (2) the industry, in which the companies are active, (3) the
working area, (4) the management level of the respondents, and (5) the role of
financial reporting within the company.
3.2. Research Findings
3.2.1. Estimated trends in financial reporting and the
relevance of technical reporting standards
The first section of the survey investigated the current role
of financial reporting in Austrian listed companies. Table
1(5) demonstrates that for 68% of all companies, Financial
Reporting (FR) plays a crucial role in the corporate
communication and goes far beyond the fulfilment of legal
requirements. Further 20% are aware of the strategic
relevance of financial reporting and plan to make financial
reporting an integral component of the company’s
communication strategy. Only 12% of the respondents use
financial reporting for fulfilling legal requirements only.
Thus, for the majority of Austrian listed companies
financial reporting is important not only in the
communication to investors and regulators, but also to other
stakeholders affected by the financial prosperity of a
company such as employees, suppliers etc. There is a high
level of awareness that financial reporting is a decisive
factor in the relations between the company and its
environment.</p>
      <p>The second section examined the estimated trends in the
context of financial reporting in the future. A vast majority
of the respondents agree or fully agree that technical
standardisation (92%) and automatization (84%) in
financial reporting frequency will increase in the future.
The need for a higher technical standardisation and
automatization could result from the assumption that the
need for financial information will increase in general
(76%) and will have to be more personalized and
targetgroup oriented (72%) which requires new forms of
narration (76%) and presentation (72%) in financial
reporting. Thus, managing the higher amount and
complexity of financial reporting will be a new challenge
for controlling, investor relations, public relations and IT
departments. Automatization on top of new technical
standards such as XBRL, seem to be the necessary
applications to manage these upcoming affordances.
Implementation of new technological reporting standards
can be entailed with multiple challenges. Table 2 illustrates
the corresponding frequency distribution.</p>
      <p>The two main hurdles to the adoption of technical reporting
standards seem to be related to staff and processes (Table
3). 88% of all respondents think that the education and
training for staff in charge and the need of adjustment of
existing workflows and reporting conventions are the two
most important challenges. Thus, XBRL might be rather a
challenge for HR, organisation and change management
than for IT management. Another challenge for a sizeable
portion of respondents (80%) is a technical issue
concerning the data safety (low data volatility) and data
security (controlled accessibility). Inestimable follow-up
costs and the development of a new financial data policy
seem to concern 36% of all respondents. Missing IT
expertise consider 20% of all respondents a challenge.
3.2.2. Diffusion and adoption of XBRL among Austrian
listed companies
The third section was dedicated to the diffusion and
adoption of XBRL. Generally speaking, 88% of all
respondents estimate the relevance of technical reporting
standards as high or very high. Table 4 illustrates the
corresponding frequency distribution.</p>
      <p>Despite the general awareness about the importance of
technical reporting standards, the results indicate a poor
knowledge of XBRL among Austrian listed firms. As
illustrated in Table 5(1), a sizeable portion of the
respondents (72%) don’t know XBRL at all. Only 7 out of
25 respondents (28%) know XBRL, whereas none of the
respondents consider him- or herself an expert. The level of
expertise among those who know XBRL is predominantly
low (71.4%) or non-existent (14.3%). Only 14.3% describe
their level of expertise as middle (Table 5(2)).</p>
      <p>Considering the adoption of XBRL, the survey shows that
XBRL has not been an issue of financial reporting practice
at the beginning of 2016 (Table 5(3)). Only one company
already reacted to the upcoming challenges and applies the
new technical standard (14.3%). 28.6% of the companies
are aware of the upcoming challenges and plan to adopt
XBRL within the next 5 years. The vast majority of 59.2%
is hardly aware of the requirements and possible solutions.</p>
      <p>Table 5(3) illustrates that the respondents have neither
concrete plans to adopt XBRL for the time being (42.8%)
nor state that they will adopt XBRL at all (14.3%). Just one
respondent has already adopted XBRL (14.3%). And just
two respondents plan to adopt XBRL within the next five
years (28.6%).
Question n (%)
1. What were the reasons for the implementation of XBRL? (n=3)
1a. We deliberately decided to adopt XBRL 0 (0.00)
1b. We were forced to adopt XBRL 0 (0.00)
1c. XBRL came in the course of a technical upgrade
1d. XBRL was part new reporting routines
1e. Misc. reasons for XBRL adoption
2. What were the reasons against the implementation of XBRL? (n=4)
2a. No need for XBRL 0 (0.00)
2b. We use other standards (e.g. Edifact, ebXML) 0 (0.00)
2c. XBRL is no issue 4 (66.67)
2d. Implementation costs 1 (16.67)
2e. Immaturity of the technology 1 (16.67)
2f. Missing expertise 0 (0.00)
2g. Security issues 0 (0.00)
2h. Misc. reasons against XBRL adoption 0 (0.00)
Note: This table displays the frequencies regarding (1) the reasons for and
(2) reasons against the implementation of XBRL among respondents who
(1) know XBRL and has already adopted or plan to adopt XBRL within
the next 5 years (n = 3) and (2) know XBRL and have no plans to adopt
XBRL (n = 4).</p>
      <p>From the latter three respondents, no company adopted
XBRL deliberately (Table 6(1)). If XBRL was adopted,
then as part of new reporting routines or in the course of
technological upgrades. The intention to improve financial
reporting to and communication with stakeholders doesn’t
seem to have played a role at all. Thus, the adoption of
XBRL does not seem to be the result of a new
communication culture, but rather a technical issue. Despite
the low adoption rate, no special inhibiting reasons could be
identified (Table 6(2)). XBRL is rather not an issue at all
(66.67%) or doesn’t seem to be a mature technology
(16.67%).
3.2.3. Awareness of the benefits and barriers of the
adoption of XBRL
In the last phase we compared the perceived benefits and
obstacles of XBRL between those respondents who have
adopted or plan to adopt XBRL, and those respondents who
know XBRL but have no concrete adoption strategy yet
(Table 7).</p>
      <p>The three respondents who know XBRL replied that
reusability and comparability of financial data, higher
flexibility and analytical capabilities, and decrease of
processing errors are seen as the main advantages of
XBRL. Further benefits of the new technology that were
recognized by the respondents are decrease of reporting
costs, improved data portability between data systems,
improved findability of the data, acceleration of data
processing and reporting processes, and miscellaneous.
Trustworthiness of the data source or improved data
portability between data systems are not considered an
advantage at all. A considerable portion of respondents see
the additional costs to occur as the main drawback, whereas
for some the implementation costs are expected to be the
greatest strain, followed by the cost of XBRL-software and
additional training costs for employees. Further
disadvantages seen by the respondents are security issues,
complexity of XBRL and disruption of reporting routines.
Missing software tools or volatility of XBRL are not seen
as disadvantages at all. 25% of respondents see also other,
not specific aspects as disadvantages of XBRL.</p>
      <p>
        On the contrary, the four respondents with no specific
adoption plans perceive the comparability of financial data
as the main benefit. Obstacles are implementation costs,
additional training demand for employees and costs for
XBRL software.
4. DISCUSSION AND CONCLUSION
The survey results correspond with the findings of research
conducted in the US and other European countries in the
recent years. The situation among Austrian listed
companies doesn’t differ significantly from other countries
and stock markets. Moreover, the survey results confirm the
general lack of knowledge about XBRL which stands in
contradiction to the great awareness for the need of
targetgroup oriented financial reporting and high relevance of
technical reporting standards in the future. This finding is
surprising and worrying with respect to the length of time
XBRL has been a topic of discussion among researchers
and governmental and professional entities. Only one third
of all respondents know XBRL, whereas XBRL has been a
topic of the AICPA, the SEC, the IASB, and other major
entities since 2004 and experts think that we reached the
tipping point toward the use of XBRL [
        <xref ref-type="bibr" rid="ref12">12</xref>
        ]. That leaves the
impression that the discourse in the previous years failed to
reach the Austrian companies.
      </p>
      <p>Another fact confirmed by the survey is that private
initiatives to implement XBRL hardly exist and can’t be
expected. If new information technologies should be
adopted for more accurate, reliable and customized
financial reporting, external initiatives seem to be necessary
to enhance the adoption of XBRL in private companies.</p>
      <p>Neglecting the demand for new reporting standards with
respect to customized financial information provided by
new technical standards such as XBRL might weaken a
company’s position in the stock market and in the public
perception. The high share of international investors in the
Austrian stock market might even amplify the negative
aspects on not adopting XBRL and a new reporting culture.
International investors compare reporting standards in an
international context and tend to prefer companies and
stock markets that answer investors’ and stakeholders’
demand for new financial reporting standards. However,
reacting to these new affordances means in the current
environment a strategic advantage and could strengthen the
company’s position and enhance its value.</p>
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