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  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Proposal of a Recommendation System Tourism in Ciudad Juarez</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Sarahí Peralta</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
          <xref ref-type="aff" rid="aff1">1</xref>
          <xref ref-type="aff" rid="aff2">2</xref>
          <xref ref-type="aff" rid="aff3">3</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Universidad Autónoma de Ciudad Juárez</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
          <xref ref-type="aff" rid="aff1">1</xref>
          <xref ref-type="aff" rid="aff2">2</xref>
          <xref ref-type="aff" rid="aff3">3</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Alberto Ochoa Universidad Autónoma de Ciudad Juárez</institution>
        </aff>
        <aff id="aff1">
          <label>1</label>
          <institution>Karina Hernandez- Casimiro Universidad Autónoma de Ciudad Juárez</institution>
        </aff>
        <aff id="aff2">
          <label>2</label>
          <institution>Raymundo Camarena Maestría en Cómputo Aplicado.DEyC, IIT.UACJ com</institution>
        </aff>
        <aff id="aff3">
          <label>3</label>
          <institution>Rosa Suárez Universidad Autónoma de Ciudad Juárez</institution>
        </aff>
      </contrib-group>
      <abstract>
        <p>There is a large class of Web applications associated with trip planning involving prediction according to user responses and recommendations made in previous trips and associated with travel options required by the tourist (user). This type of innovative applications is called: an intelligent recommendation. In this research, we analyzed a survey instrument presented as the most important examples of trips made in a frontier society. However, for the problem is properly focused, two good examples of a recommendation system can be presented as: 1. Offer travel relators potential tourists and submit it online, based on a prediction of previous recommendations of users with similar profiles associated with the user's interests. 2. Offer tourists associated with different services and products associated with the trip to perform and suggestions online about what they want to buy, based on your purchase history and / or products in searches performed by them in other previous trips. Recommender systems use a number of different technologies. We can classify these systems into two groups (Systems flirtation content and based on the context of the required information systems). This proposed system uses contextual travel information.</p>
      </abstract>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>-</title>
      <p>Recommender systems; user; planning tourist Ciudad Juarez.</p>
    </sec>
    <sec id="sec-2">
      <title>1. INTRODUCTION</title>
      <p>
        Today tourism is developed in a dynamic and changing context,
which is important to adapt to technological advances, as more and
more tourists frequently rely on them when making a trip [
        <xref ref-type="bibr" rid="ref13">13</xref>
        ]. This
is mainly due to the daily use made today of technology such as the
internet.
      </p>
      <p>
        When tourists travel to any country, region or city for sightseeing,
you want to make the most of your visit and see the greatest
possible number of things and interesting places. If you have
enough time, it is exciting to go slowly and discovering them for
yourself. When time is limited a good guide is essential that advice
and allow them to make a selection (Plaza, 1997). This is where the
Internet use as a means to get tourist information about the place
you visit [
        <xref ref-type="bibr" rid="ref7">7</xref>
        ].
      </p>
      <p>
        Recommendations systems are tools that generate
recommendations on a particular object of study, from the
preferences and opinions given by users. The use of these systems
is becoming increasingly popular in Internet because they are very
useful to evaluate and filter the vast amount of information
available on the Web in order to assist users in their processes
information retrieval. In this research we will have a review of the
fundamental characteristics and aspects related to the design,
implementation and structure of recommendation systems
analyzing various proposals that have appeared in the literature.
The internet provides a lot of search engines that provides tourist
information, such as; Augmented reality, reservation systems,
ecommerce, web 2.0, big data, among others [
        <xref ref-type="bibr" rid="ref16">16</xref>
        ]. However, the
results presented are regularly inadequate because they do not
consider specific information for each individual, for this reason
emerge recommender systems, which considering specific
information for each individual build a user profile to provide the
resource that is supposed Fittest to your need and preference [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ].
Considering the above, in this research, the methodology for the
design of a recommendation system that allows providing
information tourism resources as a tool for visitors, which
recommended attractions you can visit, suggest itinerary of
activities described, accommodation, buying souvenirs, among
other services and products that can be enjoyed, all according to the
different profiles that may have tourists and so this enjoy your day
stay and also recommend to their known experience in place
visited, promoting the tourism boom in Ciudad Juarez.
      </p>
    </sec>
    <sec id="sec-3">
      <title>2. CURRENT PANORAMA TOURISM</title>
      <p>
        Tourist activity represents 9% of world GDP, Mexico ranks as one
of the ten countries that receives more tourists globally (SECTUR,
2014). Mexico considers the national tourism as one of the four
pillars for the development of the country, which poses the Mexican
government tourism policies which might involve the regional
improvement. Under the order of the regional, the value of tourism
results in the vocation of the destination to be a component that
affects the dynamics and transformation not only of the local
economy, but in respecting the cultural and historical heritage,
giving spaces reaffirmation of identity and reconstruction of the
social fabric [
        <xref ref-type="bibr" rid="ref15">15</xref>
        ].
      </p>
      <p>In this sense Ciudad Juarez, Chihuahua, has been considered within
44 destinations in tourism development in Mexico, since it is a
border town that is characterized by trafficking with El Paso, Texas
and surrounding areas bidirectionally. The city has positioned itself
as one of the main borders of Mexico thanks to trade, the Consulate
of the United States, hospital trusts, the maquiladora industry
(Cuevas-Contreras, 2010), and not forgetting that frequently hosts
international events, receiving tourists of this kind.</p>
      <p>
        Tourists when they travel to Ciudad Juarez, have a degree of
ignorance about the tourist information offered in the city, which is
one of the limitations to enjoy the ride, making your visit to the city
is not fully satisfactory [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ]. So when travelers use the Internet as
their main source of information for planning your trip [
        <xref ref-type="bibr" rid="ref8">8</xref>
        ].
However, the great tourist information you can find about this
destination visited, makes it harder to stay in the City, as not how
to make a good choice of activities to be carried out in accordance
with their interests or how you want to enjoy your stay in fate, here
comes a problem for tourists.
      </p>
      <p>
        As mentioned above, the tourism sector must be able to store and
manage all the information generated by their customers in real
time, anticipating their expectations, avoiding problems during
their stay and making the destination a unique experience [
        <xref ref-type="bibr" rid="ref6">6</xref>
        ].
Adapting to the technological changes that are about to happen, the
tourism industry can satisfy an increasingly demanding clientele.
      </p>
    </sec>
    <sec id="sec-4">
      <title>3. DESCRIPTION OF THE</title>
    </sec>
    <sec id="sec-5">
      <title>RECOMMENDATION SYSTEM</title>
    </sec>
    <sec id="sec-6">
      <title>3.1 Recommendation Systems</title>
      <p>
        Today with technological advancement in computer systems is
more common that tourists seek information before making a trip,
or stay about the destination, this accordingly familiarity with using
the internet, as part of your lifestyle [
        <xref ref-type="bibr" rid="ref5">5</xref>
        ].
      </p>
      <p>
        In recent years the artificial intelligence community has developed
an intense work around the recommender systems. These systems
help people find what they especially need on the web and have
been widely accepted among users [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ]. Figure 1 shows the basic
operation of a recommender system shown, the goal of these agents
is to explore and filter the best options from a user profile
considering a number of different possibilities, many of them from
the Web. This involves the construction of a model or user profile
which can be obtained implicitly or explicitly. A detailed taxonomy
of recommender systems can be seen in "A taxonomy of
recommender agents on the Internet" [
        <xref ref-type="bibr" rid="ref4">4</xref>
        ] and the main techniques
for development can be grouped into the intelligent system [
        <xref ref-type="bibr" rid="ref12">12</xref>
        ].
      </p>
      <p>1. Content-based filtering: The recommendations are based on
the knowledge we have about the items that the user has valued and
will recommend similar items that may like it or interest.</p>
      <p>2. Demographic Filtering: These recommendations are made
based on the user characteristics (age, sex, geographic location,
profession, etc.)
3. Collaborative filtering: is to see that users are similar to the
active user and then recommend those items that have not been
rated by the active user and have been well appreciated by similar
users.</p>
      <p>4. Hybrid Filter: Mix one of the two aforementioned filtered
to make recommendations and even combine it with some artificial
intelligence technique can be fuzzy logic and evolutionary
computation.
Examples of major global companies using recommender systems
are given, as in the case of:
Amazon is a store that recommends items that might be interesting
to buy, with a variety of things like technology, books, cooking,
sports, among others, Amazon recommends that the user is
interested in, and then recommends things related to it who wants
to buy, saying "maybe I can interest take these things" or
"Customers who bought this also bought" when he gives these
options, in the first case uses the flirtation by content because the
system is taking into account what you are buying and the things
that can be complementary to it, in the second case, is using a
collaborative approach because it is looking for users who took
certain things when choosing certain item, then as they liked the
system thinks you too may be interested.</p>
      <p>YouTube recommends video, if the user makes choices of a certain
genre of films or music after you enter the main page a series of
recommendation from videos that says "recommended for you"
appear, recommend related to what video the genre that you you
like, use a content-based approach.</p>
      <p>
        Recommendation problems are complex and varied as they require
a high knowledge of the tastes and preferences of the user to
provide recommendations that are satisfactory [
        <xref ref-type="bibr" rid="ref10">10</xref>
        ]. Also they are
considered of great interest both in the scientific aspect as applied.
Therefore, the development of techniques for efficient and
adaptable recommendation in different application domains is the
goal of many research papers.
      </p>
      <p>
        No matter how much technology applied to a recommender system,
it is important that this complies with the main objective, which
always will: guide the user to the resource most to your preference
or necessity [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ] suits.
      </p>
    </sec>
    <sec id="sec-7">
      <title>3.2 Recommendation Desk Systems</title>
      <p>As mentioned above, recommender systems are increasingly used
in many domains. Therefore, they are research topics of various
projects in the area of artificial intelligence and this research will
focus on the tourism sector of Ciudad Juarez.</p>
      <p>
        In the field of tourism, recommender systems try to emulate the
interactivity of users with tour agents, making personalized
recommendations that suit their needs, interests and preferences,
using the knowledge of the tourist area [
        <xref ref-type="bibr" rid="ref11">11</xref>
        ].
      </p>
      <p>
        A recent example is the system of tourist recommendation based on
artificial intelligence techniques, called troovel.com, developed by
the Research Group Information Technology and Artificial
Intelligence at the Polytechnic University of Valencia [GTI-IA
UPV], which analyzes the interaction between the user and the
application itself and depending on type preferences and similar
tastes of other users, recommended places to visit with detailed
information about each of them, this system has a comprehensive
database that allows offer recommendations in several countries,
also adds recommendations initially chords that can surprise the
user [
        <xref ref-type="bibr" rid="ref14">14</xref>
        ].
Basically, tourism involves choosing both the destination to visit,
the means of transport to be used, the activities to be performed, the
housing is to be used, etc. This occurs because tourism is an activity
that we are not doing every day and that has a limited duration. [
        <xref ref-type="bibr" rid="ref2">2</xref>
        ].
Because this, tourists expect to make the best choice for your
vacation, and what better than a recommendation system to advise
them what the best activities in the city, the most interesting visits
for tourists or the best restaurants, all tailored to the preferences of
each user [
        <xref ref-type="bibr" rid="ref2">2</xref>
        ].
      </p>
      <p>In this study we describe a number of methods of recommendation
are commonly used in Recommendation Systems, but we must bear
in mind that they are not mutually exclusive to each other, but
complementary, ie, in the same Recommendation Systems we may
use one or several of these methods. Principle enunciated in the
three simple methods:
Pure recovery or no recommendation, the system offers users a
search interface through which they can make queries to a database
of items. It is, therefore, a search system so technically is not a
recommendation method, although it appears to users as such.
Other systems use manually selected recommendations by experts,
such as publishers, artists or critical recommendations in the case
of movies or music tracks. Experts identify items based on their
own preferences, interests or objectives, and create a list of items
that are available to all system users. Often these recommendations
accompanying text comments that can help users evaluate and
understand the recommendation.</p>
      <p>In other cases, the systems provide statistical summaries calculated
based on the views of all users, so they are personalized either. For
example, you could have the percentage of users who have satisfied
or have purchased an item, number of users recommend an item, or
an average evaluation of all users regarding the item into account.</p>
    </sec>
    <sec id="sec-8">
      <title>4. METHODOLOGY</title>
      <p>For the design of a tourist recommender system in Ciudad Juarez,
it is intended to apply the following methodology, which was based
on the literature search architecture recommender systems in other
fields domain, and analysis of various elements.</p>
      <p>Figure 3 Methodology proposal for the implementation of a
system of tourist recommendation</p>
      <sec id="sec-8-1">
        <title>Referencing the figure above, the project follows arises:</title>
        <p>Activity 1 - Collect information, tourism resources with which
account Ciudad Juarez, there is no defined and generally accepted
method for inventorying resources, depending on the method of the
place in question and the resources themselves. (Boullon, Roberto)
Activity 2 - Integration of information, creating an index file for
classifying each of tourism resources.</p>
        <p>Activity 3 -Store information in a repository database to provide it
to the user when it is requested, depending on their profile.
Activity 4 - Identification of the most appropriate to use in the
system recommendation, to solve the problem of user technical</p>
      </sec>
      <sec id="sec-8-2">
        <title>Activity 5 - Generation User Profile</title>
        <p>Activity 6. Conduct a computational algorithm recommender.
Once developed the proposal design recommender tourism system
in Ciudad Juarez, allow a number of possibilities for future
developments and investigations continue, that allow the
implementation of innovative tools as a tourist recommender
system, improving management same for both the city and for
tourists, as the sector will empower and enrich the tourist
experience during their stay according at the differences of each
user and their interests and hobbies, as is shown in figure 4.</p>
      </sec>
    </sec>
    <sec id="sec-9">
      <title>5. CONCLUSIONS</title>
      <p>XXI century tourists are increasingly demanding information
tailored to their preferences, continuous development and
especially fast new technologies, tourism help to offer new
experiences and new tools to improve the development of tourism.
Recommender systems are a tool very important decision support
in any field, therefore their development should be a thorough
process that defines well what kind of information will the items to
recommend, so that the quality of the recommendation satisfies the
greatest extent possible user need and look filled their expectations.
In designing the tourism recommendation system, a lifting
inventory of tourism resources will be made, based on the planning
method Roberto Boullon. The research presented here aims in
future work this application as a tool that offers personalized offers
and even can anticipate that customer own demands increasingly
informed and increasingly demanding.
sado_en_Conocimiento_para_Recomendacion_de_Informacion_T
uristica_Venezolana</p>
    </sec>
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