In commercial practice customers have seemingly simple information needs. What are customers and potential customers saying about my brand on line? Are our customers happy? What do our customers want from us? How could we make them happier? ese questions are easy to pose and intuitively will provide a basis for commercial action if information to meet them is given by a system. But at least three non-trivial challenges lie in the way of fullling information needs of this kind: (1) formulating an information need in terms a system can accommodate; (2) curating, aggregating, and rening the relevant information sources of reasonable quality; (3) understanding client strategies and sometimes internal unstated organisational mechanisms on the client side. ese are all in some sense gaps between technology oerings and business needs which need to be addressed for information access technology to progress from adhoc search.
CHIIR 2017 Workshop on Supporting Complex Search Tasks, Oslo, Norway. Copyright for the individual papers remains with the authors. Copying permied for private and academic purposes. is volume is published and copyrighted by its editors. Published on CEUR-WS, Volume 1798, hp://ceur-ws.org/Vol-1798/.