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    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>How Increasing Technology Reliance is Influencing Behaviors and Happiness</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Ted Simendinger</string-name>
          <email>ted@oceanpalmer.com</email>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Agnis Stibe</string-name>
          <email>agnis@mit.edu</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>MIT Media Lab</institution>
          ,
          <addr-line>Cambridge, MA</addr-line>
          ,
          <country country="US">USA</country>
        </aff>
        <aff id="aff1">
          <label>1</label>
          <institution>Steritech</institution>
          ,
          <addr-line>Denver, CO</addr-line>
          ,
          <country country="US">USA</country>
        </aff>
      </contrib-group>
      <abstract>
        <p>The relentless permeation of technology continually reshapes human behavior, interactions, and reactions. These, in turn, directly impact-for better and worse-personal happiness. This paper studies the issue from four perspectives. First, how specific, important behaviors are changing what we do more of, and what we are doing less frequently. Second, how these changes influence time choice decisions. Third, what influence these behavioral changes and time choice decisions has on happiness. Fourth, how these changing behavioral trends-along with the “Facebook Effect”-map against Abraham Maslow's Hierarchy of Needs and the human pursuit of happiness. This paper shares twenty-one specific examples of things we now do more of, and fourteen behaviors we are now doing less of; and overlays these changes against time-use decision-making and the impact of those time choices on happiness.</p>
      </abstract>
      <kwd-group>
        <kwd>technology</kwd>
        <kwd>influence</kwd>
        <kwd>behavior change</kwd>
        <kwd>time utilization</kwd>
        <kwd>happiness</kwd>
        <kwd>Facebook</kwd>
        <kwd>Maslow's Hierarchy of Needs</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>-</title>
      <p>
        The remarkable acceleration and increasing reliance and permeation of exploding
technology across the globe brings is radically changing human behavior [
        <xref ref-type="bibr" rid="ref2 ref9">2, 9</xref>
        ]. Some
of these changes can be intentionally designed to be beneficial [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ], while others can
have opposite effects [
        <xref ref-type="bibr" rid="ref1 ref10">1, 10</xref>
        ]. New technologies compete with old ones for time, for
attention [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ], for happiness [
        <xref ref-type="bibr" rid="ref5">5</xref>
        ], and so on. This paper shares twenty-one specific
examples of things we now do more of, and fourteen behaviors we are now doing less
of; and overlays these changes against time-use decision-making and the impact of
those time choices on happiness.
      </p>
      <p>
        This paper studies the issue from four perspectives. First, how specific, important
behaviors are changing what we do more of, and what we are doing less frequently.
Second, how these changes influence time choice decisions. Third, what influence
these behavioral changes and time choice decisions has on happiness. Fourth, how
these changing behavioral trends—along with the “Facebook Effect” [
        <xref ref-type="bibr" rid="ref4">4</xref>
        ]—map
against Abraham Maslow’s Hierarchy of Needs [
        <xref ref-type="bibr" rid="ref6 ref7">6-7</xref>
        ] and the human pursuit of
happiness.
2
      </p>
      <p>Importance of Specific Behavioral Changes
While inarguable that technology permeation influences behavior, the two-pronged
fundamental principle of human behavior remains constant:
What we think shapes how we feel. Accumulated thoughts, both positive and
negative, continually reshape our outlook. While our life lens and core beliefs are
established during our formative years (0-to13), reshaping comes about due to significant
emotion events—good and bad—as well as life’s steady stream of emotional inputs
and outputs. Since technology allows a remarkably accelerating accumulation of
thoughts, societies of the future must respect fundamental behavioral principles with
great responsibility. This rapid accumulation of horizontal and vertical thoughts, as
demonstrated by today’s relentless reshaping of behaviors, steadily stream through,
and anchor down, in crowded brains in positive and negative ways.</p>
      <p>How we feel – the emotional conclusions we reach as a result of thought
accumulation – drives what we do. Thoughts shape positive and negative perspectives.
When emotional triggers reach a point strong enough to merit action, we do so for one
of two reasons: the pursuit of a positive reward, or the avoidance of a negative
consequence. While fear is the dominant behavioral motivator, it is important to recognize
that fear crowds the mind with negative emotional beliefs. The challenge in building a
forward-thinking, technology-influenced society is minimizing the fear element and
maximizing the behavioral drivers of positive pursuit.</p>
      <p>When technology-influence thoughts percolate to the point of creating emotional
conclusions strong enough to act upon, behaviors result in ways that make us do more
of some things, and less of others.
3</p>
      <p>Changing Behaviors: What We Are Doing More Of</p>
    </sec>
    <sec id="sec-2">
      <title>Frustration that comes from</title>
      <p>mistaking relentless busy for
efficient and productive.</p>
    </sec>
    <sec id="sec-3">
      <title>The multiple button-pushing selections now required to simply buy and pump petrol at the station.</title>
    </sec>
    <sec id="sec-4">
      <title>Fifty years ago a person saw</title>
      <p>one million ads in a lifetime.
It is currently over one
million per year and rising.
“Busy” (the velocity of
life)</p>
    </sec>
    <sec id="sec-5">
      <title>The busier the person, the shorter the attention span.</title>
    </sec>
    <sec id="sec-6">
      <title>Increased speed of “3headed”* cranial juggling</title>
    </sec>
    <sec id="sec-7">
      <title>Portals into the mind</title>
      <p>“Do-it-yourself” society</p>
    </sec>
    <sec id="sec-8">
      <title>Frustration and impatience</title>
    </sec>
    <sec id="sec-9">
      <title>Cyber-criminals, cyber</title>
      <p>bullies, and the growing
threat of cyber-terrorism</p>
    </sec>
    <sec id="sec-10">
      <title>Instant notoriety (both</title>
      <p>good and bad)
Political cesspooling
“Gotcha” political
correctness
*How we want to appear to
others, how we do appear
to others, and who we
really are.</p>
    </sec>
    <sec id="sec-11">
      <title>The more we invent to</title>
      <p>simplify our lives, the more
complicated it becomes.</p>
    </sec>
    <sec id="sec-12">
      <title>An evolving behavioral exodus from service-centric interactions.</title>
    </sec>
    <sec id="sec-13">
      <title>Technology is all about speed, access, and immediacy. None of these teach patience.</title>
    </sec>
    <sec id="sec-14">
      <title>None of these existed a</title>
      <p>generation ago. Now they
loom as inevitable foes.
People used to have to
accomplish something to
become noteworthy. Now
they simply have to do
something.
“What is wrong with the
other guy” has supplanted
“What I stand for” in
American politics.</p>
    </sec>
    <sec id="sec-15">
      <title>The web traps misspoken statements faster and easier than a farmer gets a mouse in a grain silo.</title>
    </sec>
    <sec id="sec-16">
      <title>Sedentary busyness</title>
      <p>contributes to physical and
mental fatigue.</p>
    </sec>
    <sec id="sec-17">
      <title>Teen and college suicides</title>
      <p>increasing due to inability to
reconcile negative
perceptions of others.</p>
    </sec>
    <sec id="sec-18">
      <title>More access vehicles than</title>
      <p>ever, all designed to jam
more thoughts into the mind.</p>
    </sec>
    <sec id="sec-19">
      <title>Often frustrating, timeconsuming, and unrewarding.</title>
    </sec>
    <sec id="sec-20">
      <title>Human attention spans shortening. Recently measured akin to that of a goldfish.</title>
      <p>Strike at the emotional core
of safety and survival.
“If it bleeds, it leads.” The
media can make instant
martyrs of anyone; or instant
celebrities without regard to
earned achievement.</p>
    </sec>
    <sec id="sec-21">
      <title>Indefensible fear mongering sells and works better than facts and objectivity.</title>
    </sec>
    <sec id="sec-22">
      <title>What someone says too often taking back seat to what he or she truly means. With no defense or recourse.</title>
      <p>3.1</p>
      <sec id="sec-22-1">
        <title>Increasing Behaviors Summary</title>
        <p>Reviewing the list above clearly illustrates that many of the behaviors technology is
shaping create negative emotional experiences and therefore are to our detriment.
These negatives must be offset by positive emotional experiences gained elsewhere
simply to get our thoughts back in balance. In order to reach a positive frame of mind,
any (or all) of these negative thoughts must be exceeded by multiple positives.</p>
        <p>Changing Behaviors: What We Are Doing Less Of
Just as technology is causing us to do more of some things (above in Table 1), it is
changing what we do less of, see Table 2.
Just as Table 1 previously showed how Increases in certain behaviors can negatively
impact the mind, we add to that Table 2’s list of Decreasing Behaviors. These
changes impact all age groups, most dramatically the younger workers for whom
technology and tool use is organic by nature, rather than acquired (as it must be for older
workers raised in a pre-technology world).</p>
        <p>Because of their combined influence, it is important to map these emotional effects
against the desired state of positive behavioral time choices.
5</p>
        <p>
          How Changes Influence Time Choice Decisions
Time decisions are a vital study point because waking hours pass one of four ways,
and how that time passes and our lives pass by drives happiness and fulfillment [
          <xref ref-type="bibr" rid="ref8">8</xref>
          ].
        </p>
        <p>Because time is finite and equal to all—168 hours per week total, 112 presumed
waking—it is insightful to map how our chosen behaviors fall into the four time-use
categories (Fig. 1):
1. Wasted time.
2. Spent time.</p>
      </sec>
    </sec>
    <sec id="sec-23">
      <title>3. Invested time. 4. Cherished time.</title>
      <sec id="sec-23-1">
        <title>Wasted</title>
      </sec>
      <sec id="sec-23-2">
        <title>Spent</title>
      </sec>
      <sec id="sec-23-3">
        <title>Invested</title>
      </sec>
      <sec id="sec-23-4">
        <title>Cherished</title>
        <p>If we imagine each day as a pie that must be cut into four pieces, life will be
unfulfilled if we waste and spend too much on things with little or no return, while
investing and cherishing too little.</p>
        <p>A happier life will cut those slices differently: It will invest and cherish as much as
possible (via large slices) and waste and spend as little as necessary (small slices), see
Fig. 2.</p>
        <p>Cherished</p>
        <p>Wasted</p>
        <p>Spent</p>
        <p>Invested</p>
        <p>Effective time utilization decisions make us feel proud and satisfied at the end of
the day. Poor time utilization leaves us feeling empty or disconsolate.</p>
        <p>These behavioral choices, therefore, explain the life difference between being
“busy” and being “productive.” A forward-thinking future society will strive to build
an environment that enables its inhabitants to maximize desired time use (Invest and
Cherish) while minimizing behaviors with little return (Spent and Wasted).</p>
        <p>If we ignore this vital recognition of time use during the design and
implementation phases, we will end up with a frustrated collection of technology-driven people
whose lives are unfilled.</p>
        <p>This approach is vital because the manifestation of hollow existences can be found
in global daily headlines of violence lashed upon the innocent, perpetrated by broken
people. Feelings of frustration drive irrational behaviors. In a world of instant
notoriety, feeding negativity serves no one a positive result.</p>
        <p>When we map the changing behaviors in Table 1 and Table 2 (what we are doing
more of and less of) virtually all impact the time-use pie negatively. They create a
larger “waste” or “spend” slice of pie. The ramifications, of course, are enormous.</p>
        <p>Because the pie is finite in size, if the Waste and Spend slices increase, the two we
prefer to nurture—Invest and Cherish—must decrease. The art of future design must
incorporate the strategic management of the two categories we want to nurture while
minimizing the pair we do not.
6</p>
        <p>How Behavioral Change Influence Happiness
While it is easy and convenient for the unknowing to say happiness is a choice,
happiness is an emotional conclusion drawn from a collection of positive thoughts.
Teaching or protecting it comes involves three coachable steps:
• Cognitive awareness that happiness is attainable, worth pursuing,
protectable, and sustainable.
• Providing tools—tangible and intangible—to create a positive environment
that helps enable a desired, happy conclusion.
• Influencing lives and societies to maximize time choices that enable people
to invest and cherish as much time as possible, while minimizing the
nonproductive time they might otherwise waste or spend.</p>
        <p>When we embrace the realities of technology’s negative behavioral impact, we are
able to design a future environment to orchestrate a more positive, encouraging, and
fulfilling series of daily interactions.
7
7.1</p>
        <p>Discussing Behavior Changes and Maslow’s Hierarchy</p>
        <sec id="sec-23-4-1">
          <title>The Facebook Effect</title>
          <p>
            Mark Zuckerberg changed the world by creating an easy tool with a very simple
objective: allow people to boost their self-image and self-esteem [
            <xref ref-type="bibr" rid="ref4">4</xref>
            ]. This simple
enabler is the reason for Facebook’s (facebook.com) remarkable global relevance, power,
and influence: People want to be seen, heard, loved, and respected. Facebook works
because Facebook ticks every box; it is the global gateway, the self-administered
antidote to the surrounding world’s frustrations—many of which we have detailed in
Tables 1 and 2.
          </p>
          <p>
            Decreasing Behaviors and Maslow’s Hierarchy of Needs
When we map our previous list of Table 2’s fourteen Decreasing Behaviors against
Maslow’s Hierarchy of Needs [
            <xref ref-type="bibr" rid="ref6 ref7">6-7</xref>
            ], here is what is threatened (Table 3).
          </p>
          <p>Concluding with the Maslow/Facebook Correlation
As Facebook has so remarkably demonstrated—it now has 1.4 billion users
communicating in 70 languages, with participation rising 12 percent year-over-year—the
need to feed and replenish feelings diminished by the aforementioned changing
behaviors seems insatiable.</p>
          <p>As three-fourths of Facebook users are from outside the United States, the needs
the site is filling are globally relevant. Nearly half of all users log in ever day, and
spend nearly 20 minutes online, for a simple reason: They seek these reaffirmations
during the normal course of daily living.</p>
          <p>To underscore the impact of technology as it relates to both Facebook and
Maslow’s Hierarchy, it is vital to note that eight of Table 2’s fourteen Decreasing
Behaviors fall directly into the appeal of Facebook’s wheelhouse.</p>
          <p>Forward-thinking society-shapers must strive to emulate the Facebook Effect in
design and execution. This will be maximized through positive interaction, which will
fuel Maslow’s two key levels, Level 3 (Acceptance, Love, and Belonging) and Level
4 (Respect).</p>
          <p>The challenges—and opportunities—are right there in front of us. Whether we are
designing a community of the future, shaping behaviors within that community, or
simply deciding to be a positive force in the universe, each of us is fully empowered
to provide relentless boosts in the lives of others—a design solution we must
embrace.</p>
        </sec>
      </sec>
    </sec>
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