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  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Crossing the Chasm between Clinical Evidence and Clinical Practice: Persuasive Technology and Translational Science</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Sriram Iyengar</string-name>
          <email>iyengar@medicine.tamhsc.edu</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Jack W Smith</string-name>
          <email>jack.w.smith@gmail.com</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Jose F Florez-Arango</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Center for Biomedical Informatics, Texas A&amp;M Health Science Center</institution>
          ,
          <country country="US">USA</country>
        </aff>
      </contrib-group>
      <fpage>7</fpage>
      <lpage>13</lpage>
      <abstract>
        <p>Translational Science is receiving increasing attention in order to accelerate the process of developing useful clinical interventions starting with basic biological discoveries. The stages in translation are denoted T0, T1, T2, T3, T4. The four transitions between stages can pose formidable difficulties and are called the four 'Valleys of Death'. In this paper we suggest that the methodologies of Persuasive Technology and Behavior Change Support Systems can provide a conceptual and theoretical framework for crossing the valley between T2 (Clinical Research) and T3 (Clinical Implementation). We present several studies that provide intriguing evidence for this suggestion.</p>
      </abstract>
      <kwd-group>
        <kwd>Translational Science</kwd>
        <kwd>Persuasive Technology</kwd>
        <kwd>Behavior Change Support Systems</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>-</title>
      <p>Translational science, also called Translational Medicine, is concerned with the
process of converting fundamental clinical research findings into clinical practice(s) to
improve the health of individuals, and ultimately of populations. In recent years this
discipline is experiencing a surge in attention. Emphasizing its importance, in 2012
the US National Institutes of Health created an institute, the National Center for
Advancing Translational Science (NCATS) to support and perform research in
Translational science. A major motivation for this recent interest is the observation that there
is very often a substantial time lag, accompanied by considerable expense, from basic
biological discoveries to widespread realization(s) into clinical practice benefiting
humans and populations. According to some estimates [1] the mean time to
implement a new clinical research finding into practice is 17 to 24 years with
correspondingly substantial costs. Thus, there is growing interest in understanding the process of
translation and decreasing the time lag from basic discovery to useful interventions
that eventually improve public health.</p>
      <p>The National Center for Advancing Translational Science defines Translation as “the
process of turning observations in the laboratory, clinic and community into
interventions that improve the health of individuals and the public — from diagnostics and
therapeutics to medical procedures and behavioral changes”. NCATS identifies a
sequence of five stages called the Translational Science Spectrum [2] consisting of
the following. Basic Research to reveal “fundamental mechanisms of biology,
disease or behavior”, Pre-Clinical Research that “connects basic science and human
medicine”, Clinical Research that includes “studies to better understand a disease in
humans and relate this knowledge to findings in cell or animal models”, Clinical
implementation that includes the “adoption of interventions into routine clinical care”.
This stage also includes “implementation research to evaluate clinical trial results”.
Finally, in the Public Health stage “researchers study health outcomes at the
population level”.</p>
      <p>As in any evolving discipline, there is some variation in definitions and
terminology. The original definitions of translational science included only two stages [3] or
three stages [1]. In the rest of this paper we will use the terminology in [4] in which
the above five stages are denoted T0, T1, T2, T3, T4.
1.1</p>
    </sec>
    <sec id="sec-2">
      <title>Translational Valleys of Death</title>
      <p>An interesting viewpoint of Translational Science is presented in [5]. Here, the
authors point out that transits from successive stages, i.e. T0 to T1, T1, to T2, T3 to T4
entail crossing four chasms. These chasms are called “Valleys of Death” because
transiting them entails very considerable difficulties. For example, in the case of stem
cell research, crossing from T0 to T1 encountered almost insurmountable political and
ethical hurdles as well as failures and disappointments in the science and its
implementation [5].</p>
      <p>In this paper we are concerned with crossing the valley of death between T2 and
T3, called the T3 valley in [5]. T2 Translational medicine is concerned with
“translation of results from clinical studies into everyday clinical practice and health decision
making.” [3]. In particular, the goal of research in T2 is to “ improve quality by
improving access, reorganizing and coordinating systems of care, helping clinicians and
patients to change behaviors and make more informed choices, providing reminders
and point-of-care decision support tools and strengthening the patient-clinician
relationship.”[3]. In [6], the goal of T2 research is defined more precisely as
“evidencebased guidelines and recommendations by professional organizations and independent
panels”, a description that is echoed in [4]. Regarding T3, in [4] the authors express
the goal of T3 research to include “concepts and methods to disseminate new clinical
knowledge for integration into practice, including health services research”. This
description is similar to that in [6] for T3 research.
1.2</p>
    </sec>
    <sec id="sec-3">
      <title>Biomedical Informatics and Translational Science</title>
      <p>The activities listed above as goals of the T2 and T3 stages are topics of great interest
to biomedical informaticians. An important methodology for helping clinicians and
patients to change behaviors is to provide informatics tools that support and enable
them to comply with evidence-based clinical guidelines that promote health, cope
with chronic disease, or recover from medical conditions such as cancer, or major
surgery. For example, currently there is great interest in developing informatics tools
that help mitigate and manage chronic and non-communicable diseases such as Type
II diabetes, hypertension, depression and the like. Healthy persons may need to
improve their health and prevent chronic disease such as Type 2 diabetes, and
hypertension, by engaging in health promoting and disease-prevention activities such as
exercise, losing excess weight, and proper nutrition. Those who are not ill, but have
harmful habits such as alcohol, opioid or tobacco addictions need help to overcome these
addictions.</p>
      <p>
        Crossing the valley of death from T2 to T3 can be a daunting task without obvious
solutions or directions. For example, in [
        <xref ref-type="bibr" rid="ref8">7-9</xref>
        ], it is shown that even when equipped
with paper-based guideline materials the performance of Community Health Workers
in applying these guidelines in clinical practice can be sub-optimal. In other words,
the guidelines developed in the T2 stage failed to make a successful transition to T3,
at least in the implementations investigated in these studies.
      </p>
      <p>Clearly, the issue is that in order to maximize its impact and enable widespread
adoption, T2 research needs to be transitioned into T3 practice in a useful, easy-to-use,
actionable form, to the intended users that achieves meaningful behavior change.
Currently the translational science literature seems to provide limited guidance for this
task. However, this issue is receiving increasing attention. For example, in [6] the
authors identify this activity as an important area of research in its own right, termed
Implementation Research or Implementation Science.
2</p>
      <sec id="sec-3-1">
        <title>Persuasive Technology</title>
        <p>
          The Translational Science goal identified in [3], i.e., “helping clinicians and patients
to change behaviors” corresponds very well with the goal of Persuasive Technology
(PT) to identify technological attributes that enhance behavior change without
coercion [
          <xref ref-type="bibr" rid="ref9">10</xref>
          ]. Fogg’s original principles for systems that achieve this goal were as
follows: i) Reduction: The system should reduce complex tasks/behaviors into simple
tasks; (ii) Tunneling: The system should lead users through the process or steps
needed for the desired behavior change; (iii) Tailoring: The system should frame the tasks
and task steps in a manner that matches the target user group’s educational, linguistic,
ethnic/social characteristics; (iv) Personalization: A further refinement of Tailoring to
match an individual user; (v) Self-monitoring: Enable the user to keep track of their
performance or progress in meeting the desired behavior change; (vi) Simulation:
Provide users with the ability to simulate tasks/behaviors; (vii) Rehearsal: The system
should enable users to walk through the desired tasks/behaviors before real-world
application.
        </p>
        <p>
          These principles were extended in [
          <xref ref-type="bibr" rid="ref10">11</xref>
          ] to provide a framework, called the
Persuasive Systems Design (PSD) model to define software requirements to guide
development of persuasive systems. The PSD model defines three categories, Dialogue
Support, System Credibility Support, and Social Support. Each category includes several
principles. Details are in [
          <xref ref-type="bibr" rid="ref10">11</xref>
          ]. Recently, a cognate area called Behavior Change
Support Systems [
          <xref ref-type="bibr" rid="ref11">12</xref>
          ] is also receiving increasing interest. For the sake of brevity we shall
refer to this spectrum under the collective name Persuasive Technology.
2.1
        </p>
      </sec>
    </sec>
    <sec id="sec-4">
      <title>Central Conjecture</title>
      <p>With this background, in this work-in-progress, we suggest that the techniques,
principles and methodologies of Persuasive Technology can provide a useful conceptual
and theoretical framework for crossing the T3 valley of death and enhance
productivity in Implementation Research.</p>
      <p>In the remainder of this work-in-progress paper we present some evidence to support
this conjecture.
3
3.1</p>
      <sec id="sec-4-1">
        <title>Related Work</title>
      </sec>
    </sec>
    <sec id="sec-5">
      <title>Smartphone implementation of IMCI guidelines</title>
      <p>
        In 2006 the World Health Organization issued an influential report [
        <xref ref-type="bibr" rid="ref12">13</xref>
        ] pointing out
that the bulk of healthcare providers in developing countries are Community Health
Workers (CHWs). In many developing countries these CHWs are poorly educated
and suffer from literacy and educational deficits, in common with the people they
treat. The WHO further suggested that the care they provide would be improved if
they practice guideline-based care. An example of such a guideline is the Integrated
Management of Childhood Illness (IMCI) [
        <xref ref-type="bibr" rid="ref13">14</xref>
        ] originally developed by experts at
WHO and UNICEF as a strategy to promote health and provide preventive and
curative care for children under the age of 5 years. A version specific to newborns under
the age of one week is IMNCI [
        <xref ref-type="bibr" rid="ref14">15</xref>
        ]. These guidelines have been translated into
multiple languages including Spanish, where IMCI is known as AIEPI (Atencion Integrada
a las Enfermedades Prevalentes de Infancia). Clearly, the activity of developing
IMCI belongs to the T2 stage of translation science. The next step is to translate IMCI
into clinical practice in developing countries, i.e., to move IMCI into the T3 stage. To
this end, the WHO publishes textbooks and workbooks for IMCI in both paper and
the equivalent electronic forms. Clearly, the effectiveness of IMCI with respect to
eventual improvement of health outcomes is dependent on the extent to which the
target audience, i.e., CHWs in developing countries, can understand and apply IMCI.
However in [
        <xref ref-type="bibr" rid="ref14">15</xref>
        ] it is pointed out that practice tools implementing IMNCI the tools
fall short of meeting needs in many countries.
      </p>
      <p>
        In [
        <xref ref-type="bibr" rid="ref15 ref16">16, 17</xref>
        ] relevant metrics including Procedure compliance, practice errors, and
perceived workload of AIEPI for two implementation platforms of IMCI were compared
in a prospective Randomized Controlled Trial, with 50 CHWs, using a randomized
cross-over design. The first platform consisted of the AIEPI guidelines on paper. The
second consisted of Windows Mobile 6.5 smartphones and presented the AIEPI in a
media-rich step-by-step format that was shown to incorporate major elements of PT,
Tunneling, Reduction, and Tailoring [
        <xref ref-type="bibr" rid="ref17">18</xref>
        ].
      </p>
      <p>
        The study [
        <xref ref-type="bibr" rid="ref15 ref16">16,17</xref>
        ] showed that as compared to paper, the smartphone version of
IMCI resulted in 35% fewer errors, 30% increase in compliance with AIEPI, greater
acceptability, usability, intention to use. In addition, perceived workload (cognitive,
frustration, overall) workload were significantly lower. A study in rural south India,
with a subset of IMCI in Tamil language, produced similar results [
        <xref ref-type="bibr" rid="ref18">19</xref>
        ]. We
conjecture that a major proportion of the improved performance of CHWs when using the
smartphone tool, as compared to paper-based materials, can be attributed to PT-based
design of the former. The paper-based guidelines did not, and could not, incorporate
these principles of PT in a substantial way, and certainly not to the extent that the
smartphone version of IMCI did. The Smartphone IMCI explicitly supported
Reduction by breaking up the complicated IMCI into small steps to prevent cognitive
overload. Tunneling was implemented by providing a small number (typically not more
than two) buttons providing the CHW with a limited number of choices for the next
step. Tailoring was supported by providing the information in multiple modalities
matching the educational attainment of the target CHWs. These included providing
instructions for a step in audio and/or video enhanced their understanding and ability
to do clinical tasks such as recognizing signs and symptoms of respiratory distress.
3.2
      </p>
    </sec>
    <sec id="sec-6">
      <title>Systematic reviews of medication adherence and obesity interventions</title>
      <p>
        Some more evidence for PT as an effective means for implementing clinical research
and guidelines is provided in two systematic reviews [
        <xref ref-type="bibr" rid="ref19 ref20">20, 21</xref>
        ]. In [
        <xref ref-type="bibr" rid="ref19">20</xref>
        ], a systematic
review of behavioral interventions to enhance compliance with medication guidelines
by older adults was described. Here, the authors conducted a search in MedLine [
        <xref ref-type="bibr" rid="ref21">22</xref>
        ],
CINAHL[
        <xref ref-type="bibr" rid="ref22">23</xref>
        ], and PsycINFO[
        <xref ref-type="bibr" rid="ref23">24</xref>
        ] databases for studies in the timeframe 1977 to 2012
concerning medication adherence among adults aged 60 years and older. The designs
of these interventions were based upon prior behavioral and clinical research. In other
words, each study was an attempt to move T2 research into T3 clinical practice. The
systematic review assessed whether interventions containing principles of PT were
more effective and which, if any, principles of PT support enhancing medication
adherence in this populations. Out of 979 initial results a total of 40 papers met
inclusion and exclusion criteria. These studies divided themselves into two self-reported
categories, 25 successful studies and 15 unsuccessful. For each study, the team
examined the intervention in detail and identified presence or absence of PT and PSD
attributes. The successful studies were found to have an average of 3 persuasive
attributes versus 2.25 for the unsuccessful ones. However this difference was not
statistically significant (p = 0.038). The “Tailoring” PT attribute was present significantly
more often in the successful interventions (p &lt; 0.01). The simulation and reduction PT
elements were also present more often in the successful interventions but the
difference was not statistically significant. Similar results were found in a systematic
review of studies comparing behavioral interventions for obesity control [
        <xref ref-type="bibr" rid="ref20">21</xref>
        ].
      </p>
      <p>Summarizing, these two reviews provide some evidence that PT principles can
have a beneficial effect on outcomes of interventions in medication adherence and
obesity control. The interventions belong to the T3 stage of translational science while
the medical and behavioral theories on which these interventions were based belong
to the T2 stage. In addition, the intervention design and effectiveness research also are
of interest in Implementation science. One limitation, that prevented suggestive
results from statistically significant were small sample sizes in the final number of
papers that met inclusion/exclusion criteria.</p>
      <sec id="sec-6-1">
        <title>Conclusion</title>
        <p>We conjecture that Persuasive Technology, including Persuasive Systems Design and
Behavior change Support Systems, can provide methodologies and techniques for
translating T2 research into tools that support the practice and implementation of this
research, i.e., for enabling the translation from T2 to T3 and thereby crossing T3
“valley of death”.
4.1</p>
      </sec>
    </sec>
    <sec id="sec-7">
      <title>Future work and Challenges</title>
      <p>While this paper presents some intriguing evidence, considerable amount of work
remains to investigate the central conjecture that Persuasive Technology principles
can provide a theoretical and conceptual framework for T2 to T3 transition in
Translational Science. Large scale systematic reviews comparing interventions, systems, and
tools, similar to those described above, are needed to establish an evidence base for
the role of Persuasive Technology in Translational Science. These have to be
followed by prospective RCTs comparing interventions, systems and tools based on PT
versus those not using PT principles. An interesting challenge is to develop
frameworks for specific health domains, knowledge and goals (T2 research) and specific
information and communications technology implementations and target users (T3).
Such mapping frameworks can potentially be of great service to designers of systems
and tools, by guiding these designers on the specific features that their tools should
implement to maximize potential for success.</p>
    </sec>
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