=Paper= {{Paper |id=Vol-1830/Paper83 |storemode=property |title=Digital Terrestrial Transmission Failure in Nigeria: Implications for Sustainable Development |pdfUrl=https://ceur-ws.org/Vol-1830/Paper83.pdf |volume=Vol-1830 |authors=Gloria Eneh Omale,Daniel Ofomegbe Ekhaerafo,Coleman Fidelis Essien }} ==Digital Terrestrial Transmission Failure in Nigeria: Implications for Sustainable Development== https://ceur-ws.org/Vol-1830/Paper83.pdf
                        International Conference on Information and Communication Technology and Its Applications
                                                               (ICTA 2016)
                                                    Federal University of Technology, Minna, Nigeria
                                                                  November 28 – 30, 2016




  Digital Terrestrial Transmission Failure in Nigeria: Implications for Sustainable
                                   Development


                      Gloria Eneh Omale1, Daniel Ofomegbe Ekhaerafo2, and Coleman Fidelis Essien3
          1, 3
                 Department of Information and Media Technology, Federal University of Technology, Minna, Nigeria
                     2
                       Department of Theatre Arts and Mass Communication, University of Benin, Edo, Nigeria
                            {1e.gloria, 3colemanessien}@futminna.edu.ng, 2talk2ofomegbe@gmail.com

Abstract—Nigeria quest to join the comity of nations operating          the broadcast industry. It has replaced the old analogue with
Digital Terrestrial Transmission was conceived in 2008 with a           digital technologies, which gives better clarity and quality of
target date of 2015. In the light of the government failure to          signals, spectrum efficiency, improved accessibility, sharp
meet the deadline, the study sought to ascertain the                    picture quality, good and efficient programming,
implications of the failure on sustainable development.                 interactivity, provide more frequencies or wavelength, its
Anchored on the mediamorphosis theory and the technology                faster, cheaper, more convenient, delivers superior services
determinism theory, the study used a mixed research design to           to consumers and clients and so on [2].
generate data from 400 respondents, using questionnaire and                 Considering the gains of Digital Terrestrial Transmission
focus group discussion guide as instruments. The analysis of
                                                                        as highlighted above, one should not lose sight of other
the data generated show that the digital transition failed as a
result of poor funding, politics and absence of relevant
                                                                        benefits as they relate to development and the society, As it
infrastructure. The result further shows that Nigeria may lose          will create a good avenue for advertisers to market their
ITU’s protection against signal interference and may be                 products and have wider reach to consumers.
sanctioned by the ITU; loss of revenue from sale of freed                   This is in line with [3] assertion that: “The migration of
spectrum and Nigeria may become a dump site of obsolete                 television from the traditional television set to the mobile
analogue broadcast equipment. The capacity of content                   device will portend a whole new world of opportunity to
creators and future broadcasters will become hampered. The              advertisers wishing to reach customers and prospects and to
study recommends the need for government to fund the project            the entire advertising industry itself.”
while encouraging total compliance.                                         It is against this backdrop that this study seeks to find out
                                                                        the implications of DTT failure on development.
   Keywords-digital; transition; transmission; analogue
                                                                        A. Statement of the problem
                        I.   INTRODUCTION                                   The broadcast industry in Nigeria has passed through
    A global revolution started in the broadcasting sector few          many changes ranging from the era of monochrome
years ago which, resulted into some countries migrating from            analogue (Black and White) to colour transmission and today
Analogue system to Digital platform. The emergence of this              the new trend in broadcasting - Digital Terrestrial
technology no doubt, represents one of the most significant             Transmission platform. So much has been said about
innovation and changes in the broadcasting environment                  digitization globally. In fact, it is no longer one of the top
today. This innovation has changed broadcasting from its                most priorities of some countries of the world as they were
traditional mode of transmission to the current trend of                able meet up with the June 2015 deadline set by the ITU
Digital Terrestrial Transmission.                                       which is also known as the United Nation‟s Specialized
    Hitherto, broadcasters depended heavily on Radio                    Agency for Information and Communication Technologies
Spectrum for Television Transmission which has some                     (ICTs)
limitations. Such limitations include interferences, poor                   In Nigeria, the quest for the transition has been on for
picture quality, low quality transmission and reception,                some time now. It would be recalled that the process of
limited availability of Spectrums for transmission and                  digital switchover started in Nigeria on 13th October 2008 of
inconsistencies. But now, we have an advanced broadcasting              which 17th June 2012 was set as deadline being three years
technology called digitization or otherwise known as digital            ahead of ITU‟s deadline of 2015. This deadline was not
terrestrial transmission for a more efficient, reliable and             meant. It is not certain the reasons for the failure in meeting
improved television viewing experience and transmission.                the deadline and the current efforts at preparing technically
    Digital Terrestrial Transmission according to Jayson, [1]           for the new set target.
is also called Digital Switchover or Analogue Switch-off                    Against the backdrop of the benefits of digitization, one
which is the process, in which analogue TV broadcasting is              cannot ascertain what may be the likely implication of
converted to and replaced by Digital TV. This revolution in             Nigerian broadcast industry not meeting up with
digital technology has brought undeniable global impact on              international switch over deadline. More so, it is difficult to
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say for sure whether Nigeria is ready to accept the change as           transmission to be digital compliant. To be digital compliant
it has come. In the light of the financial demands that                 in this case “television” means that the quality of image of
broadcast consumers must make in other to benefit from                  broadcast transmission be improved upon”.
digitization. It is against this backdrop that the study sought             He goes on to assert that digitization of television
to find ought the implication of the digital switch failure on          essentially has to do with pictures not sound because radio
sustainable development.                                                has gone digital long ago. He further stated that, digitization
                                                                        is more of pictures now, which is the image that is being
B. Objective of the Study                                               worked on at this point in time to enhance television viewing
   The study aims at the following:                                     experience.
    To find out why Nigeria was unable to meet up with                     For instance, old TV sets that are currently being used,
       the June 2015 DTT deadline.                                      falls under analogue set because the quality of the image in
    To find out what effort(s) NBC and TV stations put                 the new digital platform is no longer compactible with the
       in place to meet the technical challenges involved in            system that powers analogue. Therefore, there is need to
       Digital Terrestrial Transmission in terms of                     swith over to the new digital technology. That is why we
       preparedness.                                                    have new TVs in the market now ranging from PLASMA,
    To find out the implication(s) of Digital Terrestrial              LEDs, LCDs among others. The new TV sets have inbuilt
       Transmission Digital failure in Nigeria on                       system that enables them to receive such digital signals.
       sustainable development.                                             TV has gone a shade higher than what it used to be.
                                                                        There are now HDTV which you can no longer view images
C. Research Questions                                                   clearly with your naked eyes, unless with the aid of HD
                                                                        goggles to give you a distinct and super crystal clear
    The study sought to provide answers to the following
                                                                        image(s).
research questions:
                                                                            In fact, digital television signals in particular are clearer
     Why was Nigeria unable to meet up with the June                   and stronger in their audio and video output. It is worthy of
        2015 Digital Terrestrial Transmission deadline?                 note that television sets would perform the tasks of
     How well did NBC and TV stations braced up to                     computers and telephone handsets, under digital technology.
        meet the technical challenges involved in Digital               This implies that, TV sets would be able to provide access to
        Terrestrial Transmission?                                       the internet and would also be able to store data from
     What are the implications of Digital Terrestrial                  received audio and visual signals. In essence, the ephemeral
        Transmission failure in Nigeria on sustainable                  nature of the broadcast media would have been reduced, if
        development?                                                    not eradicated. The broadcast media would also, begin to
                                                                        have value.
                II.   CONCEPTUAL OVERVIEW                                   On the side of broadcasters, digital broadcasting
    Digitization programme in Nigeria commenced in Abuja                equipment will enable the simultaneous transmission of a
on 3rd June, 2008, with a meeting of stakeholders in the                minimum of four programmes and four channels from the
broadcast industry which recognized the concept of                      same station that hitherto transmit only one programme or
digitization, as an important global movement that will                 channel in the analogue transmission.
enhance broadcasting experience in Nigeria. The forum                       Moreover, Ocholi[7] asserts that “digital television offers
emphasized the need for Nigeria to embrace the new                      variety of added services such as multimedia, banking, home
technology, so that the country would not be turned into a              shopping and faster rates of data. It is a technological
dumping ground for obsolete analog equipment [4].                       innovation that will change the scope of radio and television
    In November 2007, the NBC briefed the 38th National                 broadcasting in Nigeria.
Council on Information and Communication in Jos, on the                     Sennett [8] reveals that, the transition to digital terrestrial
imperatives of digitation and urgent need for the nation to             broadcasting will affect all segments in the broadcasting
take advantage of this inevitable global phenomenon. Thus,              value chain namely: content production, transmission and
in December 2007 President Umaru Musa Yar‟Adua                          reception as all will require technical upgrading to support
approved that the commission should set in motion and pilot             digital broadcast.
Nigeria‟s digitization programme toward the target date of                  The digital terrestrial transition, also called digital
June 17, 2012.                                                          television transition, digital switchover or analogue switch-
    Digitization as [5] puts it, is the conversion of analogue          off, is the process by which analog television broadcasting is
information in any form (text, photograph, voice, etc) to               converted to and replaced by digital television [9] It involves
digital form with suitable electronic devices (such as a                the conversion of analogue cable to digital cable, and
scanner or specialized computer chips) so that the                      conversion of analogue satellite to digital satellite. The study
information can be processed, stored and transmitted through            used the illustration of diagrams to demonstrate the concept
digital circuits, equipment and networks.                               of analogue terrestrial television and the concept of digital
    He further states that digitization is “a process or device         terrestrial television as well as buttress the benefits of Digital
that operates by processing information that is supplied and            Terrestrial Transmission.
stored in the form of a series of binary digits.”
    Okhakhu [6] defined digitization as “the cutting edge
                                                                                           III.   LITERATURE REVIEW
technology that enables broadcast industry to do away with
obsolete method of transmission. He explained that,                         Ogah [10] in his study examined the implications or
digitization of broadcasting is all about making broadcast              benefits of digital techniques of broadcasting over analogue
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and the challenge posed by the transition from analogue to                              IV.   THEORETICAL FRAMEWORK
digital techniques for broadcast stations in Nigeria.                        The two theories employed are Mediamorphosis theory
    He adopted the secondary method of data collection in                by Roger Fidler [13] and technological determinism theory
generating data for the study which were mainly reviewed                 formulated by Marshall McLuhan.
works from books, articles and online materials. His findings                The mediamorphosis theory holds that, “Transformation
revealed that the implications or benefits of digital                    of communication media is usually brought about by the
broadcasting over analogue has to do with quality content                complex interplay of perceived needs, competitive, political
production, good reception, possibilities of huge spectrum               pressures, social and psychological innovation”. According
for broadcasting, access to internet, less band width, quality           to him, the media do not just arise spontaneously and
signal, among others.                                                    independently, rather they emanated systematically from the
    His study revealed that, digital broadcasting possess                metamorphoses of the older media. While technological
threat to the old analogue equipment by rendering some                   determinism theory holds that technology is the main force
obsolete. He note that the use of converter box and the low              for change in human society. The relevance of both theories
economic power of some broadcast station and individuals to              to the study lies in the fact that it is technological change that
transit conveniently is a big problem.                                   has propelled the transition from analogue to digital.
    His study concluded that Nigerians should endeavour to               Furthermore, todays broadcast media industry is driven by
embrace the technology right away and not wait for 2012                  digital technologies, the adoption and use depends on the
before doing so in order to avoid a fire brigade approach.               political, economic, and social conditions dominant in the
    Akinredi [11] in their study examined the challenges of              society.
digitization and the extent to which it has impacted on the
operations of broadcast media in Nigeria. They pointed that
“the resignation of the Minister of Information and                                     V.     RESEARCH METHODOLOGY
Communication, Late. Professor Dora Akunyili, the                        A. Research design
lukewarm attitude of the media operators and prohibitive
cost of digitization project particularly for state media                    In this study, mixed research design was used with
organizations affected the 2012 Nigeria‟s initial mandate for            particular emphasis on triangulation. According to [14],
the switchover.                                                          mixed method anchored on collecting, analyzing and mixing
    They further stated that the separation of Ministry of               both qualitative and quantitative data in a single study or
Information and Communication into two, the Ministry of                  series of studies. Its central premise is that the use of
Information headed by a new Minister, Labaran Maku, a                    qualitative and quantitative approaches in combination
journalist and the Ministry of Communication led by Mrs.                 provides a better understanding of research problems than
Mobolaji, an IT expert actually affected the smooth                      one approach alone. Qualitative data were generated through
transition of digitization drive. According to them, the two             focus group discussion and in-depth interview, while
Ministers had to start the digitization drive over again; and a          quantitative data were generated through the question
new date of 2015 was canvassed” to justify the decision to               designed to generate data from industry and non- industry
alter the June 2012 digital switchover.                                  personnel.
    Their study concluded that for the digital vogue to work
here in Nigeria users should be educated about the new                   B. Population of Study
technology and media operators should seize the opportunity                  The population of the study were media personnel,
of the preparation period to get acquainted with the                     audience and regulators of media houses in the South-West
technology and prepare for the challenge it may bring. The               region of Nigeria. As at the time of carrying out this study,
study recommended a seamless digitization of broadcasting                Nigeria had 155 analogue TV stations operating on a
media in Nigeria as the deadline for 2015 approaches and                 Regional/State basis .To make the study manageable, the
government subsidy to enable lower market segment to                     researcher covered only the South-West region of Nigeria.
acquire the digital receivers as they get ready to imbibe the            This is based on the fact that broadcast transmission in
digital culture.                                                         Nigeria started in this region and was also based on the
    In her study, Umoru, [14] examined the challenges facing             researchers‟ capacity and to minimize the level of errors.
selected broadcasting stations in Benin in transiting to digital             Furthermore, there are six States in the South-West
broadcasting. She evaluated possible ways of addressing                  region of Nigeria namely; Lagos, Ogun, Ondo, Oyo, Osun,
these challenges, her study also sought to find out the socio-           and Ekiti State. The researcher randomly picked two
economic advantage of digitizing in the broadcasting                     television stations each from the six States in the South-West
industry and to find out the readiness of Nigeria in meeting             including public and private Station, making a total of 12 TV
the ITU 2015 deadline.                                                   stations to provide a true representation of television stations
    Findings from her study revealed that government‟s                   in the South-West. The population of the 12 TV stations in
effort towards the realization of the 2015 deadline as only              the six States is 700.
fair, not much has been done. Her findings further revealed                  In terms of the population for NBC (the regulatory body
that incompetent personnel with low technical knowhow,                   for all media houses in Nigeria). There are 306 staff in NBC
negligence of the government to the plight of the media                  nationwide. However, the researcher limited it to the
houses, lack of adequate power supply, various economic                  Director General alone through in-depth interview to derive
challenges, ignorance/illiteracy, bad government policies,               qualitative data for the study, since he is the Chief regulating
lack of finance amongst others as the challenges facing                  officer of broadcasting and digital switch over race and
transition to digital broadcasting.

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custodian of the required relevant information needed for the            out with the instrument using the split-half method. The
study.                                                                   correlation coefficient stood at 0.68, which we considered
                                                                         reliable enough.
C. Sample size
    A sample size of 406 respondents, representing 58                    F. Method of data analysis
percent of the target population of 700 staff from the 12 TV                 The questionnaire was analyzed using cross tabulation
stations sampled in the South-West was taken for the study.              with frequency tables and simple percentages. This format
This sample was derived using what Okoro, citing Nwanna,                 made the presentation clearer and the calculation of
in Ekhareafo [15] submission for arriving at a given sample              percentage scores much more feasible. The focus group
“if a study is a few hundreds, a 40 percent sample or more               discussion and the in-depth interview were discussed in line
will do. If it is several of hundreds, a 20 percent sample will          with the research questions raised.
do and if it is few thousands, a 10 percent or more will do, if
several thousands, a 5 percent sample or less will do.
    Therefore, using 58 percent of 700 which is the target
                                                                           VI.    PRESENTATION OF DATA/DISCUSSION OF FINDINGS
population for TV stations to arrive at a given sample for the
study justifies and aligns with what Nwanna, said “if a study               Out of the 406 questionnaire administered on the
is a few hundreds, a 40 percent sample or more will do...”               sampled respondents, 400 were retrieved and found usable.
                                                                         The analysis is therefore based on the retrieved
D. Sampling Procedure                                                    questionnaire.
    In Lagos, there are a total number of 12 television
stations (including public and private). In Ogun, there are 2               Research Question 1: Why was Nigeria unable to meet
TV stations (one Federal and one State owned TV station).                up with the June 2015 DTT deadline for digital migration?
 Ondo has 4 TV stations (including public and private). In
Oyo there are a total of 5 TV stations (including public and                 A close look at Table I revealed that only 1 television
private). Osun has 3 TV stations (including public and                   station representing 0.25% was ready to meet up with
private).and Ekiti, has 2 TV stations (one Federal and one               previous deadlines for digital switch over while, 399 TV
State owned).                                                            stations representing 99.75 were not able to meet up. On the
    Out of the TV stations in Lagos, Ondo, Osun and Oyo                  other band, the same table, summarizes respondents‟ reasons
State that have both public and private television stations, the         for the failures of previous deadlines.
researchers randomly picked 1 each from the public stations                  The result shows that 183 respondents, representing
and 1 each from the private stations. To make it one public              45.75% of the total respondents adjudged the reasons to be
and one private TV station from each State. While States                 inadequate finance, lack of commitments of stakeholders and
such as Ogun and Ekiti State where there are no private TV               technical reasons. 85 respondents, representing 21.25% of
station. The researcher purposively picked 1 state and 1                 respondents were of the opinion that inadequate finance was
Federal owned TV station.                                                the reason behind past failures to meeting the deadline.
    The total population of TV staff in Lagos, Ogun, Ondo,               While 72 respondents, representing18% and 60 respondents,
Oyo, Osun and Ekiti. are 271, 68, 112, 122, 64 and 63                    representing 15% of the total respondents were of the
respectively making a total population of 700 staff from the             opinion that lack of commitments of all stakeholders and
sampled TV stations. Then the researcher took a 58 percent               technical bane were the reasons behind past failures to meet
of 700 (total population) being 406 respondents as sample                previous deadlines respectively.
size for the study. The respondents were administered with                   Matching this side by side with interview and FGD
the research instrument                                                  conducted revealed that the major frustrations that impeded
    Furthermore, the purposive sampling technique was                    the digital switch over is the non-availability of the required
employed to select persons who constituted the focus group               funds to complete the digital migration exercise, Further
discussion session that was held in Ibadan. They were                    findings show that lack of commitment by all stakeholders,
selected based on the fact that, they are media personnel who            lack of implementation of planned programme of action and
work especially in television broadcast stations and have                policies that would have led to the success of the global
knowledge of digitization and the June 2015 deadline.                    project, inadequate funding, inadequate audience awareness
Members that constituted the FGD respondents were TV                     campaign, absence of set top boxes and the right technology
staff comprising of both middle level management staff and               to adopt amongst others were discovered to be the major
junior staff. The focus discussion held with them helped in              barriers that militated against the successful digital
providing information for the qualitative data.                           switchover.
                                                                             It means that for a station that is not technologically
E. Instrument of data collection                                         compliant, the tendency is that it may not be able to play in
    An 8-item questionnaire was designed to generate data                the business (the business is all about the new digital
from the sampled respondents. Questions 1-4 measured the                 technology) this is in line with what Roger Fidler who
level of technical readiness, question 6 measured the                    propounded the Mediamorphosis theory [13] advocated,
implications of the failure, while question 7-8 sought to find           when he said that “Transformation of communication media
out the reason for the failure.                                          is usually brought about by the complex interplay of
    The research question was validated by a senior                      perceived needs, competitive, political pressures, social and
academic who examined the questions in relation to the                   psychological innovation”. According to him, the media do
research questions and the topic. A reliability test was carried         not just arise spontaneously and independently, rather they
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emanated systematically from the metamorphoses of the                   are indication that stations were not ready and hence could
older media.                                                            not meet up with deadline as well.
    This theory agrees with the fact that digitization of the               The implication of this data is that many of the stations
television broadcast media didn‟t just spring up overnight. It          were not ready. Because staffs had not been technologically
was      triggered    by the     latest    development     in           trained and equipment for transition had not been provided
telecommunication technologies which enables a more                     by majority of stations.
efficient use of Radio Frequency Spectrum and improved                      With further reference from the interview, media
picture quality and audio output. This is a better technology           operators were only able to see a sample of how the set top
with huge advantages over the analogue system of                        box look like when it was exhibited in Jos but they were yet
broadcasting.                                                           to be distributed or sold. The interview data also support this
    In this way, stations who have failed to comply and                 position in that government had not provided the resources
without the appropriate technology will be overridden by                NBC needed to order for digital set top boxes that Nigerians
others with their signals. Where a station has the right                can purchase. The implication of this is that if only a handful
technology, it means it can compete favourably in a market              of people in Jos have only the set top boxes, it does not mean
arena.                                                                  the entire country is ready.
    This confirms what Oshodin [16] foresaw when he said:                   In the same vein, the in-depth interview data also support
„‟Nigeria‟s digital broadcast migration a mirage‟‟ if certain           the above assumption. For instance, barely three weeks to the
measures are not taken by government and stakeholders. If               deadline for digital switch over, Government was yet to
only Nigeria had been able to manage the digitization                   release adequate funds for the accomplishment of the project,
process very well and action had been expedited and                     set top boxes were yet to be produced and distributed across
adequate funding, legislation and all necessary mechanism               Nigeria as earlier planned by NBC. This confirms [18]
set in motion, Nigeria would have, by now, moved closer to              assertions in his article titled “transition to digital
wrapping up the transition”                                             broadcasting in slow motion.”
    Findings also revealed that television stations on the
other hand, were also faced with almost the same problem
with the NBC: lack of funds to venture into the huge capital                Research Question 3: What are the implications of DTT
intensive project, poor planning, inability to up- grade the            failure in Nigeria on sustainable development?
broadcasting facilities for the transition amongst others.
Moreover, the government/NBC that are the regulatory                        From Table III, it is glaring that majority of the TV
bodies are yet to show good example in terms of the level of            stations representing 94% were not prepared at all, while
seriousness and preparedness towards the project, so many of            5.75% were partially prepared and only 0.25% was fully
the stations relaxed.                                                   prepared for the switchover.
                                                                            Furthermore, respondents felt that sanctions from ITU/
    Research Question 2: How well did NBC and TV                        government are the implication of not meeting up with the
stations braced up to meet the technical challenges involved            deadline. Thus, 45 respondents, representing 11.25% were of
in DTT?                                                                 the opinion that signal interferences were the implications of
                                                                        not meeting up with deadline. Furthermore, 37 respondents,
    Information from Table II indicates that most of the                representing 9.25% are of the view that foreign stations
television stations which form 83.25% of TV stations were               signal interference will be the implication of not meeting up
not technically ready for transition only 16.75% representing           with the deadline. In the same vein, 39 respondents,
the total population said they were technically ready for               representing 9.75% opine that the implication of not meeting
digital switch over.                                                    up with deadline is the loss of financial revenue that would
    Similarly, in terms of technical training of staff to match         have been derived if stations were able to meet up.
the new technology, the table clearly shows that only 5%                    The implications of not meeting up with the deadline
were above average. 18% of stations fall within average                 would have been worse for Nigeria if African countries like
category while the largest percentage of television stations            Chad, Niger, Cameroon and its other neighbors had met the
constituting 77% were not technically ready for the transition          deadline as signal interferences from such countries on
in respect to staff training.                                           Nigeria‟s broadcast spectrum would become obvious.
    Information from the in-depth interview with NBC                        Further implication is that Nigeria may lose ITU‟s
representative indicates that lack of provision for funds to            protection against signal interference and may be sanctioned
purchase relevant equipment to match the new technology                 by the ITU. Loss of revenue from sale of freed spectrum and
remains a stumbling block to Nigeria‟s inability to muster              that Nigeria will become a dump site of obsolete analogue
the stamina required to face the technical aspect of the                broadcast equipment.
transition.                                                                 Furthermore, indigenous television stations may not be
    Findings from the FGD show that television stations have            allowed to broadcast foreign programmes. Arising from the
no indices pointing to the fact that they were ready to meet            loss of freed spectrum and loss of business opportunities/
up with the deadline for digital transition, as there were not          financial growth, it is glaring that where a station has the
up to 10% of technical staff that were trained for the                  right technology, it means that it can compete favorably in
transition. Furthermore, there were no tangible equipment on            the market arena and make more revenue. If TV stations do
ground to match the new technology due to lack of funds to              not make revenue, they cannot survive. A station that faces
cater for the huge capital intensive equipment needed for the           this kind of scenario will not be able to get digital
transition. From the analysis above, it is clear that all these         advertisement which is necessary for the station to run.

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    In addition, such station will not be visible to the global                      Further findings from the interview conducted revealed
community because the era of digitization suggests a global                      that NBC had organized so many conferences and seminars
media player that is visible. And if the quality of the                          and gave early warnings to government. But it appeared that
programmes aired is okay, they can get international or                          government ignored the warnings and was more interested in
multinational adverts that would contribute to the station in                    winning elections rather than coping with the international
terms of revenue which will contribute to the national                           minimum regulation.
income of the nation and also help in boosting the nation‟s                          On the part of NBC, it was able to, internally generated
Gross Domestic Product (GDP). But where the reverse is the                       money from within the broadcast industry, and did her best
case, the tendency is that the station may lose its place in the                 to set the road map for the actualization of digital migration
broadcast industry and run out of business which will                            and provided some skeletal infrastructure that would help
indirectly affect the GDP of the nation thereby, affecting the                   drive the exercise while awaiting the release of funds by
nation‟s economy negatively.                                                     government. But the funds were not released.
    Another issue mentioned from the focus group discussion                      More importantly, it was also gathered that Government,
session was the issue of Nigeria becoming a dumping site for                     failed to recognize that communication is power, and that the
obsolete analogue equipment. This is not far from the truth                      media is very central to any meaningful democracy and the
because most Nigerians are familiar with the so called                           fact that communication remains the engine oil that
“tokunbo Commodity” (a local name for second hand) this                          lubricates the heart of democracy. Without a free press that is
has to do with the sale of items (such as used/ obsolete                         in line with international best practices, we are neither here
fridge, pressing iron, refrigerator, old TV sets, washing                        nor there.
machines etc) that are obsolete in developed nations which                           For the Nigeria broadcast media to be sustainable, the
are shipped down to Nigeria sooner than one can imagine,                         industry must change with the times. Where the industry
the analogue sets from countries that have successfully                          failed to change with the times, it means Nigeria will lack the
switched over will be shipped to Nigeria, thereby making                         capacity to compete in the global arena. Future generations
Nigeria a dumping ground for such items. This is why                             of broadcasters who dream of an industry they act as
government needs to prohibit the importation of such item                        producers and presenters will be lost.
into the country.

                                                 TABLE I.            REASONS FOR SWITCH OVER FAILURE

                  Successful/non successful transition                                          Reasons for failure to meet the deadline
            Response                 Frequency            Percentage                   Response                    Frequency             Percentage
    Yes                          1                     0.25                 Inadequate fund                   85                   21.25
    No                           399                   99.75                Lack of commitment                72                   18
                                                                            Technical reasons                 60                   15
                                                                            All of the above                  183                  45.75
    Total                        400                   100                    Total                           400                  100




                                              TABLE II.         PREPAREDNESS IN TERMS OF TECHNOLOGY
                    Technical readiness of TV station                                        Level of staff training to match the Technology
              Response                Frequency                  Percentage                  Response               Frequency          Percentage
    Yes                            67                          16.75                  Above average               20                5
                                                                                      Average                       72                  18
    No                                 333                     83.25                  Below average                 308                 77
    Total                              400                     100                    Total                         400                 100




                                             TABLE III.        IMPLICATION OF NOT MEETING THE DEADLINE

                Level of preparedness for the transition                                     Implications of not meeting deadline
         Response              Frequency            Percentage                         Response                     Frequency                  Percentage
    Well prepared           61                  15.25                    Sanction from ITU                       59                          14.75
    Partially prepared      93                  23                       Signal Inference                        45                          11.25
    Not prepared            247                 61.75                    Blockage from foreign programme         37                          9.25
                                                                         Loss of financial revenue               39                          9.75
                                                                         All of the above                        220                         55
                          400                    100                     Total                                   400                         100




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                                                                                  [4]  D. Ibemesi, “The Relevance of the New Information Technologies to
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                  VII. SUMMARY/CONCLUSION                                              Communication. An Interdisciplinary Journal of Communication
   Based on the findings, the study concludes that, Nigeria                            Studies. Univesity of Nigeria Nsukka. Number 7, December, 2007,
quest for digital migration remains a plan. The inability of                           ISSN: 159-4324. Maurice Production Services Limited: Enugu, 2007.
government to translate such plan to action stems from poor                       [5] G. Robinson “Mass media in a changing world: History, Industry,
                                                                                       Controversy”,New York: Mc Graw- Hill 2006.
funding, political will and interest. Thus, Nigeria‟s quest for
                                                                                  [6] M.A.A. Okhakhu“One on one chat on “Digital switchover and
a broadcast industry that can compete as a global brand                                television in Nigeria” 2015.
remain more in paper than in action. It is largely                                [7] D. Ocholi„„A new dawn in the broadcast industry’‟ Newswatch, 2009.
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top-boxes to make it affordable to the citizens. Government                       [11] O.O. Akinredi, et al “The Challenges of digitization on the
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through constituted agencies should prohibit the importation                           Management Review (OMAN Chapter). Vol. 3, No. 5. 2013
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Nigeria. The Federal government directives that all set top                            Nigeria: A Surveyof Benin Metropolis”. A Project Submitted to the
boxes be manufactured in Nigeria to create job opportunities                           Department of Theatre Arts and Mass Communication. Faculty of
for Nigerian youths and empower local operators in the                                 Arts, University of Benin. Benin City, 2014.
meantime should be followed to the letter.                                        [13] E.M. Rogers“Diffusion of innovation” (5th ed.). New York: Free Press
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                                                                                  [14] J.W. Crosswell and V.L.R. Clark “Designing and Conducting Mixed
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