=Paper=
{{Paper
|id=Vol-1841/R05_132
|storemode=property
|title=Internal Perspectives of MOOCs in Universities
|pdfUrl=https://ceur-ws.org/Vol-1841/R05_132.pdf
|volume=Vol-1841
|authors=Manuel León-Urrutia,Ruth Cobos,Kate Dickens
|dblpUrl=https://dblp.org/rec/conf/emoocs/UrrutiaCD17
}}
==Internal Perspectives of MOOCs in Universities==
https://ceur-ws.org/Vol-1841/R05_132.pdf
Proceedings of EMOOCs 2017:
Work in Progress Papers of the Experience and Research Tracks and Position Papers of the Policy Track
Internal Perspectives of MOOCs in Universities
Manuel León-Urrutia1, Ruth Cobos2, Kate Dickens1
1
University of Southampton, Southampton, UK
2
Universidad Autónoma de Madrid, Spain
{m.leon-urrutia,Kate.Dickens}@soton.ac.uk
Ruth.Cobos@uam.es
Abstract. Since 2012, the vision of MOOCs in universities has been evolving
rapidly. Universities that have decided to place a serious bet for including this
kind of courses in their portfolio have involved a diverse set of staff roles within
the institution. In most cases, with the exception of fully dedicated staff members
hired for the sole purpose of MOOC development, MOOC related tasks are as-
signed to staff that already performs other roles in the institution. This is the case,
among others, for lecturers, learning designers, multimedia producers, and PhD
students who have dedicated part of their professional time to this new form of
online education delivery. This study aims to capture the reflection of such pro-
fessionals in two European universities, around their involvement in MOOC pro-
duction and implementation. A series of interviews, both individual and in group,
have been conducted to determine how MOOCs have influenced their practice,
and what their vision is with regards of the role of MOOCs within their institu-
tions. A preliminary analysis of the results suggests that those engaged in the
production of MOOCs see these courses as beneficial to the institution, and more
support and incentives to this end would be desirable.
Keywords: Higher Education Institutions; Educators’ Perspectives; Institutional
Strategies
1 Introduction
Massive Open Online Courses (MOOCs) have been part of the educational catalogue
of many Higher Education Institutions (HEIs) long enough for these being able to as-
sess their challenges and opportunities with factual experience, rather than from spec-
ulation.
There has been discussion on why Universities should offer MOOCs, both in Europe
[6], and in the US [7]. There have also been comparative studies suggesting that Euro-
pean HEIs are keener than American ones on embracing MOOCs, and European HEIs
motivations are more in the lines of educational innovation rather than financial [8].
Educational innovation and experimentation was also identified as the main motivating
factor reported in Higher Education magazines [9].
Many of these discussions about the direction MOOCs are taking are based on the
impressions of learning technologies commentators, and on surveys often addressed at
professors and decision makers who are not always involved in the production of these
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Proceedings of EMOOCs 2017:
Work in Progress Papers of the Experience and Research Tracks and Position Papers of the Policy Track
courses, such as the yearly surveys carried out in the US [1] and the survey carried out
in Europe [8]. However, there is less literature published that delves into the perspec-
tives of those who are actually involved in the creation of MOOCs such as academics
who create the content, learning designers who make it pedagogically sound, and teach-
ing assistants who help delivering the materials. This project aims to reproduce these
voices, and to share the perspectives of such a stakeholders group. In order to diagnose
the current situation of how MOOCs the influence of MOOCs is perceived within HEIs,
a set of research questions have been formulated:
• What opportunities do staff involved in MOOCs development identify for their
institutions?
• What challenges are faced when developing these MOOC?
• What is the role of MOOCs in the digital transformation of such institutions?
• What are the needs and demands of staff involved in MOOC development
2 Methodology
2.1 The institutions
Two European universities have started this research study. The first one (i1) is a British
university, which became a FutureLearn partner 2013. This institution currently (as for
January 2017) offers 16 MOOCs, and has 5 more in the pipeline. The second institution
(i2) is a Spanish university, which joined as a new member of the edX Consortium in
2014. So far, this institution has offered several runs of eight MOOCs, and has 4 more
in the pipeline. More than 90.000 learners have enrolled in their courses. Two more
universities have agreed to participate in a further stage of the project.
2.2 Methods
A qualitative methodology is used for this study. The first batch of data has been col-
lected in i2 through semi-structured interviews. The chosen analysis method was Tem-
plate Analysis [10], a variation of Thematic Analysis by which a set of themes identi-
fied by the researchers is used as a template to analyse a dataset. Template analysis was
was the chosen method because it sits between two more traditional methods: thematic
analysis, which provides flexibility but requires a big deal of interpretation; and content
analysis, which provides a solid structure to the analysis but allows little room for in-
terpretation and addition of emerging themes. The template in this case was created
from the list of responses in stage 1, and was applied to the transcripts of the interviews
in stage 2. The following sections contain a more detailed description of the data col-
lection stages of this project.
Phase 1: the World Cafe.
A half-day event was prepared in i1, where all members of staff involved in MOOCs
production and implementation were invited, and total of 34 attended. These were 11
educators, 5 learning designers, 10 mentors, 2 media producers, 1 librarian, 2 legal ser-
vices members, 1 partnering MOOC platform representative, and 2 administrators.
The data collection instrument was the so-called World Cafe [10]. This is a method
aimed at collecting comprehensive views of large sets of participants in an organisation,
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Proceedings of EMOOCs 2017:
Work in Progress Papers of the Experience and Research Tracks and Position Papers of the Policy Track
usually used to extract insights of all members of staff on matters concerning an organ-
isational change, process, approach, or new technology. The inclusion of MOOCs as a
new educational technology is therefore a suitable object of study with an instrument
such as the World Cafe approach.
The participants were asked a set of questions related to the research questions.
These were the following:
The output of the participants was transcribed in one document, which was used to
compile a list of themes that conformed the template for the analysis of the interviews
in i2. These themes were divided into three categories: challenges, opportunities, and
requests.
• Challenges: there are challenges inherent to the production of learning materials
in new formats such as MOOCs, such as reputational risk and uncertainties about
future directions.
• There are also inherent opportunities that engaging in MOOCs can bring.
• Staff involved in MOOC production have needs and requests for a successful im-
plementation of MOOCs in the institution.
Phase 2. The interviews
A set of eleven semi-structured interviews of around 15 minutes were conducted in i2.
The participants in the interviews were staff directly involved in MOOC production
and delivery: 4 professors, 4 lecturers, 2 PhD students working as teaching assistants,
and an instructional designer. The academics were from varying disciplines, namely
philosophy, computer science, chemistry, literature, and law. The questions were the
same as those asked in the first stage in i1. The interviews were recorded and tran-
scribed.
The transcripts of these interviews were then analysed against the template created
in stage 1. The analysis was carried out by researchers from both i1 and i2.
3 Results and discussion
The respondents provided a wide variety of comments on their perspectives about the
influence of MOOCs on the educational offerings of their institution.
3.1 Challenges
Adapting to new tools and processes: Many of i2 participants mentioned their own
lack of experience in the use of tools and processes for producing online learning ma-
terials, as the participant below states (translated into English by the researchers):
“The challenge was facing a new tool. I had the materials and the teaching experience,
but I had no idea how to structure these materials” (professor in Literature)
Meeting deadlines: Time management was a highly commented challenge in i1, and
there were mentions also in i2. This is connected to the theme above regarding the
adaptation to new tools and processes. MOOCs are projects with many actors involved,
the coordination of which can be challenging [12], as the participant below states:
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Proceedings of EMOOCs 2017:
Work in Progress Papers of the Experience and Research Tracks and Position Papers of the Policy Track
“We had to learn on the go. Most of our challenges were time related. You see the
deadline coming and the project is still far from complete. And it is not only the MOOC
office work, it is also the input from the academics, who have their own workload and
priorities too” (Learning technologist)
3.2 Opportunities
Social mission, free education: The opportunities of MOOCs as free education pro-
viders have not been widely identified within the top strategic motivations of universi-
ties [6;9], although there has been discussion about their potential to provide a service
to developing countries [14,15] with opposed sceptical views in that respect [16]. When
asked about the opportunities offered by producing MOOCs, these theme was recurrent:
“MOOCs offer access to knowledge to all citizens in a highly affordable way thanks
to new technologies and the flexibility in terms of timing, dedication, and availability.
This is a fundamental right, and it is actually my main motivation for doing MOOCs”
(Lecturer in Law)
3.3 Requests
Incentives: Given the time and effort involved in developing MOOCs, there were cer-
tain requests that educators would made if they had the opportunity:
“More institutional support is needed. I was several months working in this course. At
least, the institution could recognized the time in this task as regular teaching hours”
(Professor in literature)
Investment in resources: More investment in resources for technology enhanced
learning was a recurring request from educators developing MOOCs. These demands
were about both technological and human:
“Nowadays, the institution provides us with several tools for the generation of audio-
visual material, however, there are new tools that can help us to make better resources”
(Professor in Law)
4 Conclusion
This paper has reported the views of practitioners involved in MOOCs development
and delivery towards the influence of this kind of courses in their institution. This pre-
liminary analysis suggests that practitioners involved in MOOCs do so with a positive
attitude. They believe in the benefits of open education. These are inclined to create
externally facing materials, a window to the outside world through which they can
showcase their work, and to provide free education to those who need it.
However, the involvement in these projects comes at a cost. Academics have to face
the challenges of delivering in formats that are new to them, such as talking to a camera,
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Proceedings of EMOOCs 2017:
Work in Progress Papers of the Experience and Research Tracks and Position Papers of the Policy Track
and writing materials under the scrutiny of large, diverse, and unknown audiences. This
is one of the reasons why these courses require academics running the extra mile, de-
voting working time on top of their assigned duties and responsibilities. This is why a
very common demand from these educators is institutional recognition of their efforts,
mainly in the form of contact hours reduction. They also demand more internal com-
munication and dissemination of these courses, beyond their externally facing intention.
Unawareness of these courses within the institution´s students is seen as detrimental to
their sustainability. Another common demand is much more institutional investment in
resources to support the creation of these courses, as it is believed that they are soon to
become an excellence indicator.
This project will be completed by reviewing the template for the analysis, and in-
creasing the sample of institutions in order to obtain views from a wider pool of partic-
ipants.
Acknowledgments
Work partially funded by the Madrid Regional Government with grant No. S2013/ICE-
2715, the Spanish Ministry of Economy and Competitiveness project Flexor (TIN2014-
52129-R). Special thanks are due to the Universidad Autónoma de Madrid and the Uni-
versity of Southampton for their support in this cross-institutional collaboration, and to
their staff for their participation in this study
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