Thinking Like A Child: The Role of Surface Similarities in Stimulating Creativity Bipin Indurkhya Computer Science and Cognitive Science Dep. Jagiellonian University Kraków, Poland bipin.indurkhya@uj.edu.pl Abstract An oft-touted mantra for creativity is: think like a child. We focus on one particular aspect of child-like thinking here, namely surface similar- ities. Developmental psychology has convincingly demonstrated, time and again, that younger children use surface similarities for categoriza- tion and related tasks; only as they grow older they start to consider functional and structural similarities. We consider examples of puzzles, research on creative problem solving, and two of our recent empirical studies to demonstrate how surface similarities can stimulate creative thinking. We examine the implications of this approach for designing creativity-support systems. Copyright c by the paper’s authors. Copying permitted for private and academic purposes. In: A.M. Olteteanu, Z. Falomir (eds.): Proceedings of ProSocrates 2017: Symposium on Problem-solving, Creativity and Spatial Reasoning in Cognitive Systems, at Delmenhorst, Germany, July 2017, published at http://ceur-ws.org