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<article xmlns:xlink="http://www.w3.org/1999/xlink">
  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Enhancing Recommendation Diversity Through a Dual Recommendation Interface</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Chun-Hua Tsai</string-name>
          <email>cht77@pi.edu</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Peter Brusilovsky</string-name>
          <email>peterb@pi</email>
          <email>peterb@pi.edu</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>University of Pisburgh</institution>
          ,
          <addr-line>135 N Belleeld Ave, Pisburgh, PA 15260</addr-line>
          ,
          <country country="US">USA</country>
        </aff>
      </contrib-group>
      <pub-date>
        <year>2017</year>
      </pub-date>
      <abstract>
        <p>e beyond-relevance objectives of recommender system are drawing more and more aention. For example, a diversity-enhanced interface has been shown to positively associate with overall levels of user satisfaction. However, lile is known about how a diversityenhanced interface can help users to accomplish various real-world tasks. In this paper, we present a visual diversity-enhanced interface that presents recommendations in a two-dimensional scaer plot. Our goal was to design a recommender system interface to explore the dierent relevance prospects of recommended items in parallel and to stress their diversity. A within-subject user study with real-life tasks was conducted to compare our visual interface to a standard ranked list interface. Our user study results show that the visual interface signicantly reduced exploration eorts required for explored tasks. Also, the users' subjective evaluation shows signicant improvement on many user-centric metrics. We show that the users explored a diverse set of recommended items while experiencing an improvement in overall user satisfaction.</p>
      </abstract>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>INTRODUCTION</title>
      <p>
        Recommending people in a social system is a challenging task. e
user may look for other people for a range of reasons; for example,
they may wish to re-connect with an acquaintance or to nd a new
friend with similar interests [
        <xref ref-type="bibr" rid="ref5">5</xref>
        ]. is diversity among user needs
makes it dicult to generate a ranked list that ts all cases.
      </p>
      <p>
        A specic case in which a single ranked list might not work well
is in a parallel hybrid recommendation system that fuses several
recommendation sources. In this case, dierent sources might be
preferred for dierent needs (i.e., social similarity could work best
for nding known friends while content-based similarity could be
used to nd people with similar interests). Several authors argued
that the best approach in this situation is to oer users the ability
to control the fusion by choosing various algorithms [
        <xref ref-type="bibr" rid="ref5 ref6">5, 6</xref>
        ] or data
sources [
        <xref ref-type="bibr" rid="ref2">2</xref>
        ]. However, it is not clear whether a casual user with no
computer science background can ne-tune the provided interface
to adjust the results to their exploration interests. Providing a visual
interface that makes the process of fusion more transparent - for
example, by showing recommender sources and their overlaps as
set diagrams [
        <xref ref-type="bibr" rid="ref16 ref26">16, 26</xref>
        ] - could further address this problem. However,
the set-based approach has limited applicability, since it ignores
the strength of relevance (which is a continuous variable). In this
paper, we aempt to overcome the limitations of set-based visual
fusion by exploring a visual fusion approach that represents the
continuous nature of relevant aspects while keeping the fusion
process transparent.
      </p>
      <p>
        When selecting a visual metaphor for the transparent fusion of
recommendation sources, we focused on beer informing users
about the diversity of the recommender results. It has been
demonstrated that a proper user interface could promote diversity in
information exploration. A diversity-enhancing interface evaluated
in [
        <xref ref-type="bibr" rid="ref8">8</xref>
        ] led to higher user satisfaction than the ranking list interface.
Several aempts to design a diversity-focused interface using a
dimension reduction technique to present opinion similarity by
latent distance have been presented in [
        <xref ref-type="bibr" rid="ref20 ref27 ref7">7, 20, 27</xref>
        ]. However, the
clustering distance was not easily interpreted, and as a result, a
user was unable to make a personalized judgment.
      </p>
      <p>
        In this paper, we aempted to use a scaer two-dimensional plot
visualization to present recommendations with several dimensions
of relevance. A scaer plot is an intuitive way to present
multidimensional data [
        <xref ref-type="bibr" rid="ref10">10</xref>
        ]. In our context, the scaer plot interface was
used to help users combine dierent aspects of relevance for each
recommended item. e user can further lter the recommendation
results within each dimension. We conducted a user study during
an international conference to compare the ranking list and scaer
plot interface. Our user study results show that the new visual
interface did reduce exploration eorts on the proposed tasks. Also,
the users’ subjective evaluation shows signicant improvement on
many user-centric metrics. We provide empirical evidence that the
user explored a diverse set of recommended items while improving
the overall levels of user satisfaction.
2
      </p>
      <p>
        RELATED WORKS
e social recommender system should provide more diverse
content for the user to extend the social connection outside of the
personal bubble. However, not every user equally values the
diversity with the same standard [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ]. e level of diversity-seeking is an
existing individual dierence. For instance, [
        <xref ref-type="bibr" rid="ref14">14</xref>
        ] classied people
into two group the group of ”Diversity Seeking” and the group of
”Challenge Averse”. e author described the dierence between
stratication and level of diversity exposure among the two groups.
It explained the individual dierence in the information seeking
process. A social recommender system with enhanced diversity
needs a dierent interface to t the need of their prior conviction.
Furthermore, to only present the dierent information may not
facilitate users to interact with diverse contents. A reinforce eect
may happen if the user feels threat on the unfamiliar information
[
        <xref ref-type="bibr" rid="ref11">11</xref>
        ].
      </p>
      <p>
        Providing visual interface is an approach to improve the
recommendation diversity. ere are some previous works has been
conducted. For example, adopting a visual discovery interface can
increase click-through rate (CTR) across dierent item categories in
an e-commerce website [
        <xref ref-type="bibr" rid="ref20">20</xref>
        ]. e user can explore the new or
relevant products without the need for search queries. e key factor of
the interface is to provide the controllability to the user of ltering
the recommendation contents. [
        <xref ref-type="bibr" rid="ref17 ref27">17, 27</xref>
        ] proposed a user-controllable
interface for the user to interactively change the ranking or feature
weighting, for a beer-personalized ranking. [
        <xref ref-type="bibr" rid="ref7 ref8">7, 8</xref>
        ] proposed
interfaces to show the various recommendation result which promotes
the user perceive the diversity of recommendation. e study of
[
        <xref ref-type="bibr" rid="ref23">23</xref>
        ] shown a more diverse exploration paern when the user was
adopting a two-dimension interface, versus the standard ranked
list.
      </p>
      <p>
        ere is some design principle from the literature review. e
study of [
        <xref ref-type="bibr" rid="ref27">27</xref>
        ] adopted the dimension reduction techniques to project
the multidimensional data in two or three for the visualization
purpose. However, the user can not distinguish the meaning of each
axis, which pushes the user to explore the closer items around them
[
        <xref ref-type="bibr" rid="ref7">7</xref>
        ]. [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ] argues for considering a ”diverse conceptions of democracy”
when we design a diversity enhancing tool or application. e
literature showed that to only presenting the comparison between
the dierence was not enough to help the user to explore more
diverse results. Besides, the design should create the perception
of the dierence of the recommendation items. at is, a useful
diversity enhances interface should provide the controllability to
the users and make the ltered result is interpretable.
3
      </p>
    </sec>
    <sec id="sec-2">
      <title>BEYOND THE RANKING LIST</title>
      <p>We propose a recommender system to help conference aendees to
nd other relevant aendees to meet with a dual interface, which
includes a ranking list and visual scaer plot components. e
ranking list is a classic way of presenting recommended results in
a single dimension, listed from high to low relevance. e scaer
plot was added as a diversity-promoting interface to show the
recommended result in two dimensions, with the second dimension
used to reveal the overall diversity. Figure 1 illustrates the design
of the dual interface.</p>
      <p>
        Section A is the proposed scaer plot. e interface presents
each item (a conference aendee) on the canvas as a circle. e
user can move the mouse over the circle to highlight the selection.
Section B shows the control panel with which the user can interact.
e user can select the number of recommendations to display,
and both the major feature and the extra feature to visualize the
recommendations on the scaer plot. e major feature is used to
rank the results along the X axis and in the ranked list (section C),
while the extra feature shows the diversity of results in the selected
aspect along the Y axis. To further investigate the diversity of the
displayed recommendations, the user can also use a single aspect of
the data as a category to color-code the results. e default category
was Smart Balance, which color codes in the four quadrants with a
(1)
(2)
(3)
0.5 ratio. Section C is the standard ranking list. More exactly is a
combination of four ranked lists produced by four recommender
engines explained below. To make four dimensions more clear, a
normalized relevance of each user to the target user generated by
each recommender engine is shown on the right side of the ranked
list. Section D presents more detailed information about the person
selected in either the visualization or the ranked list. Among other
aspects, four of the six tabs visually explain how each recommender
engine calculates the relevance of the selected user to the target
user. e design detail of the explanation functions can be found
in the work of [
        <xref ref-type="bibr" rid="ref24">24</xref>
        ].
3.1
      </p>
    </sec>
    <sec id="sec-3">
      <title>Personalized Relevance Model</title>
      <p>
        To rank other aendees by their relevance to the target user, the
system uses four separate recommender engines that rank other
aendees along four dimensions that we call features: text
similarity of their academic publications, social similarity through the
co-authorship network, current interests of CN3 activities, and the
distance of their aliated place to the target user. Each of the
features is dened as below:
(1) e Academic feature is determined by the degree of
publication similarity between two aendees using cosine similarity
[
        <xref ref-type="bibr" rid="ref12 ref25">12, 25</xref>
        ]. e function is dened as:
      </p>
      <p>
        SimAcademic ¹x; yº = ¹tx ty ºktx k kty k
where t is word vectors for user x and y.
(2) e Social feature approximates the social similarity between
the target and recommended users by combining co-authorship
network distance and common neighbor similarity from publication
data. We adopted the depth-rst search (DFS) method to calculate
the shortest path p [
        <xref ref-type="bibr" rid="ref19">19</xref>
        ] and common neighborhood (CN) [
        <xref ref-type="bibr" rid="ref15">15</xref>
        ] for
the number n of coauthor overlapping in two degrees.
for user x and y.
      </p>
      <p>SimSocial ¹x; yº = p + n
(3) e Interest feature is determined by the the number of
cobookmarked papers and co-connected authors within the
experimental social system.e function is dened as</p>
      <p>
        SimI nt er est ¹x; yº = ¹bx º \ ¹by º + ¹cx º \ ¹cy º
where bx ; by represent the paper bookmarking of user x and y;
cx ; cy represents the friend connection of user x and y.
(4) e Distance feature is simply a measure of geographic
distance between aendees. We retrieve the longitude and latitude
data based on aendees’ aliation information. We used the
Haversine formula to compute the geographic distance between any pair
of aendees [
        <xref ref-type="bibr" rid="ref25">25</xref>
        ].
      </p>
      <p>SimDist ance ¹x; yº = Haversine¹Geox ; Geoy º
(4)
where Geo are pairs of latitude and longitude coordinates for
user x and y.</p>
      <p>Diversity Navigation Model
e system determines the personalized relevance score for all
conference aendees. Instead of ranking the recommended people
by ensemble value, the user can lter the items based on multiple
aspects of relevance through our system. ere are two kinds of
diversication.</p>
      <p>1) Feature diversication: the user can select any two pairs
of proposed features and spot the recommended items from the
relevance intersection. All of the proposed features were calculated
on a dierent scale. For example, the distance feature is the physical
distance in miles, while the academic feature is calculated as a
percentage. To enable comparison of diverse features, we adopted
a standard Z-score to normalize all the features to the same scale
from 0 to 1. e function was dened as:</p>
      <p>Z Score =
xi</p>
      <p>uj
σj
(5)
where xi is ith recommended item and j represents the
corresponding features from 1 to 4. en, we use the standard Z-table
to convert the Z Score to the corresponding percentile pi j . Hence,
we can list all the features on the same scale for presentation in a
ranking list or scaer plot diagram.</p>
      <p>
        2) Coverage diversication: a diversication model to help the
user select the recommended item from a dierent category. [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ]. In
the SCATTER interface, we color-code the item from dierent
categories, such as title, position, and country. In the RANK interface,
we listed the category as one column for a user to access.
      </p>
      <p>
        We can then measure the user selection diversity through the
two diversication model. We observe the user interaction with
items from dierent ”quadrants” (feature intersections) [
        <xref ref-type="bibr" rid="ref21">21</xref>
        ], such
as high academic and high social features, or high academic and
low social features. e range of diversity is measured by:
Entropy : du =
4
Õ
pi log4pi
      </p>
      <p>
        (6)
i=1
where pi is the probability for a particular quadrant (feature or
category) and the proportion of all of the user’s selections [
        <xref ref-type="bibr" rid="ref13">13</xref>
        ].
4
4.1
      </p>
    </sec>
    <sec id="sec-4">
      <title>EXPERIMENT</title>
      <p>
        Data and Participants
e recommendations produced by all four engines are mostly
based on data collected by the Conference Navigator 3 (CN3) system
[
        <xref ref-type="bibr" rid="ref4">4</xref>
        ]. e system has been used to support 38 conferences at the
time of writing this paper and has data on approximately 6,398
articles presented at these conferences, 11,939 authors, 6,500 users
(aendees of these conferences), 28,590 bookmarks, and 1,336 social
connections. To mediate the cold start issue for academic and
social engines that occurs when users have no publications or
coauthorship within CN3 [
        <xref ref-type="bibr" rid="ref22">22</xref>
        ], we used the Aminer dataset [
        <xref ref-type="bibr" rid="ref18">18</xref>
        ]. is
dataset includes 2,092,356 papers, 1,712,433 authors, and 4,258,615
authors with co-authorship.
      </p>
      <p>A total of 25 participants (13 female) were recruited for the user
study. All of the participants were aendees at the 2017 Intelligent
User Interfaces Conference (IUI 2017). Since the main goal of our
system was to help junior scholars connect with other people in
the eld, we specically selected junior scholars, such as graduate
students or research assistants. e participants came from 15
dierent countries; their age ranged from 20 to 50. All of them
could be considered as knowledgeable in the area of the intelligent
interface for at least one academic publication from IUI 2017. To
control for any prior experience with the recommender system, we
included a question about in the background questionnaire. e
average answer score was 3.28 on a ve-point scale.
4.2</p>
    </sec>
    <sec id="sec-5">
      <title>Experiment Design and Procedure</title>
      <p>To assess the value of the diversity visualization, we compared the
dual interface with the scaer plot and the ranked list (SCATTER)
with a baseline interface using only a ranked list (RANK) with
part A removed. e study used a within-subjects design. All
participants were asked to use each interface consecutively for
three tasks and to ll out a post-stage questionnaire at the end of
their work with each interface. At the end of the study, participants
were asked to explicitly compare interfaces along of their preference.
e order of using interfaces was randomized to control for the
eect of ordering. In other words, half of the participants started
the study with the SCATTER interface. To minimize the learning
eect (geing familiar with data), we used data from two years
of the same conference: the SCATTER interface used papers and
aendees from IUI 2017, while the RANK interface used the same
data from IUI 2016.</p>
      <p>Participants were given the same three tasks for each interface.</p>
      <p>T ask1 : Your Ph.D. adviser asked you to nd four Commiee
Member candidates for the dissertation defense. You need to nd
candidates with expertise close to your research eld while trying
to lower the travel cost to the defense.</p>
      <p>T ask2 : Your adviser asked you to meet four aending scholars,
preferably from dierent regions across the world, with a close
connection to your research group.</p>
      <p>T ask3 : You want to nd four junior scholars (not yet faculty
members) with reasonably similar interests among the conference
aendees to establish your networking.</p>
      <p>e participants were asked to pick suitable candidates among
conference aendees based on their best judgment in each task.
When designing the tasks, we aempted to make them realistic,
yet focused on multiple aspects of relevance, as many real tasks are.
We consider that task 1 is relevance-oriented and tasks 2 &amp; 3 are
diversity-oriented. For a relevance-oriented task, we expect to see
if the proposed interface helps the user to lter the desired target
eciently. For the diversity-oriented task, in contrast, we expect
to see the user interact with the recommendation result diversely,
compared to the baseline interface.
5
5.1</p>
    </sec>
    <sec id="sec-6">
      <title>ANALYSIS OF RESULTS</title>
      <p>User’s Objective Evaluation
e result of the users’ click paern is shown in Figure 2. e arc
diagram shows a dierent click paern when the user is using the
two interfaces. e users click to a more diverse recommendation
through the scaer plot interface. is nding supports the design
of dual interfaces can facilitate users to explore the recommendation
result beyond the top rankings. Table 1 shows the system usage for
two interfaces. e data indicate that participants extensively used
both the control panel and explanation tabs to complete the tasks.
ere is no signicant dierence between the interfaces, although,
in the SCATTER interface, the users tend to use the explanation
functions less.</p>
      <sec id="sec-6-1">
        <title>Control Panel Usage Explanation Tab Usage</title>
        <p>RANK SCATTER RANK SCATTER
Task 1 3.88 4.12 8.56 8.56
Task 2 2.88 2.88 6.56 4.8
Task 3 2.56 2.84 8.12 6.76</p>
        <p>Overall 9.32 9.84 23.23 20.12
Table 1: Usage Analysis: control panel usage (the frequency
of user change and submit the setting of control bar),
explanation tab usage (the frequency of the user switch the tab on
User Prole Page). Column 2 &amp; 3 shows the comparison of
user clicks between RANK / SCATTER interfaces.</p>
      </sec>
      <sec id="sec-6-2">
        <title>Hover Click Time Engage</title>
        <p>Task 1 -37.16% -69.71%(*) +9.21% +161.7%(*)
Task 2 -59.53%(*) -63.67%(*) -11.91% +115.2%(*)
Task 3 -55.51%(*) -66.45%(*) +50.14% +179.6%(*)
Overall -48.35%(*) -67.07%(*) +9.47% +134.8%(*)
Table 2: Eciency Analysis: the frequency of hover, click,
task time (seconds for nish each task) and engage time
(seconds between each click). All columns show incremental
changes between RANK and SCATTER interfaces. (*)
indicates statistical signicance at the 0.05 level.</p>
      </sec>
      <sec id="sec-6-3">
        <title>Diversity Coverage - Country Coverage - Position Task 1 -20.4%(*) -6.42% -15.10% Task 2 +24.29%(*) +46.59%(*) -17.16% Task 3 +35.8%(*) +45.45%(*) -23.07%</title>
        <p>Table 3: Diversity Analysis: the test of diversity and
coverage with two category variable. All columns show
incremental changes between RANK and SCATTER interfaces.</p>
        <p>Table 2 shows the work eciency comparison between the two
interfaces. We counted how many mouseovers (hovering) and clicks
the users made to complete each task and expressed the number of
actions done in the SCATTER interface as a percentage increase or
decrease from the RANK interface. e data shows that with the
SCATTER interface, users completed the same tasks with 40-60%
fewer mouseovers and about 66% fewer clicks. At the same time,
we found no signicant dierence in the time spent on the tasks.
e data hints that each action taken in the SCATTER interface
delivered more interesting information to explore. Indeed, we found
that with the SCATTER interface, the users spent signicantly more
time engaged in analyzing results.</p>
        <p>Table 3 shows the diversity analysis for each task and interface.
We found that the diversity and coverage measurement shows the
task dierence. All three tasks are with a signicant feature
diversity dierence between two interfaces but in the dierent aspect
of features. Task 1 (relevance-oriented) shows less diversity on
academic/distance features and less coverage on the country and
position variables. e SCATTER interface helped users to more
accurately explore the aendees with multiple types of relevance.
Tasks 2 &amp; 3 (diversity-oriented) show more diversity in the
interest/distance and social/distance features, respectively, as well as
higher coverage in the country category. e result shows the user
response to the same task with a dierent paern of exploration
on diversity and coverage.
5.2</p>
      </sec>
    </sec>
    <sec id="sec-7">
      <title>Subjective Evaluation</title>
      <p>To compare subjective feedback, responses to the post-stage
questions were analyzed using paired sample t-tests. e result of this
analysis is shown in Figure 3. We compared the eight aspects of
subjective feedback from the participants. Among them, the SCATTER
interface received a signicantly higher rating for six aspects: Trust
(Q4), Supportiveness (Q5), Interest (Q6), Satisfaction (Q8), Intention
to Reuse (Q9), and Enjoyable (Q11). In two questions, facilitation
(Q7) and the control-reversed Benet estion (Q12), the
SCATTER interface scored higher, but not signicantly. It is interesting
to see that the RANK interface scored a bit higher (though not
signicantly) on explanation usefulness, which hints that the lack
of visualization made explanations more important in the RANK
interface. In the nal preference test, the SCATTER interface
received much stronger support than the RANK interface in the user
preference feedback (Figure 4). Most importantly, a majority of
users (84%) considered the SCATTER interface to be a beer system
for recommending aendees and a beer help in diversity-oriented
tasks, as well as beer for recommending.
6</p>
    </sec>
    <sec id="sec-8">
      <title>CONCLUSION</title>
      <p>In this paper, we presented a dual visual interface for recommending
aendees at a research conference. A research conference context
introduces several dimensions of aendee relevance, such as social,
academic, interest, and distance similarities. Due to these factors,
a traditional ranked list makes it dicult to express the diversity
of recommended items (aendees). By spreading ranking over two
dimensions, the suggested interface helps users in exploring
recommendations and recognizing their diversity in several aspects. Our
approach can be applied to any recommender system with
multiple relevance features and item categories. To assess the visual
approach, we conducted a user study in a real conference
environment to compare our interface (SCATTER) with a traditional
ranked list (RANK) in three practical tasks.</p>
      <p>Our experimental result shows the tangible incremental impact
the metrics of system usage, eciency, and diversity. We found
that the SCATTER interface benets more on the aspect of
perceived tasks and helps enhance diversity tasks. Results from the
nal preference survey show a strong preference for the SCATTER
interface. Interestingly, we also found that users of the SCATTER
interface beneted more from the feature diversity tasks. e user
feedback suggests that it would be easier to nd and categorize
variables through the RANK interface. However, even the user
feedback indicates an ease of use for selecting and inspecting an item
by category through the RANK interface. e users of the
SCATTER interface still show signicantly higher coverage measurement
between tasks.</p>
      <p>
        e main contribution of this paper is to prove that the enhanced
diversity interface not only helps the user to perceive diversity [
        <xref ref-type="bibr" rid="ref8">8</xref>
        ],
but also helps the user to improve usability in the real world beyond
simple relevance tasks. We provide empirical evidence on how
to design a recommender system interface for users to explore a
diverse set of recommended items while simultaneously improving
the user stratication.
      </p>
    </sec>
  </body>
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