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    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Group Recommender Systems in Tourism: From Predictions to Decisions</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Tom Gross</string-name>
          <email>tom.gross@uni-bamberg.de</email>
          <xref ref-type="aff" rid="aff0">0</xref>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Recommender Systems, Group Recommender Systems</institution>
          ,
          <addr-line>Decision Process</addr-line>
          ,
          <country>Tourism Recommender Systems</country>
        </aff>
        <aff id="aff1">
          <label>1</label>
          <institution>University of Bamberg Kapuzinerstr.</institution>
          <addr-line>16, 96047 Bamberg</addr-line>
          <country country="DE">Germany</country>
        </aff>
      </contrib-group>
      <pub-date>
        <year>2017</year>
      </pub-date>
      <fpage>40</fpage>
      <lpage>42</lpage>
      <abstract>
        <p>Recommender systems help users to identify goods or servicestypically by offering suitable items from a broad range of alternatives. They have successfully spread into many domains. Tourism is a domain that has a huge potential for simplifying selections and decisions (e.g., on destinations; on itineraries; on accommodation; on cultural activities). In this position paper I discuss how groups of tourists can benefit from group recommender systems and give some examples.</p>
      </abstract>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>-</title>
      <p>
        CCS CONCEPTS
• Human-centered computing →
computing devices
Collaborative and social
1 INTRODUCTION
The increasing diversity of information, goods, and services offers
consumers a huge choice. At the same time finding the preferred
item can be challenging. Recommender systems help users
making choices by offering suitable items. They have spread into
many domains (e.g., book recommendations; music and movie
recommendations) [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ].
      </p>
      <p>
        Tourism is a domain with a huge potential for recommender
systems to help users to reduce the complexity of planning and
deciding, since ‘planning a vacation usually involves searching
for a set of products that are interconnected (e.g., transportation,
lodging, attractions) with limited availability, and where
contextual aspects may have a major impact (e.g., spatiotemporal
context)’ [
        <xref ref-type="bibr" rid="ref7">7</xref>
        ].
      </p>
      <p>Group recommender systems support groups of users who
want to share information, experiences, or products. Private
travelling and touristic activities often happen in pairs or groups:
people travel with a partner, people travel with family, people
travel to meet friends, but also in business travelling colleagues
might travel together or travel to meet working partners or
colleagues. Here, group recommender systems are particularly
suited, since ‘a group recommender is more appropriate and
useful for domains in which several people participate in a single
activity’ [8, p. 199].</p>
      <p>
        Decision making is a core aspect of recommender systems,
since the basic assumption is that the system provides suggestions
helping users to make informed decisions [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ]. For instance,
Jameson et al. have identified diverse patterns of humans making
a choice [
        <xref ref-type="bibr" rid="ref5">5</xref>
        ]. Decision making has also been discussed in the
context of group recommender systems, but it has been pointed
out that ‘only a few studies that concentrate on
decision/negotiation support in group recommender systems’ [2,
p. 30].
      </p>
      <p>
        In this position paper I share two examples for our own work
on group recommender systems: the AGReMo process model for
recommendation and decision processes; and the MTEatSplore
interactive tabletop applications for groups.
2 THE AGREMO PROCESS MODEL
The AGReMo (Ad-hoc Group Recommendations Mobile) process
model was conceived to serve as a blueprint for our group
recommender systems that aim to support the full cycle of a
recommender process starting with a preparation, followed by a
decision, and leading to action. Since it has already been
published elsewhere [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ], we just quickly glance at it.
      </p>
      <p>As Figure 1 shows, AGReMo consists of three principal
phases:</p>
      <p>The Preparation Phase kicks off the process by collecting all
the required data that are needed to later estimate the predictions
and generate recommendations. Each group member creates a
personal profile. In our case the process model originated from a
group recommender systems for movies, so the individual users
created a profile and rated movies that they had already seen.
After that the group members meet and elect an agent who
interacts with the group recommender system (i.e., the assumption
is that the whole group meets face-to-face and therefore only
needs one system). Then the group can optionally specify group
preferences and set preferred parameters. In our case of movie
recommendations the group can pre-select cinemas and movies in
the region. The group members can furthermore also optionally
specify vote weights (i.e., the default was that all group members
have equal influence on the recommendation generation, but the
group can assign stronger weights to a member, for instance, as a
courtesy or due to different levels of expertise). The active agent
then requests recommendations, and the system generates group
recommendations.</p>
      <p>
        In the Decision Phase the group members receive the
recommendations with the best prediction on top. The group
recommendations are ranked according to the least misery
aggregation strategy (i.e., maximising the minimal prediction in
the group) [
        <xref ref-type="bibr" rid="ref6">6</xref>
        ]. The group can optionally retrieve details for each
recommendation, and can also go through suggestions with lower
recommendations. They can discuss face-to-face and eventually
come to a conclusions.
      </p>
      <p>In the Action Phase the group would go to the cinema together
and each member is then asked to rate the watched movie to
further develop their own profile. The group might also dissolve if
no consensus can be reached.</p>
      <p>
        This model was then instantiated in multiple apps (e.g., on app
for Android; another app for iOS) and explored with users and
based on real-time movie data that were retrieved from our project
partner moviepilot [
        <xref ref-type="bibr" rid="ref4">4</xref>
        ].
3 THE MTEATSPLORE INTERACTIVE
      </p>
      <p>TABLETOP APPLICATION FOR GROUPS
In a different project on a group recommender system we
explored the suitability and affordances of interactive tabletops for
supporting groups of users in choosing from a set of
recommendations generated and presented by the tabletop app.</p>
      <p>
        Here the primary focus was on a concept for the user
interaction and user interface for the group decision phase. We
started by developing paper prototypes that allows each team
member to pick their personal favourite restaurant and to suggest
it to the group through a drag-and-drop gesture towards the centre
of the table. The table then clusters and aggregates and counts
nominations as well as allows the group members to drill down
for textual as well as visual background information for the
respective restaurant. Figure 2 shows a scenario of the multi-user
multi-touch interaction with the restaurant recommendations.
Further details on the design process and results can be found it
[
        <xref ref-type="bibr" rid="ref3">3</xref>
        ].
4 CONCLUSIONS
In this position paper I have suggested that in the tourism domain
it is often groups of users who travel together or meet during trips
and can benefit from group recommender systems that suggest
items of information, services, or goods that are relevant to the
whole group. Group recommender systems in tourism face similar
challenges and can benefit from contributions and solutions from
other domains.
      </p>
      <p>In the Workshop on Recommenders in Tourism at the 11th
ACM Conference on Recommender Systems I would love to
discuss ideas and concepts for future work on the whole process
of group recommender systems—including technical aspects on
how to generate recommendations that reach broad acceptability
as well as conceptual aspects of group decision making based on
group interaction with recommendations.</p>
      <p>ACKNOWLEDGMENTS
I would like to thank the members of the Cooperative Media Lab.
Part of the work has been funded by the German Research
Foundation (DFG GR 2055/2-1). Thanks to the anonymous
reviewers for valuable comments.</p>
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