=Paper= {{Paper |id=Vol-1914/NHT17-5 |storemode=property |title= What’s the Story? A Proposed Approach for the Evaluation of Experimental Interactive Narrative |pdfUrl=https://ceur-ws.org/Vol-1914/NHT17-5.pdf |volume=Vol-1914 |authors=Charlie Hargood,Ben Artis,Corey Stevens |dblpUrl=https://dblp.org/rec/conf/ht/HargoodAS17 }} == What’s the Story? A Proposed Approach for the Evaluation of Experimental Interactive Narrative== https://ceur-ws.org/Vol-1914/NHT17-5.pdf
       What’s the Story? A Proposed Approach for the
      Evaluation of Experimental Interactive Narrative.
             Charlie Hargood                                Ben Artis                            Corey Stevens
            Creative Technology                        Creative Technology                     Creative Technology
          Bournemouth University                     Bournemouth University                  Bournemouth University
       chargood@bournemouth.ac.uk                 i7673319@bournemouth.ac.uk              i7673602@bournemouth.ac.uk

ABSTRACT                                                           1 INTRODUCTION
Evaluation of experimental digital narrative often focuses         Digital narrative is, by its nature, experimental. How authors
on the overall user experience. While this is important, we        tell stories through technology has been changing rapidly
recognise the need for more granular forms of evaluation to        following continued exploration of the possibilities and the
measure the efficacy of individual digital narrative delivery      poetics of a range of digital mediums. Interactive fiction,
techniques. These continue to grow in variety as authors ex-       hypertext narrative, RPGs, and computer games have all ex-
plore different approaches to telling stories using interactive    perimented with different delivery mechanisms for stories
media. In this paper we propose a multi-layered evaluation         that play with both the interactive nature of digital nar-
methodology based on the principle of deconstructing an            rative as well as its dynamic qualities to create nonlinear
interactive narratives internal fabula and story. This is fol-     narratives. These delivery techniques include hypertextual
lowed by three separate stages of interview for collecting         patterns of narrative structure [3], hypertextual presentation
evidence of the efficacy of different techniques used within       paradigms such as spatial hypertext [4], and game narrative
story payloads to deliver content. This proposed methodol-         delivery techniques such as environmental storytelling [10]
ogy shows early promise, and potentially provides a means          and mechanics as metaphor [12]. For the purpose of this work
to identify the individual efficacy of techniques within a         we might define narrative ’delivery techniques’ as a story
wider digital narrative.                                           structure, medium, or other delivery format design decision
                                                                   within the narrative made for the presentation of a part of
CCS CONCEPTS                                                       the story, whether a section of plot content or something
• Human-centered computing → Hypertext / hyper-                    more subtextual such as a theme.
media;                                                                While there has been a range of work exploring these
                                                                   different possibilities there is somewhat less work in the
KEYWORDS                                                           area of bespoke evaluation methodologies for the narrative
                                                                   efficacy of these different techniques. Existing evaluations
Digital Narrative, Evaluation, Game Narrative                      of these approaches normally follow the path of traditional
                                                                   user experience studies - often seeking to deconstruct the
Reference format:
                                                                   usage of a system and its impact on the user [8]. However
Charlie Hargood, Ben Artis, and Corey Stevens. 2017. What’s the
Story? A Proposed Approach for the Evaluation of Experimental
                                                                   while these tell us much the ability of the system as a whole
Interactive Narrative. In Proceedings of Narrative and Hypertext   to deliver on ’immersion’ and ’flow’ [8] they tell us little
Workshop @ ACM Hypertext 2017, Prague, Czech Republic, July 2017   about how much of the narrative was successfully delivered
(NARRATIVE AND HYPERTEXT’17), 5 pages, CEUR-WS.org.                and understood by the audience or the efficacy of individual
                                                                   techniques within the technology.
                                                                      In this paper we propose a multi-layered approach to the
                                                                   evaluation of the efficacy of digital narrative delivery tech-
                                                                   niques to deliver story. We present two games we have cre-
                                                                   ated as a group, and how we have deconstructed their nar-
                                                                   rative design in order to form an evaluation methodology
Copyright held by the author(s).
                                                                   that goes beyond user experience and seeks to explore the
                                                                   efficacy of individual techniques to deliver story elements.
NARRATIVE AND HYPERTEXT’17, July 2017, Prague, Czech Republic                  Charlie Hargood, Ben Artis, and Corey Stevens

2 BACKGROUND                                                       its story through a sequence of micro narratives embedded
This work draws on both techniques for digital narrative           into the world itself [5]. This includes the idea of environ-
delivery (in surveying the different forms that might be eval-     mental storytelling - that the story is not only delivered
uated) and interactive entertainment evaluation (existing          through the core plot surrounding its protagonist but also
methodologies that might be applied).                              through the world and environment. In his work on envi-
                                                                   ronmental storytelling Jenkins [10] explores four different
Hypertext Narrative                                                techniques through which it has been delivered: evocative
Hypertext fiction such as Joyce’s ’afternoon, a story’ and         spaces (such as richly defined level environments that con-
Moulthrop’s ’Victory garden’, has explored a range of nar-         tribute thematically and depict the world), enacted stories
rative delivery methods, often through different hypertext         (micro narratives encountered as part of the idea of story as
structures such as the calligraphic patterns originally ex-        journey [1]), embedded stories (fragments of narrative de-
plored by Bernstein [3]. This form of structural storytelling      livered through discoverable game artifacts), and emerging
may be used to deliver its own poetic effect whether it be         narratives (actions and events in front of the player that lead
the emphasis or change of context from rereading given to          them to infer their own narratives).
us by a cycle or the feeling of disorientation from a tangle.
                                                                   Interactive Entertainment Evaluation
Similarly, sculptural and location-aware hypertext presents
its own patterns [9] where an author may choose to deliver         Existing game evaluation, as with most application evalua-
narrative through simultaneously available parallel threads        tion, is user experienced focussed. In her summary Denisova
or an array of concurrent nodes. The variety of hypertext          et al. [8] explore a range of game evaluation methodolo-
forms and structures extends further still, and includes the       gies exploring the player experience including the IEQ [11],
juxtaposed montages of spatial hypertext [4]. These design         GEQ [6], and PENS [16] methods. These approaches use ques-
choices are important to the poetic value of the story and         tionnaires to explore Flow, Presence, Control, and a range of
they may radically change how a story is interpreted. They         other variables connected to the UX of game play. While this
are vehicles for delivery of narrative content to the reader       is undoubtedly valuable it only provides limited insight into
which are themselves part of the message. Where one struc-         the narrative impact of a technique used. These approaches
ture might be effective for a given story and might be less        might tell us something about the players general enjoyment
effective or distort the delivery in ways both desirable and       or the suitability of the modes of interaction but not whether
undesirable.                                                       a particular technique communicates the story we want it
                                                                   to.
Game Narrative
                                                                   3 DEVELOPMENT CONTEXT
While some modern game narratives leverage the techniques
common to more traditional mediums, such as film or text,          A pair of narrative centric games under recent development
there are experiments in new delivery mechanisms to deliver        (which employ some of the delivery techniques discussed) as
narrative in less traditional ways that leverage the interactive   part of an exploration into the efficacy of these techniques
nature of the form. The idea of ’Mechanics as Metaphor’ [12]       was the primary motivator for this work. To give context we
builds upon the more theory of ’the medium is the mes-             offer the following descriptions of these games Paramnesia
sage’ [15] from more traditional media and is used to describe     and Blitz (as shown in figure 1’s screenshots).
games who use their mechanics (the actions and interactions
the player makes) as a means for conveying narrative itself.       Paramnesia
This may be rules of the game that reflect aspects of the          The premise of Paramnesia is to use subconscious psycho-
characters, changes to the dynamics to communicate affect          logical techniques to control player actions as well as convey
or emphasis in a scene, or metaphorical interactions within        a strong narrative; using these subconscious techniques the
gameplay. This is strongly connected to the idea of ’Diegetic’     theory is to better convey narrative and object points to
choice within games [14] where choices made within the             players, resulting in a closer cohesion of scripted narrative
narrative of the game are made within the game’s own me-           and the player’s interpretation of story. These subliminal
chanics and dynamics, rather than abstracting the agency of        techniques are similar in premise to conventional forms of
the game away from the game play itself (so called ’Extra          environmental storytelling in that the narrative emerges
Diegetic’ choice).                                                 through the delivery of small sections often through the
   Other game narrative designers prefer to avoid more tra-        space the player explores - though they are more heavily
ditional grand narratives and instead use different narrative      couched in related psychological theory. Paramnesia is a
delivery techniques that focus on the game world delivering        first person atmospheric game set in an apartment block and
What’s the Story?                                         NARRATIVE AND HYPERTEXT’17, July 2017, Prague, Czech Republic

                                                                   told the numbers. Suggestion [13] allows control over the
                                                                   player’s intentions through merely introducing the idea in a
                                                                   specific way. For example, throughout the game ’the voice’
                                                                   uses the phrase ’We’d greatly appreciate it if you could...’.
                                                                   This is purposely used, and can be broken down to: ’We’d’ -
                                                                   Which suggests more than one person is watching and added
                                                                   pressure, ’greatly appreciate it’ - a nicety, which creates a
                                                                   bond between communicator and receiver quickly, ’if you
                                                                   could’ - which creates pressure just to accept while the re-
                                                                   ceiver is still thinking about the two previous steps. This
                                                                   culminates in a stronger bond and higher levels of compli-
                                                                   ance between ’the voice’ and the player.

                                                                   Blitz
                                                                   Blitz is a first person interactive story set in 1940s London.
                                                                   You play as a young boy who has been abandoned by his par-
                                                                   ents and has woken up in a version of his childhood house
                                                                   that has been separated from society. Exploring the house,
                                                                   the player discovers what happened to their parents. Blitz
                                                                   makes use of both Environmental Storytelling, and the no-
       Figure 1: Paramnesia (top) and Blitz (bottom)               tion of ’Mechanics as Metaphor’. Environmental storytelling
                                                                   being the technique that is more heavily used.
                                                                      Throughout the first area there are clues and hints to the
subway. The player is convinced to find, set and detonate a        location, time and events that relate to the house you are in.
bomb in an empty subway, under the intention of it ending a        Graffiti on the walls as well as a range of propaganda posters
communist uprising currently taking place in America. After        reveal somewhat happened to the father and gives an idea of
the detonation of the bomb, it becomes apparent that the           the date that the game is set. There are other subtler hints,
player was manipulated to perform this terrorist attack un-        such as the photographs on the wall; in one of the images,
der false pretenses. There were 4 psychological techniques         a young boy is wearing glasses, and in the next area, there
employed within the level: Conditioning, Compliance, Mere          are a pair of glasses on a crate, that indicate you are the boy
Exposure and Suggestion.                                           in that photograph.The use of ’Mechanics as Metaphor’ is
   Conditioning [7] allows control over player direction, con-     somewhat lighter. Player movement speed is slowed, and the
tinuation of player motivation and player satisfaction. For        camera height of the player lowered and increased in FOV so
example, the use of red light was common throughout the            that the player felt surrounded by everything within vision
level which was paired with the idea of communism, this            to highlight the overwhelming notion of events beyond the
therefore meant a red light could be used to trigger the idea of   protagonist.
communism for the player allowing to keep the motivation
                                                                   4 PROPOSED EVALUATION METHODOLOGY
for their actions going. Compliance [17] allows the designer
to control the player’s reaction to requests. This was used        In order to explore the efficacy of the techniques within
for control over the player’s direction as well as the player’s    the games, we required a methodology that was granular
interpretation of the narrative. For example, the voice (which     enough to focus in on the impact of the delivery of individual
is used to convey some objective and narrative) is created as      pieces of story. We require a method that can consider the
an authoritative figure to create compliance from the player       coherency of delivery (did the technique successful deliver
towards the instructions given. Mere Exposure [18] allows          content in a way the audience understands), and to what
for numbers, patterns and objects to be in the mind of the         degree was its efficacy different to other techniques.
player, purely because it has been show to them multiple
times. For example, the code for the security door is never        Multi-Layered Deconstruction
explicitly told to the players, however, the player sees the 4     To begin to understand the answer to these questions we
digit code up to 10 times on the way down to the subway in         need to first identify what techniques are used where and
graffiti, posters, price tags etc. This results in the numbers     to deliver what. This process is effectively identifying what
being in the player’s mind without them specifically being         Narratologists such as Bal [2] would call the ’Fabula’. Here
NARRATIVE AND HYPERTEXT’17, July 2017, Prague, Czech Republic                Charlie Hargood, Ben Artis, and Corey Stevens

the ’Fabula’ describes the collection of elements that com-      if the payload successfully delivered its content and how
prise the story’s content: its characters, events, places, and   this was received by the user. This way we can evaluate the
facts. We can then connect these fabula elements to their        techniques based on how successful they were at content
delivery in ’story payloads’ that are presented to the player    delivery in the context of the payloads in which they were
through particular techniques in a given scene. Each story       used. It is not, however, suitable to simply ask a player ’did
payload recognises the combination of 1 to n fabula elements     you notice element ?’ as the question itself informs the
and 1 to n delivery techniques as depicted in figure 2.          player before they give their answer. As such we propose a
                                                                 three layer evaluation methodology for subsequent player
                                                                 interviews:
                                                                     (1) User-driven discussion - The user is encouraged to
                                                                         lead the discussion by discussing the story and its
                                                                         setting general terms without guidance to particular
                                                                         parts. This collects evidence for all story payloads
                                                                         without the player being lead to the significance of
                                                                         particular story elements through questioning. The
                                                                         player may mention particular elements and conse-
                                                                         quently demonstrate some effect for the payloads
Figure 2: Each story payload is made up of 1-n fabula ele-               connected to those elements.
ments and 1-n delivery techniques                                    (2) Interviewer-driven discussion - Fabula - The inter-
                                                                         viewer now delivers pre-constructed questions for
   As an example the code to the security door in Paramne-               each fabula element to explore whether this content
sia is a fabula element, it is delivered to the player in ten            was successfully delivered to the player and how
different payloads through out the game. These payloads all              it was interpreted. This stage may lead the player
make use of the delivery technique of ’Mere Exposure’ as                 to elements but not their delivery techniques, and
part of environmental storytelling. It is sometimes packaged             ensures what content was or wasn’t received by the
into a payload with other fabula elements, for example the               player.
posters also communicate the anti-communist themes of the            (3) Interviewer-driven discussion - Story - The interviewer
piece. Consequently we now have a mapping from ’fabula’                  now delivers pre-constructed questions for each story
elements, to delivery payloads as part of the story which                payload. This is the final layer of questioning and
uses a technique. This example is depicted in figure 3.                  directs the players attention to specific parts of the
                                                                         story delivery. This may heavily lead the answer, but
                                                                         won’t affect previous sections and captures specific
                                                                         efficacy of each delivery technique.
                                                                    For each stage of this method the interviewer does not
                                                                 need to ask specific questions that have already been covered
                                                                 by evidence in a previous stage. For example, if evidence is
                                                                 gathered to support the player understood a given fabula
                                                                 element in stage 1, then the question for that element does
                                                                 not need to be asked in stage 2. As the interview progresses
                                                                 the evidence for player engagement becomes weaker due
                                                                 to their being potentially lead by the lines of inquiry, but it
                                                                 also becomes more targeted. In analysis, a researcher might
                                                                 conclude that a technique that was noted as effective for de-
Figure 3: Example of two story payloads within Paramnesia
                                                                 livering part of the story unprompted in stage 1 has stronger
                                                                 evidence than one that has been discussed in stage 3 af-
                                                                 ter prompting. As a methodology we would also propose
   Multi-Layered Interview Methodology. Having identified        that alongside the suggested interview approach an obser-
exactly what is delivered and how within our narratives, we      vational study is conducted where by the researcher studies
can now propose a methodology for detecting the efficacy         the player playing the game noting interaction with and
of these techniques. The premise here is to interview users      comment on different story payloads. This will then provide
with questions connected to each story payload to detect         a three layered data set for analysis from the interview along
What’s the Story?                                                   NARRATIVE AND HYPERTEXT’17, July 2017, Prague, Czech Republic




Figure 4: After deconstruction, three stages of interview capture evidence from the player on the efficacy of payloads. Starting
with general discussion that will not lead the player (stage 1) and then progressing to fabula specific (stage 2) and story specific
(stage 3) questions.


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