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    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Building the Learning Analytics Curriculum: Should we Teach (a Code of) Ethics?</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Paul Prinsloo</string-name>
          <email>prinsp@unisa.ac.za</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Sharon Slade</string-name>
          <email>sharon.slade@open.ac.uk</email>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Department of Business Management, University of</institution>
          <country country="ZA">South Africa</country>
        </aff>
        <aff id="aff1">
          <label>1</label>
          <institution>Faculty of Business and Law, The Open University</institution>
        </aff>
      </contrib-group>
      <abstract>
        <p>This brief chapter explores the feasibility of teaching (a code of) ethics against a background which examines our views around data scientists, data analysis, data and, in particular, student data. It touches upon different approaches to ethics and asks whether teaching ethics would make any difference. The need for an ethical approach to the collection, analysis and use of student data There are many reasons to consider not only the ethical implications in the collection, analysis and use of student data, and also how such challenges might be addressed ([18], [19], [23]). Trends in international higher education and ideological positions pertaining to the purpose of higher education will shape the scope and appropriateness of our responses to ethical issues in learning analytics [16]. Foundational to our approach and proposal is the consideration of learning analytics as a non-neutral structuring device, informed by our current beliefs about what counts as knowledge and learning. Further, approaches to coding, analysis and interpretation are inevitably colored by assumptions about gender, race, class, capital and literacy, and so are both in service of and perpetuate existing power relations. We suggest that (a code of) ethics in learning analytics should include how we see data, what we see as data, the purposes and processes for collecting data, our data analyses (who does this, how it is verified, how/why the output is shared etc), and whether higher education institutions have the resources to ethically respond to identified needs or gaps. Codes of ethics or curricula focused on the ethical issues in data usage should do more than simply provide information but should also aim to change behavior or at least, prompt reconsideration of entrenched positions and values. Designing these codes and curricula requires consideration of different approaches to ethics as well as the conditions that will enable these codes and curricula to shape practice.</p>
      </abstract>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>-</title>
      <p>
        Examining beliefs and assumptions
Efforts to design codes of ethics or indeed curricula that recognize ethical issues can often underestimate the extent
to which curriculum acts as contested space in which different beliefs and assumptions play out [
        <xref ref-type="bibr" rid="ref15">17</xref>
        ]. Central to our
discussion is the need to consider beliefs and assumptions about the role and identity of data scientists, data analysis,
and data itself.
      </p>
      <p>
        Data scientists are portrayed as having the ‘sexiest job of the 21st century’ [4]; as being the new ‘rock stars’ [
        <xref ref-type="bibr" rid="ref18">20</xref>
        ]
and as high priests of algorithms [6]. In somewhat stark contrast to this social imaginary, Walker [
        <xref ref-type="bibr" rid="ref23">25</xref>
        ] paints data
scientists as fallible humans with biases, suggesting that:
      </p>
      <p>
        Humans … interpret meaning from data in different ways. Data scientists can be shown the same sets of
data and reasonably come to different conclusions. Naked and hidden biases in selecting, collecting,
structuring and analyzing data present serious risks. How we decide to slice and dice data and what
elements to emphasize or ignore influences the types and quality of measurements [25, p. 11]
A recent report by Harris, Murphy and Vaisman [
        <xref ref-type="bibr" rid="ref8">10</xref>
        ] also points to the huge variety of skill sets and backgrounds of
those who might classify themselves as ‘data scientists’. Not only do they come from a range of
academic/disciplinary backgrounds such as, inter alia, mathematics, statistics, computer science, researchers,
business people and software developers; their expertise is often focused on one particular domain of knowledge or
practice such as data mining, big data, analyzing structured and unstructured data, statistical modeling, and/or
programming. In the light of the increasing velocity, variety and volumes of data [
        <xref ref-type="bibr" rid="ref11">13</xref>
        ] it seems that future data
analyses will require multiple skills and backgrounds found in teams, rather than individuals.
In addition to the social imaginary pertaining the power of data scientists, we should also consider data analysis
practices. Data analysis has been described as an “art” [
        <xref ref-type="bibr" rid="ref9">11</xref>
        ] and as “black art” [
        <xref ref-type="bibr" rid="ref6">8</xref>
        ]. Given the increasing complexities
of software and methods used to engage with and analyze data, and that many analyses are described in very
technical language and terminology, there is an impression that data analysis provides access to ‘hidden’ knowledge,
not normally accessible to mere mortals. And this then means that many users of those analyses require an
‘interlocutor’ to provide them with an understanding of the data and findings.
      </p>
      <p>
        The last set of beliefs and assumptions that requires our attention is around data itself. These include that data are
neutral and represent the ‘Truth’ – you can’t argue with data. We talk about data as “raw”, “cooked”, “corrupted”,
“cleaned”, “scraped”, “mined” and “processed” [9]. We assume that this data speaks for itself [
        <xref ref-type="bibr" rid="ref12">14</xref>
        ], that is, that there
is no further need to interpret or extract any underlying meaning. There can be a tendency to assume that a given
dataset represents the whole picture (especially in big data), and that knowing ‘what’ is happening erases the need
to know ‘why’ it may be happening. Many researchers and analysts believe that big(ger) data are better data, often
not heeding the warning by Silver [
        <xref ref-type="bibr" rid="ref20">22</xref>
        ] that bigger data sets make it harder to distinguish between the signal and the
noise.
      </p>
      <p>Central to any consideration of the ethical implications in the collection, analysis and use of data must be the
principled position that data are not neutral, raw, objective and pre-analytic, but framed “technically, economically,
ethically, temporally, spatially and philosophically. Data do not exist independently of the ideas, instruments,
practices, contexts and knowledges used to generate, process and analyse them” [13, p. 2]. Often when presented at
forums or in reports, data are presented as indisputable, as fact. As researchers, we will be aware that when a given
theory is proven false, it is no longer accepted as a fact. The same position is rarely applied to data…
2.1.</p>
    </sec>
    <sec id="sec-2">
      <title>What are the implications for learning analytics as ethical practice when data are framed and framing?</title>
      <p>
        With the above as points of departure, we should consider that relationships between data, information, knowledge,
evidence and wisdom are much more complex and contested than we may be comfortable with (e.g., [
        <xref ref-type="bibr" rid="ref11">13</xref>
        ]). If we
were to accept data as neutral, objective and value free, we might also be expected to accept that there is a ‘right’
way to analyze data, and that scientists are to be respected and never questioned. In such a case a code of ethics or a
curriculum which deals with ethics in data would look very different from a code or curriculum that accepts data as,
per se, framed and framing.
      </p>
      <p>
        So, we understand the need for a code of ethics and a curriculum that addresses the ethical implications in the
collection, analysis and use of data in the light of our belief that data are political in nature – data are loaded, shaped
and limited with the values, interests and assumptions of those who collect, frame and use them [
        <xref ref-type="bibr" rid="ref19">21</xref>
        ]. A code of
ethics and a curriculum dealing with the ethical issues in the collection, analysis and use of data must consider the
danger of apophenia, that of “seeing patterns where none actually exist, simply because enormous quantities of data
can offer connections that radiate in all directions” [2, p. 668]. (Also see [
        <xref ref-type="bibr" rid="ref6">8</xref>
        ]).
2.2.
      </p>
    </sec>
    <sec id="sec-3">
      <title>What are the implications for learning analytics when the student data we’ve collected and analyzed are not the whole picture?</title>
      <p>
        There is ample evidence that suggests that the collection, analysis and use of student data is seen as a ‘revolution’
and as the solution to many, if not most, of the challenges in current higher education. Student data are seen as the
‘new black” [
        <xref ref-type="bibr" rid="ref24">26</xref>
        ], as oil, as a resource to be mined. We believe that our data dossiers, and increasingly our access to
students’ behavioral digital data allows us to compile complete pictures regarding students’ aspirations, their
potential and their life journeys. There is, furthermore, an inherent assumption that student data are owned by the
higher education institution which collects it, that students don’t need access, or to know what we collect, the
reasons for the collection, how we analyse the data, how long we keep the data, who has access to the data, and who
we share the data with. And equally worrying, the question of whose interests are really at stake is rarely raised.
While we proclaim ‘student-centeredness’ and putting ‘students first’, students are neither informed, nor involved in
the analysis of data, the provision of context, provision of additional data or able to inform institutions what data
they would like to have access to in order to make more informed decisions. Students therefore may have reason to
question whose values and interests are mainly served in the collection, analysis and use of their data.
2.3.
      </p>
    </sec>
    <sec id="sec-4">
      <title>Whose values? Whose ethics?</title>
      <p>
        Prinsloo [
        <xref ref-type="bibr" rid="ref14">16</xref>
        ] flags the tensions and pull within higher education between liberal values (serving the public good, a
focus on increasing equality, as key to the delivery of national goals), neoliberal values (introducing the
commodification of the curriculum, a focus on students as customers and increasing educational administration) and
a socio-critical orientation (exploring the inherent epistemological power in curricula and raising the notion of the
university as an elitist space). Though it falls outside of the scope to discuss the implications of each of these three
approaches (liberal, neoliberal and socio-critical) to the role of higher education in the 21st century, each of these
orientations will have an impact on the collection, analysis and use of student data (also see [5]).
In addition to categorizing the role of higher education, we should also consider different approaches to ethical
frameworks, such as deontological and teleological approaches. A deontological approach to ethics (whether as code
or curriculum) typically forms the basis for legal and regulatory frameworks, Terms and Conditions, contractual
agreements and simple opt-in/opt-out approaches to sharing of personal data. A deontological approach works best
in stable environments. In contrast, we can also consider a teleological approach which emphasises potential for
harm, individuals’ agency in making informed, nuanced decisions regarding the collection, analysis and use of their
data and recourse to action in cases of harm or breach of privacy (see [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ], [
        <xref ref-type="bibr" rid="ref16">18</xref>
        ], [
        <xref ref-type="bibr" rid="ref17">19</xref>
        ], [
        <xref ref-type="bibr" rid="ref25">27</xref>
        ]).
      </p>
      <p>
        Velasquez, Andre, Shanks, and Meyer [
        <xref ref-type="bibr" rid="ref22">24</xref>
        ] suggest a combination of approaches that may include the following:





      </p>
      <sec id="sec-4-1">
        <title>A utilitarian approach (action that “provides the greatest balance of good over evil”); A rights approach (referring to basic universal rights, such as the right to privacy, not to be injured, etc);</title>
      </sec>
    </sec>
    <sec id="sec-5">
      <title>A fairness or justice approach;</title>
      <p>A common-good approach (the welfare of the individual is linked to the welfare of the community); and</p>
      <sec id="sec-5-1">
        <title>A virtue approach (based on the aspiration towards certain shared ideals).</title>
        <p>It is clear then that the scope and content of a code of ethics and/or a curriculum addressing the ethical issues in the
collection, analysis and use of student data is more complex than may at first be suspected. And, in any case, there
is a concern that simply establishing codes of ethics or curricula which more explicitly deal with ethical issues
makes little difference…</p>
        <p>
          (In)conclusion: Codes of ethics – who cares anyway?
It falls outside the scope of this short article to consider the different opinions regarding the impact of codes of
ethics or curricula that teach ethics (see, e.g., [
          <xref ref-type="bibr" rid="ref5">7</xref>
          ]). Numerous codes of practice and policies relating to ethical uses of
learning analytics have been produced (e.g., [
          <xref ref-type="bibr" rid="ref10">12</xref>
          ], [
          <xref ref-type="bibr" rid="ref13">15</xref>
          ]) and it is perhaps too early to say whether simply developing
such frameworks changes practice.
        </p>
        <p>
          We argue that “Ethics are the mirror in which we evaluate ourselves and hold ourselves accountable” and that
holding actors and humans accountable still works “better than every single other system ever tried” ([
          <xref ref-type="bibr" rid="ref3">3</xref>
          ], emphasis
added). And the question is really not “should we teach (a code of) ethics as part of a learning analytics
curriculum?”, but under what conditions might this actually make a difference?
        </p>
      </sec>
    </sec>
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