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  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>PHARA: a personal health augmented reality assistant to support decision-making at grocery stores</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Francisco Gutie´rrez</string-name>
          <email>francisco.gutierrez@cs.kuleuven.be</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Bruno Cardoso</string-name>
          <email>bruno.cardoso@cs.kuleuven.be</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Katrien Verbert</string-name>
          <email>katrien.verbert@cs.kuleuven.be</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Dept. of Computer Science, KU Leuven</institution>
          ,
          <addr-line>Celestijnenlaan 200A, Heverlee, Belgium 3001</addr-line>
        </aff>
      </contrib-group>
      <pub-date>
        <year>2017</year>
      </pub-date>
      <abstract>
        <p>Poor diet and physical inactivity are important factors that contribute to the obesity outbreak. erefore, healthy eating habits are crucial for physical well-being. In this paper, we present the concept design and an early stage evaluation of PHARA, a personal health augmented reality assistant that recommends healthy and similar products to people in their everyday lives. We evaluated a content-based recommender system in a desktop environment (n = 15) to measure the perceived quality, as well as behavioral intentions of users. In addition, we evaluated the user interface and measured participants' perceptions of usefulness and ease of use. Whereas perceived usefulness and perceived ease of use are good, more work is required towards improving the accuracy and diversity of recommendations.</p>
      </abstract>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>CCS CONCEPTS</title>
      <p>•Information systems →Decision support systems;
Recommender systems; •Human-centered computing →Mixed /
augmented reality;</p>
    </sec>
    <sec id="sec-2">
      <title>INTRODUCTION</title>
      <p>
        Nowadays, recommender systems are increasingly used to support
decision-making in health-related contexts, suggesting users how
to improve their eating, exercising or sleeping behavior. An
example is the use of recommendations as a basis to algorithmically
derive balanced meal plans that meet nutritional guidelines for the
user [
        <xref ref-type="bibr" rid="ref4">4</xref>
        ]. ese recommendations are generally based on personal
proles that include gender, height, weight and physical activity,
International Workshop on Health Recommender Systems, August 2017, Como, Italy. ©
2017. Copyright for the individual papers remains with the authors. Copying permied
for private and academic purposes. is volume is published and copyrighted by its
editors.
to provide estimates on individuals’ basal metabolic rates and daily
kilo-calorie requirements. Although we can nd relevant
literature covering several aspects of food recommendation [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ], there
is not so much research on the HCI factors of the actual delivery
of food recommendations to users. Holding to the principles of
just-in-time knowledge management (JITKM)[
        <xref ref-type="bibr" rid="ref3">3</xref>
        ], we believe that
delivering the right information at the right context has a positive
impact on people’s food buying decisions and, ultimately, will help
them accomplish their health goals. erefore, we are interested in
providing information to people when it maers the most - in the
moment of decision: when they hold a product in their hands at
the grocery store. Grocery stores provide an interesting seing for
our research, as people there make many food buying decisions. To
this end, nutrition labels may play a key role in promoting healthy
food choices [
        <xref ref-type="bibr" rid="ref8">8</xref>
        ], as improving people’s diet begins by improving
the nutritional quality of the food choices they make. On the other
hand, crowdsourced databases such as Open Food Facts1 provide a
big source of nutritional information for food products from around
the world, opening a new spectrum of possibilities for relevant
recommendations. We want to bring these concepts together along
with the potential that augmented reality (AR) technologies have to
oer while providing a context-aware, continuous AR experience
[
        <xref ref-type="bibr" rid="ref5">5</xref>
        ].
2
      </p>
    </sec>
    <sec id="sec-3">
      <title>RELATED WORK</title>
      <p>
        Recommender Systems. van Pinxteren, Youri et al.[
        <xref ref-type="bibr" rid="ref12">12</xref>
        ] implemented
a similarity measure for recipes based on a collaborative ltering
approach. e similarity measure can be used to promote new
recipes that t into people’s lifestyle according to their preferences.
Shekar, Sangeetha et al.[
        <xref ref-type="bibr" rid="ref10">10</xref>
        ] propose a traditional content-based
implementation using a phone grocery shopping assistant that
recommends products based on the user prole and a database
of products. Achananuparp, Palakorn, and Ingmar Weber [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ]
explored healthy food recommendations by nding food substitutes
in similar contexts using a crowdsourced service.
      </p>
      <p>
        Visualization. e work of C. Siawsolit et al. [
        <xref ref-type="bibr" rid="ref11">11</xref>
        ] illustrates the
use of a simple star-rating visualization to suggest healthy products
and how a nutritional-based recommender system may be useful
to people who are motivated to eat healthy but have no time to
compare products. Many alternatives rely on a simplied nutrition
labelling system to help consumers make healthier food choices.
A prominent example is the ve-colour nutrition label/nutri-score
based on the British Food Standards Agency Nutrient Proling
System (FSA-NPS), which is an score calculated for each 100g amount
of energy, sugar, saturated fay acid, sodium, bres, proteins, and
fruits and vegetables.
      </p>
      <p>
        Augmented Reality. e most comparable system to PHARA is
the work of Ahn, Junho et al.[
        <xref ref-type="bibr" rid="ref2">2</xref>
        ] who developed a handheld AR
system that uses color-based AR tagging to support people in nding
healthy food products in supermarkets. eir application uses an
in-store navigation system to guide participants to the products
and shows a single color-based label to highlight information over
the product. While this system may be the most similar to PHARA,
we are interested in the usability of immerse scenarios in which
users have both hands free to interact and get information from the
system, in a just-in-time fashion. On the other hand, in contrast
with the work of Ahn, Junho et al, we are interested in more deep
recommendations related to the context of both the product and the
user. To this end, item-item content-based recommenders have the
potential to leverage personal data while leing users explore the
relationships between food products and health-goal achievement.
3
      </p>
    </sec>
    <sec id="sec-4">
      <title>SYSTEM DESIGN</title>
      <p>e design of PHARA is inspired by related work, JITKM goals,
personal health tracking challenges and the opportunities presented by
recent advances in AR head-mounted display (HMD) technologies,
such as Microso Hololens2. In this section, we describe the system
architecture and the design of PHARA’s user interface.</p>
      <p>Architecture. e architecture of PHARA is shown in Figure 1.
We envision an immersive system where users can wear the HMD
freely and execute tasks using input such as voice commands or
hand gestures. With a reactive design3 in mind, data is streamed on
demand from the servers to ensure system responsiveness.
Computing of recommendations and predictions take place in the server,
releasing the HMD from any other computation other than tracking
and recognizing printed labels and barcodes to identify products. A
Web Application also is served in a separate client, through which
users can introduce and synchronize their devices with personal
data.
2hps://www.microso.com/en-us/hololens
3hp://www.reactivemanifesto.org/</p>
      <p>
        User Interface. e interface of PHARA is inspired by the work
of Heun, Valentin et al [
        <xref ref-type="bibr" rid="ref6">6</xref>
        ] in smarter objects, and we also
considered following Mahew Kay[
        <xref ref-type="bibr" rid="ref7">7</xref>
        ] suggestions for personal health
visualization design. In Figure 2 we present an early digital
prototype of our interface that uses an AR card component layout to
show: a) a visual component of Similar Products recommendations;
b) an Impact on Health component that gives a prediction of the
impact of the product on user’s health; and c) an overview
visualization of the product that shows a description of the nutrients in
an intuitive visualization.
4
      </p>
    </sec>
    <sec id="sec-5">
      <title>USER STUDY DESIGN</title>
      <p>In this section, we present the design of our user studies. Results
are discussed in the next section. We recruited 15 participants (3F,
12M; mean age: 27.6, SD: 5.88) via word-of-mouth. We asked them
to participate in two studies to collect their thoughts towards the
recommender system, and an early paper prototype to understand
how PHARA can be used in real world seings. A short oine
evaluation was conducted aerwards to test recommendation accuracy
and diversity.</p>
      <p>Study 1: Recommender System. We built our system using
a crowdsourced database from Open Food Facts, using a
contentbased approach and a similarity index to estimate similarities
between food products. We generated recommendations based on
similarities of products to provide recommendations about Similar
Products, Healthy Products and Based on your Prole. Participants
were presented with a Web browser application where they were
required to create a prole with their personal data (allergies, height,
weight, age and activity level). Aerwards, they were asked to
select 10 favorite products to train the system. Aer creating a
prole, a dashboard was shown (see Figure 3) were they could see
a list of recommended products. e task was as follows: Select any
products that you would like to have for dinner.</p>
      <p>
        e system showed a visualization of ”MyPlate”, with suggested
indications for a balanced meal, based on Healthy Eating Plate
created by experts at Harvard School of Public Health and Harvard
Medical School4. Participants had to add products until they were
happy with their selection. When clicking on a product from the
list, the system showed the product information and three lists,
Similar Products, Healthy Products and Based on your Prole, each
including six recommendations. Aer nishing their selection for a
healthy plate, we asked users to ll out the Rese[
        <xref ref-type="bibr" rid="ref9">9</xref>
        ] questionnaire
to understand the user experience with the recommender system.
      </p>
      <p>
        Study 2: Paper Prototype. We presented packages of dierent
food products from the local supermarket to the participants on
a table. We reused the design of the components from Study 1’s
application and printed them on paper, see Figure 4. Participants
were informed about the AR system and the concept in general. We
also created cards with recommendations from the system, based on
similar products and healthy alternatives. Participants were asked
to think-aloud their ideas during the experiment, and to imagine
the following scenario you are in the grocery store and you want
to get a selection of food products you would likely buy. e task
started with participants picking up any product from the table
and then, as PHARA would (automatically) do, the corresponding
detail component card (Figure 2c) was manually aached to the
front-side of the product package. When participants asked for
recommendations of healthier or similar products the
corresponding recommendations card (Figure 2a) was aached to the package
and we asked them to pick one of the recommended products from
the table. When they did so, and while holding both products,
we aached the corresponding product detail card (Figure 2c) to
the newly picked product. Aerwards, we asked participants to
compare the products using both the printed information in the
box and PHARA’s detail cards and chose the one they would likely
buy. We repeated this procedure until participants declared they
were satised with their selection. At the end of the task, we asked
participants to ll out a technology acceptance questionnaire [
        <xref ref-type="bibr" rid="ref13">13</xref>
        ].
      </p>
      <p>Study 3: Oline Evaluation. An oine experiment was
conducted by collecting activity data of the users that used the Web
application recommender system. Using this data, we calculated
the proportion of the recommendations that were actually suitable
for the user (precision) and the variation of items in the
recommendations (diversity) of the system.
4hps://www.hsph.harvard.edu/nutritionsource/healthy-eating-plate/</p>
    </sec>
    <sec id="sec-6">
      <title>RESULTS AND DISCUSSION</title>
      <p>Recommender system. We summarize the results of Study 1 in
Figure 5. Participants indicated they perceived the system as useful
¹Median = 4º on a 5-point Likert scale (one: strongly disagree,
ve: strongly agree). ey also indicated that they were familiar
with the products in the database ¹Median = 4º. e interface
that was shown to them appeared to be adequate ¹Median = 4º.
Other factors such as condence, novelty, satisfaction and
behavioral intentions tended to be rated lower ¹Median = 3º. e main
comments of the participants at the end of the session were related
to the quality of the data which is reected in their behavioral
intentions ¹Median = 3º, indicating that some products were not
easy to nd due to missing information about the product. ere
were also comments related to the diversity of recommendations
¹Median = 3:5º, indicating that similar products appeared too oen
in the recommendations.</p>
      <p>Paper prototype. Results are presented in Figure 6.
Participant feedback tended to be positive in general (Median &gt;= 6) on
a 7-point Likert scale (one: unlikely, seven: likely), indicating that
they found the system to be intuitive, easy to use and learn.
However, some participants were concerned about the exibility of use
¹Median = 5º, given the HMD hardware that they would wear with
ceived ease of use of PHARA.
the real HDM device. Some participants had comments during the
think-aloud session “e information cards look intuitive and easy
to read, however more details on the object would be useful”. When
asked to compare the information printed on the box with the
augmented component, a participant mentioned that “Actually, this
component complements the information in the box”. When asked
to hold both products and compare them, a participant mentioned:
“In this way, it is easy to compare both products, the information is
consistent. Sometimes reading the package can be misleading and/or
dicult to read”.</p>
      <p>Oline Evaluation. Our initial test showed that
recommendations had a low precision and recall, (see Figure 7). However, the
numbers for Healthy Alternatives also illustrate the interest of
participants in healthy products. ese metrics illustrate participant’s
feedback in study 1, where they indicated that recommendations
of products seemed to be useful, but factors such as accuracy and
diversity were an issue. is was noted particularly when
participants faced incomplete descriptions of food products, or missing
values. Participants tended to stick with familiar or similar products
that they felt condent with. Crowdsourced databases present a lot
of opportunities by providing a large set of items supported by a
devoted community of users. However, uncertainty in data quality
is a challenging factor in terms of processing and presentation to
the end user to be addressed.
6</p>
    </sec>
    <sec id="sec-7">
      <title>CONCLUSIONS AND FUTURE WORK</title>
      <p>We have introduced PHARA, an AR system to support
decisionmaking at grocery stores and described the results of three
preliminary user studies. e obtained results are encouraging and
suggest that PHARA’s concept is likely a viable way to promote
the adoption of healthy food buying behaviors. Future work will
rene the prototype and explore its eects in larger and more
diverse audiences and seings. We will explore dierent strategies
to improve diversity and precision of food recommendations in
future studies and dierent visualizations will be evaluated on how
to eectively communicate personal health data to users.</p>
    </sec>
    <sec id="sec-8">
      <title>ACKNOWLEDGEMENTS</title>
      <p>e research has been partially nanced by the KU Leuven Research
Council (grant agreement no. C24/16/017).</p>
    </sec>
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