=Paper= {{Paper |id=Vol-1968/paper3 |storemode=property |title=Sociality is Not Lost with Monetary Transactions within Social Groups |pdfUrl=https://ceur-ws.org/Vol-1968/paper3.pdf |volume=Vol-1968 |authors=Evgeniya Lukinova,Tatiana Babkina,Anna Sedush,Ivan Menshikov,Olga Menshikova,Mikhail Myagkov }} ==Sociality is Not Lost with Monetary Transactions within Social Groups== https://ceur-ws.org/Vol-1968/paper3.pdf
    Sociality is Not Lost with Monetary Transactions within
                          Social Groups
     Evgeniya Lukinova1[0000-0002-8357-9307], Tatiana Babkina2*[0000-0002-0504-2643], Anna Se-
    dush3, Ivan Menshikov4, Olga Menshikova5, and Mikhail Myagkov6[0000-0002-8419-6404]
          1
           New York University Shanghai, 1555 Century Ave, Pudong, Shanghai, China
2
  Skolkovo Institute of Science and Technology, Skolkovo Innovation Center, Building 3, Mos-
 cow, 143026, Russian Federation; Tomsk State University, Laboratory of Experimental Meth-
    ods in Cognitive and Social Sciences. 36 Lenin Ave., Tomsk, 634050, Russian Federation;
   Moscow Institute of Physics and Technology (State University), Department of Control and
    Applied Mathematics. 9 Institutskiy per., Dolgoprudny, Moscow Region, 141701, Russian
                                             Federation
                                   t.babkina@skoltech.ru
 3
    Moscow Institute of Physics and Technology (State University), Department of Control and
    Applied Mathematics. 9 Institutskiy per., Dolgoprudny, Moscow Region, 141701, Russian
                                             Federation
 4
    Russian Academy of Science, Federal Research Center “Informatics and Control”, Dorodni-
   tsyn Computing Center. 40 Vavilov Str., Moscow, Russian Federation; Moscow Institute of
Physics and Technology (State University), Department of Control and Applied Mathematics. 9
           Institutskiy per., Dolgoprudny, Moscow Region, 141701, Russian Federation
  5
     Russian Presidential Academy of National Economy and Public Administration. 82/5, Pro-
  spect Vernadskogo, Moscow, 119571, Russian Federation; Moscow Institute of Physics and
Technology (State University), Department of Control and Applied Mathematics. 9 Institutskiy
                  per., Dolgoprudny, Moscow Region, 141701, Russian Federation
  6
    Tomsk State University, Laboratory of Experimental Methods in Cognitive and Social Sci-
  ences. 36 Lenin Ave., Tomsk, 634050, Russian Federation; Department of Political Science,
                         University of Oregon, Oregon, 97403, United States



          Abstract. This paper investigates how the group membership fee influences the
          cooperation rate within the groups formed through the socialization. Our previ-
          ous findings suggest that socialization, or social interactions in groups, create
          sociality and, therefore, establish a society with sustained cooperation and fair-
          ness. In line with Social Identity Theory, we assert some esteem or value to be
          gained through group differentiation. What will happen with this additional val-
          ue once we try to quantify it? For this purpose, we observed two cases: social-
          ized participants should pay the fee to stay in-group; participants should pay the
          fee to join the group, socialize and stay there. We find that monetary transac-
          tions are not determinative on their own; rather the consequences of these trans-
          actions can hurt collective action through a forced division of participants into
          those who paid enough (in-group) and those who did not (out-group). Moreo-
          ver, despite the fact that being in-group and out-group is an economically equal
          situation, participants are willing to pay the fee to stay in their socialized group
          or pay the fee to join the group before socialization.

          Keywords: Prisoner’s Dilemma, Socialization, Cooperation, Auction, Group
          Formation, Membership Fee, Experimental Economics.
                                                                                         19


1      Introduction

Over the time of the human existence, people interact with each other through com-
munication, everyday activities, solving personal and social issues. In addition, the
same social contacts are bound by commodity-money relations. In general, the human
interactions progress with humanity. Development of new technologies allowed unit-
ing large numbers of people despite the geographical distance, the difference in time
and education. Such interaction is beyond the scope of models that are based on per-
sonal contact. What remains the same? It is the creation of collective action for any
group of people. Inter alia while interacting socially, a group of people consistently
faces economic interactions.
   How often do money change our behavior? The answer is obvious - constantly. Is
the attitude to money different inside circles of friends, clubs, dance schools and other
community organizations? Often, the maintenance of these institutions requires cer-
tain investments, of which you are not even aware when you decide to enter them.
How can the requirement of cash contributions affect the motivation and the coopera-
tive spirit of the group? Even in a circle of old friends, issues related to money may
give rise to a discord in the relationship. On the other hand, monetary relations are an
integral part of our lives. Therefore, the question of money influence on the creation
and maintenance of collective action is urgent.
   From the point of voluntary investments, we can recall the study [1] that showed
that voluntary contributions are not only characteristic of long-established organiza-
tions. It is inherent to the groups formed in the laboratory too. So, a group of not fa-
miliar people can be switched to collective action resulting in maximizing non-
individual utility. What if we are talking about the entrance fee? How often do we
deny ourselves something when we need to pay for it? We go to less popular clubs, do
not dare to enter into a private organization, etc. Still, we understand that the fee is not
commensurate with what gives you a club membership. What motivates us, and does
it work for everyone?
   The work [2] demonstrated that segregation is arranged in such a way that the per-
son seeks the group, in which he expects to benefit the most. On the other hand, the
article [3] claims that any movement between the groups adversely affects the coop-
eration. It turns out that the highest cooperation is expected in the group set up by
personal preference with a strictly fixed number of participants. We have previously
found [4–7] that the cooperation rate in a laboratory group where subjects can interact
and choose a group can be similar to the cooperation of groups that have long-
standing ties and that brain area associated with self-control can modulate the valua-
tion system for cooperating in-group [8]. Thus, the purpose of this study is to explore
how fee changes the behavior of the members within the group, as well as attitudes
towards auctions from different types of personalities.
   The article [9] states that the participants tend to overpay in the auctions. Neverthe-
less, it is logical to assume that a certain baseline should be different for the prosocial,
individual and competitive types, according to Social Value Orientation (SVO) test
[10, 11]. We also want to study the attitudes towards groups for different types of
personalities. For someone to feel belonging to a group is more important than the big
20


profit inside this group. Does it work in the case of a paid entry into the group? Re-
searchers [12] argue that the prosocial type does not change their behavior in any
situation. However, what happens to the other types? Perhaps the fee for being in a
group can change the behavior of individualists, because this type tends only to max-
imize personal utility, rather than the difference between their own and other utility
[13, 14]. Since the payment obviously contributes to the individual utility, it also
changes the individual behavior. Thus, we hypothesize that a change in cooperation
depends on the personality type of the subject.


2      Materials and Methods

The study procedures involving human participants were approved by Skolkovo Insti-
tute of Science and Technology (Skoltech) Human Subjects Committee. Written in-
formed consents were obtained from participants.
   Subjects (N = 168, 105 males) for the experiment were recruited from the students
at the Moscow Institute of Physics and Technology (MIPT). The MIPT Experimental
Economics laboratory was used to carry out all experiments. Each experiment con-
sisted of 12 students, pre-selected before the experiment to be unfamiliar with one
another. Before each experiment we collected the “social value orientation” (SVO)
scale [10], which is a measure of the subjective utility individuals tend to place on
social interaction and belonging. A specialized tool to design and carry out group
experiments in experimental economics, z-Tree developed at the University of Zurich,
was used [15]. Experimental z-Tree files are available on Dropbox:
https://www.dropbox.com/sh/5awykl6iu8dv4hl/AAD8qmPX5QaO3_-
BczwnwfO_a?dl=0
   After the end of each treatment, participants provided feedback about the experi-
ments received payments and left the experimental facility.
   Each experiment was divided into the following phases:
   Anonymous Game phase, where participants played the two-person one-shot Pris-
oner’s Dilemma (PD) (Table 1) with a random human partner. Participants were ran-
domly paired with an anonymous partner each round of the game and alternated roles
on subsequent trials between column chooser and row chooser for the PD. This game
phase lasted for 20 rounds.

                               Table 1. Prisoner’s Dilemma payoffs.

       Payoffs                  Cooperation                           Defection
     Cooperation                    5, 5                               0, 10
      Defection                    10, 0                                1, 1

Socialization (Choice) phase (10-15 min), where all 12 subjects participate in the ice-
breaker: first of them said his/her name and an adjective that started from the same
letter, second subject repeated first subject’s name and adjective and said his/her own
name and adjective, and so on till the last participant said all names and adjectives in
                                                                                        21


order. Then, in a reverse order each participant shared his/her life facts. After that,
participants were asked who wanted to become a group leader. Other players one by
one decided which leader they want to be in a group with, not exceeding total of six
people. The participants get to choose a group, which easily satisfies the minimal
group requirement and social identity theory [16]. Finally, each group socialized,
communicated, and selected their group’s name (it is called Group Socialization) and
passed to the experimenter.
   Socialized Game phase, where participants played the PD with a random human
partner from their socialized group of 6. Their partner changed each round of the
game. There was total of 20 rounds in this game phase.
   Auction Game phase. Auction is carried out once every 5 rounds. Participants need
to tell what proportion of their profit they want pay, i.e. bid (in %) for staying in their
socialized group (in-group). Eight participants (4 participants out of each socialized
group) with the highest bids pay proportion only in this round and play in-group. Four
participants (2 participants out of each socialized group) with the least bids do not pay
and play out-group. Thus, three groups of 4 are formed for the next 5 rounds till the
next Auction happens. There was total of 20 rounds and 4 Auctions in this game
phase. Therefore, the Auction Game phase includes four blocks; every block begins
with the Auction and consists of five rounds of PD game.
   There was an additional experiments with Socialization with Money treatment (N
= 96). It was divided into 3 phases and followed the same scenario as in the main
treatment for phase 1, Anonymous Game phase.
   Phase 2, Socialization started the same way until the identification of the group
leaders. Then information on the number of points earned through the Anonymous
Game phase of each participant became available. Participants (except the group
leaders) were asked to indicate how many points (from 0 to 50) they want to pay to be
in a group with one or the other group leader. Three participants with the highest bids
(for one of the group leaders) make a payment only once and form a group with the
group leader of their choice, thus, forming two groups of 4, in-group. Four partici-
pants whose bids were not high enough to join the group of their choice formed a
third group of 4, i.e. out-group. After the groups formed, the in-groups were allowed
to socialize, communicate, and decide on the group name (Group Socialization),
whereas members of the out-group were not allowed to talk with each other and were
separated from each other and the in-groups.
   During phase 3, Money Socialized Game participants played the PD with a random
human partner from their group of 4. Their partner changed each round of the game.
There was total of 20 rounds in this game phase.
   To summarize this section, in this article we observe two types of the experiments.
   The first type includes:
   1. Anonymous Game phase (PD game for 20 rounds);
   2. Socialization with division in two groups of 6;
   3. Socialized Game phase (PD game for 20 rounds in groups of 6);
   4. Auction Game phase (PD game for 4 blocks of 5 rounds with the Auction in
        the every block, which divide the participants into three groups of 4).
22


   The total profit in the first type of the experiment is the sum of Anonymous Game
   phase plus Socialized Game phase, plus Auction Game phase (approximately 1000
   RUR).
   The second type includes:
   1. Anonymous Game phase (PD game for 20 rounds);
   2. Socialization with money treatment and division in three groups of 4;
   3. Money Socialized Game phase (PD game for 20 rounds in groups of 4).
   The total profit in the second type of the experiment is the sum of Anonymous
Game phase plus Money Socialized Game phase, and minus payment in Socialization
with money treatment phase (approximately 1000 RUR).
   According to the division process, the in-group is the group with Group Socializa-
tion; the out-group is the group without Group Socialization.


3        Results

3.1      Money does not disturb sociality in-group
Table 2 portrays that average cooperation rates (the proportion of the choosing
Cooperate in the Prisoner’s Dilemma game from all rounds in the considering phase)
decline from Socialized to Auction phases (Z = 5.7, p < 0.001, Wilcoxon signed-rank
test). However, this is due to significant decline in out-group cooperation (Z = -6.7, p
< 0.001, Wilcoxon rank-sum test). In-group cooperation in Auction goes along with
the average cooperation level of Socialized phase, both on average and in dynamics
(Table 3; Fig. 1) (p = 0.11, t-test).

                                  Table 2. The average cooperation rate.

               Experimental phases                          M                      SD
                   Anonymous                              0.23                    0.21
                    Socialized                            0.53                    0.37
                      Auction                             0.30                    0.28

    Table 3. The average cooperation rate within the in-group and the out-group during Auction
                                           Game phase.

                                      Block 1       Block 2        Block 3          Block 4
          Auction blocks
                                     M      SD      M      SD      M       SD     M       SD
              In-group               0.57   0.42   0.49   0.40    0.39     0.41   0.35   0.36

             Out-group               0.27   0.30   0.16   0.20    0.21     0.27   0.27   0.37
                                                                                                             23


                                                   Cooperation by dynamic
                                  0,80
                                  0,70
                                  0,60
           The cooperation rate




                                  0,50
                                  0,40
                                  0,30
                                  0,20
                                  0,10
                                  0,00
                                         1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
                                                          Periods
                                               Anonymous                          Socialized
                                               Auction in-group                   Auction out-group


   Fig. 1. Dynamics of the cooperation rate during Anonymous, Socialized and Auction Game
phases.

3.2      Cooperation within the in-group or the out-group depends on the social
         value orientation (SVO) type
During the Anonymous and Auction Game phases for the out-group, the average co-
operation rate for prosocial and neutral participants is not significantly different from
each other (Anonymous: Z = 0.62, p = 0.53; Auction for the out-group: Z = -0.42, p =
0.68, Wilcoxon rank-sum test) (Table 4). However, during the Socialized and Auction
Game phases for the in-group the difference between all SVO types exists: the most
cooperation rate corresponds to prosocial type, then neutral, individualistic and com-
petitive types (Socialized: p < 0.001; Auction for the in-group: p < 0.001, Kruskal-
Wallis test). Similarly, within the in-group SVO types were distributed compared to
the out-group. Within the out-group in the auction, individualistic participants reduce
their cooperative behavior the most. As seen in Table 4 the largest difference between
the Socialized and the Auction Game phase for the out-group occurs for individualis-
tic type – 0.43. Moreover, for all SVO types the cooperation rate reduces from Social-
ized to Auction for out-group or for in-group phases except competitive type. It is
interesting to notice that for the competitive type the difference between Socialized
and Auction phases for the in-group is negative – the cooperation rate increases in
0.07. All this confirms that the fee affects the utility and the behavior of the partici-
pant.

             Table 4. Distributions of SVO types for the in-group and the out-group.

                                                   In-group       Out-group     Anonymous         Socialized
      Cooperation in Auction
                                                  M       SD      M      SD     M        SD           M   SD
                Prosocial                         0.57    0.40    0.36   0.32   0.30     0.22     0.68    0.32
24


           Individualist            0.37       0.38    0.04       0.08      0.10       0.13    0.47    0.37
           Competitive              0.13       0.28    0.03       0.07      0.10       0.11    0.06    0.13
             Neutral                0.43       0.41    0.32       0.31      0.33       0.16    0.49    0.36


3.3        Participants tend to stay in their own group despite of the social type
The difference is only observed in the baseline of the tendency to pay for each of the
social groups. Moreover, the correlation between the fee and the cooperation rate is
positive and equal to 0.43 (p < 0.001, Spearman’s rank correlation).
   In-group and out-group bids on average converge: in-group bids decline, whereas
out-group bids increase as depicted in Fig. 2.
      30
      25
      20
      15
      10
       5
       0
                  Block 1               Block 2                   Block 3                 Block 4

                                      In-group bid                Out-group bid


     Fig. 2. Average in-group and out-group bids (in %).

When left out of the group for one round of the Auction (5 periods), participants de-
sire to get into the group in the next round. On average, SVO types pay the equal
amounts (p = 0.5, Kruskal-Wallis test), however competitive type tends to pay less
(Table 5).

              Table 5. Distributions of the pay in the Auction of SVO types for the in-group and
                        the out-group in four blocks during the Auction Game phase.

Type/Bids in the        Average        Block 1 Bid Block 2 Bid Block 3 Bid Block 4 Bid
   Auctions            M       SD          M      SD          M      SD            M    SD      M      SD
   Prosocial          13.99   14.39    16.62     17.05   12.18      15.71     11.68    12.97   15.46   17.72
 Individualist        13.17   16.34    11.31     15.56   14.05      20.69     13.60    19.11   13.70   20.22
 Competitive           9.81   19.19    16.22     26.09    1.90       4.05     10.59    26.22   10.50   26.26
    Neutral           13.81   13.07    20.47     20.68   11.19      14.30     12.10    13.95   11.47   13.90


Participants’ transfer from the out-group to the in-group correlates with increase in
cooperation while transfer from the in-group to the out-group with decrease in coop-
eration (Table 6).
                                                                                           25


          Table 6. The change in the cooperation rate from the in-group to the out-group and
              vice versa in four blocks during the Auction Game phase for SVO types.

  in-group 
                 Block 1  Block 2        Block 2  Block 3          Block 3  Block 4
   out-group
   Prosocial       0.67        0.23        0.62          0.38          0.49         0.33
 Individualist     0.56        0.08        0.35          0.05          0.48         0.08
 Competitive       0.00        0.00     NO DATA       NO DATA          0.00         0.00
    Neutral        0.50        0.10        0.60          0.20          0.60         0.40
  out-group 
                 Block 1  Block 2        Block 2  Block 3          Block 3  Block 4
    in-group
   Prosocial       0.47        0.50        0.28          0.44          0.29         0.49
 Individualist     0.10        0.45        0.10          0.30          0.00         0.30
 Competitive       0.10        0.10        0.00          0.00      NO DATA       NO DATA
    Neutral        0.90        0.90        0.17          0.50          0.00         0.80


3.4    Entry to the out-group removes positive effect of sociality on cooperation
Out of the group, there is a sharp decline in cooperation. Perhaps this is because the
member of the other group is perceived as an enemy who will not cooperate, thus, the
participant does not cooperate in return. Out-group cooperation in Auction oscillates
around average Anonymous cooperation levels (Fig. 3). An interesting pattern is also
visible if cooperation dynamics is considered. Spikes of cooperation for the out-group
in Auction only in the first period of each Auction, i.e. periods 1, 6, 11, 16. Although
the intent to cooperate out-group in the beginning of each Auction is higher than in
other periods of the same Auction, it is still smaller than cooperation in Socialized
phase. For the prosocial type cooperation rate remains around 0.3 whereas for the
competitive type drops to 0 in some cases (Table 6). This difference in behavior also
stimulates a decrease in cooperation because participants see for themselves a real
chance to defect with impunity on the cooperative participants.


3.5    Money triggers sociality for individualists and competitive types
When competitive and individualistic types get the in-group in the auction, they
change their behavior to a more cooperative one. As shown in Table 7 the cooperation
of any type is higher in-group, than out-group (Z = -6.7, p < 0.001, Wilcoxon rank-
sum test). This is also consistent with the fact that the participants sought to get into
the group. Cooperation rate of the competitive type in some cases even exceeds the
cooperation on the group stage, while remaining at a lower level than other types.
Apparently, realizing that everyone in the group pays something to enter the group
increases cooperativeness. Roughly speaking, they feel ashamed to defect. Greatest
difference in the cooperation between being in a group and out is observed for indi-
vidualists - up to 0.5! We can conclude that an additional criterion of being in a group
26


in the form of payment makes them more prosocial. At the same time, individualists,
who were out-group, tend to enter the group in the next block and show cooperative
behavior. Therefore, we can conclude that the individualists perceive the fee as a
mechanism of cohesion, and not vice versa.

          Table 7. Distributions of the cooperation rate for the in-group and the out-group in
                             four blocks during the Auction Game phase.

                    Block 1              Block 2              Block 3             Block 4
 SVO types
                  In-     Out-         In-     Out-         In-    Out-         In-    Out-
                 group group          group group          group group         group group
   Prosocial      0.79      0.41       0.62       0.31      0.54      0.37      0.52     0.41
 Individualist    0.61      0.06       0.56       0.08      0.54      0.03      0.49     0.04
 Competitive      0.30      0.07       0.20       0.00      0.03      0.00      0.04     0.00
    Neutral       0.33      0.43       0.65       0.17      0.50      0.13      0.50     0.32


3.6    The requirement to pay the membership fee for joining the group does not
       kill the Socialization effect. The cooperation rate within the out-group
       without Socialization and without the membership fee is staying at the
       baseline level.
In the experiments with Socialization with Money treatment during the Anonymous
phase the cooperation rate is equal to 0.28 (SD = 0.25) (in-group – 0.32 (SD = 0.27),
out-group – 0.21 (SD = 0.17)). There is no significant difference between the in-group
and the out-group during this phase (p = 0.0776, Wilcoxon rank-sum test).
   After Socialization the cooperation level within the in-group increase to 0.80 (SD =
0.30), but within the out-group it becomes equal to 0.32 (SD = 0.24), which is compa-
rable with the cooperation rate before Socialization (Z = -1.815, p = 0.07, Wilcoxon
rank-sum test). The behavior within the in-group and the out-group behaviors become
significantly different (p < 0.0001, Wilcoxon rank-sum test) (Fig. 3).
                                                                                          27




  Fig. 3. The difference in the cooperation rate between Anonymous and Money Socialized
Game phases for the in-group and the out-group.

Thus, despite the fact that the in-group members pay the membership fee, this does
not affect Group Socialization and the cooperation. Out-group participants are in the
better game conditions than the in-group, because they do not need to pay the fee, but
without Socialization, they show a low basic level of cooperation.


3.7    The cooperation rate in-group and out-group in the experiment with
       socialization with money treatment depends on the SVO types
The highest cooperation rate corresponds to the prosocial type; in order from the most
cooperative to less cooperative the next types are neutral, individualist, and competi-
tive (Table 8). The interesting fact is that before Socialization there is difference be-
tween SVO types in the cooperation rate (p < 0.05, Kruskal-Wallis test), but after
Socialization the cooperation rates of the SVO types become indistinguishable (p =
0.24, Kruskal-Wallis test).

          Table 8. Distributions of SVO types by the cooperation rate during the Anonymous
                                 and Money Socialized Game phases.

  SVO types                   Anonymous                       Money Socialized
                        M                 SD                 M               SD
   Prosocial           0.37               0.28              0.72            0.33
 Individualist         0.22               0.22              0.56            0.37
 Competitive           0.10               0.09              0.54            0.41
    Neutral            0.31               0.16              0.67            0.34
28


Within the in-group, Socialization influences the competitive type the most: growth in
the cooperation rate is equal to 0.59 (Z = -2.366, p < = 0.05, Wilcoxon signed-rank
test) (Table 9).

          Table 9. Distributions of SVO types by the cooperation rate during the Anonymous
               and Money Socialized Game phases for the in-group and the out-group.

                                            Money So-                        Money
                          Anonymous                          Anonymous
      SVO types                               cialized                      Socialized
                                     In-group                        Out-group
                           M        SD       M       SD      M       SD     M      SD
       Prosocial          0.45     0.32      0.93    0.13    0.24    0.17    0.38    0.23
     Individualist        0.26     0.22      0.70    0.33    0.16    0.18    0.32    0.24
     Competitive          0.10     0.08      0.69    0.38    0.14    0.19    0.00    0.00
        Neutral           0.30     0.19      0.78    0.29    0.33    0.05    0.30    0.21

Within the out-group, competitive and neutral types decrease the cooperation rate
after Socialization: competitive on 0.14 and neutral on 0.03 (Table 9).


4      Discussion

We carried out experiments to study the attitudes of people to the social and economic
interactions. We have found that the payment does not change the overall level of
cooperation. However, it turns out that people long to stay within their social groups
and interact cooperatively there. In the out-group people change their behavior to non-
cooperative. Various types of personalities change their behavior following distinct
patterns. Even the competitive type shows higher cooperation in the group with a fee.
The prosocial type retains the level of cooperation on a higher level than other types.
Individualists tend to stay in the group, they are even ready to pay quite a lot. In-
group individualists continue to cooperate, but the interaction with the out-group
members forces cooperative behavior to fall rapidly. Hence, the very existence of
certain fees is not as important as the relationships between distinct social types with-
in a group. Perhaps if the division of participants into three groups will happen ran-
domly and will not be produced by an auction the results would be the same! On the
other hand, the more subjects pay for the entry into the group the more cooperation is
observed.
   In addition, we found that the membership fee as a division mechanism of people
into groups has no effect on the sociality and the cooperation level between members.
However, the groups formed without a fee and without Socialization show the low
level of cooperation. It indicates that Socialization gives the highest collective action
regardless of the membership fee presence or absence. Studying this more might be
helpful for the organization of online-closed communities with paid content to im-
prove the utility of the participants.
                                                                                             29


   An interesting conclusion is that participants on average evince the same attitude to
money regardless of the social type. In the midst of various online communities such
results are quite useful and can help developers make more flexible monetary compo-
nents in communities, such as voluntary organizations, charities, united by one goal or
idea, etc.


Acknowledgements. We thank Rinat Yaminov for writing the programing code for
experiments, Aleksander Chaban for technical help in conducting experiments. This
research was supported by The Tomsk State University competitiveness improvement
program.


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