The evaluation of websites at the Department of Information Technologies has so far been largely focused on the websites of towns, municipalities or regional Internet portals. In the submitted article we focused on evaluation of food and farmers' e-shops. As the new generation grows in the Internet environment and it is accustomed to search for and buy goods in this environment, we have decided to focus on this issue. To ensure that the user repeatedly returns, you need to recognize what services he requires. We determined 13 new parameters from the services category for rating the eshops and evaluated the parameters on 8 food and farmers' e-shops, 4 Czech, 2 British and 2 Greek. It turned out that comparing Czech and foreign e-shops with the same parameters is not entirely appropriate. Some parameters can only be applied in the Czech environment (like cash on delivery), which was not even offered in evaluated foreign e-shops. Similarly, the option for free pick up at designated place - this option was also not available. If we would evaluated Czech and foreign e-shops separately, sklizeno.cz would be the winner among Czech e-shops and yolenis.com among foreign e-shops.
The interest in buying commodities online, which were so far only at a marginal interest of our consumers, is rising in Czech Republic. These include groceries and special farmers’ products. Several specialized food e-shops operates in Czech Republic and all of them reports a significant increase in the number of shoppers. Ordered purchases are distributed mainly in cities and surrounding areas. Groceries can be delivered in 90 minutes and shipping can be free on orders over certain price. These e-shops offers common assortment as supermarkets, but also specialized and gourmet goods – for example products for vegetarians, gluten or lactose-free food etc. E-shops also cooperates with farmers, which results in special offers of meat, sausages, cheese, bio-products, wine etc.
In literature, E-shopping has been around since the turn of the century. In 2001, Lee
Literature, especially recent
We newly included 13 parameters to the services category and checked whether they provide those information and services: 1. List of distribution points 2. Special offers emails 3. Nutritional values of food 4. Minimal order price 5. Cash on delivery 6. Credit card payment on delivery 7. Free pick up (of the purchased food) at designated place 8. E-shop app 9. Recipes 10. Optional registration 11. Order tracking 12. Social networks 13. FAQ Individual parameters are evaluated on two scales. We score 0 or 1 point in yes or no questions. We evaluated 4 food e-shops offering special farmers’ products from Czech Republic and 4 foreign e-shops, 2 English e-shops and 2 Greek e-shops. Total overview of parameters is shown in Table 1.
Whenever the consumer visits an e-shop he expects a well-arranged product catalogue with complete information and easy ordering, where it is clear what and why has to be filled in. The consumer further expects a competitive price, standard payment options, fast, reliable and cheap delivery and constant control over the order.
The proposed evaluation methodology was verified on 8 representatives of food and farmers’ e-shops. From Czech representatives we chose: • nakupzfarmy.cz (motto: Direct sale and e-shop without middleman.) • svetbedynek.cz (motto: Farmers‘ products up to your home.) • kolonial.cz (motto: Bio fruits and Bio vegetables – taste it) • farmanemcova.cz (motto: Without chemicals and preservatives) From foreign e-shops, we chose for comparison: • jimmysfarm.com (motto: Free range produce fresh from the farm!) • yolenis.com (motto: Carefully selected products from all over Greece) • riverford.co.uk (motto: From one man and a wheelbarrow to an awardwinning organic delivery company) • trofos.com (motto: Greek Organic & Traditional Delicatessen e
Marketplace) Our evaluation was based on 13 parameters listed in the methodology. Parameters, score scale and evaluation for Czech and foreign e-shops are shown in Table 1. H - E-shop app I – Recipes J - Optional registration K - Order tracking L - Social networks M -FAQ A number of studies show that up to 30% of customers do not complete their order at the e-shop for various reasons. It is therefore very important to find out how e-shop works, whether it provides convenient purchase, easy payment for ordered goods and convenient delivery of the purchase to the customer.
We focused on food and farmers’ e-shops. We have evaluated 8 e-shops, 4 of which were Czech and 4 foreign (2 British and 2 Greek). The evaluation is based on the experience of evaluating the web portals of capitals of the world's largest countries – Digital Governance in Municipalities (Holzer et al., 2014) as well as evaluations of regional web portals. The original score is divided into 5 groups (privacy, usability, content, services, and citizen and social engagement). In our article, we focused on the services group and created 13 new parameters due to the problematics of e-shops differs in many aspects from the original rating of cities or regional web portals. The overview of parameters including the evaluation of e-shops is shown in table 1. The original intention was to compare Czech and foreign e-shops. After evaluating eshops, it can be said that this original intention cannot be fulfilled. The reason is simple. It turned out that the customs of Czech and foreign customers are somewhat different. For example, parameter E – cash on delivery, which is still expected in Czech Republic, is not offered abroad. Just like parameter G - free pick up at designated place - this option is also not offered abroad. If we evaluate Czech and foreign e-shops separately, we can declare e-shop sklizeno.cz as the winner among Czech e-shops. It stands out with possibility of placing order even without registration. The winner among foreign e-shops was Greek yolenis.com, the only one offering order tracking.
Acknowledgments. The results and knowledge included herein have been obtained owing to support from the following institutional grants. Internal grant agency of the Faculty of Economics and Management, Czech University of Life Sciences in Prague, grant no. 20171008, „Acquisition, processing and evaluation of data obtained from laboratory testing of software usability and user experience“. Institute. The E-Governance Institute National Center for Public Performance School of Public Affairs and Administration Rutgers, the State University of New Jersey-Campus at Newark. 2014. Printed in the United States of America.ISBN: 978-0-942942-28-6.