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  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Data Analytics to Improve Co-Operative Education</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Shivangi Chopra</string-name>
          <email>s9chopra@uwaterloo.ca</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Yuheng Jiang</string-name>
          <email>y29jiang@uwaterloo.ca</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Andrew Toulis</string-name>
          <email>aptoulis@uwaterloo.ca</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Lukasz Golab</string-name>
          <email>lgolab@uwaterloo.ca</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>University of Waterloo Waterloo</institution>
          ,
          <addr-line>Ontario</addr-line>
          ,
          <country country="CA">Canada</country>
        </aff>
      </contrib-group>
      <fpage>16</fpage>
      <lpage>21</lpage>
      <abstract>
        <p>In this paper, we summarize our recent research on applying data analytics to a new application area: co-operative education. Many post-secondary institutions currently o er co-operative programs in which students alternate between on-campus classes and o -campus work terms. We observe that the co-operative process produces a variety of interesting data including job advertisements and performance evaluations. We discuss novel data science methodologies we applied to these datasets and the business insights we obtained.</p>
      </abstract>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>INTRODUCTION</title>
      <p>
        According to the World Association for Cooperative and
Workintegrated Education, 275 institutions from 37 countries o er
co-operative education (co-op) programs, also known as
workintegrated learning1. Students enrolled in a co-op program
typically alternate between on-campus classes and o -campus work
terms/internships. Co-operative education has become popular
worldwide as it provides an enhanced learning experience for
students and a talent pipeline for employers [
        <xref ref-type="bibr" rid="ref20 ref7">7, 20</xref>
        ].
      </p>
      <p>
        Related Work. Research on co-operative education considers
three perspectives: of the student, of the employer and of the
educational institution [
        <xref ref-type="bibr" rid="ref11">11</xref>
        ]. From the student’s perspective, the
focus has been on the impact of co-op on skill and career growth,
and on characterizing the attributes that make co-op students
successful based on survey data and workplace supervisor
evaluations (see, e.g., [
        <xref ref-type="bibr" rid="ref10 ref17 ref22 ref23 ref6 ref9">6, 9, 10, 17, 22, 23</xref>
        ]). From the employer’s
perspective, there has been work on studying employer expectations
(see, e.g., [
        <xref ref-type="bibr" rid="ref13 ref16 ref5">5, 13, 16</xref>
        ]) and, in the broader context of employment,
not necessarily co-op employment, understanding what makes
job advertisements attractive to prospective employees (see, e.g.,
[
        <xref ref-type="bibr" rid="ref19 ref2 ref8">2, 8, 19</xref>
        ]). From the institution’s point of view, the focus has been
on assessing the e ectiveness of and improving co-operative
academic programs (see, e.g., [
        <xref ref-type="bibr" rid="ref12 ref18 ref24">12, 18, 24</xref>
        ]).
      </p>
      <p>Our Approach. Much of the prior work on co-operative
education uses data obtained by surveying students or employers.
Since surveys tend to su er from low response rates, datasets
used in prior work contain on the order of 100 datapoints or
fewer. We observe that a co-op process at a large university
generates a large amount of data that can be collected and analyzed:
textual data such as job descriptions, relational data denoting
which student applied to/interviewed with which employer, and
numeric data such as workplace evaluations. Based on this
observation, we have recently collected these datasets and initiated
a new research direction on data-driven analysis of co-operative
education. In this paper, we provide an overview of our research
agenda, the datasets and methodologies we have used, our results
so far, and directions for future work. We believe that co-operative
education is an important new application area that showcases
the power of data analytics and data-driven decision making.</p>
      <p>We classify our research so far into the following four topics.
(1) Job analysis: we perform text mining on job
advertisements to understand what types of co-op jobs are available
and what skills employers are looking for.
(2) Competition analysis: we represent students and
employers as graphs, with edges between students who
interviewed with the same employer and edges with employers
who interviewed the same students. This allows us to nd
densely-connected subgraphs of jobs and students who
compete with each other.
(3) Satisfaction analysis: we analyze employers’ evaluations
of students’ workterm performance and students’
evaluations of employers to determine whether the participating
parties are satis ed with each other. Furthermore, since
employers rate students on multiple criteria such as
productivity, communication and leadership, we can identify
what co-op students are good at and what areas need
improvement.
(4) Entrepreneurship analysis: we identify co-op jobs created
by local startup companies to quantify the e ect of
entrepreneurship on the co-op market.</p>
      <p>Roadmap. The remainder of this paper is organized as follows.
Section 2 gives an overview of the co-operative education process
and the datasets used in our research. Sections 3 through 6 discuss
the four research topics mentioned above. For each topic, we
present the motivation, followed by our data-driven methodology
and the resulting business insights for students, employers and
the institution. Section 7 concludes the paper with directions for
future work.
2</p>
    </sec>
    <sec id="sec-2">
      <title>PROCESS &amp; DATA OVERVIEW</title>
      <p>In traditional post-secondary programs, an academic year is
divided into two or three semesters, and students spend some or
all semesters on-campus taking classes. In co-operative (co-op)
programs, students alternate between on-campus study terms
and o -campus work terms, with each work term possibly taking
place at a di erent employer. Thus, in any one semester, some
students may be taking classes on campus whereas others may
be away on work terms. In order to graduate with a co-op
degree, students must take the required number of courses and also
complete a required number of work terms (e.g., at least three or
ve). Work terms may be one or two semesters long.</p>
      <p>In a typical post-secondary institution, the undergraduate
coop process takes place every semester for students currently on
campus who are seeking a co-op job in the upcoming semester. At
the beginning of a semester, employers post job advertisements.
Students apply to jobs by uploading their resumes and grade
transcripts, and employers interview selected candidates. Finally,
hiring decisions are made before the end of the current semester.
Then, at the end of the work term (next semester), students and
employers evaluate each other.</p>
      <p>We have collected ten years of co-op data from a large North
American university, having the following schema:
• Student data: student id, academic program
• Employer data: employer id, employer name
• Job data: job id, employer id, semester, location, job title,
job advertisement text, salary
• Interview data: student id, job id, academic year of the
student at the time of the interview, a binary attribute
denoting whether or not the student obtained the job
• Employer evaluations of students: job id, overall numeric
evaluation, numeric evaluations on various criteria
(communication, problem solving, initiative, etc.)
• Student evaluations of employers: job id, overall numeric
evaluation</p>
      <p>Our dataset spans from 2006 till 2015 and contains over 138,000
job advertisements, over 37,000 students and over 12,000
employers.</p>
      <p>Real datasets usually contain errors and inconsistencies. In
our case, the salary eld was problematic. Some job postings did
not include a salary, perhaps because the salary was negotiable.
Some jobs included what appeared to be hourly salary, whereas
others speci ed larger numbers which appeared to be monthly
or whole-semester salaries.</p>
      <p>In the remainder of the paper, we discuss our analysis of jobs
(Sections 3 and 6), interviews (Section 4) and evaluations
(Sections 5 and 6).
3
3.1</p>
    </sec>
    <sec id="sec-3">
      <title>JOB ANALYSIS</title>
    </sec>
    <sec id="sec-4">
      <title>Motivation</title>
      <p>We begin with an analysis of job advertisements. We observe that
job descriptions are a rich source of information about desired
skills, company culture and working environments. Thus, our
goal is to extract informative terms from job descriptions:
technical skills, soft skills, perks (e.g., free food or proximity to public
transit) and other terms indicating the nature of the job. We aim
to understand employers’ talent needs and to let students know
what types of co-op jobs are available to them. We only use the
most recent data (from 2015) for this analysis.
3.2</p>
    </sec>
    <sec id="sec-5">
      <title>Methodology</title>
      <p>• Technical skills: Javascript, Ruby on Rails
• Soft skills: team player, ability to learn
• Job duties: architecting and implementing UI designs
• Desired mindset and attitude: obsessed with technology
• Perks: ping-pong and foosball table, free lunch
• Company culture: casual environment
However, job descriptions are not standardized or well structured,
and include administrative and formatting elements such as URLs,
contact emails, timestamps, and of course common English words.
Our technical challenge, therefore, is to extract useful information
from job descriptions.</p>
      <p>We address this challenge by designing a parser that extracts
job-related attributes from unstructured job descriptions. To
remove unnecessary words, we build a vocabulary, call it List A,
consisting of publicly available lists of common English words2,
2http://www.lextutor.ca/freq/lists_download/longman_3000_list.pdf
misspellings3 and abbreviations4, company names, locations and
persons’ names. However, we have to be careful to not remove
informative terms. For example, “Ajax” is a town in Canada and
would be included in our vocabulary of terms that can be
removed. However, Ajax is also a Web development toolkit. To
address this problem, we create another vocabulary, call it List B,
of words that should not be removed. This vocabulary consists of
terms listed as skills on a resume help Web site5 and terms listed
as job duties in the Canadian National Occupation Classi cation6.
Note that List B only contains a subset of words we are interested
in; e.g., it is missing many speci c technical skills, perks and
company culture descriptors.</p>
      <p>
        To summarize the parsing process, each job advertisement
(the title and the description) is parsed, words are standardized
(i.e., stemmed), and words occurring in List A but not List B are
removed. We then group the job advertisements in di erent ways
and identify frequent terms in di erent groups: jobs obtained
by junior vs. senior students, jobs obtained by Engineering vs.
Finance students, etc.
Below, we give two examples of insight that can be obtained by
comparing groups of job descriptions; see [
        <xref ref-type="bibr" rid="ref4">4</xref>
        ] for full analysis.
      </p>
      <p>First, we compare jobs obtained by Information Technology
(IT) students with those obtained by Finance students. The word
clouds with frequently occurring terms in IT and Finance jobs are
shown in Figure 2. Soft skills are highlighted in green. We note
that soft skills such as communication, teamwork and learning
are frequent in both types of jobs; this emphasizes the importance
of soft skills in post-secondary curricula. However, hard skills
are di erent: IT jobs mention C++ and Java whereas Finance jobs
are more likely to mention MS Excel and accounting. Upon closer
inspection, we found that the top ve sought-after programming
languages in IT jobs are Java (mentioned in 33 percent of job
postings), C++ (33 percent), JavaScript (31 percent), C (24 percent)
and Python (22 percent). We also found interesting di erences
3https://en.wikipedia.org/wiki/Wikipedia:Lists_of_common_misspellings/For_
machines
4https://media.gc earnfree.org/ctassets/modules/48/common_abbr.png
5https://www.thebalance.com/list-of-the-best-skills-for-resumes-2062422
6http://noc.esdc.gc.ca/English/noc/welcome.aspx?ver=16
in the descriptions of mindsets and work environments: IT jobs
are more likely to mention passion, creativity and love (of
technology) whereas Finance jobs mention client relationships and
interpersonal skills.</p>
      <p>Next, we show two Venn diagrams in Figure 3, which
characterize the overlap between junior jobs (obtained by lower-year
students in years 1 and 2) and senior jobs (obtained by upper-year
students in years 3 and 4). Again, IT is on the left and Finance
is on the right. All IT and Finance jobs require soft skills such
as communication and collaboration. However, junior IT jobs
require scripting and HTML whereas senior IT jobs mention
advanced technologies: distributed and scalable systems and
security. Furthermore, common terms in junior Finance jobs include
le, arrange, update and MS O ce, which suggests clerical and
data entry positions. On the other hand, senior Finance jobs are
more likely to mention risk managing, statistics, modelling and
investing. These results can help manage the expectations of
junior students: it may take until senior years to obtain a co-op
position that leverages advanced skills and technologies.</p>
    </sec>
    <sec id="sec-6">
      <title>COMPETITION ANALYSIS</title>
    </sec>
    <sec id="sec-7">
      <title>Motivation</title>
      <p>The previous section discussed job description mining to
understand what skills employers are looking for. After advertising
jobs, the next step in the co-op process is to select candidates for
interviews. In this section, we analyze interview data to
determine which groups of students and employers compete with each
other. Characterizing the extent of competition is an important
business problem. For example, employers may not have a good
understanding of the available talent pool and may not be
allocating their recruiting resources e ectively. Likewise, students may
not be aware of the extent of competition for various types of
jobs and therefore they may not know which jobs are realistically
within their reach. Again, we only use the most recent data for
this analysis.
4.2</p>
    </sec>
    <sec id="sec-8">
      <title>Methodology</title>
      <p>
        We use a graph mining methodology to characterize competition.
We construct two graphs from interview data: a student graph,
in which two students are connected if they interview for at
least one job in common, and a job graphs, in which two jobs
are connected if they interview at least one student in common.
Next, we run community detection on both graphs using the
Louvain Method. The goal of community detection is to cluster the
nodes in a graph such that nodes belonging to the same
cluster/community are strongly connected while nodes in di erent
communities are sparsely connected [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ].
      </p>
      <p>
        We illustrate our methodology with a simple example in
Table 1, drawn from [
        <xref ref-type="bibr" rid="ref21">21</xref>
        ], which describes interviews of nine
students (labelled 1-9) for eight jobs (labelled A-H). Figure 4 shows
the corresponding student and job graphs. The job graph contains
two communities, coloured blue and red. We can then colour the
communities in the student graph based on the job
communities in which the students had the most interviews. For example,
student community 1, containing students 1–5, is blue because
these students interviewed for jobs in job community 1 which is
also blue.
      </p>
      <p>In addition to community detection, we identify nodes with
high closeness centrality, i.e., nodes with the smallest average
shortest path length to other nodes. These nodes (jobs) are
interesting as they are likely to be multi-disciplinary positions that
interview a diverse set of students and compete with a diverse
set of other jobs for these students.
4.3</p>
    </sec>
    <sec id="sec-9">
      <title>Insights</title>
      <p>
        Below, we describe selected results on the competition in the
Information Technology sector; see [
        <xref ref-type="bibr" rid="ref21">21</xref>
        ] for full details and see
[
        <xref ref-type="bibr" rid="ref14">14</xref>
        ] for a graph-mining study on the competition for co-op jobs
among academic programs.
      </p>
      <p>The Louvain Method found eight clusters in our job graphs,
three of which contained mostly IT jobs. Upon further inspection,
we established a clear ranking of these three communities:
• The rst community contained sought-after IT jobs at
top companies such as Facebook and Google. Most of the
students who interviewed for these jobs were senior (in
their third or fourth years of study).
• The second community contained small IT companies
and start-ups which mostly interviewed and hired junior
students (in their second year of study).
• The third community had mostly quality assurance and
software testing jobs, which are perceived by students as
less desirable work. Most students competing for these
jobs were in their rst year of study and had little prior
work experience.</p>
      <p>When analyzing competition, we found that some small IT
companies and start-ups from the second community interviewed
the same students as top-tier companies from the rst community.
However, a majority of these top students accepted positions from
top IT companies, and the smaller companies ended up hiring
more junior students. We conclude that the smaller companies
that are able to attract signi cant student attention are
underestimating their competition and have di culties competing for
top co-op talent.</p>
      <p>Interestingly, our centrality analysis revealed that the most
central job in the top-tier IT community was a data scientist
position, suggesting that data science roles are more
multidisciplinary than traditional IT positions.
5
5.1</p>
    </sec>
    <sec id="sec-10">
      <title>SATISFACTION ANALYSIS</title>
    </sec>
    <sec id="sec-11">
      <title>Motivation</title>
      <p>Having analyzed what employers are looking for and which
groups of employers (and students) compete with each other,
we now turn to analyzing work term evaluations to understand
whether students and employers are satis ed with each other.
Additionally, analyzing evaluation sub-categories suggests what
students are good at and what areas need improvement (as
perceived by their co-op employers). This analysis uses the most
recent three years of data and only includes Engineering students
(the largest co-op population at the university).
The methodology for satisfaction analysis is simple: we
compute average evaluation scores for di erent groups of students
and point out statistically signi cant di erences. We also pay
attention to the fraction of Not Applicable (N/A) scores as
employers have the option to enter N/A for any category that was
not applicable to a particular work term.
5.3</p>
    </sec>
    <sec id="sec-12">
      <title>Insights</title>
      <p>We start with students’ evaluations of their employers (on a scale
from one to ten; higher is better). We found that Engineering
students gave their employers an average score of 7.55. This suggests
that students are generally satis ed with their co-op experience.
Interestingly, students tend to rate their rst employers higher
than subsequent employers, perhaps because their rst co-op
expectations are lower.</p>
      <p>Next, we discuss workplace supervisor evaluations of students.
Students receive an overall score from one to ve corresponding
to: unsatisfactory, satisfactory, good, very good and excellent.
We found that Engineering students obtained an average score
of 3.74, i.e., between very good and excellent. Senior students
consistently obtained higher scores than junior students, and
furthermore, senior students were more likely to take a job abroad
and be satis ed with it.</p>
      <p>Additionally, students are rated on 19 criteria, with each rating
being from one to four (higher is better). Table 2 shows the
average score for each of the 19 criteria, from highest to lowest.
Students tend to excel at Response to supervision and Ability
to learn, but are not rated highly on Creativity and Leadership.
We speculate that it may be di cult to display leadership and
creativity in limited-term co-op positions with well-de ned tasks.
Students may be focused on completing their tasks before the
end of their work term rather than trying out new approaches.</p>
      <p>The two criteria with the most N/A scores were Con ict
management and Leadership (in fact, nearly half the ratings were
N/A). However, the percentage of N/A ratings for Integration of
prior learning, Goal setting, Leadership and Written
communication decreases from rst year through fourth year. This suggests
that senior students enjoy more opportunities for leadership and
independence. On the other hand, the percentage of N/A ratings
for other criteria does not change signi cantly over time.</p>
      <p>Interestingly, we found that the average Problem Solving
scores improved the most from rst year to nal year: they
increased from 3.07 to 3.23, which is statistically signi cant at the
95 percent con dence level.
6
6.1</p>
    </sec>
    <sec id="sec-13">
      <title>ENTREPRENEURSHIP ANALYSIS</title>
    </sec>
    <sec id="sec-14">
      <title>Motivation</title>
      <p>
        Entrepreneurship can lead to job creation and economic growth.
As a result, there has been private and public emphasis on
fostering entrepreneurship: examples include tax credits and
establishing supporting entities such as startup incubators which are
often paired with universities. Furthermore, there is evidence
that innovative universities can contribute to growth in the
regional economies. Thus, it is natural to ask how
entrepreneurship impacts the co-operative process. In this section, we give
an overview of our study of the impact of entrepreneurship on
co-operative education and job creation [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ].
6.2
      </p>
    </sec>
    <sec id="sec-15">
      <title>Methodology</title>
      <p>For this analysis, we combine the co-op dataset described earlier
with a list of 472 companies started by 746 of the institution’s
current or former Engineering students and faculty members. To
integrate these two datasets, we matched company and founder
names in the startup dataset with employer and student names
in the co-op dataset. To deal with alternative name spellings (e.g.,
“XYZ Inc.” vs. “XYZ Systems Inc.” or “Jim Smith” vs. “James A.
Smith”), we identi ed potential matches using approximate string
matching7 and veri ed correct matches using publicly available
data such as LinkedIn pro les. At the end of this process, we
identi ed:
(1) Co-op placements at the institution’s startup companies,
including salaries and students’ and employers’
evaluations
(2) Students in the co-op dataset who at some point were
enrolled in a co-op program at the institution and went
on to start a company (we refer to these students as future
founders)</p>
      <p>We then summed up the salaries at the aforementioned co-op
placements to quantify the economic impact of entrepreneurship
on the institution’s co-op system. For placements with no salary
data, we imputed the missing salary with the mean salary across
all startup companies.</p>
      <p>Since the startup dataset may not be complete, our results
should be interpreted as lower bounds on the true number of
(and salaries paid by) the institution’s companies. Furthermore,
we only consider co-op placements for the institution’s own
students, not the total number of jobs created by the institution’s
companies.
6.3</p>
    </sec>
    <sec id="sec-16">
      <title>Insights</title>
      <p>We start with our economic impact analysis. We found that over
the past ten years, nearly half (223 of the 472) known companies
started by the institution’s Engineering students and professors
have participated in the institution’s cooperative process. These
7http://chairnerd.seatgeek.com/fuzzywuzzy-fuzzy-string-matching-in-python/
223 companies hired over 5,800 distinct students from the
institution, which is 15 percent of all students, for a total of over
9,000 co-op placements, which is 6.5 percent of all placements.
We estimate that the salaries paid at these placements add up to
over $116 million. The institution can view this as data-supported
evidence of the economic impact of the entrepreneurship of its
members on co-operative education. Furthermore, these results
can be used by institutions to motivate programs and initiatives
that encourage entrepreneurship.</p>
      <p>We then examined the employer and student evaluations
corresponding to placements at these 223 companies. We found that
both are statistically signi cantly higher compared to those at
other placements.</p>
      <p>Finally, we analyzed the co-op histories of future founders
(i.e., students who went on to start companies). We located 221
of the 746 founders in the co-op dataset (the others are faculty
or sta members, or students who were not enrolled in a co-op
program within the past ten years). Only ve percent of these
221 founders are female; in future work, we want to understand
why this is the case and to determine if the trend is improving.
Notably, future founders were more likely to give and receive
higher work term evaluations compared to other students. In
particular, future founders were rated more highly than other
students for their soft skills such as Initiative, Creativity and
Communication (recall Table 2). This suggests a possible link
between success in co-operative education and entrepreneurship.
7</p>
    </sec>
    <sec id="sec-17">
      <title>CONCLUSIONS</title>
      <p>In this paper, we presented a new application area for data
analytics: improving co-operative education. We explained the datasets
that arise in the co-op process, ranging from textual job
advertisements to interview relationships and numeric performance
evaluations. We then outlined the data-intensive methodologies
that may be applied to produce actionable insight for students,
employers and institutions. The methodologies included text
mining, graph mining and integrating multiple data sources through
approximate string matching.</p>
      <p>Our research so far has led to new data-driven insight, but
there is more that can be done. Below, we list several potential
directions for future work on analyzing co-operative data, possibly
combined with other datasets:
• Analysis of co-op and post graduation data: Does co-op
employment with a given employer lead to full-time
employment with the same employer after graduation? This
requires correlating co-op data with postgraduate
employment data, which could be obtained, e.g., from LinkedIn
pro les.
• Analysis of co-op and secondary school data: Does
secondary school work/extracurricular experience help
students obtain post-secondary co-op jobs? This requires
correlating co-op data with undergraduate admission records.
• Combining competition analysis with satisfaction analysis:
do top-tier jobs receive higher evaluations by students?
• Gender equity in co-operative education: Are female
students in traditionally male-dominated academic programs
such as Computer Science satis ed with the co-op
experience?
• Trend analysis: Have sought-after skills changed over
time? Have evaluation scores (of students and of
employers) changed over time?
• Employer/Employee recommender systems: Can text
matching or graph mining techniques such as link
prediction be used to recommend potential students to potential
employers?</p>
    </sec>
  </body>
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