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  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Sentimentator: Gamifying Fine-grained Sentiment Annotation</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Emily O¨hman</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Kaisla Kajava</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>University of Helsinki</institution>
        </aff>
      </contrib-group>
      <abstract>
        <p>We introduce Sentimentator; a publicly available gamified web-based annotation platform for fine-grained sentiment annotation at the sentence-level. Sentimentator is unique in that it moves beyond binary classification. We use a tendimensional model which allows for the annotation of 51 unique sentiments and emotions. The platform is gamified with a complex scoring system designed to reward users for high quality annotations. Sentimentator introduces several unique features that have previously not been available, or at best very limited, for sentiment annotation. In particular, it provides streamlined multi-dimensional annotation optimized for sentence-level annotation of movie subtitles. Because the platform is publicly available it will benefit anyone and everyone interested in finegrained sentiment analysis and emotion detection, as well as annotation of other datasets.</p>
      </abstract>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>-</title>
      <p>
        The main problem with, even conventional, sentiment analysis methods tends to boil
down to a lack of tagged corpora. Proper annotation is costly and can be unfeasible in
some cases [
        <xref ref-type="bibr" rid="ref6">6</xref>
        ]. Sentimentator addresses this lack of annotated corpora, and provides a
novel tool for producing datasets efficiently that cover a wide range of genres (within
the domain of movie subtitles).
      </p>
      <p>
        A crowd-sourced gamified annotation scheme based on Plutchik’s eight emotions
[
        <xref ref-type="bibr" rid="ref25">25</xref>
        ] as well as the sentiments of positive, negative, and neutral presents new
opportunities, but also challenges. It is more time consuming and requires more reflection on
the part of the annotator to tag a sentence with more than two or three dimensions. We
solve this by gamifying the process in order to (1) have a simple and straightforward
user interface for the annotation, and (2) present an inviting option for students and
other non-experts to help with the annotation by setting up a game-like platform.
      </p>
      <p>
        The reason we have chosen to gamify the annotation process is the increased
accuracy [
        <xref ref-type="bibr" rid="ref22">22</xref>
        ] and lower price compared to more traditional crowd-sourcing methods.
We want to produce more training data easily with lower cost to train better machine
learning-based classifiers on top of the annotated datasets.
      </p>
      <p>
        The output of sentiment analysis is often expressed as a numeric value on a sliding
scale of negative, neutral, and positive sentiments or simply a ternary score of one of
the aforementioned values. This approach is limited [
        <xref ref-type="bibr" rid="ref4">4</xref>
        ] and applicable only to some of
the myriads of possible uses for sentiment analysis.
      </p>
      <p>
        For this to be feasible, a new approach beyond positive and negative is necessary.
We propose to use Plutchik’s eight core emotions [
        <xref ref-type="bibr" rid="ref25">25</xref>
        ] (anger, anticipation, disgust,
fear, joy, sadness, surprise, trust) alongside the sentiments of positive and negative
typically used in sentiment analysis.
      </p>
      <p>With the use of an intensity measure, Sentimentator effectively allows for
sentiment annotations on the entire wheel. Furthermore, because intensity adjustment and
combination of emotions is made possible, the difficulty of the annotation task does not
increase linearly with the number of dimensions in our scheme. A further 24
combinations of emotions are possible through combinations of the eight core emotions such
that, for example, ’awe’ can be expressed through annotating for ’fear’ and ’surprise’.
Therefore 51 unique emotions and sentiments are described by the Sentimentator
annotation scheme.</p>
      <p>1Source of figure and table: https://en.wikipedia.org/wiki/Contrasting_and_
categorization_of_emotions</p>
    </sec>
    <sec id="sec-2">
      <title>Mild emotion</title>
      <p>Serenity
Acceptance
Apprehension
Distraction</p>
    </sec>
    <sec id="sec-3">
      <title>Intense opposite</title>
      <p>Grief
Loathing</p>
      <p>Rage
Vigilance</p>
      <p>
        Although this dataset is only being developed at the moment, when it has been
completed and tested, it will be made publicly available. Once we have some
annotated data, it can be used as training and testing data. Previous work suggests that
our approach, if implemented correctly, should be on par with or better than some of
the best methods available at the moment [
        <xref ref-type="bibr" rid="ref11 ref28">11, 28</xref>
        ]. Fine-grained sentiment analysis
provides exciting new avenues of research. With a properly tagged dataset, many
researchers will be able to improve the output of their previous methods as it is hard to
come by labeled data for sentiment analysis, especially fine-grained [
        <xref ref-type="bibr" rid="ref30">30</xref>
        ].
      </p>
      <p>
        There are a number of areas where sentiment analysis could become an invaluable
tool for digital humanities scholars. Some examples of these areas are history,
literature, translation studies, language, and social sciences. Possible approaches for
historians and social scientists could be to study how the attitude towards a specific topic has
changed through time [
        <xref ref-type="bibr" rid="ref27">27</xref>
        ]. In literature, story arcs could be analyzed automatically
to find over-arching themes and to identify how stories develop within different genres
[
        <xref ref-type="bibr" rid="ref15 ref16">15, 16</xref>
        ], and sociolinguists or translation studies researchers could compare how
different languages express emotion and sentiment in what are supposedly identical texts
using sentiment analysis on parallel corpora [
        <xref ref-type="bibr" rid="ref23">23</xref>
        ].
      </p>
      <p>In section 2 we present an overview of relevant related work and current approaches.
In section 3 we discuss gamification from a theoretical perspective and in section 3.1
we shine the light on our framework and platform. In this section we also consider the
practical applications of the ideas discussed in section 3 in greater detail. The last two
sections are reserved for future work and a concluding discussion.
2</p>
      <sec id="sec-3-1">
        <title>Related Work</title>
        <p>
          There are many approaches to mining data for sentiments. They range from purely
lexical to fully unsupervised [
          <xref ref-type="bibr" rid="ref14">14</xref>
          ] with many hybrid methods in-between. Andreevskaia
et al. [
          <xref ref-type="bibr" rid="ref1">1</xref>
          ] suggest that the reason for the prevalence of unsupervised knowledge-based
methods in binary sentence classification is the lack of labeled training data. This is
the main issue Sentimentator will address.
        </p>
        <p>
          There are a few applications that offer similar solutions to ours on some level (see
for example [
          <xref ref-type="bibr" rid="ref1 ref16 ref21 ref22 ref7">1, 7, 22, 21, 16</xref>
          ]), but none of these are all three: (1) domain-independent,
(2) sentence-level annotations, (3) beyond positive and negative, i.e. multi-dimensional
or fine-grained.
        </p>
        <p>
          Most current approaches still focus on the positive-negative axle of polarity. This
binary, or at best ternary with ’neutral’, approach is far too restricted for many
applications [
          <xref ref-type="bibr" rid="ref17">17</xref>
          ], and new methods increasingly incorporate other dimensions into
sentiment analysis beyond the binary approach. For example Honkela et al. [
          <xref ref-type="bibr" rid="ref12">12</xref>
          ] use
a five-dimensional PERMA-model (Positive emotion (P), Engagement (E),
Relationships (R), Meaning (M) and Achievement (A), and EmoTwitter [
          <xref ref-type="bibr" rid="ref21">21</xref>
          ] utilizes a
tendimensional model (positive, negative, joy, sadness, anger, anticipation, trust, disgust,
fear, and surprise) based on the NRC lexicon [
          <xref ref-type="bibr" rid="ref20">20</xref>
          ] which in turn uses Plutchik’s wheel
of emotions.
        </p>
        <p>
          Although sentence or phrase level sentiment analysis is important for many
applications [
          <xref ref-type="bibr" rid="ref24">24</xref>
          ], e.g. question and answering tasks [
          <xref ref-type="bibr" rid="ref31">31</xref>
          ], there are few sentence-level
annotated datasets because of the time-consuming annotation process. There is also a
lack of sentiment clues in sentences and other short text spans. If there is only one
sentiment clue in a sentence, the entire analysis rests on possibly a single word. Therefore
it can be challenging to reach a correct analysis [
          <xref ref-type="bibr" rid="ref2">2</xref>
          ]. Wilson et al. [
          <xref ref-type="bibr" rid="ref30 ref31">30, 31</xref>
          ] show that
for sentence-level sentiment analysis to work, it is important to be able to tell when a
sentence is neutral. This reduces the risk of assigning sentiments and emotions where
there are none and allows for contextually accurate sentiment and emotion analysis.
The annotation scheme of Sentimentator allows for neutral tagging increasing the
likelihood of correct contextual analysis.
        </p>
        <p>
          There has long been a discussion on how classifiers trained on data from one
domain might not work as well when applied on data from a different domain [
          <xref ref-type="bibr" rid="ref11 ref24 ref3">3, 24, 11</xref>
          ].
Therefore Boland et al. [
          <xref ref-type="bibr" rid="ref2">2</xref>
          ] suggest annotating training data without context and at
sentence-level. Furthermore, ignoring context means that although a sentence is
implicitly negative because it is expected that the following sentence is explicitly
negative, it should be tagged as positive or neutral (depending on the sentiments in that
sentence alone) as otherwise that one sentiment would be weighted double [
          <xref ref-type="bibr" rid="ref2">2</xref>
          ]. Our
annotation scheme also allows for all possible permutations and mixed sets of the ten
dimensions, so there is no issue with mixed sentiments or emotions in a sentence as all
can co-exist.
3
        </p>
      </sec>
      <sec id="sec-3-2">
        <title>Gamifying Annotation</title>
        <p>
          Gamification happens when game elements are used in a non-game context to ”improve
user experience and engagement” [
          <xref ref-type="bibr" rid="ref5">5</xref>
          ]. In the latter half of the 2010s there has been an
increase in gamification [
          <xref ref-type="bibr" rid="ref9">9</xref>
          ], mainly for marketing [
          <xref ref-type="bibr" rid="ref10">10</xref>
          ], but also scientific purposes [
          <xref ref-type="bibr" rid="ref8">8</xref>
          ].
        </p>
        <p>Sentimentator players (annotators) select emotions and sentiments for random
sentences. Other common gamification elements included in Sentimentator are badges,
leaderboards, levels/rank, as well as avatars, and feedback. Variation in the gaming
content is key to minimize the repetitiveness of tasks. We offer annotators simple
annotation tasks, correction of automatically annotated data tasks, and ranking of sentence
tasks.</p>
        <p>
          Groh discusses some pitfalls of gamification stating that ”pleasure is not additive
and rewards can backfire” [
          <xref ref-type="bibr" rid="ref9">9</xref>
          ]. We follow the principles described by Deterding [
          <xref ref-type="bibr" rid="ref5">5</xref>
          ]
and Schell [
          <xref ref-type="bibr" rid="ref26">26</xref>
          ] in order to avoid these pitfalls. These principles are (1) Relatedness
(connected to other players), (2) Competence (mastering the game problems), and (3)
Autonomy (control of own life).
        </p>
        <p>
          A simple way to increase the relatedness of our platform is to allow players to see
their own and their peers’ progress as well as in real-time see how their work impacts
their grade (if annotation is part of coursework) or some other real-world benefit. This
can be done partly by leaderboards, but also by showing the student a progress bar
that shows how close they are to the next goal/rank/level. As with Zooniverse3 [
          <xref ref-type="bibr" rid="ref8">8</xref>
          ]
there is an opportunity to be part of a larger scientific community and contribute to
the advancement of science, however small the increment. PlanetHunters (Zooniverse)
have even offered co-author credits to those who have helped locate new exoplanets
via their gamified data analysis platform4.
        </p>
        <p>For Sentimentator to allow annotators to feel competent and that they are improving
they need feedback on their progress in relation to others. It is not desirable for the
annotators to see how other annotators have annotated the same data, but annotations
can still be compared and scored. When comparing annotations with those made by
other annotators, the reliability/accuracy score is dependent on the reliability rating
of the other annotator. If annotations correlate better with annotators with a higher
reliability rating then the score given is also higher and vice versa. This means that the
rank of a player also affects how other players score. Additionally, a score is affected
by how well the annotation correlates with validated test sentences. See sections 3.1
and 3.2 for more details about gameplay and scoring.</p>
        <p>The validated sentences are sentences that have been annotated by expert
annotators who have received thorough instructions on how to annotate with the aim of
consistency across annotators. The results of these expert annotators will be reviewed
before they are used as seed sentences. The ”gamer” annotators will receive a
similar tutorial via Sentimentator, but their annotations will generally only be compared
against the validated seed sentences and the annotations of their peers.</p>
        <p>The first players of Sentimentator are students of language technology. It is difficult
to not offer these students extrinsic rewards (in the form of extra credit and such),
especially in the initial stages of gathering testing and training data. Some of this loss
of autonomy is combated by emphasizing the scientific contribution that they make and
keeping them posted about e.g. articles published using datasets they helped create.
Once the platform is open to all, however, there is significant autonomy.
3.1</p>
        <sec id="sec-3-2-1">
          <title>Gameplay</title>
          <p>
            The annotators are greeted by an info screen where they are presented with Plutchik’s
[
            <xref ref-type="bibr" rid="ref25">25</xref>
            ] wheel (see figure 1). They are told how to tag the different emotions (i.e. the
emotion of ’remorse’ would suggest ’disgust’ and ’sadness’ of a higher intensity). There
are three different ways to play the game. The first one is to get pre-analyzed (tagged
by lexical lookup) sentences and adjust the annotation, the second is to get un-tagged
sentences and annotate them, and the third is a sentence intensity ranking task.
          </p>
          <p>The first type of gameplay consists of annotating unvalidated pre-annotated
sentences. The sentences have been tagged by using simple lexical comparison. The
3https://www.zooniverse.org/
4https://www.planethunters.org/
annotator/player needs to judge whether the analysis is correct or needs adjustment.
The scoring is a simple fraction of full scores until the annotations can be compared to
peer annotations.</p>
          <p>Both validated and unvalidated sentences are presented to the annotator who does
not know which type is in question. The annotator/player needs to recognize the
emotions and sentiments present in the sentence without context. The scoring is a simple
fraction of full scores until the annotations can be compared to peer annotations. In the
case of validated sentences, the scores received follow the formula in 3.2 and
significantly impact rank.</p>
          <p>
            All of the gametypes have intensity of sentiments/emotions built into the annotation
through the use of a slider that is pre-set to 50%. The slider can be adjusted higher or
lower to signify the intensity the annotator judges the sentence to possess. For the
ranking task sentences, whether the intensity has been adjusted or not, are shown and
by dragging and dropping the sentences in order from most intense to least intense, we
are able to get more accurate intensity scores through this best-worst scaling approach
[
            <xref ref-type="bibr" rid="ref19">19</xref>
            ]. We will use both sentences that have been annotated and those that have not for
this task to get data on how the nature of the task affects intensity rankings.
          </p>
          <p>
            All annotations are done without giving any context as suggested by the results
achieved by Boland et al. [
            <xref ref-type="bibr" rid="ref2">2</xref>
            ]. Their research shows that to achieve more accurate
5For the prototype css we used: http://getskeleton.com
results when using an annotated corpus for training and testing, context is confusing
and gives erroneous annotations. The issues with choosing the correct annotation is
discussed in section 3.3.
3.2
          </p>
        </sec>
        <sec id="sec-3-2-2">
          <title>Scoring</title>
          <p>As discussed in section 3 about Gamification, it is important for players to feel
competent and like they are mastering a skill. Therefore scoring is one of the most important
aspects of gamification. Players need to feel that they are being compensated
appropriately for the work they are doing even if it is a game and the compensation is in the
form of points.</p>
          <p>Players accumulate both rank (R) and level where rank is a prestige or reliability
score based on how well the player’s annotations correlate with validated test sentences.
where Tsv stands for total score from validated sentences and Vmax for maximum
possible score for the player in question from validated sentences</p>
          <p>Level is a straight-forward measure of the number of annotated sentences.</p>
          <p>R =</p>
          <p>Tsv</p>
          <p>Vmax
Level =</p>
          <p>Tsv
Vmax</p>
          <p>Ap
Ta
100
where Ap stands for total sentences annotated by player and Ta stands for the total
number of sentences in the dataset and 0 R 1, and 0 Level 100
There are two main types of scores; those based on rank (i.e. prestige or
reliability) and those based on validated sentences. All tasks yield a pre-adjustment score (S).
This score is the score that is based on simply doing the task without any regard to how
well the task has been completed or how it correlates to other players annotations.</p>
          <p>The calculations for the score received from annotating validated sentences (Sv) is
fairly straight-forward.</p>
          <p>Sv =</p>
          <p>S
Vs
where Vs stands for the max score possible for that task as per the score for the
validated sentence</p>
          <p>As for the score based on peer annotation (Sp), this score accumulates rank only
after a certain number of annotations have been made for the same sentence. The
rank (or reliability/prestige) rating of the annotator (Roa) who has annotated the same
sentence before influences the score for the annotation as per the following:
Ps</p>
          <p>Soa
Sp =</p>
          <p>Roa
where Ps stands for the pre-adjustment annotation score of the peer and Soa stands for
the score of the other annotator. In practice this will work much like a weighted
average across all peers. The number of annotators per sentence is also limited.
The rank influences the score as it is at the time of the annotation, i.e. the rank that
was valid at the time of the annotation is considered. If an annotators rank improves
or declines, it is a reflection of their annotation skill in real-time, not when they did
the original annotation. Therefore dynamic scoring would not accurately reflect the
reliability of an annotation.
3.3</p>
        </sec>
        <sec id="sec-3-2-3">
          <title>Choosing the Right Annotation</title>
          <p>
            There is a lot to consider when choosing the right annotation. It is virtually impossible
for all annotators to annotate every sentence exactly the same. This results in noisy
annotations. Hsueh et al. [
            <xref ref-type="bibr" rid="ref13">13</xref>
            ] discuss measures to control the quality of annotations.
In their study they compare noisy annotations against the gold standard labels. As we
do not have the option to compare to a gold standard, we will have to rely heavily on
the scores received for annotating validated sentences (see Scoring). However, with
enough annotations we will be able to remove annotations made by the noisiest group
of annotators (In Hsueh et al. [
            <xref ref-type="bibr" rid="ref13">13</xref>
            ] this group consisted of 20% of annotators).
          </p>
          <p>
            As our scoring already relies on validated sentences even when annotating
unvalidated sentences, we are unlikely to need much screening for noisy annotations. It is,
however, important to keep the possibility of excluding noisy annotators from the final
annotation output. It is also important to be able to exclude ambiguous examples from
the annotations in order to maximize the quality of the labels [
            <xref ref-type="bibr" rid="ref13">13</xref>
            ]. Even though this
is an issue for after we have annotated data, it is an important aspect to keep in mind
when creating the framework.
          </p>
          <p>All annotations will have been annotated by at least three annotators before they
are made final. Naturally, these tags will not always be identical. The way
Sentimentator is constructed allows for easy checking of differing annotations. The first step
is the automatic comparison against validated sentences. The second is to defer to the
annotation made by the highest ranked annotator. However, where discrepancies are
deemed considerable, annotations can be flagged to be reviewed by experts.
3.4</p>
        </sec>
        <sec id="sec-3-2-4">
          <title>Data</title>
          <p>
            We use the publicly available dataset OPUS.6 Our initial focus is the English and
Finnish parallel corpus of movie subtitles, but the number of possible languages to
annotate is only limited by the data itself. The current version has been tested on eight
languages. We chose movie subtitles [
            <xref ref-type="bibr" rid="ref18 ref29">29, 18</xref>
            ] as they contain a lot of emotional content
in a style applicable to many different types of tasks [
            <xref ref-type="bibr" rid="ref23">23</xref>
            ], and because a high-quality
parallel corpus exists for many different languages.
          </p>
          <p>6http://opus.lingfil.uu.se - We use the newest, 2018, version which has at the time of writing not yet been
made publicly available.</p>
        </sec>
      </sec>
      <sec id="sec-3-3">
        <title>Future Work</title>
        <p>The evaluation of this framework can only begin once a certain amount of lines have
been annotated and cross-checked. For a demonstration, some results can be achieved
with approximately 1000 lines annotated, but for proper sentiment analysis at least four
times that is required. This means that at least three people will need to annotate 4000
lines, preferably many more people annotating tens of thousands of lines/sentences.</p>
        <p>One simple way of spreading out this task, and to be able to utilize expert annotators
for a low cost, is to outsource it as extra-credit coursework in computational linguistics,
or corpus linguistics courses and similar. Once enough data has been annotated for
training and testing data, we can evaluate our framework and compare it against the
current gold-standard.</p>
        <p>We plan on evaluating the final dataset by taking into account both the distribution
of the data and classification performance using a set of different classifier types. We
intend to evaluate the distributional balance of the data in regard to the amount and
quality of lines/sentences of each label or label combination. This way we reveal
patterns in the dataset which may affect classification results. For example, sentences of
a given label may be considerably longer or shorter than sentences of another label, or
contain rare words. Similarly, the sentences may originate from a movie of a specific
genre or time period and thus contain a particular type of language use, such as jargon
or archaic words. This allows us to evaluate the sparsity of the data in both the dataset
as a whole as well as across different labels. We can then assess whether some parts of
the dataset are more sparse and thus less likely to allow classifiers to detect meaningful
patterns.</p>
        <p>Using a set of different classifiers also allows us to evaluate the quality of the
dataset. By building confusion matrices for each classifier, we can observe the
classification accuracy, precision, recall, and F-measure for each class in the dataset as
well as the overall performance of the classifier.</p>
        <p>Other future work includes testing the finalized semi-supervised algorithm on
actual datasets. In addition to the suggestions in the Introduction, some possible
explorations could be newspaper or online discussion forum data dumps with the search keys
for migration and other current issues.</p>
        <p>A comprehensive set of high-quality annotations also allows for comparison
between intra-lingual annotations of the same sentences by different users as well as
identifying possible patterns in cross-lingual annotations of parallel sentences.
Another interesting question to investigate is whether showing users sentences which have
already been annotated influences their choices when choosing the most suitable tags
for those sentences. In this research setting, users would choose the gameplay option
where they evaluate annotated sentences with the task of either accepting or editing
those annotations. This data would then be compared to parallel annotations of
sentences which users have annotated from scratch.</p>
        <p>We also hope that other researchers in various fields including computational
linguistics as well as humanities etc. will find both the annotation platform and the dataset
useful and publish their own research based on our work.</p>
      </sec>
      <sec id="sec-3-4">
        <title>Conclusions and Discussion</title>
        <p>We have introduced Sentimentator, a publicly available, gamified, web-based
annotation tool specifically for fine-grained sentiment analysis. Not only do we go beyond
binary sentiment classification, but our annotation scheme allows us even more detailed
fine-grained annotation by adjusting the intensity of Plutchik’s eight core emotions.
The expansion gives us a possible eight core emotions with three intensities each, and
24 combinations of the core emotions with a total of 48 separate emotions and an
additional two sentiments plus neutral, i.e. 51 total sentiments and emotions available for
annotation (See figure 1 and table 1 for specifics).</p>
        <p>
          The gamification of annotation decreases the cost of annotation and increases the
size of the final dataset. It has also been shown to give more accurate annotations than
traditional crowd-sourcing methods [
          <xref ref-type="bibr" rid="ref2">2</xref>
          ]. Furthermore, we have carefully designed the
scoring to reward more accurate annotations and improve the annotation experience
by making it more interesting. After initial evaluation tasks, the dataset as well as the
platform itself, will be made open to anyone who needs a sentiment annotated dataset.
        </p>
        <p>This type of data is rare to come by, and we have high hopes for the applications of
the dataset and the platform itself.</p>
        <p>Why games will lead the way,</p>
      </sec>
    </sec>
  </body>
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