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<article xmlns:xlink="http://www.w3.org/1999/xlink">
  <front>
    <journal-meta>
      <journal-title-group>
        <journal-title>case study and
scalability. Journal of Corporate Citizenship</journal-title>
      </journal-title-group>
    </journal-meta>
    <article-meta>
      <article-id pub-id-type="doi">10.1080/09505431.2017.1377389</article-id>
      <title-group>
        <article-title>Aalto Observatory for Digital Valuation Systems</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Jenni Huttunen</string-name>
          <email>jenni.m.huttunen@aalto.fi</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Maria Joutsenvirta</string-name>
          <email>maria.joutsenvirta@gmail.com</email>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Pekka Nikander</string-name>
          <email>pekka.nikander@aalto.fi</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Aalto University, Department of Communications and Networking</institution>
          ,
          <addr-line>Konemiehentie 2, 02150 ESPOO</addr-line>
          ,
          <country country="FI">Finland</country>
        </aff>
      </contrib-group>
      <pub-date>
        <year>2018</year>
      </pub-date>
      <volume>26</volume>
      <issue>1</issue>
      <fpage>118</fpage>
      <lpage>127</lpage>
      <abstract>
        <p>Money is a recognised factor in creating sustainable, affluent societies. Yet, the neoclassical orthodoxy that prevails in our economic thinking remains as a contested area, its supporters claiming their results to be objectively true while many heterodox economists claim the whole system to stand on clay feet. Of late, the increased activity around complementary currencies suggest that the fiat money zeitgeist might be giving away to more variety in our monetary system. Rather than emphasizing what money does, as the mainstream economists do, other fields of science allow us to approach money as an integral part of the hierarchies and networks of exchange through which it circulates. This paper suggests that a broad understanding of money and more variety in monetary system have great potentials to further a more equalitarian and sustainable economy. They can drive the extension of society to more inclusive levels and transform people's economic roles and identities in the process. New technologies, including blockchain and smart ledger technology are able to support decentralized money creation through the use of shared and “open” peer-to-peer rewarding and IOU systems. Alongside of specialists and decision makers' capabilities, our project most pressingly calls for engaging citizens into the process early on. Multidisciplinary competencies are needed to take relevant action to investigate, envision and foster novel ways for value creation. For this, we are forming the Aalto Observatory on Digital Valuation Systems to gain deeper understandings of sustainable value creation structures enabled by new technology.</p>
      </abstract>
      <kwd-group>
        <kwd>economic democracy</kwd>
        <kwd>economic agency</kwd>
        <kwd>community currency</kwd>
        <kwd>monetary systems</kwd>
        <kwd>decentralized technology</kwd>
        <kwd>experiments</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>1. Introduction</title>
      <p>Current conceptualizations of ownership, exchange, money and economics are
being challenged and under redefinition. Proliferation of cryptocurrencies,
digitalisation of the society, and the increasing private debt burden, pose increasing challenges
to our current economic system. The growing acceptance of Bitcoin, combined with
the governments' relative inability to stop its spreading, the success of Paypal, and the
popularity of smartphone payments indicate that people are increasingly willing to
use alternatives to the major currencies in their daily life.</p>
      <p>
        The understandings of societal value are still often reduced down to measuring
GDP. The monetary system is encumbered by “the myopic focus on monetary
exchanges regardless of the broader-term consequences for society at large.” [1:35].
From a wider perspective, digitalisation is changing the way the whole economy
works, creating new pressures to the national and local economies e.g. by posing
challenges to economic measurement and taxation. For example, the recent digitalisation
report by the Finnish Prime Minister's Office [
        <xref ref-type="bibr" rid="ref2">2</xref>
        ] discusses how the Finnish welfare
state is about to enter the so-called second era of digitalisation, posing a set of
challenges for the economic policy. Especially, the impacts of moving into digital systems
are not fully captured in the currently employed measurement practices, leading to a
situation where year-to-year real changes in GDP have been underestimated in official
statistics. According to them, for example, measurement challenges can be found in
gauging the consequences of reduced roles of specialised middlemen and accounting
for the rising platform and sharing economy, in which consumers may simultaneously
be producers; both of these tend to erode the taxation base.
      </p>
      <p>
        Furthermore, globally the level of private debt has again exceeded the level prior to
the 2008 crisis and near to the year 2000 level, before the Internet bubble burst [
        <xref ref-type="bibr" rid="ref3 ref4">3,4</xref>
        ].
The only G20 countries where the amount of private debt has decreased after the 2008
financial crises are USA and UK, and even in both of them the amount of private debt
seem to be increasing again, starting from 2016 [
        <xref ref-type="bibr" rid="ref5">5</xref>
        ]. In our opinion, this increases the
systemic risks [
        <xref ref-type="bibr" rid="ref6">6</xref>
        ]. It should be also noted that even the European Central Bank has
recently admitted that “the exact way in which (the macro-financial linkages) affect
the monetary policy transmission mechanism remains imperfectly understood” [
        <xref ref-type="bibr" rid="ref7">7</xref>
        ].
      </p>
      <p>
        If we look at citizens’ behaviours and values, we can observe a move towards
sharing economies and correspondingly the preference of private owning apparently
gradually ebbing [
        <xref ref-type="bibr" rid="ref8">8</xref>
        ]. Perhaps the most popular examples of this are to be found in the
proliferation in sharing of vehicles (Uber) and housing (AirBnB). Sharing economy is
a new technology-driven paradigm that is re-constructing economic relations between
citizens faster than any time in previous history.
      </p>
      <p>
        The varied business models of these sharing schemes carry do not altogether
abandon the current capitalist ideas. Current sharing economy is facilitated by platform
capitalism described by Srnicek [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ]. As the positive consequence of a negative
development in the rise of the “platform capitalism” [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ], “virtual capitalism” [
        <xref ref-type="bibr" rid="ref10">10</xref>
        ], or
“modern feudalism” [
        <xref ref-type="bibr" rid="ref11">11</xref>
        ], it has become clear there has been a surge of interest in the
nature of money.
      </p>
      <p>Advances in networked electronic and wireless technologies have made parallel
systems of exchange, such as community currencies, time banks, and Local Exchange
Trading Systems (LETS) easier and more efficient. New types of currencies have a
potency to scaffold for the shift from the scarcity and separateness of our societies
supported by the current economics towards affluence, equity and well-being [e.g.1,
12].</p>
      <p>To study these issues and trends, we are in the process of founding the Aalto
Observatory on Digital Valuation Systems. One of the main goals of the observatory is to
understand the role of technology in the creation of sustainable digital valuation
systems, including effects of transactions transparency and money creation structures to
citizens and society at large. Technology holds the capacity to promote sustainable
development, but the use of any particular technology, e.g. distributed ledger or the
blockchain technology, does not by itself guarantee sustainable and fair solutions.
Moreover, it is only when developers and users organise themselves to apply carefully
designed technology that old centralised models can change and give space to parallel
systems. Our work connects research and practice. We aim to work in real-world
settings with context-sensitive design. Our work has started from Aalto University. We
are looking for new academic partners, especially but not exclusively, in social
sciences; the call is for partners with interest in local society futuring and economics.</p>
      <p>In this position paper, we briefly present the objectives of the observatory. First, in
Section 2, we discuss the overall societal need for currency innovation and new
valuation systems. Then, in Section 3, we discuss the potential of parallel valuation systems
to act as a vehicle for a more democratic economy. In Section 4 we visit shortly our
empirical work plans, and finally, Section 5 concludes this paper.</p>
    </sec>
    <sec id="sec-2">
      <title>2. Monetary system is changing</title>
      <p>
        After some 30 years of research and development, cryptocurrencies are finally
reaching a level of maturity where they are gradually taking over a non-marginal
fraction of the global economy. While the roots of micropayment protocols and
cryptocurrencies can be traced back to the early 1980s [
        <xref ref-type="bibr" rid="ref13">13</xref>
        ], their first proliferation took place
only in the 1990s, with Chaum's DigiCash, Wei Dai's "b-money," and Nick Szabo
created "bit gold". However, only now, about 10 years after the introduction of
Bitcoin, we can see the beginnings of a larger societal acceptance of digital currencies.
The recent banning by China and South Korea of the so-called Initial Coin Offerings
(ICOs) indicate clearly how the governments are growing wary of the phenomenon,
indicating that the governments are feeling threatened by the situation. World might
see cryptocurrencies induced by major private sector actors soon. Asian retail
heavyweight Alibaba has shown plans to launch their own currency, governmental
regulation allowing.*
      </p>
      <p>Public discourse around cryptocurrencies has thus far been dominated by unethical
currency initiatives and practices. At the moment currency innovations may appear
threatening for many people. On the positive side, however, there is a newfound
interest in designing and studying a sustainable monetary life from the bottom-up.
Various types of technology-enabled community currencies have been risen to influence
in the years following the financial crisis. When the conventional monetary systems
fail, alternative means of exchanging goods and services offer a crucial supplement.
Evidence from varied studies suggest that they can provide for localities in ways that
conventional money cannot. [29, cf. 38-40]</p>
      <p>
        Many doubt the potentials of community currencies to transform the present
socioeconomic system on a wider scale. Our society is largely based on strong private
ownership, having its roots in the Roman law [cf. e.g. 14]. Within this context, there
is a general belief that money is a ”perfect” medium of exchange, i.e. that with money
you can buy things or services "at will "and that money in itself is "value free".
However, there is ample evidence that these assumptions about money are false, or more
precisely, they are true only under very specific conditions that seem to prevail under
idealised conditions but that do not exist in reality [
        <xref ref-type="bibr" rid="ref14">14</xref>
        ]. Equally, technology is
commonly thought of as "value free". These ideas on economy dictate our thinking. Upon
investigating the complementary currency in the form of communal time banking for
cultural resilience in Bali, Lietaer and De Meulenaere [15:11] note that:
“Most existing economic theory has as hidden hypothesis that all
exchanges need to be facilitated through a monopoly of a centrally controlled
currency. Furthermore, conventional economic theory assumes that all
currencies are implicitly value-neutral: they are supposed not to affect the
transactions or the relationships among the people using it.”
      </p>
      <p>
        Our approach also questions neoclassical "truths". For example, at the social
systemic level the very structure of money creation seems to lead to a number of
important emergent properties [
        <xref ref-type="bibr" rid="ref14">14</xref>
        ]. There seems to be some bases to claim that the current
fiat currencies do endogenously lead to increasing inequality [21] and repeating
cycles of booms and busts [cf. 6]; it should be noted that the current neoclassical
theories attribute both of these phenomena to externalities and deny that they could be
endogenous properties of our current economic system.
      </p>
      <p>
        New ways of thinking about value creation and money is one key to unlock a
desirable change [
        <xref ref-type="bibr" rid="ref1">1,16,17</xref>
        ]. We suggest that a broad understanding of money and more
variety in monetary system are crucial factors in our attempts to further a more
equalitarian and sustainable economy. In this we follow many thinkers who have
emphasized money’s multiple meanings and purposes. New understandings and forms of
money can drive the extension of society to more inclusive levels and transform
people’s economic roles and identities in the process [
        <xref ref-type="bibr" rid="ref10">10</xref>
        ]. **
      </p>
      <p>Hart for one, understands money as “an integral part of the hierarchies and
networks of exchange through which it circulates” [27:3]. Sharing economy is currently
transforming these networks and hierarchies, as ICT-driven conditions, like
collaborative technologies, have facilitated the practice of social sharing in becoming
economically significant [46]. Sharing economy is creating a totally new techno-economic
context for coordination of human sociality. Yet, the concept of ‘sharing’ is rarely
seen in the mainstream economic thinking [43,44]. The growth of sharing markets
signifies that value is increasingly created in collaborative processes by a
‘multitude’ [45] of diverse actors who are carrying roles like produser consumer
simultaneously.</p>
      <p>
        Blockchain is proclaimed to be a foundational technology [18]. The blockchain,
the root technology of Bitcoin, has been often sited as a case of ICT revolutionising
the financial and money sector. However, “blockchain could be better understood as a
(r)evolution in institutions, organisation and governance” [
        <xref ref-type="bibr" rid="ref11">11, 34</xref>
        ]. They offer
possibilities for sharing and commons-oriented communities to develop and grow their
operations while becoming simultaneously more equalitarian and sustainable. As a
general purpose technology [42], the blockchain serves as a means to record, in a
secure and verifiable manner, a particular state of affairs which has been agreed upon by
the network [41].
      </p>
      <p>We believe that the structure of money creation has to change, to embody the shift
in the economy, thereby supporting the restoration of commons. Functioning local
currencies are examples of such an embodiment in action [17]. New economic models
and currencies are not to deplete the fiat money, but to complement it to eventually
build financial resilience. Move is towards more personalized currency formations
that will be likely to co-exist with the dominant forms. Complementary currencies can
work from their own social space without being needlessly ‘‘oppositional” towards
the official institutions [19]. In short, they can act as a vehicle of change.</p>
      <p>Mega trend evangelist John Naisbit has pointed out: “Change occurs when there is
a confluence of both changing values and economic necessity, not before.” [20:183].
We see both of these requirements being on verge of reconfiguration. Our working
hypothesis is directed to the ongoing third industrial revolution [22]. Our ultimate
goal is to prepare for the forthcoming changes.</p>
    </sec>
    <sec id="sec-3">
      <title>3. Digital valuation systems as vehicle for economic democracy</title>
      <p>
        We are interested in understanding how ICT changes systems of exchange and how
citizens can improve their socio-economic positions through technology-enabled
complementary currencies. In the current economic and financial system, individual
economic agency is exercised mainly by consuming. Use of both capacities; true
individual agency and social agency, are needed to build democracy [
        <xref ref-type="bibr" rid="ref10">10</xref>
        ].
      </p>
      <p>
        Technologies, such as the blockchain and smart ledger technology, are enabling a
new system of value that will more truly scaffold for the functionalities required by
social sharing paradigm [
        <xref ref-type="bibr" rid="ref11">11</xref>
        ]. One application of blockchain is the way it could record
networks of credit, or IOUs between participants on the same network. In theory any
member of the network could issue their own currency, if they are trusted by other
members of the network to redeem their promises. There is no benefit in hoarding the
currency, as no interest is paid, and all debits and credits in the system should add up
to zero [23]. The blockchain can support a dynamic governance structure where
“...everyone is free to contribute to a particular community in the way they
see most fit. In turn they are rewarded with reputation that reflects their
influence in the governance of the community. Also, they receive an economic
compensation in the form of digital tokens, which can be used to benefit from
the services offered by the community, but also represent an actual (equity)
share in the organisation.” [11:110]
      </p>
      <p>
        Following Pazaitis and his colleagues, our position is that the perception of value,
within a certain techno-economic setting, it is important to efficiently coordinate
human sociality towards what has been widely thought beneficial and to unlock the
potential for societies to prosper. Information is best understood not as a rival
commodity but rather as a universal commons. Commoning in this context goes beyond the
coordination of resources in common-pool. It is also connected to new ways to govern
and to provisioning of goods and services. [
        <xref ref-type="bibr" rid="ref11">11</xref>
        ]
      </p>
      <p>Moreover, it is good to acknowledge that prominent economic thinking may
profoundly affect our valuations in domains other than finance. ‘Financial assumptions’
structure our understanding and appreciation of fellow human beings [24]. Concepts
such as ‘value creation’ render “a variety of social actors as ‘investors’, rather than
citizens or publics or protestors, and innovation as an investment rather than
collective political decision or choice.” [25:438].</p>
      <p>
        According to Keith Hart [
        <xref ref-type="bibr" rid="ref10">10</xref>
        ], to path economic democracy can be found by
focusing on the money instruments. To him, these is instruments are reforming to
compensate the repersonalization of economic life in a world of easy-access information. Hart
suggests that a truer economic democracy could be scaffolded for by harnessing on
the social and technical forces that have come to threaten life on earth. “We need to
grasp the potential of the forms of money and exchange emerging under these
circumstances, with a view to developing financial instruments that serve the interests of
each of us and people in general.” [10:308].
      </p>
      <p>
        The monetary system and technology are constructs based on social agreements
[
        <xref ref-type="bibr" rid="ref1">1</xref>
        ]. These agreements are, in the end, generated between individuals. Therefore, they
could and should be rendered suitable for the needs of people and the society.
Agreements are fundamentally built on trust between the actors [e.g. 26]. Trust can be built
up, and agreements that the currencies hold can be formulated, in multiple ways.
Prospective models of complementary currencies can be a relatively potent and
communicative way to explore the futures. Citizens can be engaged in the research in
generation accessible currency models by means of participatory design inside the
experiments.
      </p>
    </sec>
    <sec id="sec-4">
      <title>4. An empirical approach</title>
      <p>The goal of the Aalto Observatory on Digital Valuation Systems is to better
understand the above issues and other related phenomena through empirically studying
different monetary and other digital valuation structures, in the form of existing and
new community currencies. At first the Aalto Observatory will consist of a
multidisciplinary research group across the different Aalto schools, combining capabilities in,
for example, economics, engineering, design, and organisation and business studies.</p>
      <p>On the practical side, we will both observe existing community currencies and
experiment with new ones. We are particularly interested in investigating digital
exchange and valuation systems, including ones that are able to explicitly represent
multiple, perhaps even conflicting values in exchanges between people. We utilize digital
platforms and face-to-face connections to create a holistic, human-centered
understanding of the monetary system that supports society’s sustainable and fair
development. The call presented by Keith Hart in 2014 is ever more relevant: “We need new
methods if we wish to account for how money underpins social identities and
relations of conflict, hierarchy and interdependence in the world we are making
today.” [27:466].</p>
      <p>Research framework will involve linking global processes with regional levels
interventions [e.g. 27,28], which is believed to have forward taking qualities. We will
work together with the local actors that already have or are in the process of creating
new complementary currencies, gathering insights on the fundamental structures of
their exchange and valuation systems. To help improve these systems and gain deeper
understanding, we will employ the methods of participatory design to sketch
trajectories for sustained innovation and development. While efficient technical design is
essential, previous studies show that the most successful community currency
schemes are those which have designed inside existing communities and local
economies, into them, in partnership with their potential users [29,40].</p>
      <p>In some of the experiments we will try to separate the three functions of money:
unit of account, medium of exchange, and store of value. For example, we will use
digital currencies that base their value on peer-to-peer trust (store of value), form
liquidity (medium of exchange) using Distributed Ledger Technology (DLT), and use an
external measure for the unit of account.</p>
      <p>Herein our goal is to verify the hypothesis by Kocherlakota [31], Araujo and
Camargo [32] and Hart [30] that a "collective memory” works as a better method for the
social allocation of resources than fiat currencies. For Hart, the trust involved resides
at the personal level as a duty and in the collective memory of the communities as a
part of the culture. This trust allows calculation based on the act of remembering in
our daily communications.</p>
      <p>The success of the research unit depends on the scale of the experiments and
supportive connections. Relying on the evidence gathered on Local Exchange Trading
System (LETS) schemes in the UK [33] and the Trueque system in Argentina [34], it
can be assumed that to achieve a notable size the alternative economic practices
would need to be supported by the government and the state [33,34], notably “if they
want to preserve their essence as alternative economic spaces” [34:11]. Public sector
can help to legitimise the experiments. In addition to providing insight on the societal
processes, governmental officials can equip the experiments with the opening of
‘policy windows’ [35].****</p>
    </sec>
    <sec id="sec-5">
      <title>4. Summary</title>
      <p>New economic structures and alternative currencies carry numerous opportunities
to advance desirable change in information age economics. At the moment, the scene
for local and complementary currencies seems challenging. Yet, it has become
apparent that even if the time seems right to think of the economy in alternative ways, a
great deal of multidisciplinary academic research, in collaboration with public, private
and third sector actors, is needed to make beneficial advances happen in the field of
monetary structures. Under the forthcoming Aalto Observatory, we believe that
empirical evidence from live experiments can produce the missing insight on digital
valuation systems. We believe this process is best brought about by connecting academic
capabilities and creating shared understandings to produce future prosperity and
wellbeing.
*) European Commission launches the EU Blockchain Observatory and Forum, European
Commission - Press release, Brussels, 1 Feb 2018
http://europa.eu/rapid/pressrelease_IP-18-521_en.htm Last accessed: 5 January 2018
**) The emphasis of money’s multiple meanings can be traced back to Marcel Mauss and Karl
Polanyi, which helped them to embrace money‘s plasticity as a tool for social transformation.
[27,36,37]
***) It is also to be noted that complementary currencies discussion are intertwined with
political debate. Political outside the scope of this paper even though it should be acknowledged an
important discussion in process creating new CC’s. For instance, for Hart this proclaimed as the
two sides of coin, one side being market and one the politics, in Hart 2001.</p>
    </sec>
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