Vol-2088⫷ Vol-2089 ⫸Vol-2090
urn:nbn:de:0074-2089-6

Copyright © 2018 for the individual papers by the papers' authors. Copying permitted for private and academic purposes. This volume is published and copyrighted by its editors.

PPT 2018
Personalization in Persuasive Technology

Proceedings of the Third International Workshop on Personalization in Persuasive Technology
co-located with the 13th International Conference on Persuasive Technology ( PERSUASIVE 2018 )

Waterloo, Canada, April 16, 2018 .

Edited by

Rita Orji *
Maurits Kaptein
Jaap Ham *
Kiemute Oyibo
Joshua Nwokeji *

* Dalhousie University, Canada , Computer Science, Halifax, Canada
** Tilburg University , Statistics and Research Methods, Tilburg, The Netherlands
*** Eindhoven University of Technology , Human-Technology Interaction, Eindhoven, The Netherlands
**** University of Saskatchewan , Computer Science, Saskatoon, Canada
***** Gannon University , Information Technology, Pennsylvania, United States

Table of Contents

Preface to the Third International Workshop on Personalizing Persuasive Technologies i-v
Rita Orji

Personalization Theories, Tools and Methods

Personalizing Virtual Experiences: Metrics for Persuasive Prototypes 1-7
Rachel Ralph , Andy Wynden , Matt Richardson , Merrick Paquin-Mannington , Julian Levy , Eric Dahl , Aldyn Chwelos ,
Tania Lado Insua , Derek Jacoby , Yvonne Coady , Larry Bafia , Emily Burt , JongJik Kim , William Parkinson
The Susceptibility of Africans to Persuasive Strategies: A Case Study of Nigeria 8-21
Kiemute Oyibo , Ifeomaa Adaji , Rita Orji , Julita Vassileva
The Influence of Cognitive Ability on the Susceptibility to Persuasive Strategies 22-33
Aisha Muhammad Abdullahi , Kiemute Oyibo , Rita Orji
Understanding Low Review Ratings in Online Communities: A Personality Based Approach 34-42
Ifeoma Adaji , Kiemute Oyibo , Julita Vassileva

Personalized Applications: eHealth, eCommerce, eLearning, Mobility and Social Network

Measuring the Influence of a Persuasive Application to Promote Physical Activity 43-57
Md Sanaul Haque , Minna Isomursu , Maarit Kangas , Timo Jämsä
Shopper Types and the Influence of Persuasive Strategies in E-Commerce 58-67
Ifeoma Adaji , Kiemute Oyibo , Julita Vassileva
E-Commerce Personalization in Africa: A Comparative Analysis of Jumia and Konga 68-76
Makuochi Nkwo , Rita Orji , Joshua Nwokeji , Chinenye Ndulue
Personalized Persuasion for Promoting Students’ Engagement and Learning 77-87
Fidelia A. Orji , Julita Vassileva , Jim Greer
How to not be Annoying: Adjusting Persuasive Interventions Intensity when Nudging for Sustainable Travel Choices 88-92
Evangelia Anagnostopoulou , Efthimios Bothos , Babis Magoutas , Gregoris Mentzas , Agnis Stibe
User Trust Graph: A Model to Measure Trustworthiness 93-101
Ali Arya , Michael Hine , Amirsam Khataei

Personalized Games and Gamification

Towards Customizing Gameful Systems by Gameful Design Elements 102-110
Gustavo F. Tondello , Lennart E. Nacke
STD PONG: A Personalized Persuasive Game for Risky Sexual Behaviour Change in Africa 111-117
Chinenye Ndulue , Rita Orji

2018-04-10: submitted by Kiemute Oyibo, metadata incl. bibliographic data published under Creative Commons CC0
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