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    <article-meta>
      <title-group>
        <article-title>Mapping ontologies and contexts: from theory to a case study.</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Dmitry Kudryavtsev</string-name>
        </contrib>
      </contrib-group>
      <abstract>
        <p>Ontologies are used actively as a knowledge representation, retrieval and navigation tool to improve knowledge sharing, exchange and communication. In order to provide effective communication ontologies should be mapped with the context. This paper analyses existing approaches towards the very definition of context and suggests two context types. Requirements for effective knowledge representation based on two context types and on mapping ontologies and context are suggested. These requirements are considered and factored in the following case study by consecutive mapping different context types and content ontology . This case study describes Knowledge Navigator - a map that relates contents of Formalized Management methodology with the corresponding context in order to reach effective knowledge communication to end users.</p>
      </abstract>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>INTRODUCTION.</title>
      <p>
        Nowadays organizations implement special tools and technologies
to share, exchange and communicate knowledge. In order to be
effective, these tools and technologies must provide users with
relevant information in due time without being flooded with
irrelevant data. To support the sharing and exchange of knowledge
both among information systems and people it is useful to define
ontology [
        <xref ref-type="bibr" rid="ref6">6</xref>
        ]. Now ontologies are already employed in portals,
corporate memories, e-commerce and other knowledge
management systems (see [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ], [
        <xref ref-type="bibr" rid="ref2">2</xref>
        ], [
        <xref ref-type="bibr" rid="ref11">11</xref>
        ]). With respect to
humancomputer interactions ontology often works as a representation,
retrieval and navigation tool. In playing such a role ontology
usually specifies the Content of knowledge resources. Such an
ontology can be called Content ontology.
      </p>
      <p>
        There are two problems that render the usage of Content ontology
less efficient.
1. A Content ontology user is unable to set links between his/her
task, problem, situation and notions in the Content ontology, thus
he/she is unable to transform information into action.
“In many situations a content ontology user may not know the
details of a solution, but he knows the details of his problem” [
        <xref ref-type="bibr" rid="ref2">2</xref>
        ].
“One of the fundamental tenets of knowledge management is that
knowledge must link to and improve business processes. Without a
map of the processes, goals, and knowledge assets inside one’s
organization, it will be difficult to reach one’s destination.” [
        <xref ref-type="bibr" rid="ref13">14</xref>
        ]
2. A Content ontology user is unable to match his/her personal
mental model with notions in the Content ontology because of
semantic and syntactical specialties of a person and
ontologycreator.
      </p>
      <p>
        This problem is taken from an elaborated field of semantic web
where it is known as a mismatch between ontologies (see [
        <xref ref-type="bibr" rid="ref5">5</xref>
        ], [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ])
(it is suggested to use analogy between ontology and personal
mental model in the paper).
      </p>
      <p>All these problems are related with the notion “context”. These
problems make problematic effective knowledge sharing and
communication. In order to solve these problems it is necessary to
define context and make explicit mapping between content
ontology (or knowledge resource directly) and context. In the paper
[Section 2] describes existent approaches to a context definition
and mapping context and ontologies. [Section 3] marks out two
context types and suggests the requirements for effective
knowledge representation with respect to these types. [Section 4]
initiates case-study and describes real-life knowledge
communication task and corresponding problem. Knowledge
Navigator (KN) is suggested as the solution for this knowledge
communication task. [Section 5] suggests KN framework and brief
description, which satisfies requirements from [Section 3] and is
based on a consecutive mapping different context types and content
ontology.
2</p>
    </sec>
    <sec id="sec-2">
      <title>DEFINITION OF CONTEXT AND</title>
    </sec>
    <sec id="sec-3">
      <title>RELATED WORK</title>
      <p>
        In [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ] it is suggested to focus on the context as highly relevant for
retrieval within an organization. In modeling the context the
authors deal with two issues:
• the intended application context of a knowledge item, and
• the context a knowledge item was created in.
      </p>
      <p>
        The Authors suggest that information context be expressed in terms
of the organizational structure and the process models. These in
turn are expressed in terms of the enterprise ontology. The design
of the enterprise ontology is built on insights and developments
from the enterprise modeling, business process modeling, and
organizational modeling in knowledge-based systems [
        <xref ref-type="bibr" rid="ref12">13</xref>
        ]. In [
        <xref ref-type="bibr" rid="ref2">2</xref>
        ] a
similar approach is used for semantic mapping between the sellers’
supply and buyers’ needs at an electronic knowledge market.
Similar enterprise ontology oriented approach to the context
definition can be also found in the knowledge mapping
technologies [
        <xref ref-type="bibr" rid="ref4">4</xref>
        ], [
        <xref ref-type="bibr" rid="ref13">14</xref>
        ].
      </p>
      <p>The definition of context described above resulted from the
knowledge management field, whereas in the semantic web field
there is another useful definition of the context.</p>
      <p>
        According to [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ] Ontologies are shared models of some domain
that encode a view which is common to a set of different parties
Contexts are local (where local is intended here to imply not
shared) models that encode a party’s view of a domain [
        <xref ref-type="bibr" rid="ref7">7</xref>
        ].
The authors argue that an ontology is contextualized, or that it is a
contextual ontology, if it is kept local (and therefore not shared
with other ontologies) but its contents are put in relation with the
contents of other ontologies via explicit mappings. This mapping
provides syntactic and semantic interoperability and deploys a
variety of methods, coming from very different areas. They
include: linguistic, statistical, structural and logical methods (see
[
        <xref ref-type="bibr" rid="ref5">5</xref>
        ], [
        <xref ref-type="bibr" rid="ref8">8</xref>
        ], [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ]).
      </p>
    </sec>
    <sec id="sec-4">
      <title>MODEL OF CONTEXTS AND</title>
    </sec>
    <sec id="sec-5">
      <title>REQUIREMENTS FOR EFFECTIVE</title>
    </sec>
    <sec id="sec-6">
      <title>KNOWLEDGE REPRESENTATION</title>
      <p>Resuming Section 2 there are two main definitions of context that
affect communication problems (Section 1):
Def 1. Context model reflects:
• the intended application context of a knowledge item, and
• the context a knowledge item was created in.
and is expressed in terms of the enterprise ontology.</p>
      <p>Def 2. Contexts are local (not shared) models that encode a party’s
view of a domain.</p>
      <p>
        In order to distinguish types of context and set requirements for
knowledge representation working definitions are suggested for
every type of context. The first working definition is based on a
semiotic model [
        <xref ref-type="bibr" rid="ref10">10</xref>
        ]. Traditionally the semiotic model includes:
• Syntax which reflects rules and relations between signs of
any language
• Semantics which reflect relations between signs and their
meaning
• Pragmatics which reflect relations between signs and their
users and creators
This model together with Def 1 makes possible to consider the
context in Def 1 as pragmatic context.
      </p>
      <p>The Context in Def 2 will cover all the components of the semiotic
model making it impossible to define it uniformly in terms of a
semiotic model. Thus the context in Def 2 will be termed and used
in this paper as local context.</p>
      <p>Pragmatic context can be either shared or not. Consequently the
former is represented by ontology and the latter is by a set of local
contexts.</p>
      <p>The requirements for effective knowledge representation which
provides for a solution of the problems from Section 1 are as
follows:
Requirement 1: Every ontology must be either shared by all the
communication participants or be mapped with corresponding
local contexts of every participant (group of similar participants).
Requirement 2: Every knowledge resource must be mapped with a
pragmatic context (either directly or by means of the content
ontology).</p>
      <p>These requirements are further considered and factored in the case
study.
4</p>
    </sec>
    <sec id="sec-7">
      <title>CASE STUDY: TASK SETTING AND</title>
    </sec>
    <sec id="sec-8">
      <title>PROBLEM DESCRIPTION</title>
      <p>Formalized management methodology (“methodology” further in
the paper) is a product of the management consulting company
BIG-Petersburg. This methodology is initially presented in the
form of a book, but the concept “Formalized Management
Methodology” is used due to the plans of application of other
media, such as e-books or knowledge portals.</p>
      <p>This methodology reflects the experience of consultants gained
during business process improvement and restructuring of
organizations in Russia and CIS countries.</p>
      <p>The goal of this methodology is to help different organizations in
solving their managerial problems and improving levels of
management. Thus the main objective is to provide each potential
organization based user of the methodology with necessary
knowledge to help realize the tasks and functions they face.
In order to achieve this objective the methodology must be
effectively communicated to its potential users. Although
methodology is well-structured with a content ontology (=table of
contents) and divided into topics (content ontology nodes) it is
rather hard to communicate it because the way the methodology
can be used, its potential users and the methodology itself have
their own specialties. These specialties can be considered as
communication problem and are as follows:
a. Different organizations that intend to use the methodology face
different problems and tasks. Many problems and tasks do not
require usage of every topic of methodology.
b. Implementing such a methodology is not a task faced by one
person or a small group only; it requires a joint effort made by
many persons employed in the organization. As a result the
target audience for the methodology implemented is very broad
and involves many people in a management activities oriented
organization (ranging from directors’ boards to linear
managers). It is a subset of topics that is to be read and learned
by a majority of users’ categories.
c. The core of the methodology integrates words quite unusual
and new for the majority of Russian managers (Corporate /
Enterprise Architecture, Business Engineering). In addition
management research and practice have no conventional terms
and concepts. Thus words and phrases used in the methodology
and especially in the topic headings can be misunderstood and
users will be unable to set a relation between their mental
models and topics of the methodology.</p>
      <p>In order to effectively communicate methodology with respect to
the specialties described above Knowledge Navigator (KN) was
created.
5</p>
    </sec>
    <sec id="sec-9">
      <title>CASE STUDY: KNOWLEDGE NAVIGATOR</title>
    </sec>
    <sec id="sec-10">
      <title>FRAMEWORK AND DESCRIPTION</title>
      <p>Input data for KN are content ontology and the very content.
In order to satisfy the requirements for effective knowledge
representation KN – end-user solution – integrates three tools
(Figure 1):
Taskoriented
navigator
Roleoriented
navigator
Semantic
navigator</p>
      <p>Local Task&amp;Problem Context n
Local Task&amp;Problem Context 2
Local Task&amp;Problem Context 1</p>
      <p>Task
Context
ontology
Role
Context
ontology
Activity
Context
ontology
Local Content Context n
Local Content Context 2
Local Content Context 1</p>
      <p>Content
ontology</p>
      <p>Formalized
management
methodology</p>
      <p>Content
1. Task-oriented navigator (“What for” – navigator)</p>
      <p>It helps users to choose topics to solve certain tasks and
problems of organization.</p>
      <p>This navigator maps content ontology with Pragmatic context,
which is represented in the form of Task Context ontology. But
although the latter ontology results from the analysis made by a
consulting company and is shared by the authors, it is not
shared by prospective users and consequently does not satisfy
Requirement 1 from [Section 3]. In order to help the users
identify their local problems every node in Task Context
ontology is mapped with a set of descriptive local task and
problem contexts of users. These local contexts are given even
in user linguistics. Finally users of this navigator do two
consecutive mappings, see Step 1 and Step 2 in Figure 2.</p>
      <p>Local Task&amp;Problem</p>
      <p>Context</p>
      <sec id="sec-10-1">
        <title>Step 1</title>
        <p>blocks from
1. You might have encountered
situations of complete chaos
resulted from disorganization in
your company. These cause the
same problems to reoccur.
---------------------------------------2. The strategy issues are left
unheeded in your company. The
main question your company
managers are faced with is “how
to cater to the clients’ order”
To
establish
order</p>
        <p>U
~
{</p>
        <sec id="sec-10-1-1">
          <title>Importance: ~</title>
          <p>Critical
{</p>
          <p>Important</p>
          <p>U</p>
          <p>Useful</p>
          <p>Role-oriented navigator (“Who” – navigator)
It helps users to choose topics for learning with respect to their
Roles in the organization.</p>
          <p>This navigator maps content ontology with Pragmatic context,
which is represented in the form of Role Context ontology.
Similarly to task-oriented navigator, Role Context ontology is
ambiguous and polysemantic for the users, because Roles
(nodes of Role Context ontology) can bear different
responsibilities in different organizations. Thus the Role
Context ontology is mapped with the elements derived from
the next Pragmatic context - Activity Context ontology. The
Activity Context ontology can be considered as shared by
potential users, because all the management activities presented
are typical for different organizations. Finally users of this
navigator also do two consecutive mappings, see Step 1 and
Step 2 in Figure 3.</p>
          <p>Activity
Context
ontology</p>
        </sec>
      </sec>
      <sec id="sec-10-2">
        <title>Step 1</title>
        <p>Role Context
ontology</p>
      </sec>
      <sec id="sec-10-3">
        <title>Step 2</title>
        <p>Content
ontology</p>
        <sec id="sec-10-3-1">
          <title>Real-life example for shaded represented in Table 2. blocks from Figure 2 is</title>
          <p>3. Semantic navigator (“What about” – navigator)</p>
          <p>This navigator helps users to relate topics in authors language
with their knowledge and thus refine a subset of topics to learn.
This navigator maps the Content ontology with the Local
Content Contexts, which are represented by the keywords.
Namely this combination of 3 tools together with internal mapping
will provide effective communication. Such a framework of KN
takes into account knowledge communication specialties (problem)
from [Section 4] and satisfies the requirements from [Section 3].
6</p>
        </sec>
      </sec>
    </sec>
    <sec id="sec-11">
      <title>CONCLUSIONS</title>
      <p>This paper suggested the requirements for effective knowledge
representation based on mapping ontologies and context with
respect to two types of the latter. It described a solution for real-life
knowledge communication task called Knowledge Navigator. This
solution illustrated consecutive mapping ontologies and contexts –
mapping which was necessary to effectively communicate
knowledge to different users, which solve different tasks and have
different understanding of domain and background.
7</p>
    </sec>
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