2nd International Workshop on Mobile Access to Cultural Heritage Sylvain Castagnos1, Tsvi Kuflik2, Ioanna Lykourentzou3 and Manolis Wallace4 1 University of Lorraine – CNRS – LORIA, Campus Scientifique, B.P. 239, 54506 Van- doeuvre-lès-Nancy, France 2 The University of Haifa, Mount Carmel, Haifa 31905, Israel 3 Utrecht University, Princetonplein 5, 3584 CC Utrecht, The Netherlands 4 ΓΑΒ LAB, University of the Peloponnese, Akadimaikou G. K. Vlachou str, 22 131 Tripolis, Greece 1 sylvain.castagnos@loria.fr 2 tsvikak@is.haifa.ac.illncs@springer.com 3 i.lykourentzou@uu.nl 4 wallace@uop.gr Abstract. Given the growing interest in Cultural Heritage (CH) and considering that 2018 has been declared the European Year of CH, and also following the successful workshop at Mobile HCI 2016, Mobile-CH 2018 was again the meet- ing point between cultural heritage and personalization research – using any kind of mobile technology to enhance the personal experience in cultural heritage sites. The workshop aimed at bringing together researchers and practitioners who are working on various aspects of CH and are interested in exploring the potential of cutting-edge mobile technology (onsite as well as online) to enhance the CH visit experience. Keywords: Mobile Cultural Heritage, Cultural HeritageMobile Human Com- puter Interaction. 1 Introduction CH has traditionally been an area that is favored by personalization research [1]. Visi- tors come to CH sites to experience and learn new things, usually without a clear idea of what to expect. CH sites are rich in objects and information; much more than the visitor can absorb during their limited time of a visit. The above poses the following challenges: How can we use state-of-the-art technology to provide an engaging experi- ence for the ‘digital’, ‘mobile’ and ‘traditional’ CH visitors, before, during and after their visit? How can we exploit visitor information from their previous interactions with CH venues, their interaction with the current venue, and data extracted from the ubiq- uitous Web? (How) can this kind of support be a basis for maintaining a lifelong chain of personalized CH experiences? From a technological point-of-view, the evolution of methods for managing and integrating Open Data, as well as for delivering mobile ser- vices, opens new research opportunities about personalization. For example, we can 2 expect improvements in the presentation of information, in the exploration of content and in the discovery of events suitable for the specific user/group. New research can also be foreseen to improve the collaboration among users with similar interests, the facilitation of human learning and the adaptation of technology to heterogeneous user contexts and devices. Personalization could improve the interaction and experience of visitors both in CH virtual spaces (like web platforms or social media) and visitor interaction with CH guide systems on-site. As discussed by Falk [2], CH visitors differ, and their visit ex- perience is a combination of physical, personal, socio-cultural and identity-related as- pects. Hence, visitors may benefit from individualized support that takes into account their particular contextual and personal attributes. Personalization can also be related to collaboration for preserving, enriching and accessing cultural heritage, by consider- ing crowdsourcing techniques and based on the active involvement of a broad range of people. In parallel, several projects have developed – and keep developing – data col- lection tools and museum or city guides, as means of demonstrating concepts like loca- tion, context awareness, and smart built environments. Together, these represent two ends of the “production” process of bringing cultural heritage from the research envi- ronment to its consumers. A key challenge is to address many classes of ambience: touristic routes, cities, archaeological sites, ancient buildings and museums, as well as spontaneous sources of artwork such as street art. Finally, at present, various initiatives are inviting people to engage with their online collections (e.g., Tate Modern, Power- house Museum), or reach out to them via Social Web platforms (e.g., Flickr the Com- mons, Brooklyn Museum on Facebook, augmented reality browser of Netherlands Ar- chitecture Institute with Layar). However, personalization strategies for CH have been largely limited to research projects and experiments (e.g., PEACH1, INTRIGUE2, Ku- badji, PIL3, CHIP4, PrestoPrime5, WantEat6) and mainly focused on ad-hoc, within- session or -visit personalization, or visitor behavior analysis7. 2 Workshop summary Ten papers and four posters/demos were submitted to the workshop, out of them eight papers (6 long papers, 1 short paper, 1 position paper) were accepted, and two demon- strations and one poster were accepted. The contributions spanned over a variety of topics, but still focusing on several themes, mostly mobile, as the focus is in general on mobile CH. The themes included mobile learning of CH [10,13], Evaluating the impact of technology on visitors’ expe- 1 http://peach.fbk.eu/home.html 2 http://www.di.unito.it/~seta/intrigue.htm 3 http://cri.haifa.ac.il/project/pil/pil.html 4 http://chip.win.tue.nl/home.html 5 http://www.prestoprime.org/ 6 http://www.piemonte.di.unito.it/ 7 http://senseable.mit.edu/louvre/ 3 rience [8], CH preservation using mobile technology [4] and the main theme (not sur- prisingly) was using novel mobile technology for exploring the potential of enhancing visitors experience. This included the use of mobile eye trackers for human-computer interaction in CH [7], tangible human-computer interaction [9], Exploring the potential of chatbots in museums [11], identifying and supporting visitors’ personas [1] and ex- tending the boundaries of the museum to the outdoors [12]. In general, the submissions focused on traditional aspects of enhancing learning in CH sites and on exploring the potential of state of the art technology to enhance the museum experience. Still, there were also contributions that tried to extend the bound- aries of mobile technology in experiencing CH – to preservation and linking the mu- seum to the outdoors. Acknowledgments In the organization of this workshop Sylvain Castagnos and Manolis Wallace re- ceived support from project CrossCult that has received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement no 693150. Manolis Wallace also received support from the University of Peloponnese. References 1. Moneerah Almeshari, John Dowell and Julianne Nyhan. Personalisation of digital museum guides through implicit recognition of visitor personas. Proceedings of Mobile CH 2018, Barcelona, Spain, (2018). 2. Ardissono, L., Kuflik, T., & Petrelli, D. Personalization in cultural heritage: the road trav- elled and the one ahead. User modeling and user-adapted interaction, 22(1-2), 73-99 (2012). 3. Falk, J. H., Identity and the museum visitor experience. Routledge, Walnut Creek, CA, (2016). 4. Joel Fredericks and Christopher Lawrence. #thismymob: Preserving and Promoting Indige- nous Australian Cultural Heritage. Proceedings of Mobile CH 2018, Barcelona, Spain, (2018). 5. Markos Konstantakis, John Aliprantis, Konstantinos Michalakis and George Caridakis. Rec- ommending user Experiences based on extracted cultural PErsonas for mobile ApplicaTions - REPEAT methodology. Proceedings of Mobile CH 2018, Barcelon, Spain, (2018). 6. Kalliopi Kontiza, Olga Loboda, Louis Deladiennee, Sylvain Castagnos and Yannick Naudet. A Museum App to Trigger Users' Reflection. Proceedings of Mobile CH 2018, Barcelon, Spain, (2018). 7. Tsvi Kuflik. Mobile Eye Tracking in (Cultural Heritage) Education – Ideas and Research Agenda. Mobile CH 2018, Barcelona, Spain, (2018). Available at https://mo- bilehci.acm.org/2018/ 8. Olga Loboda, Julianne Nyhan, Simon Mahony and Daniela Romano. Towards Evaluating the Impact of Recommender Systems on Visitor Experience in Physical Museums. Proceed- ings of Mobile CH 2018, Barceloan, Spain, (2018). 9. Doon MacDonald. Memory in Copper. Proceedings of Mobile CH 2018, Barcelona, Spain, (2018). 4 10. Dan Richardson and Ahmed Kharrufa. OurPlace: Local Heritage Communities as Infrastruc- ture for Mobile Learning. Proceedings of Mobile CH 2018, Barcelona, Spain, (2018). 11. Stefan Schaffer, Oliver Gustke, Julia Oldemeier and Norbert Reithinger. Towards Chatbots in the museum. Proceedings of Mobile CH 2018, Barcelona, Spain, (2018). 12. Alan Wecker, Tsvi Kuflik and Oliviero Stock. Amuse@ToD: Indoor and Outdoor Cultural Heritage Experience. Proceedings of Mobile CH 2018, Barcelona, Spain, (2018). 13. Alan Wecker, Merav Yosfan, Joel Lanir and Billie Eilam. ELICIT: Experimentation on Learning In Context and Information Technology. Proceedings of Mobile CH 2018, Bar- celona, Spain, (2018).