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        <article-title>GamiFIN Conference 2018</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Proceedings of the</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>nd International GamiFIN Conference</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Jonna Koivisto Gamification Group, Tampere University of Technology, Finland Juho Hamari Gamification Group, University of Turku</institution>
          ,
          <country country="FI">Finland</country>
        </aff>
      </contrib-group>
      <pub-date>
        <year>2018</year>
      </pub-date>
      <fpage>21</fpage>
      <lpage>23</lpage>
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      <title>Proceedings</title>
      <p>This volume of CEUR-WS Proceedings contains 20 papers presented at the 2nd International
GamiFIN Conference (GamiFIN 2018). The conference was held in Pori, Finland, May 21-23,
2018.</p>
      <p>Copyright © 2018 for the individual papers by the papers’ authors. Copying permitted only for
private and academic purposes. This volume is published and copyrighted by its editors.
The GamiFIN conference is an annual international academic conference on gamification with
rigorous double blind international peer-review practices. The conference brings together a
community of researchers and practitioners to present results from their latest work regarding
gamification.</p>
      <p>The second international GamiFIN conference took place on May 21-23, 2018 at the University
Consortium of Pori, Finland, and was organized by the Gamification Group. GamiFIN 2018 was
chaired by professor of Gamification, Juho Hamari and gamification scholar Jonna Koivisto.
GamiFIN 2018 featured an exceptionally high level lineup of keynote speakers on varied aspects
of gamification. The conference was proud to have 4 keynote speakers who are among the top
experts on the field internationally: Professor T.L. Taylor (Massachusetts Institute of Technology,
USA) has spearheaded research into e-sports and professional computer gaming; Associate
Professor Richard N. Landers (Old Dominion University, Virginia, USA) is an internationally
recognized expert on the gamification of education and learning; Assistant Professor Brett
Abarbanel (University of Nevada, University of Los Angeles, USA) is a noted expert on gambling
research and technology use; and Assistant Professor Perttu Hämäläinen (Aalto University) is an
internationally recognized researcher of exergames and digitally augmented sports that promote
physical activity.</p>
      <p>GamiFIN 2018 included five academic paper sessions: Gamification in education, Organizational
gamification and gamification of work, Gamification in business and marketing, eSports and
streaming, and Methods and practices of designing gamification. The session themes were based
on the themes of the accepted academic papers. Altogether, 21 academic research papers were
accepted to be presented at the conference. GamiFIN participants came from all over the world
including India, China, Germany, Austria, France, Portugal, Hungary, Greece, Sweden and
Finland. The academic papers were gathered through a call for papers issued in autumn 2017.
Conference management system EasyChair was used for paper submissions with double blind peer
review process being used. The international program committee of the conference consisted of
experts in various fields related to gamification. The acceptance rate for submissions was 44.7 %.
In addition to the academic track, GamiFIN 2018 featured a business and industry session
consisting of a panel discussion which focused on the intersections of gamification research and
industry. All of the five panelists had both academic and industry experience in the field of
gamification: Fredrik Syren, Harri Ketamo, Katriina Heljakka, Robin Brouwer, and Benedikt
Morschheuser. GamiFIN 2018 was sponsored by GameLayer. Altogether the conference was
attended by approximately 60 participants.</p>
      <p>As a continuation of the GamiFIN conference series, GamiFIN 2019 has already been announced.
GamiFIN 2019 will take place on April 8-10 in Levi, in Finnish Lapland.</p>
      <sec id="sec-1-1">
        <title>August 2018</title>
      </sec>
      <sec id="sec-1-2">
        <title>Jonna Koivisto</title>
      </sec>
      <sec id="sec-1-3">
        <title>Juho Hamari</title>
      </sec>
    </sec>
    <sec id="sec-2">
      <title>Organizing Committee</title>
      <p>GamiFIN 2018 Conference Chairs</p>
      <p>Juho Hamari, Gamification Group, University of Turku</p>
      <p>Jonna Koivisto, Gamification Group, Tampere University of Technology
Local Arrangement Chair and Conference Management</p>
      <p>Jonna Koivisto, Gamification Group, Tampere University of Technology
Business &amp; Industry Track Management</p>
      <p>Maria Törhönen, Gamification Group, University of Tampere</p>
    </sec>
    <sec id="sec-3">
      <title>Program Committee</title>
      <sec id="sec-3-1">
        <title>Amon Rapp, Università degli Studi di Torino, Italy</title>
      </sec>
      <sec id="sec-3-2">
        <title>Elisa Mekler, University of Basel, Switzerland</title>
      </sec>
      <sec id="sec-3-3">
        <title>Frans Mäyrä, University of Tampere, Finland</title>
      </sec>
      <sec id="sec-3-4">
        <title>J. Tuomas Harviainen, University of Tampere, Finland</title>
      </sec>
      <sec id="sec-3-5">
        <title>Jaakko Suominen, University of Turku, Finland</title>
      </sec>
      <sec id="sec-3-6">
        <title>Jonna Koivisto, Tampere University of Technology, Finland</title>
      </sec>
      <sec id="sec-3-7">
        <title>Juho Hamari, University of Turku, Finland</title>
      </sec>
      <sec id="sec-3-8">
        <title>Kristian Kiili, Tampere University of Technology, Finland</title>
      </sec>
      <sec id="sec-3-9">
        <title>Lennart Nacke, University of Waterloo, Canada</title>
      </sec>
      <sec id="sec-3-10">
        <title>Richard N. Landers, Old Dominion University, USA</title>
        <p>Vivian Hsueh-hua Chen, Nanyang Technological University, Singapore</p>
      </sec>
      <sec id="sec-3-11">
        <title>Welf H. Weiger, Georg-August-University of Göttingen, Germany</title>
      </sec>
    </sec>
    <sec id="sec-4">
      <title>Reviewers of the academic papers</title>
    </sec>
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