GamiFIN Conference 2018 Proceedings of the 2nd International GamiFIN Conference Pori, Finland, May 21-23, 2018 Edited by Jonna Koivisto Gamification Group, Tampere University of Technology, Finland Juho Hamari Gamification Group, University of Turku, Finland GamiFIN 2018 Proceedings This volume of CEUR-WS Proceedings contains 20 papers presented at the 2nd International GamiFIN Conference (GamiFIN 2018). The conference was held in Pori, Finland, May 21-23, 2018. Copyright © 2018 for the individual papers by the papers’ authors. Copying permitted only for private and academic purposes. This volume is published and copyrighted by its editors. Preface The GamiFIN conference is an annual international academic conference on gamification with rigorous double blind international peer-review practices. The conference brings together a community of researchers and practitioners to present results from their latest work regarding gamification. The second international GamiFIN conference took place on May 21-23, 2018 at the University Consortium of Pori, Finland, and was organized by the Gamification Group. GamiFIN 2018 was chaired by professor of Gamification, Juho Hamari and gamification scholar Jonna Koivisto. GamiFIN 2018 featured an exceptionally high level lineup of keynote speakers on varied aspects of gamification. The conference was proud to have 4 keynote speakers who are among the top experts on the field internationally: Professor T.L. Taylor (Massachusetts Institute of Technology, USA) has spearheaded research into e-sports and professional computer gaming; Associate Professor Richard N. Landers (Old Dominion University, Virginia, USA) is an internationally recognized expert on the gamification of education and learning; Assistant Professor Brett Abarbanel (University of Nevada, University of Los Angeles, USA) is a noted expert on gambling research and technology use; and Assistant Professor Perttu Hämäläinen (Aalto University) is an internationally recognized researcher of exergames and digitally augmented sports that promote physical activity. GamiFIN 2018 included five academic paper sessions: Gamification in education, Organizational gamification and gamification of work, Gamification in business and marketing, eSports and streaming, and Methods and practices of designing gamification. The session themes were based on the themes of the accepted academic papers. Altogether, 21 academic research papers were accepted to be presented at the conference. GamiFIN participants came from all over the world including India, China, Germany, Austria, France, Portugal, Hungary, Greece, Sweden and Finland. The academic papers were gathered through a call for papers issued in autumn 2017. Conference management system EasyChair was used for paper submissions with double blind peer review process being used. The international program committee of the conference consisted of experts in various fields related to gamification. The acceptance rate for submissions was 44.7 %. In addition to the academic track, GamiFIN 2018 featured a business and industry session consisting of a panel discussion which focused on the intersections of gamification research and industry. All of the five panelists had both academic and industry experience in the field of gamification: Fredrik Syren, Harri Ketamo, Katriina Heljakka, Robin Brouwer, and Benedikt Morschheuser. GamiFIN 2018 was sponsored by GameLayer. Altogether the conference was attended by approximately 60 participants. As a continuation of the GamiFIN conference series, GamiFIN 2019 has already been announced. GamiFIN 2019 will take place on April 8-10 in Levi, in Finnish Lapland. August 2018 Jonna Koivisto Juho Hamari Organizing Committee GamiFIN 2018 Conference Chairs Juho Hamari, Gamification Group, University of Turku Jonna Koivisto, Gamification Group, Tampere University of Technology Local Arrangement Chair and Conference Management Jonna Koivisto, Gamification Group, Tampere University of Technology Business & Industry Track Management Maria Törhönen, Gamification Group, University of Tampere Program Committee Amon Rapp, Università degli Studi di Torino, Italy Elisa Mekler, University of Basel, Switzerland Frans Mäyrä, University of Tampere, Finland J. Tuomas Harviainen, University of Tampere, Finland Jaakko Suominen, University of Turku, Finland Jonna Koivisto, Tampere University of Technology, Finland Juho Hamari, University of Turku, Finland Kristian Kiili, Tampere University of Technology, Finland Lennart Nacke, University of Waterloo, Canada Richard N. Landers, Old Dominion University, USA Vivian Hsueh-hua Chen, Nanyang Technological University, Singapore Welf H. Weiger, Georg-August-University of Göttingen, Germany Reviewers of the academic papers Andrew Cen Jukka Vahlo Sebastian Klein Anna Lisa Martin- Julia Ayumi Bopp Sebastian Marin Niedecken Karina Arrambide Sol Klapztein Antero Lindstedt Katrina Paola Alvarez Sylvester Arnab Antti Koivisto Lia Tirabeni T.L. Taylor Antti Koskinen Lobna Hassan Te Bao Bahadir Gurkan Manuel Ninaus Till Plumbaum Carita Kiili Max Sjöblom Tobias Wolf Cataldo Musto Michael Armstrong Tuomas Kari Conor Linehan Mikko Salminen Vanessa Wan Sze Cheng Federica Cena Mikko Vesa Welf Weiger Florian Brühlmann Nicholas O'Donnell Ville Kankainen Frank Hopfgartner Osmo Mattila Yuan Jia Gustavo Tondello Otso Hannula Henrietta Jylhä Patrick Buckley Ines Beeck Paul Denny Jake Mcmullen Pauliina Tuomi Jari Multisilta Pekka Buttler Jennie Carr Rina Wehbe Jonas Linderoth Ryan Tan Jose Zagal Sebastiaan Meijer Joseph Macey