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  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Multimodal Approach to Predicting Media Memorability</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Tanmayee Joshi</string-name>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Sarath Sivaprasad</string-name>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Savita Bhat</string-name>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Niranjan Pedanekar TCS Research</string-name>
        </contrib>
        <contrib contrib-type="author">
          <string-name>India tanmayee.joshi@tcs.com</string-name>
        </contrib>
        <contrib contrib-type="author">
          <string-name>sarath.s</string-name>
        </contrib>
        <contrib contrib-type="author">
          <string-name>@tcs.com</string-name>
        </contrib>
      </contrib-group>
      <pub-date>
        <year>2018</year>
      </pub-date>
      <fpage>29</fpage>
      <lpage>31</lpage>
      <abstract>
        <p>In this paper, we present a multimodal approach to modelling media memorability for the "Predicting Media memorability" task at MediaEval 2018. Our approach uses video and image based features along with provided textual description to predict a probability-like memorability score for each of the seven second audioless video clips. We use the same set of features for predicting both short-term and long-term media memorability.</p>
      </abstract>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>INTRODUCTION</title>
      <p>
        With the dramatic surge of visual media content on platforms like
Instagram, Flickr and YouTube, it is imperative that new methods
for curating, annotating and organizing this content be explored.
To this efect, non-traditional metrics for tagging media content
have been examined. Previous works have used metrics such as
aesthetics[
        <xref ref-type="bibr" rid="ref2">2</xref>
        ], interestingness[
        <xref ref-type="bibr" rid="ref5">5</xref>
        ], memorability[
        <xref ref-type="bibr" rid="ref9">9</xref>
        ] to annotate and rank
images. The "MediaEval 2018: Predicting Media Memorability" task
[
        <xref ref-type="bibr" rid="ref1">1</xref>
        ] focuses on predicting ‘short-term’ and ‘long-term’ memorability
for videos.
      </p>
      <p>
        An important aspect of human cognition is the ability to
remember and recall photos and videos with a surprising amount of detail.
Interestingly, not all content is stored and recalled equally well
[
        <xref ref-type="bibr" rid="ref8">8</xref>
        ]. Previous attempts [
        <xref ref-type="bibr" rid="ref5 ref8">5, 8</xref>
        ] at predicting image and video
memorability discuss factors afecting memorability. The experiment
stated in [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ] showed people, content not related to them personally,
and recorded a varying probability of detecting a repetition of a
given video after a short/long delay. Deep learning models have
given promising predictions over image memorability [
        <xref ref-type="bibr" rid="ref12 ref9">9, 12</xref>
        ]. We
propose an ensemble of deep learning models that takes into
account various properties that are correlated with memorability. We
capture these aspects by deriving respective features through text
embedding, frames and video.
      </p>
    </sec>
    <sec id="sec-2">
      <title>APPROACH</title>
      <p>In this section, we outline our multimodal approach to model
media memorability using video, image and text features. The visual
features are inspired from diferent properties of images such as
saliency and aesthetics. We assumed that memorability of the video
is afected by properties of images comprising the video. We also
hypothesized that captions provide additional cues for understanding
semantics of videos. The short-term memorability and long-term
memorability were modelled independently using the same set of
features explained in this section.
2.1</p>
    </sec>
    <sec id="sec-3">
      <title>Visual Features</title>
      <p>
        We used image level features based on: color, saliency, aesthetics,
memorability and presence of human faces. Image features were
calculated on frame number 0, 56 and 112. Except for aesthetics, we
computed mean and standard deviation of these features across the
three frames to give feature representation for a video clip. C3D
features were used to represent spatiotemporal aspect of a video.
Color: Color and its distribution have a significant influence on
human cognition [
        <xref ref-type="bibr" rid="ref15 ref6">6, 15</xref>
        ]. Color information was captured using
3D HSV feature [
        <xref ref-type="bibr" rid="ref4">4</xref>
        ] and colorfulness [
        <xref ref-type="bibr" rid="ref7">7</xref>
        ]. The statistics over these
vectors provided a 128 dimensional vector per video.
      </p>
      <p>
        Saliency: [
        <xref ref-type="bibr" rid="ref11 ref3">3, 11</xref>
        ] observed that saliency feature is relevant for
predicting memorability. For every image, saliency map was created
using pre-trained image saliency net (Salnet) [
        <xref ref-type="bibr" rid="ref10">10</xref>
        ]. We hypothesized
that the intensity distribution of saliency inside the image and its
change across frames contribute more towards memorability than
the spatial spread and orientation of salient pixels. We created bins
from saliency maps based on the intensity of pixels, with histogram
boundaries at variable lengths to accommodate the variance of pixel
distribution.
      </p>
      <p>
        Aesthetics: Aesthetics and human judgements of memorability are
highly correlated [
        <xref ref-type="bibr" rid="ref5 ref8">5, 8</xref>
        ]. We used median value of aesthetic visual
features across frames, provided with the dataset.
      </p>
      <p>
        Face-based Feature: Using a state-of-the-art deep learning method
[
        <xref ref-type="bibr" rid="ref13">13</xref>
        ], we computed the number of faces per keyframe. Using this
information, the dataset was divided into two parts: with faces
and without faces. Running "Mann-Whitney U" test over the
memorability of two populations, we found that two populations are
significantly diferent ( p-value 1.06e-31).
      </p>
      <p>
        Image Memorability: We hypothesized that memorability of the
video is afected by the memorability of the images comprising
the video. We used MemNet proposed by [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ] to get a memorability
score per image. This score was used directly as a part of ensemble.
C3D: We used fc7 activations of the C3D network (provided with
the dataset) as a feature vector to capture activity in the video. It
captures spatiotemporal information [
        <xref ref-type="bibr" rid="ref14">14</xref>
        ].
2.2
      </p>
    </sec>
    <sec id="sec-4">
      <title>Text-based Features</title>
      <p>To analyse the data with respect to captions, we divided the train
data into 4 bins. Each bin consisted of captions corresponding
to 4 quartiles in memorability annotation. We defined a metric
‘word relevance’ inspired from term frequency−inverse document
frequency (Tf-Idf ) statistic typically used in Information Retrieval.
We define word relevance for a word wi in a bin j as W Ri j . Let
total number of bins be N, total number of words in a bin j be Wj ,
frequency of a word wi in a bin j be wi j , frequency of bins where
the word wi appears be bwi , and frequency of word wi in other
bins be wi jˆ.</p>
      <p>W Ri j = wi j (1 + log N</p>
      <p>Wj</p>
      <p>1
)
bwi wi jˆ
(1)
We created a wordlist of all unique words from the video captions.
After stemming and lemmatizing, we removed all stopwords from
the list. Words with W R value above a threshold were shortlisted as
candidate words and their frequency in captions was considered as
a feature. We believe that higher value of W R quantifies the word’s
association to a particular range of memorability. We hypothesized
that W R increases with the relative higher frequency of a word in
a particular bin with respect to its frequency in other bins. It was
observed that words related to topics like food and toddlers fall
in higher memorability range and generic words related to topics
such as landscape and scenery fall in the lower memorability range.</p>
      <p>We also used pre-trained GloVe embeddings1 of words to capture
more information from textual description. We preprocessed the
caption data by removing stopwords. We created a 100 dimensional
word-embedding vector for each word.
3</p>
    </sec>
    <sec id="sec-5">
      <title>EXPERIMENTS</title>
      <p>We ranked videos by assigning a probability like score to each
video clip, treating it as a regression problem. The annotations
for short term and long term memorability were skewed towards
higher values with mean of 0.86 (short term) and 0.78 (long term).
All input features were normalized and the ground-truth was kept
unwhitened so that the model captured the skewed output
distribution. We divided the given dataset into train and validation sets
in the ratio 3:1 such that the annotations in two sets have similar
distribution. We explored diferent combinations of features for
predicting memorability.</p>
      <p>
        Experiment 1: Low level features namely, colorfulness, blur[
        <xref ref-type="bibr" rid="ref11">11</xref>
        ]
value, HSV histogram were concatenated and SVR was used over
this vector.
      </p>
      <p>Experiment 2: We concatenated the face based feature to the
3D HSV. The resultant 130 dimension vector represents the color
spread and facial information in an image. We passed this vector
and features for C3D , aesthetics and saliency through dense fully
connected layers indepedently. We ensembled these models using
their normalized correlation values on validation as coeficients for
weighted average.</p>
      <p>Experiment 3: We used word embeddings to train diferent neural
network architectures. CNN-LSTM and Bi-LSTM models give best
correlation on training and validation data. We ensembled models
1https://nlp.stanford.edu/projects/glove/
trained on image features, video features and text embeddings using
weighted average and SVR.</p>
      <p>We used sigmoid activation in the last layer for all networks
so as to restrict the output to the range of 0 to 1. ReLU activation
was used for all other layers. We also fine-tuned the model over
validation data before predicting on test data. Final predictions
submitted for evaluation were based on models from experiments
2 and 3.
4</p>
    </sec>
    <sec id="sec-6">
      <title>RESULTS AND ANALYSIS</title>
      <p>In experiment 1, the model performed poorly with a near zero
Spearman’s rank correlation over the validation set. This shows
that only low level image features are not suficient to understand
media memorability. As part of the challenge we submitted results
of five runs based on experiments 2 and 3. Table 1 lists correlations
obtained from two best performing models. As per the evaluation
on an unseen test set, best performing model gives Spearman’s and
Pearson’s correlation for short-term memorability as 0.46 and 0.50
respectively. The correlations for long term memorability are 0.23
and 0.25 respectively. In the run with experiment 2, we obtained
Spearman’s rank correlation of 0.39 and 0.17 for short term and
long term memorability respectively. Our best submission based
on experiment 3 gives an improvement of 7%.</p>
      <p>As mentioned earlier, this model from experiment 3 used textual
information along with visual features. The improvement shows
that the words from captions are contributing to predicting
memorability scores. We believe that additional textual features such
as location cues, emotion cues may be useful in further
improvements. Mean values of our predictions of short term and long term
memorability over validation data are 0.83 and 0.78 respectively.
The values are close to the mean values of their respective
annotations in the training data. This shows that our model succeeds in
capturing the skewed distribution of training data.
5</p>
    </sec>
    <sec id="sec-7">
      <title>CONCLUSION AND FUTURE WORK</title>
      <p>This paper presents the ensemble model by team AREA66 for
predicting media memorability. We use visual features based on image
and video along with textual features from given captions. The
results show that better results are obtained by combining visual and
textual features. On the other hand, only visual features give lowest
values for prediction correlation. We also noticed that experiments
with only low level image features give poor results. In future, we
plan to explore efects of textual information on video memorability.
Secondly, we aim to explore more sophisticated methods for
utilizing low level image features to improve prediction performance.</p>
    </sec>
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