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  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>RUC at MediaEval 2018: Visual and Textual Features Exploration for Predicting Media Memorability</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Shuai Wang</string-name>
          <email>shuaiwang@ruc.edu.cn</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Weiying Wang</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Shizhe Chen</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Qin Jin</string-name>
          <email>qjin@ruc.edu.cn</email>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Renmin University of China</institution>
          ,
          <addr-line>Beijing</addr-line>
          ,
          <country country="CN">China</country>
        </aff>
      </contrib-group>
      <pub-date>
        <year>2018</year>
      </pub-date>
      <fpage>29</fpage>
      <lpage>31</lpage>
      <abstract>
        <p>Predicting the memorability of videos has great values in various applications including content recommendation, advertisement design and so on, which can bring convenience to people in everyday life, and profit to companies. In this paper, we present our methods in the 2018 Predicting Media Memorability Task. We explored some deeply-learned visual features and textual features in regression models to predict the memorability of videos.</p>
      </abstract>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>INTRODUCTION</title>
      <p>
        The MediaEval 2018 Predicting Media Memorability Task [
        <xref ref-type="bibr" rid="ref4">4</xref>
        ] aims
to predict what kind of media is memorable for people, which
has a wide range of applications such as video retrieval, video
recommendation, advertisement design and education system. We
explored visual and textual representation for videos and built a
regression model which can calculate a memorability score for a
given video.
2.1
      </p>
    </sec>
    <sec id="sec-2">
      <title>APPROACH</title>
    </sec>
    <sec id="sec-3">
      <title>Framework</title>
      <p>In general, we utilize a regressor to predict the memorability score
of each video and consider late fusion to combine diferent features.
Two kinds of fusion strategies are utilized, namely score average
and second-layer regression.</p>
      <p>Our system framework is shown in Figure 1. We firstly run
regressions to get videos’ memorability scores using diferent single
features. In order to fuse multiple features, two strategies are
considered and shown in Figure 1. For the score average strategy, we
average the scores of diferent types of features from the same
video, and the obtained score is the final memorability score of this
video. For the second-layer regression, we concatenate the scores
of diferent features from the same video as second-layer features,
and the obtained second-layer features are fed into a second-layer
regressor, which will predict the final memorability scores.</p>
    </sec>
    <sec id="sec-4">
      <title>Features</title>
      <p>The videos are soundless, so we focus on visual and textual features,
especially some high-level and semantic features.</p>
      <p>The captions of videos are short with only a few words. We argue
that people may be impressed by some particular objects or their
combinations. The meanings of each word should be embedded into
the representations of sentences for the memorability prediction.</p>
      <p>
        A pre-trained word embedding contains a large amount of
semantic information, contributing to encoding the meaning of sentences.
We try the word embedding GloVe [
        <xref ref-type="bibr" rid="ref8">8</xref>
        ] as the textual feature. We
combine the embedding of each word to generate the
representation of sentences in diferent ways. Firstly, we simply add them up
and take average of each dimension. Secondly, we take smooth IDF
[
        <xref ref-type="bibr" rid="ref2">2</xref>
        ] as the weight for each word. Thirdly, we try the pre-trained
skip-thought model [
        <xref ref-type="bibr" rid="ref7">7</xref>
        ]. And fourthly we also try ConceptNet [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ].
Through these four methods we can obtain diferent types of
videolevel representations.
      </p>
      <p>
        For visual features, we consider some deeply-learned
representations and aesthetic descriptors as our features, including C3D [
        <xref ref-type="bibr" rid="ref5">5</xref>
        ],
HMP [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ], I3D [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ] and aesthetic [
        <xref ref-type="bibr" rid="ref6">6</xref>
        ]. The C3D, HMP and aesthetic
are oficially provided in this task. Further more, we extract the
I3D-RGB feature, which is obtained from the penultimate layer in
RGB branch in I3D.
      </p>
      <p>Additionally, we add some label information. If we are solving
the long-term task, we firstly train a model with short-term labels
and then use this model to predict the short-term scores of the test
set. Then we transform the short labels of both train and test sets
into 10 dimensional one-hot vectors. The 10 buckets of a one-hot
vector denote the range between 0 to 1 with step 0.1. If a label is in
the range of a bucket, e.g. the label is 0.56 and it is in the range of 0.5
to 0.6, we set the value of this bucket as 1 and the rest of buckets are
set to 0. And then we add them to the end of each text feature. For
short-term task, we map the long-term labels into one-hot vectors
and use them in the same way mentioned above.
3.1</p>
    </sec>
    <sec id="sec-5">
      <title>EXPERIMENTS AND ANALYSIS</title>
    </sec>
    <sec id="sec-6">
      <title>Experimental Setup</title>
      <p>The development set and the test set contain 8000 and 2000 videos
respectively. We firstly rank the videos by their memorability scores
and sample videos with a constant step value of 4. Finally we split
the development set into 2 parts, namely 6000 videos in train set
and 2000 videos in local test set.</p>
      <p>
        We simply consider two types of regressors, namely Support
Vector Regression (SVR) and Random Forest Regression (RFR). The
parameters were determined by grid searches. The Penalty
parameter C in SVR is searched from 0.125 to 32. The parameters of
n_estimators and max_depth are searched in the range [100, 1000]
with step 100 and [
        <xref ref-type="bibr" rid="ref2">2, 10</xref>
        ] with step 2 respectively. The I3D model is
pre-trained on ImageNet and Kinetics.
descriptions about the elements in the videos. If a specific object
is depicted by a word, the word embeddings can describe the
relations of this object and others in the whole environment. The
visual features may contain some details of regions but not that
intuitive. If there is no caption information, object detection and
classification techniques may ofer more supports.
      </p>
      <p>Table 1 and Table 2 show the results on the test set, m and s
means the score average and the second-layer regression strategy
respectively. all means fusing all features, namely visual, textual
and labels. visual denotes fusing visual representations and text is
the fusion of all word embedding features. required means using
average strategy and not using the label information. We used
average strategy in required runs because average strategy performed
generally better than second-layer regression on the local test set.
We can notice that the required runs in long-term and short-term
task both have the best performances. Label information helps little
on local test set and does not work in oficial test set. We consider
that maybe mapping labels into one-hot vectors is not a proper
way to fully utilize the label information and it is worthy to find a
proper representation format of the labels or a fusion method with
other features.</p>
      <p>We pick out a number of videos for analysis and we find that
some of them depict close-ups of objects or regions, while some
of them show overall scenes such as natural landscape, stories of
some characters.</p>
      <p>We draw 3 conclusions after viewing these videos and their
labels.</p>
      <p>(1) The videos with low short-term labels usually have low
long-term labels.
(2) The videos with high short-term labels and low long-term
labels usually depict some close-ups.
(3) There are few numbers of videos with low short-term labels
and high long-term labels. These videos generally have
open and wide scenes.</p>
      <p>We find that it is dificult to predict the memorability of the
videos in the second and third situations.</p>
      <p>In sum, we consider that if a video is memorable in a long term,
it is also memorable in a short term generally. Conversely, videos
with high short-term labels cannot determine the long-term
memorability.
4</p>
    </sec>
    <sec id="sec-7">
      <title>CONCLUSION</title>
      <p>In conclusion, we explored visual and textual representations for
videos and built a regression model which can calculate a
memorability score for a given video. The results show that textual
representations perform better than visual features. In the future,
we will focus on the visual semantic representations and object
detection related works to find more interesting methods to
predict memorability of videos. And how to use label information is
another interesting point to be explored.</p>
    </sec>
    <sec id="sec-8">
      <title>ACKNOWLEDGMENTS</title>
      <p>This work is supported by National Key Research and Development
Plan under Grant No. 2016YFB1001202. This work is partially
supported by National Natural Science Foundation of China (Grant No.
61772535).
visual-m
The results of each single feature for long-term and short-term
memorability prediction are printed in Figure 2 and Figure 3
respectively. As shown in Figure 2 and Figure 3, textual representations
are on the same level and textual features perform better than
visual representations. We think that the captions contain more clear</p>
    </sec>
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