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    <article-meta>
      <title-group>
        <article-title>Decision Biases in Preference Acquisition</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Martin Stettinger</string-name>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Ralph Samer</string-name>
          <email>ralph.samerg@ist.tugraz.at</email>
        </contrib>
      </contrib-group>
      <abstract>
        <p>Decision support systems in many cases are based on user interfaces used to collect preferences and requirements of users. For example, configurators in the automotive domain ask users to provide preference information regarding the car color and car engine. Stakeholders in release planning scenarios provide feedback on software requirements in terms of importance evaluations of different interest dimensions. In such scenarios, decision biases can trigger situations where users take suboptimal decisions. In this paper, we provide a short overview of example decision biases and report the results of an empirical study that show the existence of such biases in the context of release planning (configuration) decision making.</p>
      </abstract>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>1 Introduction</title>
      <p>
        When interacting with decision support systems such as
recommender systems [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ] or configuration systems [
        <xref ref-type="bibr" rid="ref5">5</xref>
        ], users do not know
their preferences beforehand but construct and frequently adapt these
within the scope of a decision process [
        <xref ref-type="bibr" rid="ref2">2</xref>
        ]. In most of the cases, users
also do not try to optimize decisions but apply heuristics to take a
decision. For example, ”elimination by aspects” (EBA) is based on the
simple idea of an attribute-wise comparison of different decision
alternatives where only those alternatives remain in a consideration set
which satisfy a pre-defined set of preferences. This strategy can lead
to suboptimal outcomes since alternatives that could become more
preferable in the future have already been eliminated in the past.
      </p>
      <p>
        Recently, decision support for groups became increasingly
popular due to the fact that in many scenarios user groups are engaged
in decision processes [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ]. Examples thereof are (1) release planning
where a group of stakeholders is in charge of prioritizing a given set
of requirements and (2) open innovation scenarios where customer
groups are contributing when deciding about the features of a new
product. In many cases, the underlying decision scenario can be
regarded as a group decision problem [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ]. In this paper, we provide
an overview of example decision biases that can occur in preference
acquisition scenarios for individual users as well as groups. In this
context, we discuss the results of an empirical study conducted in the
context of preference acquisition for release planning.
      </p>
      <p>The remainder of this paper is organized as follows. In Section 2,
we exemplify decision biases on the basis of examples from the
domain of software requirements engineering. In this context, we
discuss the results of a related empirical study. In Section 3, we discuss
issues for future work. We conclude this paper with Section 4.</p>
    </sec>
    <sec id="sec-2">
      <title>2 Decision Biases in Preference Acquisition</title>
      <p>The major goal of our study was to analyze biases in decision
scenarios. The study focused on an analysis of the decision behavior of
computer science students (N=222) working in groups of 6-8 persons
in a software project. A structured questionnaire with A/B testing
was used to analyze the decision behavior of students. The average
time needed to complete the questionnaire was 4 minutes. In order to
simulate decision scenarios, scenario descriptions where integrated
in questions where needed. In the following, we provide an overview
of the study results.</p>
      <p>
        Framing. The way a decision alternative is presented can
influence a user’s decision behavior. One example of framing is that users
prefer meat that is characterized with ”80 percent lean” over meat
that is ”20 percent fat”. Another example is the framing of prices:
when comparing the offers of company x and y, the offer ”pellets
fore 24.50 per 100kg with a discount of 2.50 if the customer pays
with cash” from x appears to be the more attractive one compared
to the offer ”pellets for 22.00 per 100kg with a 2.50 surcharge if
the customer pays with credit card” from company y. The increased
attractiveness of x’s offer can be explained by prospect theory [
        <xref ref-type="bibr" rid="ref6">6</xref>
        ]
which points out that alternatives are evaluated with regard to both,
gains and losses, and losses (in our example, fat meat and surcharge)
have a higher negative impact on a decision compared to equal gains.
      </p>
      <p>Framing: Study Results. In our study, we described a scenario
where stakeholders had to estimate the acceptability of a given
probability of successful project completion. In one setting, the
probability was specified as ”probability of success”, in the other setting, the
probability was expressed as ”failure probability”. In the first setting,
study participants evaluated the acceptability on an average with 86
out of 100 points (1: not acceptable, 100: definitely acceptable). In
the second setting, study participants evaluated the acceptability on
an average with 77 points (out of 100).</p>
      <p>
        Anchoring. It is known that preference visibility has various
negative impacts on the quality of a group decision. An example thereof
is anchoring where indicated reference values (e.g., item evaluations
of a group member) can have an influence on the evaluation behavior
of other group members. An example thereof is the visualization of
the average rating given to an item by a community: increasing the
shown average item rating results in a increased rating by individual
community members [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ].
      </p>
      <p>
        Anchoring: Study Results. In our study, the participants were asked
whether it is important for them to have as soon as possible
knowledge about the preferences (which requirements should be
implemented when?) of other stakeholders. Nearly 70 percent of the study
participants agreed on the fact that the mentioned preference
visibility is important. These persons are vulnerable to limited information
exchange which can result in suboptimal decisions [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ].
      </p>
      <p>Decoy Effects. Decisions are taken depending on the context in
which the alternatives are presented. It can be the case that
completely inferior decision alternatives added to a set of alternatives can
change the selection behavior of users. Such alternatives are denoted
as decoy items since they manage to draw the attention of users
towards specific alternatives. An example of a decoy effect is
asymmetric dominance which denotes a situation where a decoy alternative is
dominated by an item T in all dimensions. Dominance is evaluated
in terms of a pairwise comparison of attribute values characterizing
the alternatives. An example of asymmetric dominance is shown in
Table 1. Alternative c can be regarded as a decoy item since it is
outperformed by alternative a in both dimensions (higher project returns
and lower project efforts) and thus makes alternative a even more
attractive compared to alternative b.</p>
      <p>release
a
b
c
project returns
30.000
50.000
28.000
project efforts
15.000
35.000
16.000</p>
      <p>Decoy Effects: Study Results. The study participants were asked
to select one out of two alternative software release plans
(characterized by the corresponding estimated returns and efforts). Release
alternative c is completely dominated by release alternative a which
has been selected in 86 percent of the cases (only 9 percent of the
participants selected alternative b).</p>
      <p>Table 2 includes a variant of the previous setting where alternative
c is arranged near to alternative b. Compared to the setting shown in
Table 1, the share of participants selected this alternative was only 77
percent wheres 22 percent of the participants selected alternative b.
Consequently, the inclusion of inferior alternatives can trigger a shift
in the selection behavior of stakeholders. One way to counteract such
situations is to point out inferior alternatives or to simply delete these
from the set of available options.</p>
      <p>release
a
b
c
project returns
30.000
50.000
52.000
project efforts
15.000
35.000
40.000</p>
      <p>
        Decision Strategies of Study Participants. In addition to the above
mentioned biases, the study participants were asked a couple of
questions regarding their practices in group decision making. First, early
knowledge about the preferences of other stakeholders was
considered as a positive element that helps to improve the quality of
requirements prioritization (84% of the study participants supported
this statement). However, as indicated in the literature, early
knowledge about the preferences of other stakeholders can have a negative
impact on decision quality since focusing on preferences triggers less
efforts related to the exchange of decision-relevant information [
        <xref ref-type="bibr" rid="ref7">7</xref>
        ].
Second, participants regarded consensus as a positive aspect at the
beginning of a decision process (80% support for this statement), i.e.,
consensus at the beginning is regarded as a precondition for
highquality prioritization. However, the contrary is the case: consensus
at the very beginning contributes to the avoidance of knowledge
interchange between stakeholders [
        <xref ref-type="bibr" rid="ref8">8</xref>
        ]. Third, study participants were
asked regarding their opinion on the impact of preference
visibility on the probability of decision manipulation. In this context, the
majority of study participants (64% support) agreed that preference
visibility increases the probability of manipulation. However, 36%
still think that this is not the case.
      </p>
      <p>
        Summarizing, biases in preference acquisition exist and can have
a negative impact on the outcome of the decision process. As a result
of our user study, it could be observed that study participants (in our
case Computer Science students) were often not aware of this and
thus vulnerable to such biases.
There are a couple of issues that are within the scope of our future
research. First, the majority of researchers still focuses on the
identification of new biases and the analysis of biases in specific decision
scenarios. A major goal of our ongoing and future work is to focus on
approaches to automatically identify potential sources of suboptimal
decisions and to adapt the underlying decision support. For example,
decoy effects can be predicted on the basis of a formal model [
        <xref ref-type="bibr" rid="ref4">4</xref>
        ]
- our focus for future work in this context is to figure out
interactions between different decoy effects and to find ways to counteract
such biases. Second, we will investigate how explanations can help to
counteract biases and what kind of explanations are useful in which
context. For example, in release planning, stakeholders could be
informed about the fact that some of the candidate requirements should
be analyzed in more detail. Third, we will extent the scope of our user
studies to industrial settings.
4
      </p>
    </sec>
    <sec id="sec-3">
      <title>Conclusions</title>
      <p>In this paper, we discussed the results of a user study related to the
existence of decision biases in preference acquisition. The results were
discussed on the basis of an empirical study that was conducted with
computer science students within the scope of a software
engineering course. The outcomes of this study clearly indicate the existence
of decision biases and suboptimal decision practices that can lead to
suboptimal outcomes in group decisions. Our future work will
include a.o. an analysis to which extent explanations can help to
counteract decision biases. Furthermore, we will extend the scope of our
user studies to industrial scenarios.</p>
    </sec>
    <sec id="sec-4">
      <title>ACKNOWLEDGEMENTS</title>
      <p>The work presented in this paper has been conducted within the
scope of the Horizon 2020 project OpenReq (openreq.eu).</p>
    </sec>
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