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  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>Validation of VARK questionnaire using gaze tracking data</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>II. METHOD</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
          <xref ref-type="aff" rid="aff1">1</xref>
          <xref ref-type="aff" rid="aff2">2</xref>
          <xref ref-type="aff" rid="aff3">3</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>A. VARK</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
          <xref ref-type="aff" rid="aff1">1</xref>
          <xref ref-type="aff" rid="aff2">2</xref>
          <xref ref-type="aff" rid="aff3">3</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>C. Research hypotheses</institution>
        </aff>
        <aff id="aff1">
          <label>1</label>
          <institution>H1: V subjects prefer the G information</institution>
        </aff>
        <aff id="aff2">
          <label>2</label>
          <institution>Simonas Baltulionis, Vilius Turenko, Mindaugas Vasiljevas, Robertas Damaševičius Department of Software Engineering Kaunas University of Technology</institution>
          ,
          <addr-line>Kaunas</addr-line>
          ,
          <country country="LT">Lithuania</country>
        </aff>
        <aff id="aff3">
          <label>3</label>
          <institution>Tatjana Sidekerskienė Department of Applied Mathematics, Kaunas University of Technology</institution>
          ,
          <addr-line>Kaunas</addr-line>
          <country country="LT">Lithuania</country>
        </aff>
      </contrib-group>
      <fpage>28</fpage>
      <lpage>32</lpage>
      <abstract>
        <p>-We use gaze data (fixation time on Areas of Interest, AoIs) collected while reading educational materials to validate the VARK (Visual Auditory Reading Kinaesthetic) questionnaire. We analyse the dependencies between four types of AoIs (Title, Text, Graph, Formula) and the VARK scores for sensory modalities using correlation and linear regression analysis. Our results show significant correlations for Formula - Reading, Text - Visual, and Title - Kinaesthetic dependencies. The results of research can be used for objective evaluation of learning style of subjects using gaze tracking technology.</p>
      </abstract>
      <kwd-group>
        <kwd>VARK</kwd>
        <kwd>learning styles</kwd>
        <kwd>gaze tracking</kwd>
        <kwd>multimedia</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>-</title>
      <p>I. INTRODUCTION</p>
      <p>
        Learning styles were defined to justify individual
preferences and differences in learning and understanding [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ].
Notable models of learning style include Kolb’s experiential
learning, which introduces accommodators, convergers,
divergers and assimilators [
        <xref ref-type="bibr" rid="ref2">2</xref>
        ]; Mumford’s model, which has
activists, reflectors, theorists, and pragmatists [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ]; Barbe et al.
model, which considers auditory, visualising, and kinesthetic
modalities [
        <xref ref-type="bibr" rid="ref4">4</xref>
        ], and Index of Learning Styles (ILS), which
considers, active/reflective, sensing/intuitive, visual/verbal,
and sequential/global learning [
        <xref ref-type="bibr" rid="ref5">5</xref>
        ]. Learning styles can be
employed for user modelling, developing effective
pedagogical guidelines, personalization of learning scenarios
and materials, and increasing interactivity of presentation in
multimedia-based e-learning systems. The usefulness of the
learning styles were proven in various and diverse fields of
education such as computer programming [
        <xref ref-type="bibr" rid="ref6">6</xref>
        ] and nursing [
        <xref ref-type="bibr" rid="ref7">7</xref>
        ].
Different tools have been used to evaluate learning styles such
as Visual Auditory Reading Kinaesthetic (VARK) [
        <xref ref-type="bibr" rid="ref8">8</xref>
        ], Visual
Auditory Kinaesthetic (VAK) [
        <xref ref-type="bibr" rid="ref9">9</xref>
        ] and Learning Style
Questionnaire (LSQ) [
        <xref ref-type="bibr" rid="ref10">10</xref>
        ]. However, as the use of
questionnaires as a research tool is prone to subjectiveness and
difficulty of interpretation, and have been criticized for weak
empirical evidence, no correlation with learning outcomes
[
        <xref ref-type="bibr" rid="ref11">11</xref>
        ] and the lack of independent research on the model [
        <xref ref-type="bibr" rid="ref12">12</xref>
        ].
      </p>
      <p>
        The objective evaluation methods were suggested to use
electroencephalogram (EEG) [
        <xref ref-type="bibr" rid="ref13 ref14 ref15">13, 14, 15</xref>
        ] and
electrocardiogram (ECG) signals acquired from the learners
[
        <xref ref-type="bibr" rid="ref16">16</xref>
        ]. Here we analyse the use of gaze tracking data recorded
while learners read learning materials to evaluate their
learning styles. The idea in itself is not new as gaze tracking
has been used previously in this context [
        <xref ref-type="bibr" rid="ref17 ref18 ref19">17, 18, 19</xref>
        ] while
aiming to detect correlations between assimilation of different
types of information and different parameters like learning
style. We specifically focus on the validation of the VARK
model, which proposed four types of learners: visual, auditory
learning, textual and kinaesthetic. Our novelty is what we
focus on the validity of the VARK questionnaire in itself and
aim to confirm the VARK scores by gaze related
© 2019 for this paper by its authors. Use permitted under Creative
Commons License Attribution 4.0 International (CC BY 4.0)
characteristics of subjects without analysing the differences in
learning style and efficiency.
      </p>
    </sec>
    <sec id="sec-2">
      <title>H3: R subjects prefer the T information.</title>
    </sec>
    <sec id="sec-3">
      <title>H4: K subjects prefer the F information.</title>
      <sec id="sec-3-1">
        <title>D. Testing of hypotheses</title>
        <p>For testing of hypotheses we use the Pearson correlation:

(xi  X )( yi  Y )
s s
x y


here xi , yi are the data values for which the dependency
is tested, X,Y are means, sx , sy are standard deviations. The
value of r  0 indicates a positive relationship of X and Y,
and r  0 indicates a negative relationship.</p>
        <p>The significance of the correlation value is calculated
using the critical values of t-statistics as follows:



t  r
n  2 
1  r2
here n is the size of a sample. Given a small sample of
n  5 in our case, the statistically significant ( p  0.05 )
correlation value must be at least r  0.86 .</p>
        <p>We also construct the linear regression models between
the dependent variables (T1, T2, G, F) and the independent
variables (V, A, R, K). Linear regression is defined as:</p>
        <p>Yi  0  1 Xi  i 
here   is the value of dependent variable,   is the value
of the independent variable for the i-th sample,  0 is the free
coefficient,  1 is the slope, and   is the random error. The sign
of slope coefficient defines the direction of dependency
(positive or negative), and the absolute value shows the
strength of dependency.</p>
        <p>The reliability of the linear regression model is evaluated
using the significance of the coefficients (all must have
p  0.05 ) , and the coefficient of determination r2 :


r 2 
exp lained var iation
total var iation
</p>
        <p>SSR
SST
0  r 2  1 
</p>
      </sec>
    </sec>
    <sec id="sec-4">
      <title>III. EXPERIMENTAL SETTING AND RESULTS</title>
      <sec id="sec-4-1">
        <title>A. Experimental setting</title>
        <p>Five participants (one female, four male) were recruited
for this study, ages between 23 and 45 with an average of 29.8
years (SD = 8.66). All participants had normal or
correctedto-normal vision. Participants were familiar with computers
and had previous experience in using the internet. For each
subject 7 slides that consisted of title, text, graph and formula
were shown. Each slide was shown for 30 seconds interval,
and the session took approximately 4 minutes. Subjects were
instructed that they should try to memorize as much
information as possible because at the end of the slide show a
test will be taken. which consists of questions related to all
different types of mathematical objects. For instance, to
answer which formula, graph or text matches a given
statement.</p>
        <p>The Tobii 4C eye tracker was used to record eye
movements of participants. The eye tracker uses infrared
corneal reflection to measure point of gaze with data rates of
90 Hz. A 24 inch screen was used to show the slides. The eye
tracker using instructions was mounted just below the visible
screen area. The operating distance between the eye tracker
and subjects’ eyes was between 70-75 cm. For each subject
the eye tracker was re-calibrated using a 5-point calibration to
achieve most accurate results. Gaze monitoring system was
used to measure the number and duration of fixations in the
Areas of Interest (AOIs). The system consists of components
listed below (see Fig. 1):</p>
        <p>The stimulus was the educational materials from the
“Mathematics 1” course delivered to the 1st year Bachelor
students at Kaunas University of Technology. The topic of the
educational materials was the integral calculus. Structurally
arranged as a set of PowerPoint (Microsoft, USA) slides, each
slide representing a learning unit had four components: Title,
Text, Formula and Graph (see Fig. 2).</p>
        <p>Fig. 2. Areas of Interest (AoI) in learning material.</p>
        <p>This study examined visual attention and the reading
behaviour of the subjects. Each participant took the VARK
Questionnaire for the assessment of learning styles. Then the
participants we asked to complete a calibration session
followed by launching the learning material slides in full
screen mode. Following that, participants were asked to read
the slides presented at the computer screen. During the
experiment, the eye tracker measured the learner's eye
movements such as eye fixations and fixation durations. After
completing the reading component, a knowledge assessment
test was administered to participants on screen. The results of
the knowledge evaluation test were not used in this study, as
the aim was to motivate the participates to read attentively
rather than evaluating their knowledge gained on the subject.</p>
      </sec>
      <sec id="sec-4-2">
        <title>B. Results</title>
        <p>The results of gaze time spent on each AoI are summarized
in Fig. 3: most time (~35%) was spent on text, while least time
(~6%) on the title of the learning material.</p>
        <p>Fig. 3. Example of a figure caption. (figure caption)</p>
        <p>The summary of the VARK scores are presented in Figure
4. On average, the highest score was assigned to Visual type
(9.2), while the lowest score was assigned to Aural type (4.2).</p>
        <p>We performed the correlation analysis on the ratio of time
spent on the Title (T2), Text (T1), Graph (G) and Formula (F)
AoIs vs the Visual (V), Aural (A), Read/Write (R) and
Kinesthetic (K) scores from the VARK questionnaire. The
results are presented in Fig. 5. We found significant
correlations for Title ↔ Kinaesthetic ( r  0.96 ), Text ↔
Visual ( r  0.94 ), and Formula ↔ Read/Write ( r  0.93 ).
We did not find any significant correlations for the A modality
thus confirming the H2 hypothesis. We could not confirm the
H1 hypothesis, however the results show that V subjects
strongly do not prefer T information. We also could not
confirm the H3 hypothesis, but we found that R subjects prefer
F information. We also could not confirm the H3 hypothesis,
but the results show that K subjects prefer T information.</p>
        <p>We also explored more different types of relationship and
analysed the dependencies between the grouped dependent
variables (T1+T2, T1+G, T1+F, T2+G, T2+F, G+F) and
independent variables (V, A, R and K). The results presented
in Fig. 6. The significant correlations were found only for Title
+ Formula ↔ Kinaesthetic ( r  0.86 ), and Text + Graph ↔
Kinaesthetic ( r  0.86 ).</p>
        <p>Four linear regression models were constructed for each of
the V, A, R and K modality scores as dependent variables and
the Title (T2), Text (T1), Graph (G) and Formula (F) AoIs as
independent variables (see a summary presented in Fig. 7). All
models are reliable ( p  0.001 for all coefficients and
r2  0.99 for all models). When considering the value of
slope coefficient, the V modality is mostly influenced by Title
(39.5, positively) and Graph (28.8, positively), the A modality
is mostly influenced by Title (-74.8, negatively), the R
modality is mostly influenced by Formula (94.7, positively)
and Title (-65.1, negatively), and the K modality is mostly
influenced by Title (71.1, positively).</p>
        <p>Fig. 7. Summary of V, A, R and K linear regression models</p>
        <p>We also constructed the inverse linear regression models
were constructed for the Title (T2), Text (T1), Graph (G) and
Formula (F) AoIs as independent variables and the V, A, R
and K modality scores as dependent variables (see a summary
presented in Fig. 8). In this case, only one model for Title was
reliable ( &lt; 0.001 for all coefficients and  2 &gt; 0.99). When
considering the value of the slope coefficient, the time spent
on Title AoI is mostly influenced by the K modality (0.017,
positively), which agrees with the corresponding linear
regression model for the K modality presented in Fig. 9.</p>
        <p>Finally, we evaluate how much of variance in the data for
the sensory modalities is explained by the variance in the AoI
(Fig. 9) and vice versa (Fig. 10). We can see that the V
modality is most influenced by the Formula (+51%) and Text
(-24%) AoIs. The A modality is most influenced by the Text
(+35%) and Formula (+31%) AoIs. The R modality is most
influenced by the Title (+35%) and Graph (-32%) AoIs. The
K modality is most influenced by the Title (+29%) and
Formula (+27%) AoIs.</p>
        <p>The attention on the Title AoI is most influenced by the V
(+38%) and K (+30%) modalities. The attention on the Text
AoI is most influenced by the V (-52%) and K (+30%)
modalities. The attention on the Graph AoI is most influenced
by the K (+57%) and Title (-29%) modalities. The attention
on the Formula AoI is most influenced by the V (+75%) and
K (+20%) modalities.</p>
        <p>
          Our findings are in line with Al-Wabil et al. [
          <xref ref-type="bibr" rid="ref21">21</xref>
          ], who
analysed Index of Learning Styles (ILS) using gaze tracking,
also found that verbal learners pay attention to textual content
more than multimedia, and visual learners scan the text and
direct more attention to multimedia elements than textual
content. Hoffler et al. [
          <xref ref-type="bibr" rid="ref22">22</xref>
          ] analysed the Object-Spatial
Imagery and Verbal Questionnaire (OSIVQ) and found
significant correlations between dwell time and the object and
spatial visualizers, while no correlation was found for
verbalizers. Our results confirm common knowledge, such as
Visual subjects do not like Text but do like Graphs, however
also provide interesting insights such as Kinaesthetic subjects
liking Titles, which represent a condensed (‘tangible’) form of
information, and Visual subjects liking Formulas, which
although are a form of mathematical notation, yet share many
similarities to the visual representation of information.
        </p>
      </sec>
      <sec id="sec-4-3">
        <title>D. Threats to validity</title>
        <p>
          A small sample of subjects and biased selection of
participants (all subjects have a strong background in
computer science) may render the results of our study as less
reliable. Furthermore, the factors of stress, emotion and
gender have not been accounted for in this study, although our
previous research has demonstrated their significant influence
on gaze characteristics [
          <xref ref-type="bibr" rid="ref23 ref24 ref25">23, 24, 25</xref>
          ]. Also note that the types of
the AoIs analysed can not be separated strictly: in some cases
text and graphs also contained elements of mathematical
notations such as the names of variables.
        </p>
        <p>IV. CONCLUSIONS</p>
        <p>Our results demonstrate significant positive correlation
between the attention on the Title Area of Interest (AoI) and
the Kinaesthetic sensory modality ( r  0.96 ), significant
negative correlation between the Text AoI and Visual
modality ( r  0.94 ), and significant positive correlation
between the Formula AoI and the Read/Write modality (
r  0.93 ). The linear regression models show the importance
of Titles for the Visual, Aural and Kinaesthetic modalities and
the importance of Formula for the Read/Write modality. The
inverse linear regression model shows the significant attention
of the Visual modality to Titles. The latter is confirmed by the
variance analysis, which shows that Visual subjects prefer
Formulas and dislike Text, Aural subjects like Text and
Formulas, Read/Write subjects like Titles and dislike Graphs,
and Kinaesthetic subjects like Titles and Formulas. Our results
show that there is a possibility for the VARK questionnaire to
be another valid tool to analyze cognitive types of subjects.
The gaze tracking data could possibly provide valuable
objective information and insights on the cognitive preference
of subjects that might possibly supplement the results of the
subjective questionnaire. Future work will focus on collecting
a larger dataset of gaze tracking data and extending the
experiment to a more diverse set of AoIs.</p>
      </sec>
    </sec>
  </body>
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