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        <article-title>CULTURE as a 'Liquid' Modern Word. Evidence from Synchronic and Diachronic Language Resources Maristella Gatto Dipartimento di Lettere Lingue Arti. Italianistica e Culture Comparate maristella.gatto@uniba.it</article-title>
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      <abstract>
        <p>1 The aim of this paper is to discuss the results of a corpus-based investigation of the process that has transformed the very specific material meaning of the word “culture” into the extremely elusive, liquid (Bauman 2011) concept we are familiar with today. The analysis starts from the lexicogrammar profile of the world “culture” in contemporary syncronic corpus resources (Gatto 2011; 2014) and attempts further exploration of these findings on the basis of diachronic language resources. In particular, data from Google Books, accessed both via Ngram Viewer and through the tools available at BYU Corpora, have been used to test hypotheses for the behaviour of the world “culture” in the 19th and early 20th century, whereas data from EEBO (Early English Books Online) have been used to explore patterns of usage in the period of time from 15th to 18th century. The partial results of this research suggest that there is room for far reaching investigations into the (hi)story of this intriguing “complicated" word, as Williams (1985: 87) dubbed it, and that computational methods and language resources can well complement studies carried out in the context of the digital humanities, from the perspective of historical linguistics, sociolinguistics and cultural studies, when not providing the basis for fresh new insights and further explorations. Sketching the “historical peregrinations” of the concept of culture in his Culture in a Liquid Modern World, Bauman outlines the changing role of culture in society, from “an agent for</p>
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      <p>change”, to “a conservative force”, to an
increasingly flexible and liquid concept “fashioned to fit
individual freedom” (Bauman 2011: 1-17). It is
against this background that this paper attempts
an investigation of the multifaceted process that
over the centuries has transformed the very
specific material meaning of the word “culture” into
the extremely elusive concept we are familiar
with today. The basic assumption is that the
process of semantic change which transformed a
word originally referring to the concepts of
tillage and husbandry (from the Latin colere) into a
potentially polysemic word accommodating a far
wider range of meanings is mirrored in changes
in usage of the word, and in turn reflects changes
in society. In the wake of a growing interest for
the use of language resources for the
investigation of cultural and social phenomena (e.g.
Michel et al 2010) these changes can be observed
through the quantitative and qualitative analysis
of the lexicogrammar patterns the word “culture”
has entered during its long history of existence.
The very choice for the word “culture” originates
in Raymond Williams’ famous statement that
culture is “one of the two or three most
complicated words in the English language”. By
identifying “culture” as one of the key words of our
times, Williams reminds us (1985: 87–93) that
culture used to be, in its early uses, the noun of a
process: the tending of something, basically
crops or animals. This meaning provided a basis
for the important next stage of metaphorization,
when the tending of natural growth was extended
to a process of human development so that the
word “culture” came to be taken in absolute
terms as signifying a process of refinement.
After tracing the key moments in the development
of this word, Williams distinguishes three
categories in modern usage:
(i) the noun which describes a process of
intellectual, spiritual and aesthetic refinement;
e.g. a man of culture;
(ii) the noun which describes the products of
intellectual and especially artistic activity; e.g.
Ministry of Culture;
(iii) the noun which indicates a particular
way of life, whether of a people, a period, a
group, or humanity in general; e.g. Jewish
culture.</p>
      <p>This paper takes Williams as a starting point to
provide empirical evidence of the ways the word
“culture” is used in the English language. Indeed
Williams himself, in his introduction to Culture
and Society, states that an enquiry into the
development of this word should be carried out by
examining “not a series of abstracted problems,
but a series of statements by individuals” (1966:
xvii), which bears striking similarities – though
not intended - with the corpus-based approach
adopted in the present research.
2</p>
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      <title>Sketches of CULTURE. from synchronic resources</title>
      <p>The starting point of the investigation carried out
in the paper are the preliminary results of
investigation into the lexicogrammar profile of the
word “culture” using Sketch Engine, a corpus
query tool that provides a one-page summary of
the lexico-grammar patterns of a word from a
given corpus, as reported in Gatto (2011; 2014).
In the first part of this paper data from three
synchronic corpora of English (BNC UkWaC and
EnTenTen) will be compared. For a start, the
table below reports the number of occurrences
and the normalized frequency of the world
CULTURE in each corpus:
BNC
10,281
90,1
per million</p>
      <p>UKWAC
200,663
129,70
per million</p>
      <p>ENTENTEN
3,692,159
200,80
per million
It should be noted, that these occurrences
obviously include both those in which “culture” is
used with its general meaning in the humanities,
which is the primary concern of the present
analysis, and those in which it is used as a scientific
term (e.g. cell culture). Since the tools and
resources used for the present research do not
allow for a disambiguation between the two
meanings, an attempt has been made – heuristically –
to estimate the number of occurrences of
“culture” in its scientific sense, by computing the
number of occurrences of “culture” with the</p>
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      <title>Evidence</title>
      <p>2.1</p>
      <p>Culture as object
lemmas “cell” or “bacteria” in their co–text. This
was done using the filter option and setting a
broad co–text (15 words to the left and to the
right of the node). The results seem to indicate
that nearly 9,472 (2,46 per million) occurrences
of “culture” can be related to its scientific
meaning in the BNC, 2,499 (1,61 per million) in
UkWaC, and 98,714 (3,47 per million) in
EnTenTen. While the method used was not to be
considered totally reliable, on the basis of the
relative negligibility of the results this aspect has
not been taken into account in the following
commentary of the data (but this is certainly an
aspect which needs to be handeld with care when
pursuing further research on this topic).</p>
      <p>Given the limited scope of the paper only three
lexico-grammar patterns will be focused on in
the subsections below.</p>
      <p>When considering the list of verbs having
“culture” as their object, it seems that according to
data computed by the Sketch Engine for all the
three corpora, the word “culture” has a consistent
tendency to occur as the object of such verbs as
foster, promote, create, reflect, understand,
shape change. Respect does not appear only in
the list for EnTenTen, as it is n.16, just out of the
first 15 positions chosen as a sample. While
these data are encouraging in showing that
corpora built in different ways yield consistent
results for the collocates of “culture”, something
interesting can be observed with reference to the
changing position of some collocates. The
collocates foster, promote, create, and change seem to
gain prominence in the two more recent web
corpora, but it is also interesting to consider how
experience, which did not appear in the top 15
list from the BNC, is one of the most significant
collocates for “culture” in the other two corpora.
By contrast, such patterns as assimilate, absorb
transmit, which indirectly refer to power
relations, appear to be unique to the BNC.</p>
      <p>Previous research has already discussed how
concordance lines for such pattern as create+
culture or foster + culture have a frequent co–
occurrence with words relating to the socio–
economic domain, such as staff, enterprise, job,
work; this, in turn, reveals that CULTURE, in
this context, has partially lost its original
meaning of a process/product of refinement, as in the
famous Arnoldian sense of “a pursuit of our total
perfection, …the best which has been thought
and said in the world” (Arnold, 1869, p. viii) and
rather concerns a set of ideas/behaviours relating
to a specific group in a specific context, like a
workplace, company or organization – a new
restricted meaning of “culture” (Gatto 2011;
2014).</p>
      <p>This view is also supported by the prominence of
the pattern culture + within computed by the
Sketch Engine (542 occurrences, 4.2 per million)
as an interesting pattern especially in UkWaC,
which can well be interpreted in terms of the
concept of “small culture” (Holliday 1999)
As to the more recent collocation of CULTURE
with such verbs as experience and explore, we
notice the emergence of the word cultures in the
plural in their immediate co-text. These
concordance lines clearly reflect the
anthropological/ethnographic meaning of culture inaugurated
between late nineteenth and early twentieth
century by Franz Boas and other scholars. This
pattern has a quite consistent collocation with
adjectives like new, different, origin, other. It must be
acknowledged, however, that – as far as UkWaC
in particular is concerned, these concordance
lines often originate in specialized sites dealing
with the typically British experience of the gap
year, a datum which relates to the choices made
by the developers of ukWaC, who included
academic sites (i.e. ac.uk sites) extensively in the
crawl. Nonetheless, these occurrences testify to a
radical shift in the meaning of culture, whereby
culture is something to be experienced, rather
than to be found in books (as Arnold would have
argued), again something quite distant from its
more traditional meaning.
2.2</p>
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      <title>Culture as modifier</title>
      <p>As for the list of nouns modified by culture, this
is opened, in the three corpora, by shock, a
collocation which relates to a distinctively modern
experience defined as culture shock, “the
feelings of isolation, rejection, etc., experienced
when one culture is brought into sudden contact
with another, as when a primitive tribe is
confronted by modern civilization” (Collins Cobuild
Dictionary). Significantly, one of the most
prominent collocates for culture shock in ukWaC is
reverse, which originates in the phrase reverse
culture shock, a form not yet attested in the
BNC, probably because the experience itself had
not yet been fully conceptualized. In this way the
recent web corpora ukWaC and EnTenTen do
not only provide evidence of a relatively new
linguistic formation, but in doing so they point to
the emergence of a new social and psychological
condition, resulting from a change in society
itself. The very existence of a reverse culture
shock is related to novel ways of experiencing
mobility and migration, which entail continuous
dislocations and relocations.
2.3</p>
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      <title>A culture of *</title>
      <p>Finally a particularly significant pattern
emerging from the word sketch for “culture” is the
pattern culture + of, which seems to turn the
word “culture” into an extraordinarily capacious
and inclusive category that can be used for
anything. And while some collocates might seem to
confirm Stubbs’ intuition that the pattern has a
relatively negative semantic prosody (1996, p.
X), owing to collocations with words bearing
negative connotations, there is ample evidence
that the pattern can equally accommodate
positive notions, like secrecy/openness,
blame/impunity, entrepreneurship/dependency,
etc. as the list of collocates reported below
suggests:
Furthermore, the concordance lines for the
pattern a culture of include many phrases in
inverted commas, which seem to create a culture
virtually ex–nihilo, as Barker (2003, xix) would
argue, reducing culture to little more than an
attitude, as in the examples reported below:
Here culture seems to have become a sort of
neutral term that can keep the company of many
different words: a culture of corruption, and a
culture of accountability, a culture of violence, a
culture of peace, and even a culture of ‘buy now
pay later’. As suggested by the various collocates
for the pattern a culture of shown above, this
lexico–grammar pattern really has the power of
turning culture into a sort of vox media, a liquid
modern word that can be used for anything.
3</p>
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      <title>Evidence from diachronic resources</title>
      <p>Starting from these preliminary observations on
the lexico-grammar behaviour of the word
“culture” in corpora representative of contemporary
usage, a new research question emerged. To
what extent can these patterns be considered as
characteristic of contemporary usage? And if
they are, how and when did they emerge? Is
there any other information that could be
gathered from the investigation of diachronic
resources?</p>
    </sec>
    <sec id="sec-7">
      <title>3.1. Google Books</title>
      <p>A first attempt at answering these questions was
to query the Google Books database, through an
extremely limited and yet fascinating tool like
Ngram Viewer, a tool which allows to read line
charts representing n-grams i.e. continuous
sequences from text, from the digitized books in
the Google Book collections, in terms of
frequency per year. The data can be accessed
through a free web-based interface that enables
relatively complex queries which support
wildcards, POS-tagged search, case-sensitive queries,
etc. For this reason, this is a tool commonly used
in what has come to be known as “culturomics”,
a research trend which aims “to observe cultural
trends and subject them to quantitative
investigation” on the basis of data obtained from Google
books (Michel et al 2016). This approach is
definitely controversial, especially from the
perspective of corpus linguistics which is engaged in
more theoretically sound and qualitatively
reliable empirical research, and a very convincing
overview of its limitations is found in McEnery
and Baker (2016: 11-17). Nonetheless, in this
specific case, information retrieved form such
imperfect resources and limited tools could be
still be used as indications, as fingers pointed to
some interesting phenomena that might be worth
being investigated in more detail with more
appropriate resources. For instance, faced with the
prominence and significance of the pattern “a
culture of” as typical of the lexico-grammar
profile of the word as described on the basis of data
on contemporary usage, Ngram viewrs was used
to try and see whether the pattern had always
been there, or had it somehow emerged at a
certain point in time.</p>
      <p>Indeed a search in Google Books using Ngram
Viewer apparently suggests that the pattern
emerged in the late 19th century, with most
occurrences in the biological field, when it was
referred to the recent discovery of bacteria.
Anyway around the 1990s there was a dramatic surge
in usage for this pattern, possibly connected with
the growing tendency to use culture as a vox
media devoid of any specific meaning as in the
examples reported in the previous section.
Similarly, the emergence of the phrase “culture
shock”, which seems to be prominent in
contemporary corpora, can be located, with the help of
NGram Viewer, in a specific moment in history,
in the late 50s:
Whereas “reverse culture shock” seems to have
appeared in the 1960s:
Also interesting is the possibility to have a big
picture in terms of changing behaviour of
different lexico-grammar patterns. This is the case of
the diverging fortunes of the two patterns
experience + culture and understand + culture which
seem to provide evidence of the fact that culture
is more and more seen as something to be
experienced than to be learnt or, as the verb suggests,
cognitively appreciated and understood:
Besides using Ngram Viewer, the present
research has also tried to profit from the interface
for Google Books made available through Mark
Davies well-known Corpora website to search
the One Million Books and Fiction datasets.
Based on the same Google Books data the
interface was created by Mark Davies, Professor of
Linguistics at Brigham Young University, and it
is related to other large corpora made available
through the same service. The system allows
more refined queries than Google Books
interface, and supports the comparison of the data in
two different sections of the corpus.</p>
      <p>The interface available at Corpora BYU confirms
at a glance that the collocation “culture shock”
appeared between the 1950s and the 1970s and
has dramatically grown in frequency since the
1980s. The same tools provide evidence of the
emergence and decline of the collocation
between culture and refinement around the
publication of Arnold’s seminal Culture and Anarchy in
the late 19th century.</p>
    </sec>
    <sec id="sec-8">
      <title>3.2. Early English Books Online</title>
      <p>A further attempt at casting a backward look to
envisage the changing face of the world
“culture” over time has been finally made by using
data from the EEBO corpus available through
Sketch Engine.</p>
      <p>While limited in scoped, these data provide clear
evidence of the fact that the noun “culture” was
not a particularly frequent in Written Early
Modern English, as the EEBO corpus has only 2283
occurrences for this word (2.31 per million).
Indeed, when CULTURE was used only in its
original ‘agricultural’ meaning it was probably
something which was not to be written about. Anyway
data from EEBO makes us see firsthand the
origins of its subsequent metaphorical meanings.
Especially in the dataset for the period
16001699 the analysis of collocates for “culture”
shows the emerging coexistence of the literal
agricultural meaning and of a spiritual
metaphorical meaning. It is at this stage that cultivation
emerges as a meaningful collocate for “culture”,
often in the such sentences as “cultivation of the
minde”. However we have to wait until
17001799 for civilization to appear among the most
salient collocates for “culture”. Which brings us
back to the beginning of this story…
4</p>
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    <sec id="sec-9">
      <title>Conclusion</title>
      <p>Using different resources to map such a complex
research field, so as to obtain a general picture of
significant patterns of usage in the evolution of
language is certainly fascinating, but this is not
enough. And it goes without saying that it is
necessary to be extremely cautious before drawing
conclusions, if any, from investigations like
these. Anyway, the data analyzed confirm that
that there are resources and tools that can support
the investigation of huge amount of data,
pointing to interesting research areas to be analyzed
with more refined ad hoc tools. In any case a
rewarding exploration of these data from a
cultural perspective can perhaps only come as the
result of teamwork in the context of a
multidisciplinary approach in the growing research field of
the Digital Humanities.</p>
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      <title>Reference</title>
      <p>C. Barker (2003). Cultural Studies: Theory and
practice. London: SAGE.</p>
      <p>Z. Bauman. (2011). Culture in a Liquid Modern
World. Cambridge: Polity Press.</p>
      <p>M. Gatto (2014). Web as Corpus. Theory and
Practice. London: Bloomsbury.</p>
      <p>M. Gatto (2011). “Sketches of CULTURE from the
web. A preliminary study”. In G. Dimartino, L.
Lombardo, S. Nuccorini (eds.). Challanges for the 21st
Century. Dilemmas, Ambiguities, Directions. vol. II,
Roma: Edizioni Q, pp. 275-283.</p>
      <p>A. Holliday (1999). “Small cultures”. Applied
Linguistics 20/2, pp.237-264.</p>
      <p>A. McEnery, H. Baker (2016). Corpus Linguistics and
17th-Century Prostitution: Computational Linguistics
and History. London: Bloomsbury.</p>
      <p>J.B. Michel et al. (2011). “Quantitative analysis of
culture using millions of digitized books”. Science,
331(6014):176–182.</p>
      <p>R. Williams (1985). Keywords. A Vocabulary of
Culture and Society. Oxford: Oxford University Press.
Resources and tools:
Early English Books Online,
https://eebo.chadwyck.com/home
Google Books Ngram Viewer,
https://books.google.com/ngrams
Google Books (British English),
http://googlebooks.byu.edu/x.asp
Sketch Engine, https://www.sketchengine.co.uk/
[reference stub]</p>
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