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<article xmlns:xlink="http://www.w3.org/1999/xlink">
  <front>
    <journal-meta />
    <article-meta>
      <title-group>
        <article-title>User Profile Ontology to Support Personalization for E-Coaching Systems</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Puspa S. Pratiwi∗</string-name>
          <email>p.pratiwi@qut.edu.au</email>
          <xref ref-type="aff" rid="aff2">2</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Stewart G. Trost</string-name>
          <xref ref-type="aff" rid="aff1">1</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Yue Xu</string-name>
          <xref ref-type="aff" rid="aff2">2</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Yuefeng Li</string-name>
          <xref ref-type="aff" rid="aff2">2</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Kelly M. Clanchy</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <contrib contrib-type="author">
          <string-name>Dian Tjondronegoro</string-name>
          <xref ref-type="aff" rid="aff3">3</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>Grifith University</institution>
        </aff>
        <aff id="aff1">
          <label>1</label>
          <institution>Queensland University of Technology</institution>
        </aff>
        <aff id="aff2">
          <label>2</label>
          <institution>Queensland University of Technology</institution>
          ,
          <addr-line>Brisbane</addr-line>
          ,
          <country country="AU">Australia</country>
        </aff>
        <aff id="aff3">
          <label>3</label>
          <institution>Southern Cross University</institution>
        </aff>
      </contrib-group>
      <abstract>
        <p>In recent years, e-coaching systems have played an increasingly significant role in promoting a healthy lifestyle and positive behavior change. Research eforts have grown to provide more useful and efective e-coaching systems for research or other purposes. The implementation of e-coaching systems resulting from these eforts utilizes several techniques including Artificial Intelligence (AI) methodologies. This study proposes a personalised approach to support an e-coaching system that is tailored to the user's characteristics. A key component of this system comprises an ontological model of the user profile. The objective of this research was to propose an ontology that is able to collect and analyze the user related information as well as customize the profiles with the most appropriate coaching recommendation or materials. The ontology employed in this study was developed using the OWL (Ontology Web Language), a knowledge representation language for authoring ontologies. The efectiveness of this approach will be enhanced by filtering the information that was presented to the users.</p>
      </abstract>
    </article-meta>
  </front>
  <body>
    <sec id="sec-1">
      <title>INTRODUCTION</title>
      <p>
        Researchers have started to explore the potential benefit of coaching
to facilitate the promotion of healthy behaviors and help
individuals to achieve health-related goals[
        <xref ref-type="bibr" rid="ref13">13</xref>
        ]. Coaching that is applied in
health domain is often referred to as health coaching, consequently
defined as the practice of the health education and promotion within
a coaching context to improve the well-being of individuals and to
facilitate the achievement of their health-related goals[
        <xref ref-type="bibr" rid="ref8">8</xref>
        ].
With the proliferation of digital technologies, coaching has taken
place as a potential strategy that was used in technologies which
facilitate healthy behavior change. E-health or electronic health is
∗
      </p>
      <p>
        Copyright © CIKM 2018 for the individual papers by the papers'
authors. Copyright © CIKM 2018 for the volume as a collection
by its editors. This volume and its papers are published under
the working definition for the use of Information and
Communication Technologies (ICTs) to support or improve health and
healthcare[
        <xref ref-type="bibr" rid="ref26">26</xref>
        ]. These technologies were used in promoting physical
activity[
        <xref ref-type="bibr" rid="ref10">10</xref>
        ], providing personalized feedback for eating behavior[
        <xref ref-type="bibr" rid="ref23">23</xref>
        ],
as well as other clinical domains such as treating insomnia[
        <xref ref-type="bibr" rid="ref2">2</xref>
        ].
Ecoaching systems were inspired, firstly, by the need to model the
human "intelligence" in a technology which can continuously
monitor its users’ activities and surroundings, detects situations where
intervention would be desirable and ofers prompt assistance [
        <xref ref-type="bibr" rid="ref19">19</xref>
        ].
Previous works in e-coaching systems are based on a
one-size-fitsall approach to delivering the coaching actions irrespective of the
user’s conditions, goals, knowledge, abilities, or preferences. This
problem of delivering the same coaching actions to all users can be
addressed by using personalization strategies to adapt the coaching
process or plan to the user’s requirements. Therefore, one of the key
issues in the next generation of e-coaching systems is to identify the
user’s characteristics(e.g., health conditions, goals). However, these
systems are limited in their ability to provide adequate
personalization of the e-coaching activities. Thus, this raises the challenge of
how to design for a user profile model which is lacking in current
e-coaching systems.
      </p>
      <p>
        In the light of the above challenges to current e-coaching systems,
this study aims to address some of the challenges of providing
personalized e-coaching for users with a specific condition, such as
users with impairments, through the ontological user profiling. User
profiling is the process of designing a structure that will capture
the attributes determined from the relevant user’s characteristics.
The result of user profile modeling is the definition of a user model,
a uniform template of the attributes that should be included for
each user[
        <xref ref-type="bibr" rid="ref22">22</xref>
        ]. The task of representing user profiles in a model
that integrates diverse kinds of data provided by various sources
motivates the employment of ontological technologies within this
study. Specifically, ontologies are recognized in supporting the
flexible use and reuse of captured information also the integration of
collected information.
      </p>
      <p>
        To address the limitations of previous e-coaching systems, the
system proposed in this paper solves the problem that was only
partially addressed in the models previously discussed in the literature.
The developed ontology is the module that will be used by an
e-coaching system to support an intervention program from our
domain experts [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ].
      </p>
      <p>This paper focuses on the modeling of user profiles to support
specific inference within a comprehensive ontology model of the users’
related knowledge for ontology. The remainder of the paper is
organized as follows: Section 2 discusses existing related work within
the area of ontological user profile modeling and personalization.
Section 3 explains how the proposed ontology was developed.
Section 4 focuses on the use of ontological user profile modeling for
user personalization. Section 5 introduces the area of rule-based
personalization, where a new personalization component is
described. Section 6 discusses the system implementation, preceded
by a case study presenting the potential of the ontology model
and personalization component. Section 7 concludes the paper and
provides a summary of future work.
2
2.1</p>
    </sec>
    <sec id="sec-2">
      <title>RELATED WORKS</title>
    </sec>
    <sec id="sec-3">
      <title>Personalization in e-coaching systems</title>
      <p>
        The main advantage of a personalized e-coaching system is the
ability to provide or ofer feedback, question or advice that is
tailored to the individual’s characteristics in a specific situation[
        <xref ref-type="bibr" rid="ref9">9</xref>
        ].
Personalization in e-coaching systems depends on the user’s profile
and contextual data, coaching plan and process, and also historical
user’s feedback. When the available feedback or other contextual
data are not available, it becomes more dificult to produce accurate
coaching actions[
        <xref ref-type="bibr" rid="ref12">12</xref>
        ]. Research into personalization has been
carried out for some time in the fields of artificial intelligence (AI), data
retrieval and data mining[
        <xref ref-type="bibr" rid="ref6">6</xref>
        ]. The implementation of e-coaching
systems resulting from these eforts utilized AI techniques such
as knowledge representation. Defining and representing data or
related domain knowledge is a fundamental approach to allow
reasoning and to provide personalized e-coaching activities in
ecoaching systems [
        <xref ref-type="bibr" rid="ref12">12</xref>
        ].
2.2
      </p>
    </sec>
    <sec id="sec-4">
      <title>Ontology-based representation</title>
      <p>
        Ontology has gained much popularity and importance in recent
years for knowledge representation. The ontology-based solution
has been well known over the past few years in enabling a higher
level of abstraction. Ontologies have been found to perform better
in user profiling when they are compared with other methods
used[
        <xref ref-type="bibr" rid="ref22">22</xref>
        ]. Also, ontologies are one of the most popular approaches
for representing actionable knowledge, such example can be found
in physical activity domain [
        <xref ref-type="bibr" rid="ref11 ref24 ref28">11, 24, 28</xref>
        ].
2.3
      </p>
    </sec>
    <sec id="sec-5">
      <title>User profiling technique for personalization</title>
      <p>
        Personalization is usually based on a user’s profile. Such profile
captures the user’s preferences and other characteristics that enable
a system to present information that is relevant to them.
Previous studies have defined or reused ontologies to represent users
in health-care environments such as: monitoring users in ambient
assisted living [
        <xref ref-type="bibr" rid="ref21">21</xref>
        ], providing individualized nutrition
recommendation [
        <xref ref-type="bibr" rid="ref1">1</xref>
        ], as well as providing tailored coaching message to promote
physical activities [
        <xref ref-type="bibr" rid="ref27">27</xref>
        ]. Finally, the work in [
        <xref ref-type="bibr" rid="ref5">5</xref>
        ] includes the user’s
profile and behavior to retrieve personalized food and health
recommendations.
      </p>
      <p>
        According to Schiafino and Amandi[
        <xref ref-type="bibr" rid="ref18">18</xref>
        ], a user profile is vital
information about an individual person. In the context of our system,
to gather the data for user profiling, the system collects raw data
from the user either explicitly by direct human intervention or
implicitly by automatically monitoring the user’s actions or behavior.
In the profile construction phase, both types of data are combined
to form information that is input to the system’s personalization
component. The user’s profile is, therefore, a record of his or her
unique characteristics such as:
• Impairment characteristics
• Motivation readiness characteristics
• Socio-demographic characteristics
• Health condition characteristics
This information is then stored as a concept profile. By applying
the profile to a system or application, such as e-coaching system
[
        <xref ref-type="bibr" rid="ref9">9</xref>
        ], personalized e-coaching (e.g., strategies, goals, exercise) can
then be provided to the user to improve his or her health condition.
3
      </p>
    </sec>
    <sec id="sec-6">
      <title>METHODOLOGY: ONTOLOGY</title>
    </sec>
    <sec id="sec-7">
      <title>ENGINEERING PROCESS</title>
      <p>
        This section discusses the detailed development process of the
user profile ontology. An ontology engineering methodology[
        <xref ref-type="bibr" rid="ref25">25</xref>
        ]
is adopted. The choice of this methodology for developing the
ontologies in our e-coaching system is based on its scenario to
facilitate re-engineering of ontological and non-ontological resources
to build a complete and consistent ontology. Figure 1 depicts the
ontological development methodology that was carried out in a set
of sequential steps. In this paper, we only focus on the first two
steps which are knowledge acquisition and ontology construction.
3.1
      </p>
    </sec>
    <sec id="sec-8">
      <title>Knowledge acquisition</title>
      <p>
        In this phase, the knowledge required to build the ontology comes
from several reliable resources, including domain experts’ opinion,
existing data tables obtained from the previous participant case
studies, existing ontology repositories, relevant experts’ protocol
documents, and recent literature and guidelines. Initially, we
determine the source of information to construct the user profile.
To determine the concepts and relationships among the terms,
ifrstly, we conducted literature analysis through textbooks and
research articles, however, the results are insuficient and
incomplete to fulfill the requirements of the e-coaching system. After
meeting with the domain experts, we obtained several knowledge
sources(e.g., previous participant’s case studies and existing data
tables) that were useful to generate the concepts and relationships.
Consultation meetings were arranged with our domain experts to
clarify the relevant types of user’s impairments, rules, and flow of
the processes that need to be performed by the users. The extracted
information provides an initial outline of user-related concepts,
conditions, and relationships to be included in the ontology.
3.1.1 Re-engineering non-ontological resources. The re-engineering
process was carried out to obtain an ontology from the gathered
information. We defined our selected non-ontological resources,
and then, we analyzed these resources to identify a sequence of
the coaching phases(which are made up of a collection of barriers,
strategies, and goals). In the case of impairments, the impairment
types were identified and were classified.
3.1.2 Reusing and re-engineering ontological resources. We had
considered existing user profile ontologies and imported some parts
of the following ontologies:
(1) For the impairment concept, some characteristics are
imported from Accessibility ontology [
        <xref ref-type="bibr" rid="ref17">17</xref>
        ]. This ontology links
the characteristics of users with disabilities, functional
limitations, and impairments. We use an object property to link
this ontology to the ImpairmentPro f ile concept
(2) For the personal profile concept, the demographic
information is imported from GUMO ontology[
        <xref ref-type="bibr" rid="ref7">7</xref>
        ]
(3) For exercises and lifestyle, the ontology imported some terms
related to physical activity from the Semantic Mining of
Activity, Social, and Health (SMASH) [
        <xref ref-type="bibr" rid="ref4">4</xref>
        ] ontology. This
ontology escribes the semantic features of health-care data,
specifically data related to physical activities.
      </p>
      <p>
        None of the previous ontologies ofers a complete user profile
according to our e-coaching system’s requirements: user’s personal
details, health-related conditions, impairments and method from
the physical activity promotion program in [
        <xref ref-type="bibr" rid="ref3">3</xref>
        ]. Thus, to model the
user profile, we organized and extended these ontologies according
to our requirements.
3.2
      </p>
    </sec>
    <sec id="sec-9">
      <title>Ontology construction</title>
      <p>Ontology construction is the core phase, which involves the creation
of an ontology framework. The next section shows the construction
process of this new ontology to model the user profile.
4</p>
    </sec>
    <sec id="sec-10">
      <title>ONTOLOGICAL USER PROFILE</title>
    </sec>
    <sec id="sec-11">
      <title>MODELLING</title>
      <p>
        In knowledge-based systems, concepts are used not just as terms,
but also as computable objects with logical definitions, which
enable knowledge for inductive and deductive reasoning. The data
captured in the user model is represented by the concepts. The main
concepts of the ontology are shown in Figure ??. This follows a
topdown design approach, where "high level" or general concepts
relating to the user are captured (e.g. "Impairments","PersonalProfile"
etc.). The main concept, U ser , represents any user of the e-coaching
system and the U ser Pro f ile. It links semantically to a number of
key concepts and decomposes into more detailed or specialized
attributes or properties. This ontology enables a dynamic profile of
the user to be stored and maintained. For instance, the user’s can
be updated continuously as he or she achieves the targeted goals.
Also the MotivationReadiness stages can be updated dynamically
when an activity progress occurs or when a change is noted in
the ActivityPro f ile. The important concepts in the user profile
ontology are as follows:
(1) ImpairmentProfile : this concept defines the core impairments
considered important for delivering the e-coaching, in the
context of our system is the promotion of physical activity
participation. We used numbers to identify each impairment
category as follows: 1.Impairments in Sensation;
2.Impairments of Physical Structure; 3.Impairments of Physical
Function; 4.Behavioral and Emotional Impairments; and
5.Cognitive Impairments. The naming system to identify each
combination of impairment categories to which a user belongs
consists of all impairment identifiers in numerical order. The
category of impairment was identified as one of the most
important determinants for the mechanism of personalization.
(2) MotivationalReadiness: this concept defines the individual’s
stage of change, which described in [
        <xref ref-type="bibr" rid="ref15">15</xref>
        ]. The concept is
based on a behavior change technique(Trans-Theoretical
Model) [
        <xref ref-type="bibr" rid="ref16">16</xref>
        ].
      </p>
      <p>By using the information in ImpairmentProfile and
MotivationalReadiness concepts, the system is able to identify
the user’s possible barriers, which is stored in the Barrier
concept.
(3) Barrier: this concept related to dificulties or obstacles needed
to overcome by the individuals to adopt or maintain the
delivered e-coaching.
(4) Goal: this concept defines the targeted goal of the user
(5) Value: this concept related to the identified value that
motivates a user. Individuals were required to select values that
related specifically to their situation. This information is
used to determine the individual relevance of the goal that
was set.
(6) PersonalProfile : this concept is related to the personal
characteristics associated with a user profile. This is useful for
categorizing or classifying individuals or for identifying
particular user needs or requirements.
(7) HealthConditionProfile : this concept defines any existing
health conditions associated with a user.
(8) Preference: this concept defines any existing information
regarding an individual’s preferences, such as physical activity
preferences.
(9) ActivityProfile : this concept captures the related
information regarding individual activity objectives, for example
maintaining weekly or daily physical activities.</p>
      <p>There is a hierarchical relationship between the top and second
level classes and the object and data properties for the top-level
classes. For instance, each Goal hasStartTime and hasFinishTime
, and each "ActivityProfile" links to "PhysicalActivity" which has
physicalActivityDataProperty. This enables the ontology to keep a
record of the user’s physical activities and the goal within which
they occur, allowing the ontology to be refined.
4.1</p>
    </sec>
    <sec id="sec-12">
      <title>Constructing the ontology</title>
      <p>The next stage is to construct the ontological structure as shown in
Figure ??, linking the key concepts in the ontology. The first step
is to define the classes using the names from the concepts defined
previously. We include uniques identifier names and the narrative
for all the classes. Finally a number of possible attributes can be
listed in Table 1. We have built a schema by joining all the concepts
in a unique user profile. This schema is shown in Figure 3. The user
profile ontology was formally described in OWL using the Protégé
editor to define these basic elements: 1) classes, 2)properties, and 3)
individuals. These elements are used to describe concepts, members
of a class, relationships between individuals of two classes (object
properties) or to link individuals with data-type values (datatype
properties), which are shown in Figure 4 and 5.</p>
      <p>Object (Class) Properties. In this stage, we defined the object
properties so that the classes can be related to each other classes.
Data Properties. To eficiently develop the ontology, we carefully
defined the data properties in such a way that it could provide more
information. After carefully studying from the knowledge sources
described in 3.1.
4.2</p>
    </sec>
    <sec id="sec-13">
      <title>Completing the ontology</title>
      <p>
        To complete the process of the ontology construction, we have
performed several procedures to check the consistency and to test
the anomalies within the ontology. We have used the Pellet
reasoner [
        <xref ref-type="bibr" rid="ref20">20</xref>
        ] that allows the reasoning with the created instances.
Several instances of the U ser Pro f ile class were defined, each of
these instances holds specific attributes or properties concerning
a particular individual. In this work, instances of the user profile
class were created, where all of the concepts regarding the user are
held and linked via various object and data properties.
In this paper, we developed an ontological model that aims to gain
relevant information (e.g. demographic, health, impairment and
preference) from individuals in order to provide tailored physical
activity promotion. Such an ontology provides a major step toward
the development of a more intelligent e-coaching system. Our
system explores ontologies mainly for user profiling purposes. The
knowledge used in the ontology can be used to provide a complete
picture of the user profile. For future work, as we have designed the
system architecture described in [
        <xref ref-type="bibr" rid="ref14">14</xref>
        ], we aim to create a prototype
for enabling the delivery of the e-coaching solution. The next stage
of development includes implementation of the communication
infrastructure between the architecture components.
6
      </p>
    </sec>
    <sec id="sec-14">
      <title>ACKNOWLEDGEMENT</title>
      <p>This research has received QUT Ethical Clearance Application
Number 1700000392</p>
    </sec>
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