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        <article-title>Contesting the ethics of AAIS: against the pursuit of profit</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <string-name>Damon Mackett</string-name>
          <xref ref-type="aff" rid="aff0">0</xref>
        </contrib>
        <aff id="aff0">
          <label>0</label>
          <institution>University of Johannesburg</institution>
          ,
          <country country="ZA">South Africa</country>
        </aff>
      </contrib-group>
      <abstract>
        <p>The role of automation presents a double-edged sword as it directly benefits one side as it disadvantages the other. Artificial intelligence allows for increasingly more sophisticated automation. In my essay, I argue that the use of Automated Artificial Intelligent Systems (AAIS) create ethical implications that impact negatively on the “average worker”1(Ford, 2015: 34), whilst having a positive impact for corporations/manufacturers. I argue that ethical implications of automation are not exclusive to the fourth industrial revolution, or entirely new development. In addition, the use of A.I. in automation means the ethical implications have only worsened. A.I. and the ethical implications of its use exist in the literature but these deal mainly with issue of privacy (Ford, 2015) accountability (MacNamara, Smith and Murphy-Hill, 2018) and how to build A.I. ethically (Hagendorff, 2019) to name a few. There is a lack of literature that focuses on the relationship that exists between A.I. and the economic. My essay argues that the relationship exists, and it is one that harms and benefits all at once. My essay explores who and how AAIS specifically harms and benefits. My essay presents two arguments. The first is an argument by analogy to argue that the first and the fourth industrial revolutions share similar trends. This allows certain inferences to be drawn from the first that are applicable to the fourth mainly that the creation and implementation of AAIS will impact negatively on the “average worker” (Ford, 2015: 34), the case against profit. The second argument presents the case in favour of developing and implementing AAIS, the case for profit. I use the work of Milton Friedman (1970) to argue that a business exists only to fulfil the wishes of its shareholder or owners, which is more often than not, profit (Friedman, 1970: 2). Though Milton's work is old I believe his position is tenable if C. Soares (2003) is used in conjunction with his. Soares (2003) argues that corporations can be worthy of praise or blame as an individual. Thus a corporation acting for its own benefit will find itself closer to Milton's position. I argue that the ethical implications of automation have existed since the first industrial revolution. I draw on the work done by Emma Griffin (2013) to demonstrate this point. I use the work of Griffin as she illustrates how automation during the first industrial revolution affected the “average worker” (Ford, 2015: 34). Griffin's (2013) book documents the lives of people who lived during the first industrial revolution in the form of biographies. This presents the perspective of the “average worker” and illustrates the negative impact automation had on their lives. Whilst at the same time man1 The term average worker in this context refers to an employee of a company who is in any non-managerial, non-supervisory role (Ford, 2015: 34).</p>
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        ufacturers “amassed great wealth”
        <xref ref-type="bibr" rid="ref5">(Griffin, 2013: 24)</xref>
        . This allows me to draw an
analogy between the first industrial revolution and the fourth industrial revolution. The
work of Martin Ford (2015) presents an overview of the impact the fourth industrial
revolution has on companies and the “average worker”
        <xref ref-type="bibr" rid="ref3">(Ford, 2015: 34)</xref>
        . Whist Ford
(2015) present an opposing methodology to Griffin (2013), taking a large overview of
the situation instead of documenting individual cases, the trends of both are similar in
nature. Both industrial revolutions show that automation, and AAIS, illustrate the same
this, it is positive for companies yet negative for the workers. There are trends both
works identify that are not directly tied to the economy, one such trend is how both
revolutions disrupt the wat knowledge is passed
        <xref ref-type="bibr" rid="ref5">(Griffin, 2013: 29)</xref>
        <xref ref-type="bibr" rid="ref3">(Ford, 2015: 50)</xref>
        .
Secondly, I argue for the implementation of AAIS, the case for profit by using the works
of Friedman (1970) and Soares (2003). Friedman argues that corporations have no
social responsibility, and exist solely to fulfil their owner’s wishes
        <xref ref-type="bibr" rid="ref4">(Friedman, 1970: 2)</xref>
        ,
which is usually for the corporation to be a profitable one
        <xref ref-type="bibr" rid="ref4">(Friedman, 1970: 2)</xref>
        .
Friedman extends this and argues that anyone who takes care of a corporation, can only act
ethically by fulfilling the wishes of the owners
        <xref ref-type="bibr" rid="ref4">(Friedman, 1970: 3)</xref>
        . Doing anything
else would be considered unethical, even acting socially responsible
        <xref ref-type="bibr" rid="ref4">(Friedman, 1970:
3)</xref>
        . Sociably responsibility can extend for a corporations consideration for its workers.
As mentioned above, Friedman’s work is rather old, and however, I believe his position
is a tenable one if the work of Soares (2003) is used to supplement it. Soares argues
that a corporation is able to act, and its actions can be blameworthy or praiseworthy,
corporations are therefore able to act an individual’s
        <xref ref-type="bibr" rid="ref8">(Soares, 2003: 2)</xref>
        . I apply Soares
(2003) position to Freidman (1970) arguing that as an individual a corporation should
look after its own interest which would be to make a profit. Lastly I present a
counterposition to the pure pursuit of profit by arguing that the “Nike case”
        <xref ref-type="bibr" rid="ref2">(DeTienne and
Lewis, 2005)</xref>
        demonstrates how a corporation can be profitable and socially
responsible, even when forced to do so
        <xref ref-type="bibr" rid="ref2">(DeTienne and Lewis, 2005)</xref>
        .There are a number of
possible objections to my position, such as increased productivity making goods and
services cheaper and job reskilling and creation. I address these concerns toward the
end of my paper. I present a solution to the issue of my paper in the form of an “episodic
career”
        <xref ref-type="bibr" rid="ref1">(Chideya, 2016)</xref>
        . Lastly I conclude by reiterating the main argument within my
paper, namely that there is an ethico-economic aspect in developing and implementing
AAIS that needs to be considered. From the point of the “average worker”
        <xref ref-type="bibr" rid="ref3">(Ford, 2015:
34)</xref>
        , as well as on the side of business.
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