Method of Determining Significant Linguistic Bipolar Features on the Basis of Submitting Phonetic Assessments of Sound-Letters Vladimir Barannik 1[0000-0002-2848-4524], Tatayna Belikova2[0000-0001-8178-6903], Vadym Fustii 1[0000-0003-4763-533X], PavloGurzhii3[0000-0002-2552-229X] and Vladyslav Dendarenko4 [0000-0001-5833-1257] 1 Kharkiv National Air Force University, Kharkiv, Ukraine vvbar.off@gmail.com 2 Cherkasy State Technological University, Cherkasy, Ukraine Belikova@gmail.com 3 Heroes of Krut Military Institute of Communications and Informatization, Kyiv, Ukraine pavel.nik.563@gmail.com 4 National University of Civil Defence of Ukraine, Cherkasy, Ukraine okulitsa@gmail.com Abstract. An information model for the analysis of textual information resources (TIR) was built on the basis of the formation of a semantic differential (the formation of phonetic ratings with reference to the bipolar scale of linguistic features). A method has been developed for highlighting significant linguistic bipolar features based on the presentation of phonetic estimates of the sound letters of the alphabet in a real non- equilibrium positional space. Keywords: semantic differential, suggestive influence. 1 Introduction Identification of suggestive informational destruction in text information resources (TIR) is provided on the basis of their corresponding analysis. Moreover, such an analysis must be carried out taking into account the laws of the sound effect of TIR on the subconscious of the personality. In this direction, the key approach is the method of semantic differential. The semantic differential is a technology for the analysis of text structural units (elements) S based on the establishment of quantitative estimates (phonetic values) from the totality  of characteristic linguistic bipolar signs (the area of the attribute aspect), formed on the basis of pairs of antonyms [1-5]. Depending on the level of integration, textual structural units (elements) are con- sidered at three levels, namely: ─ single word level S word (first-order text structural component); ─ text fragment level S frg (second-order text component); Copyright © 2020 for this paper by its authors. Use permitted under Creative Commons License Attrib- ution 4.0 International (CC BY 4.0) CMiGIN-2019: International Workshop on Conflict Management in Global Information Networks. level of whole text documents S doc (third-order textual structural component - textual information resource (ТIR). Quantity Q such linguistic bipolar features are selected by expert means taking into account adaptation with respect to the subject area. Accordingly, cooperation  such LB features,   {i } , i 1, Q , taking into account the subject area characterizes the space  subconscious sense of personality. Quantity Q such linguistic bipolar (LB) features are selected expertly, taking into account adaptation of the subject area. Accordingly, the totality  such LB features,   {i } , i 1, Q , taking into account the subject area characterizes the space  subconscious sense of personality [6-9]. Bipolarity i means having a pair of antonyms, i.e.. i  {i ; i } , i 1, Q . Ac- cordingly, two poles - antonyms of characteristic linguistic features are formed, name- ly  i - positive pole of i -nd linguistic feature from the point of view of perception of sounds to the subconscious personality. Accordingly  i - negative pole i -nd linguis- tic feature, formed as an antonym of a relatively positive pole  i . i Neutral zone i  0,i h  1 2 2,5 h0  3 3 4 h  5 ,5 Area of significant derrivation Fig. 1. The structural scheme of linguistic bipolar feature At the center of the scale of this feature is zero (neutral)  0,i , around which a neu- tral zone is formed. The neutral zone is used to determine the insignificance of the effect of the chosen feature on the sub-sustion of the person (teenager) taking into account the specifics of the chosen subject area. In order to detect the hidden infor- mation and psychological impact in the structural components of the TIR, It is pro- posed to use the technology of the se-mantic differential. In this case, the structural component of TIR is presented in the phonetic space (the space of acceptance of sounds at the subconscious level of the individual) taking into account the binding to the bipolar (bipolar) scale of linguistic features, i.e. taking into account the position- ing relative to negative and positive poles. The phonetic description of the structural component of TIR represents the semantics of their sound perception, not at the con- scious level, but at the subconscious level of the individual. The differential is deter- mined by the presence of a binding to a bipolar scale of linguistic features [10-12]. Method of Highlighting Significant Linguistic Bipolar Features Based on the Presentation of Phonetic Assessments of Sound Letters To obtain the phonetic meanings f i , of the letters s  ( s is  the letter of the alphabet) of text information resources according to the linguistic bipolar (LB) char- acteristics, it is necessary to formulate their description in the form of sound let- ters b ( b - the sound letter). This is because the letters themselves do not take into account all the psychologically important features of the sounds when writing. A sin- gle letter cannot directly reflect a soft and hard consonant. On the contrary, sound letters take into account the peculiarities of pronunciation. In this case, the pronuncia- tion of the two letters (the current and the following one) is ensured. Accordingly, variations in the sound of all kinds of two-letter combinations form the alphabet of sound letters. The power of such an alphabet is denoted by Qb [13-16]. Each sound-letter b you need to quantify f i , in accordance with the selected scales of linguistic bipolar recognition. This allows you to identify the level of influ- ence of each sound-letter in the space of sound sensations of the personality. In this case, each sound-letter of the alphabet is detected Q characteristic birolar features. Such detection is carried out in an expert way. In this case, expert assessments are made f i , taking into account the perception of each sound-letter by gradations of the scales of bipolar characteristic space. This is set by this ratio: ,  1, Q b , i 1, Q .) (1) where  sd is the functionality of quantifying each sound-letter to the bipolar fea- ture; f i , - phonetic value  -nd sound-letter by i -nd bipolar feature. The physical meaning of phonetic value. Value f i , places  -nd sound-letter on the scale i -nd bipolar feature. Value f i , quantitatively reflects the level of positioning of the sound-letter is fundamentally positive and negative its sensation on the subconscious level of the personality (teenager). So the value f i , quantitatively sets the level and direction of the PI influence  -nd sound-letter on the subconscious of a teenager by i -nd bipolar feature [17-21]. The whole process can be called as identification of sound letters in the prism- carpet space of the sound sensations of the person on its subconscious level (in the space of sound influence on the subconscious of the teenager). This identification is carried out by positioning sound letters on the scales of bipolar features. As a result of identification of all sound letters in the attribute space of their sound influence on the subconscious, a two-dimensional matrix is formed Fsd , i.e. f1,1 ... f1, ... f1,Qb ... Fsd  f i ,1 ... f i , ... f i ,Qb (2) ... f Q ,1 ... f Q , ... f Q ,Qb The value f i , takes on value from the field f i ,  [h ; h ] . Here, h is the upper limit for quantifying the degree of proximity of the i-th sound-letterrelative to the negative pole  i of the attribute i ; h - the upper limit for the quantitative assessment of the degree of proximity of the i-th sound-letter with respect to the positive pole  i of the attribute а i ) [22]. To quantify the degree of significance of a bipolar sign i it is proposed to use an information approach(IP).Then, the greater the degree V ( Fi ) of uncertainty (informativity of a sign), the higher its significance for determining the level of influ- ence of sound letters on a person’s subconscious through sound perception. In this case, uncertainty is of interest without taking into account the sign of the influence of sound letters on the human subconscious (positive or destructive). Therefore, to con- duct such an assessment, it is proposed to use values  f i , , equal to the absolute val- ues of the deviations of the corresponding phonetic values f i ,  relative to the zero level of the gradation scale of bipolar signs i namely [23-25]:  f i ,  | h0  f i , | (3) In this case, for the nth bipolar feature, a sequence of samples (phonetic values) is formed, i.e.:  Fi  {  f i ,1 , ...,  f i , , ...,  f i ,Qb } (4) whose length is Qb . Vector Fi determines the significance of i -nd bipolar feature by the totality of sound letters to assess the impact on the subconscious of a person (teen- ager) through his sound sensations. The higher the number of values f i , , whose values are approaching extreme boundaries h and h poles of the sign i , the high- er the importance of the chosen bipolar feature to assess the sound effect on the sub- conscious personality. It is obvious that the positioning of the f i , near the neutral zone i -nd bipolar feature indicates its insignificance in determining the level of sound influence on the subconscious of the person for this subject matter [26]. To quantify the significance of bipolar feature i it is proposed to use an informa- tional approach. Then the greater the degree V ( Fi ) uncertainty (informativeness of the feature), the higher its importance for determining the level of influence of sound letters on the subconscious of the person through sound perception. In this case, it is interested in uncertainty without taking into account the effect of sound letters on the subconscious of the person (positive or destructive). Therefore, it is proposed to use the value of the  f i , , equal absolute deviations of relevant phonetic values f i , rela- tively zero h0 gradation scale of bipolar feature i , namely [27-29]:  f i ,  | h0  f i , | (5) Each such report  f i , is generally a real number, and will be bounded above by an integer value  fi ,max , which is given by the following inequality: 0   f i ,   f i ,max (6) In this ratio, the value  f i ,max is determined by the formula:  f i , max  (( max  f i ,  min  f i , ) /  i )  1 (7) 1    Qb 1    Qb where  i is the sampling interval of the quantities for the sequence .  Fi . Therefore, it is proposed to consider the sequence  Fi as a number in a real nonequilibrium attribute space  . Where the quantity V ( Fi ) of information (the de- gree of information content of the attribute  i ) will be determined as: Qb V ( Fi )  [og 2  ((1max   Qb  f i ,  min  f i , ) /  i )  1)]  1 1  Qb (8)  1 The larger the value V ( Fi ) , the higher the information content of the bipolar sign. i . And, conversely, a decrease in the value (  f i ,  1) corresponds to a decrease in the degree of uncertainty in the distribution of values  f i , for the corresponding attribute. Definition of values V ( Fi ) for all signs of space  , i.e. i 1, Q allows you to highlight the most significant bipolar signs for assessing the degree of IP influence of sound letters on the human subconscious through his sound perception. Cutting off of insignificant signs is carried out using a threshold value V ( F ) h . Then if inequality is satisfied: V ( Fi )  V ( F ) h , (9) On the contrary, for the condition V ( Fi )  V ( F ) h he bipolar sign will be signifi- cant,, i.е. i   (h)i . The sequence of significant features will be denoted as (h)i  { (h)1, ... , (h)i , ... , (h)Qh } . As a result of such selection, further pro- cessing of text information resources (TIR) will be carried out using information only for significant bipolar signs  (h) i . Consider the assessment (identification) of the significance of the sound-letter by the conscience of all LP signs on the subconscious personality (teenager) through its sound sensations. Accordingly, consider the slice (sound-letter identifier vector) for each column F , i.e.: F  { f1, , ... , f i, , ..., f Qh , } (10) where f i , is phonetic value  -nd sound-letters on i -nd bipolar sign. Such cut F allows to identify  -nd sound-letter in the sign space of sound sensa- tions (sound influence) on the subconscious personality. The greater the number of quantities f i , , Whose values are approaching extreme limits h and h poles of signs  i , the higher the importance of sound influence  - nd sound-letters on the subconscious personality respectively on the negative or posi- tive side. For identification, it was important not only to establish the degree of importance (informativity) of the sound-letter from the position of influencing the subconscious of a person through his perception, but also to establish the sign of such influence, namely, positive (constructive) or negative (destructive). Determination of level of informational content  -nd sound-letter encouraged to implement, taking into account information about the deviations  f i , values f i , relative to zero level h0 gradation scale of bipolar feature  (h) i . It is proposed to carry out sign influence of sound-letter by means of separate processing of values  f i , , whose values of sizes f i , located respectively in ranges [h ; h0  1] and [h0 ; h ] . If size f i , Deviations fall within the interval [h ; h0  1] , т.е.:  f i ,   f i(, ) для h  f i ,  h0  1 , (11) then it has a positive influence focus. On the contrary, if inequality is fulfilled h0  f i ,  h ,  f i ,   f i(,) для h0  f i ,  h , (12) then deviation size  f i , will be taken into account in the process of assessing the level of destructive impact on the subconscious through human sound sensations. Generically, such a distribution of phonetic deviations  f i , by i -nd feature can be represented by the following expression system:   fi(, ) ,  h  f i ,  h0  1;  f i ,   () (13)   fi , ,  h0  f i ,  h . From here we get two deviation vectors F() and F() , Containing information on phonetic values of sound letters, namely: F(  )  {  f1(, ) , ... ,  f i(, ) , ... ,  f ( ( ) ) } (14) Q , h F( )  {  f1(,) , ... ,  f i(,) , ... ,  f ( ( ) ) } (15) Q , h Which are characterized, respectively, by the positive and negative direction of in- fluence on the subconscious personality. Here Qh( ) and Qh() - quantity of deviations of phonetic values having respectively positive and negative direction of sound influ- ence on personality (adolescent) sub-consciousness. Sequenses F() and F() similarly interpreted as numbers in a nonequilibrium positional real space with the directional deviations from zero levels of gradation scales bipolar linguistic features. Then the corresponding integrated quantity V ( F(  ) ; Qh(  ) ) и V ( F( ) ; Qh( ) ) information (the degree of information content of the sound-letter by the level of its influence on the subconscious of the teenager) by all significant signs of space  h will be determined by such formulas: ( ) Q h V ( F( ) ; Qh( ) )  [og 2  ((1max i Q ( ) ( ) ( ) ( )  f i ,  min  f i , ) /   )  1)]  1 1 i  Q ( ) (16) i 1 h h where ( ) и ( ) is step of sampling of values  fi(,) and  fi(,) corresponding- ly for sequences F() and F() ;  - sign of the direction of the influence,   "" and   "" . To obtained the following condition formulas: ( ) ( ) ( ) ( )  f i ,  ( max  f i ,  min  f i , ) /  )  1 (17) ( ) ( ) 1 i  Q 1 i  Q h h The larger the values V ( F(  ) ; Qh(  ) ) and V ( F( ) ; Qh( ) ) , the higher the informa- tiveness of  -nd sound-letter in the direction of positive and positive influence, re- spectively. Such estimates allow you to use information on the phonetic deviations for all significant characteristics of space at the same time  h : ─ first to estimate the importance of influence of sound-letters on subconscious- ness of the person through his sound feelings taking into account at the same time all information on significant features space  h ; ─ secondly to establish orientation of such influence. To identify the most significant sound-letters by the level of their influence on the subconscious of the individual, threshold levels are introduced, namely: V ( F () ) h and V ( F () ) h . For known thresholds, sound-letter selection by significance is per- formed using the following inequalities:: V ( F(  ) ; Qh(  ) )  V ( F (  ) ) h ; V ( F( ) ; Qh( ) )  V ( F ( ) ) h (18) If inequalities are met, then  -nd sound-letter is significant b(; t ; h) u , by the level of its influence on the subconscious of a person, respectively, in a negative or negative direction. Establishing the significance of the direction of influence of the sound-letter on the sub-knowledge of the person taking into account the whole feature of space is organized by comparing the values V ( F(  ) ; Qh(  ) ) and V ( F( ) ; Qh( ) ) . Then if the follow inequality is fulfilled: V ( F(  ) ; Qh(  ) )  V ( F( ) ; Qh( ) ) , (19) then  -nd sound-letter integrated has destructive effect on human subconscious through its sound perception. If the following ratio is met: V ( F(  ) ; Qh(  ) )  V ( F( ) ; Qh( ) ) (20) Decision is made on insufficient information to establish direction of influence of a particular sound-letter. In this case, other sound-letters in the word are evaluated and/or another method of assessing the subliminal effect on the subconscious person- ality is used. Conclusions The information model of TIR analysis was built (for the first time) on the basis of the formation of a semantic differential (the formation of phonetic assessments with reference to the bipolar scale of linguistic features). On the basis of what, a method was developed for distinguishing significant linguistic bipolar characters based on the presentation of phonetic estimates of the sound letters of the alphabet in a real non- equilibrium positional space. The main difference here is that the vector phonetic space of a linguistic bipolar feature is represented in all sound letters in a bipolar material non-equilibrium positional basis. This allows using only significant linguistic bipolar (LB) signs in the TIR analysis process, which ultimately reduces the time delay for TIR processing. Developed method of determining significance of hidden phonetic effect of sound-letter on personality subconscious by all LB signs. 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