International Symposium on Ubiquitous VR 2007 1 A concept model proposal study for Interactive Display set development Hyun-chul Cho, Ki-hoon Lee, Jin-sil Kim, Ji-hong Jung,Young-hwan Pan Interaction Design, Graduate school of Techno Design, Kookmin University, KOREA.  utilization in the future. Next, the study proposed a concept Abstract— In consideration of a previous study for developing a model by deducing an interactive display idea that has a high next-generation sensible information display set, this paper possibility of actual commercialization by obtaining the needs proposes a development model of a more realistic type that is of users through a survey. applied to user needs through an analysis of technology, trends, and patterns by needs analysis and development case research through a user survey. This is utilized in the creation of ideas and the preparation of a prototype, which will be pursued afterwards. II. C ASE S TUDY AND CLASSIFICATION Index Terms— Displays, Interactive systems, Human factors 2.1 Similar Existing Case Study and Classification The study conducted an interactive display case study in order I. I NTRODUCTION to help people identify and understand the trend of technology of the display industry through the case of concept products or 1.1 Background of the Study actual products. For the case of an interactive display, the With the development of technology, the scope of the study pursued the collection of major data through the internet application of displays is increasing to many areas such as and literature and conducted cases in diverse fields covering automobiles and buildings as well as home appliances. Also, the advertising, spatial establishments, products, and interactive change from a passive pattern of mainly delivering information art. one-way to an interactive pattern that reacts actively to user intention has placed even more stress on the need for research into an interactive display set prepared with various patterns and functions. 1.2 Purpose and Method of the Study This study aims to create new demands for new displays through an analysis of user needs for developing an interactive display set (IDS), and to promote the display industry through the development of display service and technology transfer for display sets. [Figure2] Benchmarking object type grouping [Figure1] Sturdy Process 2.2 Interactive Display Use Pattern The pattern may be classified into the following four types For a study method, the study conducted a survey into similar based on a case study. cases of interactive display, and gauged the possibility of International Symposium on Ubiquitous VR 2007 2 Category Object Information, Space Type Wall Search Normal Type TV, Kiosk Normal Type AD Board Advertising Network Portable Type Mobile, Frame Portable Type Sensor Move Device Furniture Type Table, Tool Furniture Type Mirror Check Space Type Wall, Room Space Type Wall, Room Information [Table1] IDS Concept Model [Table3] IDS Concept Model Through this, it was possible to deduce a model by type III. 3. U SER S URVEY according to the situation of “stay”, ”move”, and “stop”, and the above models are developed in the form of ”new use of familiar In the user survey, the study conducted a survey for pattern” reflecting user needs by creating ideas based on needs identifying the compositional factors of the surrounding obtained from [Table 2]. circumstances and space through town watching in the environment where displays are set up and the environment where displays will be set up. The contents of the survey were V. CONCLUSION AND F OLLOW- UP STUDY utilized for obtaining key factors that might be utilized as basic data when creating ideas. Through the above research, the study obtained concept For the survey method, it was found that needs change models of four types (a total of 12 types) by display usage time according to the time stayed in front of a display through photo by users. This may be applied to service development while card sorting. helping the creation of more in-depth ideas by proposing a concrete pattern according to an idea model. The study conducted research into how the purpose of a Category Stay Stop Move display becomes different by time and how an interface During becomes different by purpose through research into the display Long Short Pass(Gaze) Time usage movement and purpose by staying time. The study Variety, Accuracy, Easy, developed prototypes through the creation of product Contents Interest Clear Automatic development ideas and service ideas by summarizing this, and Direct, this was developed in a more detailed and realistic form through Input Direct Indirect Indirect the visualization of the research. [Table2] User research key word R EFERENCES IV. O BTAINING A C ONCEPT FOR IDS [1] Lee Ji-Hyeon A Study on User Needs Analysis with the Utilization of an The study obtained an interactive display type with a previous Observation Method – Master’s thesis at KAIST 1999 [2] Joseph S. Dumas / Jennis Redish Translated by Bang Soo-Won Usability similar case study, identification of technology trends, and Test Guide Book – Hansom Media environment analysis. In the obtained interaction factors, the main factors include “response to users” and “inter -linkage with other devices”, and it was found that “familiarity with pattern” worked as a main factor in product pattern. Three keywords extracted in the user survey, namely stay, move, and stop, may be core factors for obtaining concepts; namely “detailed and accurate”, “easy and automated”, and “various contents” respectively. Category Object Type Model Contents Normal Type TV Entertainment Portable Type Frame Entertainment Stay Furniture Type Table Work Space Type Room Rest Stop Normal Type Kiosk Information Network Portable Type Search Device Information, Furniture Type Table(Kiosk) Search